4.

1 Respondents age details:

Table: A 4.1
Age

No.of respondents

% of respondents

Below 25

22

15

25-35

71

47

35-45

40

26

Above 45

17

12

Graph:A:4.1

80
70
60
50
No.of respondents

40

% of respondents

30
20
10
0
Below 25

25-35

35-45

Above 45

INTERPRETATION:From the above table it can be observed that 15% of the respondents are below25
age group, 47% of the respondents are 25-35 age groups, 26% of the respondents are 35-45
age groups, and 12% of the respondents are Above45 age group.

4.2 Details of respondents Gender:

Table: A 4.2
Gender

No.of respondents

% of respondents

103

69

Male
CHART: A

4.2
Female

47

31

120
100
80
No.of respondents

60

% of respondents
40
20
0
Male

Female

INTERPRETATION:From the above table it can be observed that 69% of the respondents are male
persons and 31% of the respondents are female persons.

4.3 Respondents education details:

Table: A 4.3

Education

No.of respondents

% of respondents

Below Graduation

85

57

Above Graduation

45

30

Others

20

13

CHART: A 4.3

90
80
70
60
50
40
30
20
10
0

No.of respondents
% of respondents

INTERPRETATION:From the above table it can be interpreted that 57% of the respondents are less
than degree, 30% of the respondents are greater than degree, and 13% of the respondents are
others.

4.4 Details of the economical circumstances of the customers

Table: A 4.4

Designation
High Level Income
class
Middle level income
class
Low income class

No.of respondents

% of respondents

23

15

87

58

40

27

CHART: A 4.4

100
90
80
70
60
50

No.of respondents

40

% of respondents

30
20
10
0
High Level Income class

Low income class

INTERPRETATION:From the above table it can be observed that 15% of the respondents are high level income
customers, 58% of the respondents are Middle Level income customers, and 27% of the
respondents are Low Level income customers.

4.5 Details of Annual income of the customers:

Table: A 4.5
Annual income

No.of respondents

% of respondents

Below 60000

35

23

Between 60000-80000

46

31

Between 80000-100000

50

33

Above 100000

19

13

CHART: A 4.5

60
50
40
30
20
10
0

No.of respondents
% of respondents

INTERPRETATION:From the above table it can be observed by the 23% of the respondents are Below60000
annual income,31% of the respondents are B/W60000-80000 Annual income ,B/W80000100000 Annual income,and13% of the respondents are Above100000 Annual income.

10.Types of sales promotions offered by the other brand.

a)sample pack

b)complementary

c)Gifts

d)combo pack

e) Extra pack

15.Resons for not referring the sales promotion techniques.

a)Quality Variation

c)others

b)price Variation

1.Loyalty of consumer towards TRIPLE-X brand.

a)0-6 months

c)more than 1 year

b) 1 year
)

4.10 Types of sales promotions offered by other brands.

Purpose:
To identifty the strategies of the competitions regarding the types of sales promotions.

Table 4.10
Particulars

No.of respondent

Percentage

Sample pack

84

30%

Complementary good

44

18%

Gift

48

22%

Combi pack

38

16%

Extra pack

36

14%

250

100%

Total

Chart. 10

90
80
70
60
Particulars

50

No.of respondent

40

Percentage

30
20
10
0
1

Inference:
From the above table it is clear that majority of the respondents i.e.30% are
attracted by sample pack offer 18% of the respondents are attracted by complimentary
goods, 22% of the respondents are attracted by gift item,16% of the respondents are
attracted by combi pack offer and remaining consumers are attracted through different
categories.

4.15

Reasons for not referring the sales promotion techniques.

Purpose:
To predict the reasons from the respondents for not preferring sales
promotions. Which were offered by the company.
Table 4.15
Particulars

No. of. respondents

Percentage

Quality Variation

132

50%

Price Variation

77

44%

Others

41

Total

6%

250

100%

Chart 4.15
140

120

100

80
No. of. respondents
Percentage

60

40

20

0
Quality Variation

Price Variation

Others

Inference:
From the above table it is analyzed that majority of the respondents i.e. 50% are not
interested to accept promotions due to price variation and 18% of the respondents are
not interested because of quality variation and the remaining 6% are for other reasons.

4.1 Loyalty of consumer towards TRIPLE-X brand (XXX).

This question reveals the number of loyal consumers for TRIPLE- X (XXX) brand
detergent soap.
Table 4.1
Particulars

No. of respondents

Percentage of
respondents

0-6 months

48

32%

1 year

42

28%

More than 1 year

60

40%

Total

150

100%

INTERPETATION:
From the table it is clear that majority of the respondents
i.e.40% were using the TRIPLE X brand detergent soap for more than 1 year,3 2% of
the respondents below 6 months and 28% of the respondents are using for last 1 year.

Loyalty of consumer towards TRIPLE-X brand (XXX).

Chart 4.1

70
60

60
50

48
42

40
30
20
10
0

0.32
S0-6 months

0.28
1 year
No. of respondents

0.4
More than 1 year

Percentage