Professional Documents
Culture Documents
Page
International (JCI), the only patient safety and quality healthcare accreditation and certification
body with membership in more than 100 countries worldwide. JCI accreditation is both intensive
and extensive in its standards, and assessment is comprehensive, thus ensuring that a hospital
with the JCI seal can provide the care that medical tourists require.
In a 2014 study by renowned medical tourism author Ian Youngman, global health and
wellness tourism market is worth US$438.6 billion. And Philippine medical tourism was able to
generate US$66 million and US$145 million for 2013 and 2014, respectively. Among the factors
cited in the survey include competitive price of health and wellness services, the warm
hospitality and compassion that Filipinos are known for, high standards of healthcare provided
in internationally-accredited hospitals by well-educated and English-speaking healthcare
professionals. The countrys proximity to major international hubs and its tropical climate are
also a boon to medical travelers, encouraging healing and relaxation after medical procedures.
DOT Director for Medical Travel and Wellness Tourism, Cynthia Lazo, said it is crucial to
have a One Country Package. It has to be a country effort, a collective effort of every medical
and wellness facility in the country, for the Philippines to be accepted in the medical and
wellness market, she said, citing it as the game changer in Philippine medical tourism.
Our value proposition is, time and again, our 7,107 islands which a medical traveler can
choose from, while availing of a clinical or wellness procedure in the country, Director Lazo
expounded, citing Cebu-Bohol package which identifies the former for medical and the latter for
holiday.
According to Director Lazo, the Philippine medical and wellness tourism market
opportunities come from the United States of America/Canada, Australia, New Zealand, Middle
East, Europe, Papua New Guinea, Micronesia, Fiji, and other short-haul markets. The DOT has
also been gathering market intelligence that would enable Philippine medical and wellness
facilities tap potential markets such as Bangladesh, Cambodia, Qatar, Ethiopia, and Argentina.
###
Contact:
Page