HASIRAH HARIS

235358

1.0

INTRODUCTION
Nowadays, persuasion are very importance in our daily life especially use in
communication. In our daily life, we always using communication to persuade people.
As we know, using verbal communication can persuade people and using non-verbal
communication also can persuade people. Persuasion is process aimed at changing a
persons or groups attitude or behaviour toward some event, idea, object or other
person, by using written or spoken words to convey information, feelings, or
reasoning or a combination of them.
Persuasion is a type of communication in which someone attempts to influence or
change a persons beliefs or opinions about something, often by making a convincing
argument. Though persuasion is likely most commonly associated with changing
someones perspective or beliefs, persuasive communication can be a very effective
tool for motivating people or bringing groups together. Persuasive communication is
any message that is intended to shape, reinforce or change the responses of others or
others. Such responses are modified by symbolic transactions message which are
sometimes, but not always, linked with coercive force ( indirectly coercive ) and
which appeal to the reason and emotions of the target. Generally persuasion refers to
such communicative activities that are mediated.
As we know persuasion should using verbal communication and non-verbal
communication to persuade people. Many types to persuade people by verbal
communication and actually can helped ourselves to make sure that people we can
persuade. At the same time, verbal communication in persuasion mostly we can
influence people with our skill communication especially. Meanwhile, non-verbal
communication in persuasion is the one skill communication can helped to complete a
verbal communication in persuasion. Many types can use in non-verbal
communication to persuade people. Thus, verbal and non-verbal communication can
use in our activities life, political, advertising, and so on to persuade people.

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2.0

VERBAL COMMUNICATION
Verbal communication is expression namely language usage in spoken form and
writing delivered

to other

individuals with meaning partnership purpose. Verbal

communication could strengthen certain information delivered when we wish to

emphasise about something matter. For example, when want presenting opinion to
audience, we will using verbal communication to influence audience. Through verbal
communication, information can be channelled directly or spontaneous.
In persuasion context, verbal communication will be used to persuade or influence
community with delivery by speak and use language that is certain. For example,
most

in shopping

mall there

is promoter which

would

provide persuasion to

society that come to call on product marketed and promoter that will using oral
communication to persuade customer.
2.1

The Function Verbal Communication

Very important language in life socialising. Non-verbal, a society will had
problem interact between one another. Language learned through socialization
process and education. According to Haliday ( 1985 ), listed seven function of
language as communication tool namely equipment function as accomplish
something will like rule or ask. Apart from that, pentertib functions as guide
behaviour or incident which occurred.
Meanwhile, interaction as to

ensure relationship

among humans run

smoothly without any misunderstanding, speaker need to having knowledge in

dialect, slang, jargon and so on. After that, personal function as said or express
feeling, will and so on that private. Meanwhile, discovery function as acquire
knowledge stated

in form

questions

imagination function as think do

that demand

anything

answer.

else based

imagination and own creativity. Lastly, statement

on power

function as

describe, describe, explain a fact, incident, knowledge and so on.

After that,
of
said

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2.2

The Function Verbal Communication In Persuasion

In verbal communication have public role used as persuasion to sell individual
to change attitudes, behaviour and someones culture. For example,
government using

communication to persuade audience namely people to

support government's

development

programme. Language

used in

advertisement also can leverage on consumer to buy goods produced. To see

effectiveness process persuasion, use

of

communication should can

influence feelings and individual

becomes information target.

emotions or group that

Every verbal

communication function have

a respective role to be applied in communications context to persuade society.

2.3

The Effectiveness Verbal Communication

Good

language usage could

lead

to communication goal

achievement clearer. There are several which way used to enhance language
usage effectiveness

level in verbal communication like understand not only

language main

objective and denotation

understands subjective

meaning but also

meaning and connotation meaning

contained

in something language. Apart from that, identify real meaning that attempted
to be sent by messenger not just focus on conversation main objective.
Meanwhile, convergence towards situation and message delivered especially
when facing a communicator which use different or obscure language his real
meaning.
At the same time, identify and knowing demographic difference and culture so
that

what delivered

can

be

accepted without

prejudice.

Additional,

communicate clearly namely use word understood general so that recipient can
interpret meaning accurately and gives

attention not

to word delivered but identify other party's view on language meaning.

only

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Meanwhile, does not use languages that are rough and pornographic because it
can bring to neglect by audience. Apart from that, identify audience culture to
maintain relationship and said concern towards what attempted to be sent
and end interaction

with statement that

is clear and evade

from draw

conclusion that is implied.

In persuasion context, to

get verbal

communication which

affects should

use language and sentences which can leverage on society when promoting an
item so that customer attracted will the item advantage. For example, have
promoter that so well in using verbal communication by persuading customer.
Meanwhile, as we know government also using verbal communication to
influence community to back every development carried out. Government
always ensure society will continue to support with government effort to give
privilege

to

Malaysian

channel BR1M monetary

like

helping

aid and party

group

concern like

that

is

ministers will

poor,
also

get hands on for conveyed on development forum carried out to society to be

more understand with government implementation.

HASIRAH HARIS
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3.0

NON VERBAL COMMUNICATION

Non-verbal

communication is

a communications

message form that

is important. Based on non-verbal communication we can interpret emotion,

personality, purpose and also someones social status. At the same time, nonverbal communication can also increase effectiveness of delivery of certain
message and function as complementary to verbal communication.
According to Harrison (1965), states that non-verbal communication include
word

incident

that

not

expressed

or

written.

Non-verbal

communication is communication that is complex because use certain symbols

for

introduce

the message.

principles and communications

Following

is several

features non-verbal like non-verbal

communication exist, non-verbal

communication basis of communication, non-verbal
process that

is vague, non-verbal

culture, non-verbal
non-verbal

communication is a

communication binds

with

rule and

communication show credibility and message implied,

communication is

metacommunication

and non-verbal

communication complement verbal communication message.

3.1

The Function Non Verbal Communication

Usually non-verbal communication function as complementary to
verbal

communication.

Among communications

function

non-

verbal like strengthening used to strengthen certain argument or

intention

delivered

by

sender

orally.

After that,

complement as describing interaction atmosphere.

Meanwhile, conflict reveal

something message that

is contradictory with oral

expression by

communication function in

controlling to control or show a

in controlling

message

flow that

someone. Non-verbal

is oral shaped. Apart

desire
from

that, function as repetition which

helps

understanding of

Lastly, function as success

the oral meaning.

which replaced oral message.

someone's process
or

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In persuasion

context, communications

function non-

verbal namely strengthening can be used in interview situation. A

man that wish to work in the private company so sure introduce
myself and answer

every

question suggested by inventor guess showing

is spirited to persuade so
private company.

that the

man accepted to

Meanwhile, control can

his lecturer situation and student.

spirit that
be

work in

used persuasion in

The

lecturer provide

information on subject that very hard to be understood, but lecturer use

body movement and face to persuade student that the subject is easy to
be understood.
After that, communications function not oral namely successor can be
used in persuasion. This function can be used in communications
situation between friend that a want to stop learning although already
close 4 semesters.

Meanwhile, friend a

wish

to give spirit to

ensure the friend cancel intention to stop learning and the friend show
face that is happy while sweeping at shoulder hand friend. It is one
of the body movement used to be more have been understood easily.
3.2

The Form Of Non-Verbal Communication

Among communication form not first oral is

proxemics refers

to distance, space or area. Based on by proxemics component, we can

see interaction nature which occurred whether shaped personal, social
or public. In fact we can also know influence level, power, a person's
status in their

interaction position with

After that, kinesics refers

to human

individual or group.

body limb

movement when

communicating. In communications context, very important kinesics to

describe emotion, friendliness,

behaviour and relationship between

individuals. Skill interpret kinesics can

increase

communication

effectiveness. However, communications context factor and culture

play an important role when making kinesics explanation of meaning.
Kinesics can be classified to some form namely eye signal, body
movement and hand, face and touch.
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In persuasion context, kinesics can be used in situation between a

cosmetic seller and

customer that experience a

lack

of

confidence in beauty and not really know to beautify self. Therefore,

cosmetic seller introduce sales

goods or

the beauty

product

the seller explain will advantage using the product. Additional,

and
the

seller persuade the customer by giving evidence will product effect and
can appear beautiful within minutes. While explaining the seller show
face that is cheerful and confident.
Apart from that, according to Lewis (1987) cronemic is use of the
time interpretation namely something subjective because it influence a
lot by culture, standard,

psychology and context suitability.

In persuasion context, cronemic can be used in human psychology.

For example, children aged 4-6 years that diligently come to school to
become a useful person in

future time.

They influenced

through thinking encouraged by teacher in school like learning session,

mealtime, time of physical education and others. Meanwhile,
paralinguistic refer to oral element that go out mouth but skin-deep
word

form.

Important paralinguistic because meaning from oral message usually

depend on paralinguistic sign.
It function as express feelings, control, order press something
meaning and increase persuasion rate. Message that is effective will be
achieved when we can adjust paralinguistic with communication
context.

Paralinguistic can

be

divided

components namely, fluency and speed

and

In persuasion context, paralinguistic can

For example,

in

oratorical

the speech

affect

session. Apart

major
quality.

increase persuasion rate.

contest, orator will

reduce message. Tone diversity will

focus towards

into three

diversify tone to

attention and audience

from

that, compere of

certain ceremony have voice quality that is good and reference that
is clear. This skill can attract audience's attention to follow certain
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the ceremony more diligent. Voice quality also enabled us to identify a

person other individual.
3.3

The Importance To Understanding Non Verbal Communication

It is clear that that we cannot escape to from communicate. According
to Harrison (1965), non-verbal communication said function deliver 65
percent from daily communication message.
Understanding non-verbal communication is important to avoid wrong
interpretation on message that want to convey by communicator. In
fact non-verbal

communication is

communication process because

However, non-verbal

also a

difficult to

distraction in
be

communication can

interpreted.

help us understand

message delivered clearer.

This is because non-verbal communication often give message on a
persons feeling. At the same time, verbal communication could also
enhance friendliness.

This can

be

clearly

seen

in Arab

community culture. When they met, they will give kiss in cheek and
touch nose among sex.
This limb touch also visible in Malay society when we shake hands,
the clasp way whether close or
otherwise. Besides

not, show sincerity or

improved friendliness, non-verbal

communication can also show our respect towards someone. It is very

important to be known especially in initiating relationship with a and
also in international relationship which involves country and culture
that are different.

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In

terms of public

presentation on

hand, communication not oral very

the

important to

from audience, strengthen and increase

For example,
earlier before

in a

council, non-verbal

messenger in

other
get respect

delivery confidence.
communication commence

stage namely use

of

the

time.

For talk messenger on the other hand personal appearance in terms of

the way dressed, colour selection, facial expression, voice, presentation
style and

so on

very important to sell audience to comfortable

to

hear on what talked about.

Culture to every race is different. Cultural difference will cause
interpretation towards meaning of certain communication show nonverbal also differs. Due to this is important for us to knowing cultural
values of certain race before starting relationship.
This

is

because if

mistaken in

speech or show when

starting relationship will cause the relationship more unsuccessful or

not worse cause enmity. For example, although in kiss western
culture in cheek to different sex is sign as sign of warmth, but it only
done for close acquaintance only. If someone who recently known do
like that, might be action regarded as extreme. Hence, cultural
factor also played role in use of communication non-verbal.

HASIRAH HARIS
235358

4.0

CONCLUSION
In persuasion, the message can deliver by verbal and non-verbal communication. As
we know, verbal communication indeed complement each other with non-verbal
communication to deliver message and persuade people. Habitually, we know the
verbal communication using words or using writing. In the context persuasion, verbal
communication

more

planned

and

arranged.

Meanwhile,

the

non-verbal

communication happened without realising and sometimes lost control. As we know,

non-verbal communication happened from our emotional, and personality someone.
Thus, the function non-verbal communication actually complement each other with
verbal communication. In the nutshell, verbal and non-verbal communication in
persuasion should to complement each other for persuade people and avoid any
misunderstanding happened.

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