1.

a)
b)
c)
d)
2.
a)
b)
c)
d)
3.
a)
b)
c)
d)
4.
a)
b)
c)
d)
5.
a)
b)
c)
d)
6.
a)
b)
c)
d)
7.
a)
b)
c)
d)
8.
a)
b)
c)
d)
9.

Tight cost control is associated with which of the following strategy?

Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Which one of the following tend to market high end goods and services
and are able to use a premium pricing strategy in a specific market
segment.
Followers
Challengers
Leaders
Nichers
The loyalty marketing focuses on establishing long term relationship
between:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
The _____ is the central instrument for directing and coordinating the
marketing effort.
Business plan
Production plan
Market plan
Selling plan
Which of the following is NOT included in product decisions?
Styling
Brand name
Warehousing
Packaging
Which of the following is usually the target of a market challenger?
Market nicher
Market leader
Market follower
Market segment
Which of the following is NOT a media of advertising?
Direct selling
Newspaper
Radio
Television
Which of the following explains the description of the product?
Brand
Container
Labeling
Packaging
Which of the following stage in the PLC is characterized by rapid
market acceptance, increasing sales, and increasing profits?

a) Introduction
b) Growth
c) Maturity
d) Decline
10.
The consumer products and services with unique characteristics
or brand identification for which a significant group of buyers is willing
to make a special purchase effort are called:
a) Industrial products
b) Specialty products
c) Unsought products
d) Shopping products
11.
The purchase of which of the following items is least likely to be
affected by demographic factors?
a) Car
b) Furniture
c) Computer
d) Sugar
12.
In BCG matrix, products with low market share and low market
growth are referred to as:
a) Dogs
b) Question marks
c) Cash cows
d) Stars
13.
In BCG matrix, products with high market share and high market
growth are referred to as:
a) Dogs
b) Question marks
c) Cash cows
d) Stars
14.
Billboards are example of which of the following advertising
media?
a) Television
b) Radio
c) Newspaper
d) Outdoor
15.
Which of the following BEST describes the consumers preference
for products that are widely available to them?
a) Production concept
b) Marketing concept
c) Selling concept
d) Product concept
16.
Which of the following is a major determinant of demand for the
product in the market?
a) Planning
b) Promotion
c) Price

d) Place
17.
Which pricing strategy involves a company fixing a low price that
high-cost competitors cannot match?
a) Skimming
b) Psychological
c) Cost-orientated
d) Penetration
18.
IMC stands for what?
a) Internal marketing communication
b) Integrated marketing communication
c) Integrated managing company
d) Internal marketing community
19.
SWOT analysis refers to an analysis of a company's
_________.
a. Strategic units; workers; opportunities; technology
b. Strengths; weaknesses; opportunities; threats
c. Strengths; weaknesses; opportunities; technology
d. Systems; weaknesses; operations; threats
20.
Which of the following has a quick response towards a new product?
a. Early adopters
b. Early majority
c. Late majority
d. Opinion leaders