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PROFILE
VAULT EMPLOYER PROFILE:
BRAXTON
ASSOCIATES
Braxton Associates
Table of Contents
INTRODUCTION
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
Braxton Associates at a Glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2
THE SCOOP
History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3
ORGANIZATION
Locations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Key Officers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Practices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
VAULT NEWSWIRE
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GETTING HIRED
21
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
U.S. Office Locations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Questions to Expect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26
Questions to Ask . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28
Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29
Perks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29
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ON THE JOB
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FINAL ANALYSIS
37
RECOMMENDED READING
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Braxton Associates
Introduction
Overview
Braxton Associates is the new name for Deloitte Consulting, a former arm of
the Big Four professional services firm Deloitte Touche Tohmatsu. Braxton
(which becomes the official name of the firm at the end of 2002) spun off
from DTT in early 2002, as auditing firms faced regulatory pressure to divest
their consulting operations in the wake of the Andersen/Enron scandal. After
months of debate, the firm decided to allow the consulting partners to buy the
operation out. Soon thereafter, the firm announced its new name.
Deloitte Consulting, Braxton Associates whatever you call it, the firm ranks
among the worlds largest consulting firms, with more than 14,000 employees
in 97 offices in 34 countries offering everything from strategy work to
customer relationship management. Its client list includes more than onethird of the companies in the Fortune Global 500, including heavyweights
like Hewlett-Packard, Philip Morris and Cable & Wireless.
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LOCATIONS
UPPERS
Strong alumni network
Aggressive in promoting diversity
DOWNERS
Cuts in pay and training
Can be a large, bureaucratic
organization
THE BUZZ
PRACTICE AREAS
People
Strategy & Operations
Technology
THE STATS
Employer Type: Partnership
CEO: Doug McCracken
Employees: 14,000 (2002)
Revenues: $3.49 billion (2001)
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Braxton Associates
The Scoop
History
Braxtons history begins in 1845, when William Deloitte opened an
accounting office in London that targeted the needs of bankrupt companies.
In 1890, Deloitte made one of the most significant decisions in the firms
history: He opened his first American branch in New York, under the
leadership of John Griffiths, a firm partner. Deloitte slowly moved north and
west, and by 1945 it had opened branches in Montreal, Boston, Chicago and
Los Angeles. Even as it expanded, however, the firm was careful to maintain
a consistent corporate culture, one that stressed its credentials as an expensive
but thoroughly professional firm.
After World War II, Deloitte formed an alliance with Haskins & Sells, which
had an extensive network of offices within the United States. In 1978,
Deloitte changed its name to Deloitte Haskins & Sells, a change accompanied
by a shift in corporate culture. Deloitte became more aggressive as the
accounting industry grew more competitive; and the firm was one of the first
major accounting companies to employ bold, direct advertising.
In 1984, Deloitte was involved in an abortive merger attempt with Price
Waterhouse, which failed because of the objections of Price Waterhouses
overseas partners. However, Deloitte was not to be denied its merger for long.
As a wave of alliances swept the top accounting firms, Deloitte Haskins &
Sells merged with Touche Ross to form Deloitte & Touche. The merger
brought about the fusion of two disparate corporate cultures: In contrast to
Deloittes reputation as a conservative, traditional firm, Touche Ross had
made a name for itself with a daring and aggressive practice. Rosss strengths
were in Asia, while Deloittes base of operations was in Europe and the
States. After the merger, Deloittes Michael Cook continued to supervise U.S.
operations, while Rosss Edward A. Kangas oversaw international business.
The post-merger firm also adopted a new name for its global operations:
Deloitte Touche Tohmatsu (included in the merger was Japanese audit firm
Tohmatsu Awoki Sanwa). The firms U.S. and U.K. arms continue to go by
Deloitte & Touche, however.
Like several other auditing firms, Deloitte thrived during the 1980s and
cashed in on the success of the junk bond market. Unfortunately, Deloitte had
to pay for its adventures as auditors were increasingly held responsible for
the conduct of their clients, Deloitte was sued in the 1990s because of the
actions of several failed S&L banks, as well as the failure of Drexel Burnham,
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Braxton Associates
The Scoop
the former firm of junk bond magnate Michael Milken. These lawsuits
against Deloitte were settled only after the accounting firm agreed to pay out
more than $100 million to the litigating parties.
In 1995, Deloitte undertook a major reorganization of its business and
adopted a regionally oriented structure. The firms U.S. and U.K. consulting
operations were also reorganized when Deloitte Consulting was formed to
consolidate the firms operations in both countries. The next year, the firm
formed a corporate fraud unit, which specializes in the Internet. Deloitte also
bought PHH Fantus, the leading corporate relocation consulting company.
Things werent all rosy during the late 1990s, though in April 1999, roughly
1,000 D&T consultants decided to leave the company to start their own firm
after being stymied by having to turn down assignments because of conflicts
of interest, and that same month Deloitte reorganized its Western European
operations.
Splitting off
At the beginning of the new millennium, while other Big Four firms were
looking to separate their audit and consulting units, DTT took a different tact.
Ernst & Young, responding to regulatory concern regarding a potential
conflict of interest, sold its consulting unit in 2000. KPMG spun off its
consulting operations in IPOs in February 2001.
And
PricewaterhouseCoopers, which announced in January 2002 the spin-off of
its consulting services, planned a split as early as 2000 (a sale of its consulting
unit to Hewlett-Packard fell through in November 2000). But although DTT
was receiving several offers for its consulting unit, the firm bucked the trend.
We get calls almost every day, CEO Jim Copeland told the Financial Times
in July 2001. Copeland rejected the idea that offering consulting and auditing
services to the same companies risked a conflict of interest. As an
organization, we have not been distracted by selling out consultancies and
dividing the imaginary profits, he said.
But come 2002, Copeland and DTT were forced to change their tunes. In
February of that year, while the U.S. Congress was grilling Arthur Andersen
on its involvement in the Enron scandal, Deloitte Touche Tohmatsu
reluctantly announced that it, too, would be separating its auditing and
consulting units. Its ironic and sad that we are forced by perception to
separate our firm, Copeland said during a speech at the National Press Club
a few days after the announcement. This separation will accomplish
nothing. Andersens questionable dealings with Enron forced many to
rethink the Big Fives (now the Big Fours) common practice of providing
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The Scoop
both auditing and consulting services to the same client. D&T also
announced that it would no longer handle both internal and external auditing
for new clients, a move the other big accounting firms had announced
previously. Copeland told Reuters, Now, because of Enron and other highprofile failures, we are forced to dismantle the very model that represents
today the best practice in auditing.
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Braxton Associates
The Scoop
Rewarding work
The last few years have seen the firm revel in a number of awards and
industry plaudits, including an impressive four-year sojourn on <Fortunes
100 Best Companies to Work For list. In 2001 it received one of 10
Corporate University Xchange Excellence Financial Times Awards for
corporate learning organizations, and in 2000 it received the Siebel
Excellence Award, given, somewhat self-interestedly, to companies
implementing Siebel technology. Braxton (then Deloitte) has also earned a
spot on Fortunes 50 Most Coveted Employers list for five straight years (it
ranked No. 12 in 2001) and Working Mothers 100 Best Companies for
Working Mothers list for eight straight years. To top it all off, CEO Doug
McCracken was named to CEO Magazines list of the 25 most influential
consultants in 2001.
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The Scoop
whose value rises and falls according the relative success of DCVs
initiatives.
Family ties
In response to the flight of employees to Internet startups during the dot-com
boom, Deloitte established an alumni network to keep former employees in
the consulting loop and to cultivate contacts in the high-tech industry. The
firm invites network members to company events, enables them to keep in
touch with colleagues and even serves as an informal job network. Today the
network has more than 3,000 members, with a goal of 5,000 by the end of
2002.
A diverse vision
Deloitte has long enjoyed a reputation for a sharp focus on workplace
diversity. After concluding its Womens Initiative program, which ran from
1993 to 2000 and greatly expanded the opportunities for women in the
company (the number of female partners increased from 6.5 percent in 1993
to 14 percent in 2000), Deloitte launched Vision 2005 to address what it saw
as a lack of women in leadership positions. The new programs goal is to
achieve a 35 percent annual admission/promotion rate for female partners and
directors by 2005, and a similar number of women at every level of the firm.
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Has your job offer been delayed or rescinded? Are you trying
to get into the consulting job market or trying to move to
another firm? Then you know its tough and that you need
every advantage you can get.
We know the consulting industry. Weve got
experts and practicing consultants ready to
review your resume and give you the
competitive advantage you need.
Braxton Associates
Organization
Locations
Braxton Associates is headquartered in New York City and has 91 offices in
34 countries. For a list of domestic office addresses, see the Getting Hired
section.
Key Officers
Chief Executive Officer: Doug McCracken
McCracken took over the reins at Deloitte Consulting in February 2000,
following in the heels of departing CEO Pat Loconto. A 1976 graduate of
Rensselaer Polytechnic Institute, McCracken has spent his entire career at
Deloitte. Since becoming CEO, McCracken has overseen the Deloitte
Consulting separation, the firms rebranding and, in 2001, an 11 percent
increase in profit. In 2001, CEO Magazine named him one of the countrys
25 most influential consultants.
Chairman of the Board: Martin Sheen
Deputy Chief Executive Officer: Robert A. Go
Deputy Chief Executive Officer: John M. Sullivan
Chief Marketing Officer: Brian Fugere
Chief Financial Officer: Robert J. Glatz
Ownership
Braxton Associates is a limited liability partnership owned jointly by its
approximately 850 partners.
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Braxton Associates
Organization
Practices
Public Sector
Braxtons public sector service has two focuses: bringing business ideas to
government operations and e-government solutions. The firm is particularly
concerned with how governments adapt to the processes of globalization, as
well as the growing emphasis on national security and anti-terrorism across
the globe (one of the few truly robust growth areas in the international
economy). Recent projects include outfitting L.A. airports with SAP software
and realigning the Norwegian militarys logistics system with an Oraclebased supply solution.
Communications
Braxton has helped the UKs Cable & Wireless institute a new e-Business
model, and it has installed an SAP solution for Polands Polkomtel, a leading
wireless provider. The practice focuses its efforts in three areas of the
industry, service providers, content and media, and high-tech
communications infrastructure, providing them with answers to crucial
questions surrounding such issues as privatization, deregulation, competition
and digitalization.
Manufacturing
While the firm has a wide variety of experience in the manufacturing sector,
it centers its efforts on four industries: aerospace and defense, automotive,
high technology and process. It has completed CRM, supply-chain
management and e-Business projects for such manufacturing giants as Cargill
Industries, Renault and Hewlett-Packard.
Health Care
The underlying concern of Braxtons health care practice is the changing
nature of the health care consumer. Among its clients, the firm counts over
two-thirds of the top 25 HMOs, over 50 percent of Blue Cross Blue Shield
plans, and 10 of the top 15 pharmaceutical manufacturers, providing such
services as strategic management and merger solutions.
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Braxton Associates
Organization
Financial Services
Braxtons financial services practice works with clients in all sectors of the
industry, from banking to insurance to securities, providing them with
strategy, operations, risk assessment and technology solutions. The practice
serves 12 of the worlds top 20 banks, nine of the top 20 property and casualty
insurance companies and seven of the top 10 U.S. securities firms.
Energy
This practice provides clients in oil, gas and utility concerns with solutions
aimed at smoothing the integration process both within their firm and among
sectors.
Consumer Business
Braxtons consumer practice is divided into three subfields: consumer
product manufacturing, retail and consumer services. Offerings include eCRM, M&A work and branding strategy.
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Braxton Associates
Vault Newswire
October 2002: Big time
VARBusiness ranked Braxton Associates/Deloitte Consulting the 20th largest
solutions provider in the country, ahead of such powerful consultancies as
BearingPoint, Booz Allen Hamilton, and Cap Gemini Ernst & Young. (IBM
Global Services ranked No. 1.)
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Braxton Associates
Vault Newswire
SupplySolution
Hoping to build on its supply chain management expertise, Deloitte
Consulting announced that it reached an alliance with SupplySolution, a
leading provider of supply chain execution applications for manufacturing,
distribution, exchange, and supplier organizations.
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Vault Newswire
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Braxton Associates
Making an impact
The firm places a strong emphasis on volunteer work every May it holds a
firm-wide Impact Day, in which all offices all over the world spend the
entire day performing some type of community service. In New York this
means volunteering at local schools, while in Calgary it means teaching
computer and related job skills at a community center. Other projects include
working at elderly homes, building houses and giving resume workshops.
Apart from Impact Day, each office organizes its own volunteer efforts the
Sacramento office, for instance, operates a program called Generating
Involvement in Volunteerism through Education and Service, or GIVES, that
coordinates employee volunteerism and which in May 2001 won the citys
People Helping People Business Award. Participation in community events
also may be rewarded at evaluation time.
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Braxton Associates
Our Survey Says
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Braxton Associates
Our Survey Says
that a new analyst/associate would likely need to return to get the MBA in
order to make partner. Others report that the path from senior consultant to
partner is probably seven to eight years. Consultants will spend, on average,
two years as senior consultant, three as manager, three to four as senior
manager. Consultants with substantial industry experience may advance
very rapidly. Consultants who sell a lot of work will advance the fastest.
And promotions are made once a year in the fall.
Continuous training
As at most firms, training at Deloitte has been cut back significantly, but
consultants tell us that it remains top-notch. All new hires are put through a
weeklong program in Arizona. Continuing training is focused on business
associates going back to get their MBAs, though there is also a strong
emphasis on technical skills and on-the-job training and, as one DCer reports,
there was not much training going on this past year as firm cut costs.
Changing faces
Deloittes Womens Initiative has immensely improved the career prospects
for women and has led a firm-wide realization that the retention of qualified
women and men is important to the success of the firm. One source
remarks that Deloitte is recognized as a leader in advancement, retention and
promotion of women, while another Deloitte insider reports that Deloitte has
a number of affinity groups targeted at ethnic minority groups, as well as
gays and lesbians. Nevertheless, ethnic diversity could stand a bit more
work, according to one consultant, who notes that DC has few AfricanAmerican or Hispanic partners or practitioners. Steps are in the works, we
hear. We are working on [diversity], says one consultant. We enjoyed great
success in attracting, retaining and promoting women. We are now focusing
that same attention on people from other cultures and ethnic backgrounds.
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Has your job offer been delayed or rescinded? Are you trying
to get into the consulting job market or trying to move to
another firm? Then you know its tough and that you need
every advantage you can get.
We know the consulting industry. Weve got
experts and practicing consultants ready to
review your resume and give you the
competitive advantage you need.
Braxton Associates
Getting Hired
Overview
Deloitte does the majority of its hiring on campus. After a resume submission
period, the firm invites selected applicants to a first round of interviews, held
at the college or business school. It is composed of two 45-minute
interviews, the first primarily behavioral, or fit, the second a case; the case
is said to by one insider to be more qualitative, but [you] still have to prove
an understanding of math. Another, who was being hired for a financial
services position, says one case asked how to assess a call centers
operations and what the primary cost and revenue drivers were. I also had
one on increasing revenue generation within the credit card industry. Fit
questions, on the other hand, tend to be basic no brainer scenario questions.
Tell me a time when... and give me an example of...
The second round, also held on campus, involves an interview with two
partners that is almost entirely focused on a case review. Applicants can
expect to hear back from the firm within two weeks, and if the response is
positive they are invited to an offer day. We hear the firm is unwilling to
negotiate salary, but will give prospective employees their choice of office.
The key to succeeding at the Deloitte interview process is to demonstrate an
understanding of the kind of work that we do, says one source. Another
adds, If you are relaxed, you will be smart in the right kind of way. And even
the case interviewers are said to be looking for an indication of a rational
thought process and a common sense approach, rather than the right answer.
(Thats pretty typical for consulting interviews, actually.) Arrive at the
interview prepared be sure to research the company, rehearse answers to
frequently asked questions, think through the skills you bring to the firm and
what type of work interests you.
While Deloitte supposedly wants someone who is well rounded more than
[someone] in the top 5 percent of their class, grades do have importance.
The prestige of a candidates school also matters. Most people who have
been through the consulting interview process describe it as fairly long and
stressful. Deloitte Consulting lets you know shortly [afterwards] by giving
a phone call and sending a basket of goodies.
The internship program, for one insider, was an opportunity to understand in
greater detail what the firm offered and what it valued. Interns can make
meaningful contributions to the clients and get to know the people in the
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Braxton Associates
Getting Hired
office. In addition to some really long hours, Deloitte makes sure that the
interns get to know each other and have fun during the summer.
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Braxton Associates
Getting Hired
Cleveland
127 Public Square, Suite 2500
Cleveland, OH 44114-1303
Phone: (216) 830-6600
Fax: (216) 589-3939
Dallas/Irving
6363 N. State Highway 161
Suite 800
Irving, TX 75038
Phone: (469) 417-3000
Fax: (469) 417-3250
Detroit
600 Renaissance Center, Suite 900
Detroit, MI 48243-1704
Phone: (313) 396-1500
Fax: (313) 396-1400
East Brunswick
2 Tower Center Boulevard
East Brunswick, NJ 08816
Phone: (732) 296-6200
Fax: (732) 296-6296
Houston
333 Clay St, Suite 2300
Houston, TX 77002-4196
Phone: (713) 890-6000
Fax: (713) 890-6200
Kansas City
1010 Grand Ave., Suite 400
Kansas City, MO 64106-2232
Phone: (816) 474-6180
Fax: (816) 881-5180
Los Angeles
Two California Plaza
350 South Grand Ave.
Suite 200
Los Angeles, CA 90071-3462
Tel: (213) 688-5410
Fax: (213) 688-5560
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Braxton Associates
Getting Hired
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Braxton Associates
Getting Hired
Bishop Ranch #3
2633 Camino Ramon, Suite 100
San Ramon, CA 94583
Tel: (650) 372-4630
Fax: (650) 372-4845
Seattle
705 Fifth Ave., Suite 1100
Seattle, WA 98104-2845
Tel: (206) 838-6000
Fax: (206) 838-6001
Stamford
Stamford Harbor Park
333 Ludlow Street
Stamford, CT 06902-6982
Phone: (203) 905-2600
Fax: (203) 905-2601
Washington, D.C.
555 12th Street, NW
Suite 450
Washington, DC 20004-1207
Phone: (202) 220-2600
Fax: (202) 220-2750
Questions to Expect
1. Give me a recent example of when you worked as part of a team.
This is one of the most important questions in the interview, because Braxton
focuses even more than most companies on the need for team-based
performance. Give an example from a business school class, a college
sporting team or a community service group. While emphasizing the fact that
you worked as part of a larger team, make sure that your role within the team
clearly stands out.
2. Describe a recent conflict situation in which you found yourself. How
did you resolve it successfully?
This is an extension of the previous question. The questions on conflict
resolution are meant to determine how you will perform under tense
teamwork situations. Prepare an example that shows that you were able to
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Braxton Associates
Getting Hired
you understand that as a professional, youll have to put aside your personal
preferences for the sake of your job. You pride yourself on your ability to
produce the same quality results for anyone youre working for, regardless of
whether you like him or not.
9. Which item on your resume is most important to you?
Pick something that your interviewer might otherwise overlook and
something that emphasizes your team skills.
10. Where do you see yourself in five years?
The firm is genuinely interested in finding out the direction in which its
potential employees are heading, especially in light of the industrys poor
retention rates.
Questions to Ask
1. How does Braxton distinguish itself from the other large consulting
firms?
Huge as they are, on the surface Braxton and its competitors BearingPoint,
Cap Gemini Ernst & Young, IBM Business Consulting Services may seem
identical to one another. At least in terms of the workplace environment
though, Braxtons selection to Fortunes One Hundred Best Companies to
Work for in America sets it apart from the rest. Your interviewer will
doubtless have views on other ways, both in terms of business and culture,
that Braxton is different.
2. How does Braxton view its place in the international market?
Braxton has recently made a concerted effort to expand internationally, and
has greatly increased its presence in the Asia-Pacific region through
strategically chosen mergers. This is a chance to show that youre aware of
the increasing importance of the international market for all the major
consulting firms.
3. What would be the balance between my personal and professional life
at Braxton?
One of Braxtons strengths, in comparison with the other major consulting
firms, is its commitment to enabling employees to maintain a healthy balance
between work and home life. This is a chance to show that youre well
acquainted with Braxtons corporate culture, and its strengths.
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Braxton Associates
Getting Hired
Compensation
Pay
Business/Systems Analyst: $40,000-$54,000 (pay raises for the first few
years are calculated as a percentage of the starting salary)
Consultant (First-year MBA): $90,000, plus $10,000 signing bonus
Summer MBA Associate: $2,000/week
Perks
Flexible work arrangements, including reduced workload, flex time,
and parental leave
Adoption assistance
Child care resource and referral
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Braxton Associates
Getting Hired
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Braxton Associates
On the Job
A Day in the Life
Business/Systems Analyst
8:45 a.m. I get to the offices at the client site, where Ive been for the past
two days. First thing I do is check in with my team and client contacts, in case
they have questions.
9:15 a.m. Organizational meeting with the group. Every morning there is
some sort of a meeting for 10 or 15 minutes [to go over] what the day is going
to be like and what I have to do.
9:30 a.m. After spending a couple of months developing an industry analysis,
Ive moved on to the next stage of the project. This is the more companyfocused phase, with vision sessions and the development of positions, as well
as other cryptically titled tasks. One more specific duty of the business
analyst that I now undertake is conducting interviews of the clients
employees.
11:30 a.m. I wrap up one of the 200 or so interviews I will do during the
course of the project so I can attend a meeting with the client team.
12:10 p.m. Grab my coat, cuz its lunchtime. I go out more often than not.
If its more of a heads-down workday, Ill grab something and bring it back
to my desk. Today, though, a partner is in town, so I go out to lunch with him.
1:45 p.m. Return to my desk and check my messages. A good part of my day
is dedicated to fielding phone calls.
2:30 p.m. Most of the rest of the afternoon will involve analyzing incoming
material, such as data on products [the client] sells and how they stock them
and the data and documents on their different processes.
5:30 p.m. With the previous task complete, I compile the information so that
I can show it to the client tomorrow. Business analysts have high exposure
[and] give a ton of presentations every week.
7:15 p.m. Time for a wrap-up meeting with the project team in which I
discuss questions like do we need to change our strategy?, Do we need
new stuff from the client? and What do we need to do tomorrow?
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Braxton Associates
On the Job
8:00 p.m. Knock off for the day and get ready to go out for the evening with
the team. Being in a strange town where no one knows anybody, the group
does everything together we [have even gone] out for country line dancing
and karaoke.
Consultant
7:30 a.m. I wake up in my hotel room; check overnight voice mail.
8:30 a.m. After breakfast, I travel to the client site and check overnight email. Then I begin responding to important messages. Theres usually too
much e-mail to reply to each message, so only the important ones get
answered.
9:00 a.m. I meet with project manager and give progress report. We discuss
strategy for lingering client issues, and set up pre-lunch meetings with client
team members.
10:00 a.m. I brush up client presentation and drop a rough copy on managers
desk for review.
11:00 a.m. Respond to partners voicemail asking for a quick assessment of
client sentiments regarding new work.
11:30 a.m. Meet quickly with client team member. Discuss status of
deliverables and voice concerns over lack of response to survey materials.
Ask for high-level voicemail to be sent to encourage employee involvement
in survey.
12:30 p.m. Lunch with analysts on team.
1:30 p.m. Return to desk and answer morning voicemails. Send internal
consulting team at home office an e-mail, updating them about industryspecific research you conducted.
2:00 p.m. Spend the next three hours working on a last-minute presentation
request from a partner in the firm. I update my manager and quickly try to
assemble people to help with the presentation.
5:00 p.m. Conference call with my internal consulting team. Spend 30
minutes discussing strategies for presenting industry research at next home
office meeting.
6:00 p.m. Call around for dinner reservations, then return to managers deck
for next days meeting. Squeeze in a call to my significant other, whos
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wondering when Ill be back home can you make it back by Thursday
night?
7:30 p.m. Dinner with colleague on another project at the client site.
Job Descriptions
Business analyst, first year
Business analysts spend most of their time performing research, analysis,
modeling, client interviews and problem solving. After collecting the
requisite data, the analyst puts together a presentation that tells a story about
a particular market or industry. Such a presentation might include creating a
model that describes the total amount of revenue generated by a particular
industry, describing the top five players in the industry, outlining the
industrys key clientele, and analyzing the type of products generated by the
industry.
Summer associate
Summer associates work within one industry or functional area at Deloitte.
They conduct research on companies and industries, write detailed
operations-focused reports, and conduct interviews with clients. Summer
associates are integrated into project teams in which they work along with
senior consultants to address client problems and needs. Summer associates
enjoy a high degree of autonomy and receive immediate project management
responsibility.
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On the Job
Career Paths
For MBAs
MBAs with prior experience join the firm as consultants. The firms
promise, notes one respondent, is that we will try to put you in your area of
expertise, [though] its a question of availability. Fortunately, the firm has
a variety of practices health care, the public sector, and so on. Everything
youd want is there. Deloitte is flexible about changing areas once you
prove yourself. Youre not pigeonholed into an industry until youre senior
manager. Similarly, adds another consultant, if you would like to move
around the company to different departments or move to a different location
in the world, they have an excellent relocation package and are willing to
work with the employee to find a good fit. Most employees are placed in their
office of choice to begin with anyway, although insiders advise taking a hard
line in negotiations to ensure it.
After putting in time as a consultant, employees are promoted to manager.
The firms growth will continue, says one source. What that means for
employees is that people will be promoted to manager after one year. They
may need two years if they have no consulting experience, but there are no
written rules. At this point they are in charge of a project, and interfacing
and coordinating with other teams. The manager is responsible for all
financial data, like budgeting. Additionally, they might have more
mentoring to do. While most people will stay for at least three years all
told, at least 50 percent leave while still occupying manager status. This is
by far the largest drop-off point in the progression. It is not a bad thing it
is seen as a natural move. In fact, there is a heavy network of Deloitte
people who keep in touch after their departure. Some will go into finance,
and quite a few to small tech firms.
Once being promoted to senior manager, it becomes more of a commitment
to consulting. In other words, retention improves dramatically from that time
forward. Senior managers are the Grand Pooh-Bah of the project, and the
key player with executive management. They are in charge of the basic
framework your team operates in. That does not mean that they are always
directly involved in day-to-day activities, however. Senior managers have
more responsibility for selling and may take on two or three projects at once
instead of one. Unlike their underlings, for a given project, senior managers
may only be on the client site once every two weeks. The next level up is
partner, which is even less involved in projects. Partners are selling full
time. And since the firm is moving toward the long-term client relationship
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Final Analysis
Braxton Associates/Deloitte Consulting is in an interesting position, relative
to its fellow divested Big Four firms: It is not going through the post-merger
blues a la IBM Business Consulting Services (nee PwC Consulting) or Cap
Gemini Ernst & Young; on the other hand, it is not nearly as far into its
transition to independence as BearingPoint (formerly KPMG Consulting).
Braxton is also the only former Big Four not to be either bought or taken
public, and its partnership status will likely help it avoid the sorts of corporate
cost-cutting and shareholder pressures that will visit its cohorts. And its wellplanned, if relatively low-key, rebranding will only help the firm move
toward a complete separation from Deloitte & Touche.
The firm faces two challenges in the near future. First, it must develop a clear
strategy for differentiating itself from its much larger competitors, Accenture,
EDS and IBM BCS. IT consulting is an industry where size is an enormous
advantage, and Braxton must look to alternate angles emphasizing its
strategy expertise, for example to keep an edge in the market. Second, the
firm must decide whether to enter the burgeoning IT outsourcing market a
key strategy element at Accenture, EDS and IBM BCS. If it enters the market,
it runs the risk of both being outsized and being burdened with a service that
is fast becoming a commodity. On the other hand, not entering the market
may deprive it of an asset that is already providing enormous profits for its
competitors.
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Recommended Reading
Braxton partners have authored a number of books on strategy and operations
management, and it is a good idea to have at least a passing knowledge of
some of these when you interview. Most recently, the firm launched The
Heart of Change, by partner Dan Cohen and Harvard Business School
professor John Kotter. The book argues for a more demonstration-based
(rather than theory-based) approach to instigating change within an
organization. More on the book and other Braxton titles can be found on the
firms web site.
The firm also provides a series of free white papers on its web site, including
such titles as Bubbleheads: The Fruitless Search for the Next Bubble and
Strategic Flexibility in Life Sciences. These are also worth reading not so
much for their specific content, but rather to get a feel for the kind of thinking
the firm fosters and the methods by which its consultants approach problems.
Recommended articles about Braxton Associates/Deloitte Consulting
include:
Deloitte Consulting to be privately held, independent, IT World, June 7,
2002.
Deloitte Restates Its Case, Fortune, April 29, 2002.
Deloitte Looks to Expand, Times Union, November 27, 2001.
Hartsfield Computer Upgrade Stalled Glaring Delay In Second Year,
The Atlanta Constitution, August 24, 2001.
Deloitte Consulting is Cutting Workforce, The Wall Street Journal,
August 1, 2000.
Consulting Firms Wage a Battle In Effort to Attract New Business, The
Wall Street Journal, July 19, 2001.
Deloitte Workers Roll Up Their Sleeves, The Cincinnati Post, May 12,
2001.
Bang the Drum Quickly, Business 2.0, May 1, 2001.
Deloitte Backs Web Venture, New York Times, March 9, 2001.
So Where Do MBAs Want to Work? Fortune, April 16, 2001.
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