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real numbers
HR analytics has come of age
Contents
Long on info, short on insight
9
16
KPMG HR Transformation | 1
2013 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG
International. KPMG International provides no client services. All rights reserved.
Long on info,
short on insight
Most HR teams understand the potential
value of HR analytics yet they continue to
offer only generic and basic operational and
transactional measurements metrics that
provide little in the way of predictive data
or actual insights that could have a positive
impact on the success of the organization.
This was confirmed in an Economist
Intelligence Unit survey of 418 global
executives commissioned by KPMG
International in which 85 percent of
respondents said their HR team doesnt
excel at providing insightful and predictive
analytics.
2013 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG
International. KPMG International provides no client services. All rights reserved.
KPMG HR Transformation | 3
2013 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG
International. KPMG International provides no client services. All rights reserved.
4 | KPMG HR Transformation
People
Peopleare
arethe
thereal
realnumbers
numbers
2013 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG
International. KPMG International provides no client services. All rights reserved.
HR analytics:
the current issues
Source: The Discipline of Market Leaders, Treacy & Wiersema, Basic Books 1997.
KPMG HR Transformation | 5
2013 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG
International. KPMG International provides no client services. All rights reserved.
6 | KPMG HR Transformation
2013 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG
International. KPMG International provides no client services. All rights reserved.
HR
HRanalytics
analyticshas
hascome
comeofofage
age
KPMG HR Transformation | 7
2013 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG
International. KPMG International provides no client services. All rights reserved.
56
HR functions report an
increase in using data
analytics compared to
three years ago
plan to implement
new technology to
support this
31%
23
Whats the
best way
forward?
Source: Economist Intelligence Unit Study, commissioned by KPMG International: Rethinking Human
Resources in a Changing World, 2012.
8 | KPMG HR Transformation
2013 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG
International. KPMG International provides no client services. All rights reserved.
Where we
want to get to
KPMG HR Transformation | 9
2013 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG
International. KPMG International provides no client services. All rights reserved.
Getting it right
10 | KPMG HR Transformation
2013 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG
International. KPMG International provides no client services. All rights reserved.
KPMG HR Transformation | 11
2013 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG
International. KPMG International provides no client services. All rights reserved.
Different organization,
different questions
KPMGs Strategic
Workforce Framework
The KPMG Strategic Workforce Framework
provides a platform on which key people
issues can be identified and the overall
people agenda can be developed.
It helps HR practitioners:
12 | KPMG HR Transformation
2013 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG
International. KPMG International provides no client services. All rights reserved.
KPMGs Strategic
Workforce Framework
Connections
Capability
KPMGs
Strategic
Workforce
Framework
Capacity
Compliance
Cost
KPMG HR Transformation | 13
2013 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG
International. KPMG International provides no client services. All rights reserved.
14 | KPMG HR Transformation
2013 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG
International. KPMG International provides no client services. All rights reserved.
The essence of analytics is about predicting behavior, and here are three examples of how
workforce analytics can reflect a genuine paradigm shift in the way HR creates value and
how its role is viewed:
1 Comparing the personality traits or ratings against behavioral competencies of sales people with their actual sales
achievements (and identifying those most likely to sell the most) can provide critical information to a business
both in terms of hiring decisions and as a route towards understanding skill development needs within the sales
team.
Comparing sales peoples characteristics with their sales performance is not new. Its the very definition of a
predictive validity study something industrial psychologists have been carrying out for years.
2 Modelling the relationship between staff engagement (or components of it) to business outcomes, ranging
from staff turnover, absenteeism or productivity, through to financial performance or customer satisfaction
(most often in the context of retail outlets) enables a business to target HR interventions that are likely to provide
improvements that flow through directly to the customer.
There are many examples of research studies that show a direct relationship between increases in employee
satisfaction, customer satisfaction and profitability. Its sometimes referred to as evidence-based HR, and this
idea also is not new.
3 It has been more than a decade since studies were first undertaken to understand what employees value
and how that affects staff turnover. Identifying clusters or types of employees who may share similar career
motivations and life circumstances can help an organization offer a range of tailored contract terms and benefits
that these employee clusters will find attractive will help to retain and attract top talent.
Old wine in new bottles. The essential ideas may not be new to HR but the rapid
acceleration in our ability to collect, integrate and interpret large amounts of data and predict
its business impact are important new developments.
KPMG HR Transformation | 15
2013 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG
International. KPMG International provides no client services. All rights reserved.
Case study
16 | KPMG
16 | KPMG
HR Transformation
HR Transformation People
People
are the
arereal
thenumbers
real numbers
2013 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG
International. KPMG International provides no client services. All rights reserved.
KPMG HR Transformation | 17
2013 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG
International. KPMG International provides no client services. All rights reserved.
Contact us
Robert Bolton,
KPMG in the UK
T: +44 20 73118347
E: robert.bolton@kpmg.co.uk
Tim Payne,
KPMG in the UK
T: +44 20 73118002
E: tim.j.payne@kpmg.co.uk
kpmg.com
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2013 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent
firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to
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Publication name: People are the real numbers
Publication number: 121406
Publication date: February 2013