Indian Gaming Market Review 06112015 Secured

GAMINGFORUM
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Foreword
India, with 1.3 billion people and two-thirds below the age of 35, the worlds largest youth
population, is poised to become one of the worlds leading markets. Historically, games did
not gain a foothold in India due to the lack of access to gaming consoles and PCs, and the low
social acceptance of this entertainment medium. This is all changing now as the Indian
games industry is at the cusp of a major transformation. Economic growth has resulted in a
society that is embracing digital content and entertainment like never before, enabled by the
explosive growth of smartphones and affordable wireless internet.
These rapidly evolving changes will create tremendous opportunities for game developers,
publishers and enabling technology players, in what is destined to be one of the top gaming
markets in the world. This study, undertaken by NASSCOM Gaming Forum, offers a
comprehensive assessment of the Indian games industry. It provides an overview of the
Indian media and entertainment industry and digital landscape, a roadmap to the history and
evolution of the Indian games industry, an assessment of the Indian games market from the
consumer spending standpoint, and demographic insights into the Indian gamer. To put this
together, we conducted an extensive survey of the Indian developer and service provider
ecosystem, and interviewed key players to gather data and trends. We placed great
emphasis on data validation, as obtaining accurate data in a nebulous, and rapidly growing
and evolving market like India can be challenging.
The picture that emerges states that the building blocks for the creation of a massive market
are now falling in place. India is the worlds fastest growing smartphone market. By 2016, it
will top the US as the worlds second largest smartphone population with more than 200
million users. Thanks to this, consumers are experiencing games at a mass-market level like
never before. Huge momentum in eCommerce is building online purchasing habits, and
several initiatives, both by the government and private entities, are at play to crack
payments. With a growing consumer base and payment solutions in place, the Indian game
developer ecosystem will have ample opportunity to innovate and provide compelling
content with social and cultural context, which is key in engaging the Indian consumer.
As it discovers and capitalizes on market opportunities both in India and abroad, it is truly
exciting times for the Indian games industry. We hope that you nd this report informative
and useful, and we welcome your feedback and comments at ngf@nasscom.in.
R Chandrashekhar
President, NASSCOM
Rajesh Rao
Chairman, Gaming Forum
01 | The Indian Gaming Market Review: Opportunities in a Rapidly Growing Market

GAMINGFORUM
Acknowledgements
This report is a culmination of a four-month concerted effort by NASSCOM Gaming
Forum to provide a comprehensive overview of the Indian Games Industry.
We would like to thank various people for their valuable contributions, without which
this report would not have been possible. First, we would like to thank member
companies of NASSCOM Gaming Forum, who went out of their way to provide detailed
inputs, insights and perspectives on the industry, their companies and clients through a
comprehensive survey. More than 50 companies participated in this survey.
We would also like to acknowledge inputs from third-party sources cited in the report:
FICCI, KPMG, IAMAI, TRAI, IDC, Cisco's Visual Networking Index, IMRB, ASSOCHAM,
Deloitte, Opera Mediaworks, eMarketer and We Are Social.
Finally, we wish to convey special gratitude for the efforts and contributions from the
NASSCOM research and the Google team, without which successful completion of this
report would not have been possible.

GAMINGFORUM
Table of Contents
Chapter 1: The Digital Enablers
05
Media & Entertainment
04
Internet
07
Mobile, Smartphone & Tablets
08
Digital Media
09
Mobile Advertising
10
Chapter 2: The Indian Games Industry
11
The Industry: A road Map
12
Industry Overview
13
The Developers
14
The Service Providers
15
Chapter 3: Indian Games Market Trends
17
Indian Games Market Indicators
18
Trends, Challenges & Opportunities
20
Chapter 4: Game Developer Salary Trends
21
Quick Facts
22
Talent Overview
23
Survey Background
24

GAMINGFORUM
CHAPTER
1
The Digital Enablers
Media & Entertainment

Digitization Drives Growth
Overview
Growth of the media and entertainment industry
in India is being driven by digital players, in
addition to traditional media. TV is the largest
segment, followed by print, while radio is seeing
the fastest growth.
The M&E sector growth in India

CAGR (2014- 2019)
13.9%
2X global M&E industry growth
Worlds Second Largest TV Market by Viewers
168 million TV households (TV penetration rate of 61%)
More than 800 TV channels, of which ~167 are paid
139 million paid cable and satellite subscribers in 2014

(82% of TV households)
Future growth: 175 million paid cable and satellite

subscribers in 2019 (90% of TV households)
Media & Entertainment Revenues (INR billion) | 2014-2019

Total Industry, TV, Print, Film & Radio Revenues & Growth
YoY
(2013-2014)
2014
Total M&E
2015P
2016P
2017P
2018P
2019P
CAGR
(2014-2019)
1,026
11.7%
1,159
1,330
1,532
1,740
1,964
13.9%
TV
474.9
13.8%
543.2
634.2
739.6
854.6
975.5
15.5%
Print
263.4
8.3%
284.5
307.1
331.9
358.0
386.8
8.0%
Film
126.4
0.9%
136.3
155.6
170.7
186.3
204.0
10.0%
Radio
17.2
17.6%
19.6
22.3
27.0
32.7
39.5
18.1%
Source: FICCI-KPMG Indian Media and Entertainment Industry Report 2015
Year-on-year growth of 17.6%

in 2014
More than 330 million newspapers

circulated daily
90% of the Indian population

has access to radio
Future Growth: Phase-II

auctions of 135 FM channels in
2015 will increase reach to
small towns and cities
English print is struggling as

subscribers switch to online
platforms, but regional print is
largely isolated from this trend
Future growth: Rising cover prices

and subscriptions aided by low
media penetration, population
growth, rising income and literacy
World leader in lms produced yearly, but industry lags in terms of infrastructure
Low screen penetration (7 screens per million people)
Slow growth (0.9%) in 2014, due to poor box ofce returns and lack of quality content
Future growth: Increasing number of multiplex screens in Tier II and Tier III cities

GAMINGFORUM
Internet
The Worlds Second Largest Internet Population
Potent Growth Ahead
354 million internet users by Q2 2015 (>75 million users added since Dec 2014)
In 2015, India is all set to surpass the US as the second largest internet population
in the world, after China
Internet penetration remains low in India (19%), leaving much room for growth;
future growth will come from increasing smartphone penetration in rural areas
Internet Growth in India| 2013-2017

Internet Users (Millions)
503
427
503M
354
278
190
internet users in India

by 2017E
2013
2014
2015e
2016e
2017e
Source: IAMAI-KPMG July 2015 - India on the Go: Mobile Internet Vision 2017
Mobile-First Internet Adoption
159 million mobile internet users of which 82 million are 3G users
Mobile internet users set to grow at a CAGR (2013-2017) of 27.8%
3G users will grow with a CAGR (2013-2017) of 61.3%
Future growth: Mobile internet adoption in rural areas through

increased availability of low-cost smartphones
Mobile Internet Growth in India| 2013-2017

Mobile Internet Users (Millions)
314
213
110
2013
314M
236
159
mobile internet users

by 2017E
2014
2015e
2016e
2017e
Source: IAMAI-KPMG July 2015 - India on the Go: Mobile Internet Vision 2017
Digital India Programme To Increase Internet Reach

The Indian Government has identied nine pillars to realize Digital India:
Broadband Highways
Public Internet Access
eGovernance
E-Kranti
IT for Jobs
Universal Access to Mobile Connectivity

Electronics Manufacturing
Information for All
Early Harvest Programmes

GAMINGFORUM
Mobile, Smartphones & Tablets

Worlds Second Largest Mobile User Base
Overview
India has the worlds second largest mobile user
base and the worlds third largest smartphone
user base. Future growth will come from
smartphone adoption in smaller cities and
towns, particularly in lower socioeconomic
groups.
95%
of Indian mobile subscriptions
are on prepaid plans
Top 4 Operators Take 70% of Market
981 million mobile subscriptions at the end of June 2015,

1
of which 90% were active
563 million urban vs. 418 million rural subscribers
The top four mobile operators account for 70% of the

market
Worlds Fastest Growing Smartphone Market
122 million smartphone users in 2014

Smartphones are the device of choice; the average Indian spends
162 minutes/day on it v/s. 96 minutes/day on TV
Android dominates, with Samsung as market leader in Q4 2014
Future Growth: Increasing availability of low-cost smartphones
and dropping data charges are fueling growth
Unbranded Tablets Wiped off Market in 2014

Slows Growth
Tablet penetration is low: 3.2% of the Indian population in

2015.
56% Y-o-Y growth in shipment volume in 2013, however,
15% Y-o-Y decline in 2014 due to unbranded tablets being
wiped off the market
Future growth: The tablet market is expected to grow in
2015, driven by tablets with 8-9 inch screen size
Source: 1TRAI as of June 2015, 2IAMAI-KPMG

GAMINGFORUM
Digital Media
Smartphones As Media & Entertainment Screens
Mobile Devices Have Multiple Uses
Mobile devices in India have gone beyond simple voice and SIM;
mobile video, social networking and instant messaging are
proliferating in the Indian consumer market
Smartphones now complement traditional channels such as TV
Online Video Accounts for About Half of Internet Trafc
Video accounted for 46% of all internet trafc in India in 2014

and this will increase to 74% in 2019 (Cisco VNI Forecast)
YouTube is the most popular video app in India; it is accessed

by 35% of smartphone users who spend an average of 1.5
hours/month on it
Future growth: TV on the go - internet TV providers (Big Fish,

Dish TV, etc.) have mobile apps as part of multi-screen strategy
Top Social Platforms| 2014

Percent of the total population using the platform in the past month
11%
social network
9%
8%
Whatsapp Facebook Facebook

Messenger
8%
Skype
7%
Google+
6%
Twitter
messaging/chat app
5%
5%
WeChat
LinkedIn
4%
4%
Pinterest
Viber
Source: GlobalWebIndex Q4 2014 survey-based data via We Are Social
Mostly Mobile Social Media
143 million social media users as of April 2015,

of which 61% access social media on mobile1
Facebook and Whatsapp are the most popular
platforms
125
million
Google Play Dominates App Market
App downloads will reach 9 billion in 2015, up

from 1.5 billion in 20122
Games are the most popular category among
paid apps
Within the Android dominated market, Google
Play prevails
monthly active Facebook

users, of which 114
million are on mobile
Source: 1 IAMAI-IMRB, 2 ASSOCHAM-Deloitte

GAMINGFORUM
Mobile Advertising
India Is the Driver of Asia Pacics Mobile Ad Market
India is the 2nd largest mobile ad market in the world
Mobile advertising volume in India grew 260% between July 2013 and July 2014,
compared to 70% growth for Asia Pacic
India is the worlds second biggest market in terms of mobile ad volume, behind
the US (Opera Mediaworks)
Indias ad spike is mainly due to the rapid shift from feature to smart devices
Social Sites/Apps Account for Half of Mobile Ad Revenues
Similar to the global trend, social sites/apps in India account for half of mobile ad
trafc and almost half of mobile ad revenues
However, India shows a signicantly higher use of mobile app store sites, gaming
and education sites than globally.
Ads for games and mobile devices represent nearly half of all ad impressions
(25.5% and 22.7%), followed by classied ads (20%) (Opera Mediaworks)
User-Rich Mobile Advertising on the Rise
96.8% of mobile ad impressions are simple banners
Remaining 3.2% of impressions are rich-media creative generating more than one
quarter of revenues1
Future growth: While the mobile advertising market continues to transition to

advanced smartphone platforms, advertisers will deliver more user-rich
experiences
Mobile Internet Ad Spending in India

943
2013-2018 (USD Millions)

589
347
26
79
2013
2014
173
2015
2016
2017
2018
Mobile internet ad spending in

India will touch
$1billion
by 2018
Source: eMarketer March 2015
Notable Indian Mobile Advertising Platforms*
InMobi, founded in 2007, recently unveiled Miip, a discovery platform that

will compete with Google. Miip transforms advertising into a personalized,
content-rich experience
Vserv, founded in 2010, is a leading mobile marketing platform that delivers

smart data-led results to marketeers, app developers, telcos and data
partners. Vserv has raised $15 million in funding to date
Source: 1Opera Mediaworks
*Illustrative

GAMINGFORUM
CHAPTER
2
The Indian Games Industry
The Indian Games Industry

A Roadmap: Indies & Start-Ups Spurring Growth
Set Up Pre 2005
EARLY INNOVATORS
Outsourcing for consoles
Online portals
Early PC game titles
# of companies: 5
Set Up Pre 2005-2010
EARLY MOBILE, GLOBAL PLAYERS

Feature phone mobile games, Smartphone games
MNCs setting up backend operations and studios
First wave of VC funded game companies
# companies: ~25
Set Up 2010 Onwards
EMERGING INDIES
Mobile game analytics
Focused/experimental game design
Social/PC games
Mobile games
Kickstarter projects
Angel investors for early stage funding
# of companies: >200

GAMINGFORUM
Industry Overview
A Young Industry With a Fresh Perspective
2014 Revenues ($USD)
Indian Game Developers & Service Providers
27%
of companies with average

revenues of above
< 160,000
160,000-800,000
$1.6 million
in 2014
> 1,600,000
Company Size
Location Split

The industry follows a lean structure, with 57%
of companies having fewer than 10 employees
Game Developers & Service Providers

Almost 60% of respondents are
based out of the top 3 Tier I cities
57%
17%
13%
Delhi-NCR
17%
11%
24%
Others*
6%
2%
<10
11 to 50
51 to 200
201 to 500
>500
20%
Kolkata
18%
7%
Mumbai
Pune
Hyderabad
22%
Year of Incorporation
Bangalore
More than half of companies were

incorporated from 2012 onwards
*Others include
emerging cities
like Vadodara,
Jaipur, Indore,
Vizag, etc.
48%
15%
< 2005
19%
11%
2006-2008 2009-2011 2012-2014
9%
2015
Source: NASSCOM Indian Gaming survey

GAMINGFORUM
The Developers
Majority Focusing on Global Market & Mobile
Indian Game Developers
Of Indian developers,
75%
< 160,000
are focusing on the

global market
160,000-800,000
> 1,600,000
Business Model
Market Segmentation Development Platforms

With mobile games set to outpace other segments,

its no surprise that 96% of developers are working
on mobile
61% of developers use the

free-to-play model
96%
61%
35%
22%
Mobile
Games
Social
Webgames
18%
Casual PC
Games
8%
6%
MMO Games
Console
Games
29%
14%
Other
Free-To-Play
Freemium
Premium
Game Genres
Arcade style games are the most popular
genre followed by puzzle and racing genre
39%
31%
31%
22%
20%
14%
Arcade
Brain
training,
puzzle, quiz
Race
Sports
Simulation
Action or
adventure
12%
Shooter
8%
Casino (exl.
Poker)

*Includes companies who are involved in both as well (developer and service providers)

GAMINGFORUM
The Service Providers

Offshoring is Gaining Momentum, Along With Value Added Services
Indian Service Providers
< 160,000
Content creation and

co-development are
the main sources of
revenue
160,000-800,000
> 1,600,000
Market Segmentation Service Platforms

Indian service providers
95% of providers are mobile-centric
95%
50%
30%
Mobile Games
Casual PC
Games
30%
Mobile is the most popular

segment on which service
providers are working,
followed by casual
PC games
20%
Social Web Console Games

Games
Other
Source of the Majority of Prots
Top 3 Services Offered

90% of service providers offer
development services
Content Creation Services
90%
Co Development
80%
55%
Revenue Share
Other
Development Game Art
Services
Animation

*Includes companies who are involved in both as well (developer and service providers)

GAMINGFORUM
CHAPTER
3
India Games Market Trends

Mobile gamers leading the market
Mobile:
Market size - Approx. 40 to 50 mn people play

games on their smartphones and older
feature phones, this number is growing
rapidly at a CAGR of 40% to 50%
Revenues across all models including

premium, freemium and ad-supported
Smartphone based is estimated at 200mn by

2015, to grow at 100 mn every year thereafter
Future outlook - Most industry players are

awaiting the integration of mobile carrier
billing, as this is expected to grow revenues
exponentially.
Approx gamers
50 mn
$150 mn
Mobile gaming revenues
Gaming in Cyber cafes:
Market size - Estimated 3000 cyber cafes in India with games, of which 1500 have 5
machines or more dedicated to games
In addition, there are few exclusive gaming cafes with console games as well
Estimated 250,000 active PC/MMO players
Popular games
Counterstrike
DOTA
League of Legends
World of Tanks
CONSOLE
Market size - Estimated around 3 to 4 mn console gamers
3 to 3.5 mn is the lifetime sales of all consoles (including PSP handheld), this includes grey
market imports
2m PlayStation, 2 lifetime sales, including grey market imports
Around 500k units combined for both PS3 / Xbox360 (PS3 is around 350k units)
Less than 100k units for PS4 / XBox1 with PS4 around 65k
Number of active consoles are much less than installed base, as many consoles are defunct, with dust
and weather resulting in high failure rate.
Attach rates or the number of games purchased by a console owning consumer in India is much
lower than international average. Many console gamers share game titles among each other.
Future outlook - As in the case of PC gaming, most industry watchers expect console gaming to gain
from the rapidly growing gamer base due to smartphones

GAMINGFORUM

With growing advent of smartphones, PC online players are set to rise
PC / Web gaming
PC Market - Around 10 mn of which 50% are sold to

businesses/corporates, and 50% to home consumers
Overall active installed base estimated at 50 mn PCs
100,000: Number of high-end graphics cards being sold

in India per year
300k ~ 500k : Estimated high-end gaming PCs and

laptops in India
Estimated number of PC gamers: Between 5m to 7m,

with hard core gamers around 1m to 1.5m
Biggest selling PC franchises
FIFA, Grand Theft Auto, Assasins Creed, Need For

Speed, Call of Duty, Cricket games
Most industry watchers expect PC gaming to gain from

the rapidly growing gamer base due to smartphones.
2011
~17 mn
PCs sold in India
every year
In India, the denition

of broadband is
512kbps or higher, and
a majority of
connections are at
speeds 2mbps or less
This is set to change
with the advent of
Fiber to Home (FTTH)
2013
Between
and
, rapid growth in
Facebook user base coupled with widely
popular casual games like Farmville spurred a
mini-revolution of sorts, with many consumers
especially women gaining access to casual /
web games
*Disclaimer: We initially wanted to do a full market sizing for this report, but after discussions with a variety
of players in the ecosystem - developers, publishers, distributors, platform owners, hardware
manufacturers and journalists - we realised that it was very difcult to arrive at reliable estimates. India is a
nebulous, rapidly growing market, and reliable numbers are hard to come by. Existing market reports and
revenue estimates turned out to be in wide variance with our own research, which threw up far more
conservative numbers. We hence decided to put forth market indicators, data that we are condent as
reliable based on our own industrywide research and validation. We dont have revenue estimates for all but
the mobile segment, and we hope that in future as the market matures and we have better data, we can
publish numbers that are reliable for all segments of the games industry

GAMINGFORUM
Trends, Challenges & Opportunities

High Potential for the Indian Games Industry
Overview
Presently, most game developers and service providers in India are focusing on the
global market. Approximately 9% are generating revenues from the domestic market,
while foreign developers and games are dominating the app store rankings. With recent
developments however, such as Apple and Google lowering the minimum price for apps
and in-app purchases in India, we expect more Indian companies to turn their focus
towards the local market.
Trends: Localization & Virtual Reality Are Emerging
Virtual Reality & Localization: 24% of developers see localization and virtual
reality as emerging trends
Free to Play Reins: Gamers in India have a relatively high tolerance for in-game
advertisements and prefer free games
Low ARPU: The ARPU of Indian gamers is far lower than the global average. 45%
of developers state that ARPU is low for those gamers who actually spend money
Apple and Google Lower the Minimum Price for Apps
In July 2015, Apple announced new pricing tiers for App Store customers in India,
allowing developers to price their iOS app as low as Rs. 10 (approximately $0.16)
Google quickly followed suit with the same price minimum
Google also recently started selling prepaid vouchers in India to facilitate

purchasing in a country with low credit card and electronic payment use
Problems Faced by Indian Developers: Lack of Talent, billing
Lack of scalable talent base (e.g. programmers, designers)
Working with international partners comes at the cost of revenues
Infrastructure: Only 2% of Indian consumers have a credit card, making it difcult

for many gamers to pay for games, carrier billing integration has not yet
happened.
International games dominate mobile charts: with most local developers focusing
on global markets, only 15% of the revenues from the top 100 iOS games in India
in June went to Indian publishers, or publishers with ofces in India
Opportunities
India will continue to be one of the fastest growing game markets in the world,
delivering more and more opportunities for new and existing developers
With the new app minimum, mobile developers can target a wider audience and
acquire new paying users and this will drive overall monetization
International companies will increase their effort in India, providing a push on the
local industry

GAMINGFORUM
CHAPTER
4
Game Developer Salary Trends
Quick Facts
Developers are
the heart of the
industry
Indian gaming
industry follows
the global trend
Game Dev is
more about
INDIES*
Developers
are the key
Average
compensation
Average
compensation
~80%
Upto 5-6
Lacs
Upto 8-9
Lacs
(Designers)
(Non Devs)**
% of Women
employees
Average
compensation
Average
compensation
~15%
~6-7 Lacs
~8-9 Lacs
(For Women)
(For Men)
Employment#
with Indie
studios
Fresh minds;
no prior
experience
~65%
~40%
Average
compensation
Upto 5 Lacs
(<3 years)
*Having less than 30 people and development of the game should have been self-funded
**Includes people involved in Art, Tech, Production/Project Management and Marketing/Biz Development
#Includes Indie founders or people employed in Indie studios

GAMINGFORUM
Talent Overview
Trendsetting the Gen-Y Evolution, Focus Shifting towards Skills
Diversity an increasing trend in the gaming industry
85%
Male
15%
Female
20
40
60
80
100
Future Ready Entrepreneurs
A Young & Dynamic Workforce
75%
21%
21% of the workforce is
75% of the workforce constitutes
SELF-EMPLOYED*
MILLENIALS
(Approx. 4-5% are freelancers adding

more capabilities to the industry)
(less than 30 years of age)
A fair mix of experience across age groups
Well diversied role with capabilities across levels
36%
6%
17%
30%
22%
11%
38%
10%
2%
<3 years
3 to 5 years
6-10 years
11-15 years
30%
>15 years
Trainee
Lead/ Manager
Developer/ executive
Senior Management
All the above (Indie)

GAMINGFORUM
Survey Background
% of respondents
Responses by Age Group
2%
>40
24%
30 to 40
54%
25 to 30
20%
<25
Responses by Location
Chandigarh
11%
~7
25%
11%
Jaipur
per cent
Kolkata
Ahmedabad
Chennai, Kochi and Kolkata
13%
21%
Ahmedabad, Chandigarh and

Jaipur are emerging fast
19%
Chennai
Kochi
Mumbai
Delhi-NCR
Bengaluru
Hyderabad
Pune
Others
Responses by functional areas

Multiple (Indie)
15%
Product management
8%
General management
4%
Production/ Project management
Marketing/ Business Dev
11%
2%
Technology
Art
Design
35%
11%
To assess the effect of the

changing business
dynamics on hiring trends
and the outlook of Gaming
Industry, NASSCOM
Gaming Forum conducted
a dip-stick survey during
the period Aug to Sep. We
received responses from
over 100 people associated
to Gaming Industry
13%
N=113

GAMINGFORUM
About NASSCOM Gaming Forum
NASSCOM Gaming Forum came into existence 9 years ago to come together
on a common platform to share best practices and knowledge both from the business
and the development perspective. Its goal is to build India into a hub for gaming;
improve the industry-government interface and collaboration; enhance international
outreach and access. The Gaming Forum has seven active city chapters: Mumbai, Delhi,
Hyderabad, Pune, Chennai, Kolkata and Bangalore - each of which regularly hosts
developer meet-ups. It also organizes the annual NASSCOM Game Developers
Conference which is the premier industry event in India.
http://nasscom.in.
Email: ngf@nasscom.in

GAMINGFORUM
International Youth Centre, Teen Murti Marg, Chanakyapuri, New Delhi 110 021, India
Phone: +91-11-23010199, Fax: +91-11-23015452, E-mail: research@nasscom.in
Website: www.nasscom.com

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GAMINGFORUM

01 | The Indian Gaming Market Review: Opportunities in a Rapidly Growing Market

03 | The Indian Gaming Market Review: Opportunities in a Rapidly Growing Market

Media & Entertainment

Mobile, Smartphone & Tablets

Chapter 2: The Indian Games Industry

The Industry: A road Map

The Service Providers

Chapter 3: Indian Games Market Trends

Indian Games Market Indicators

Trends, Challenges & Opportunities

Chapter 4: Game Developer Salary Trends

04 | The Indian Gaming Market Review: Opportunities in a Rapidly Growing Market

Media & Entertainment

The M&E sector growth in India

Worlds Second Largest TV Market by Viewers

168 million TV households (TV penetration rate of 61%)

More than 800 TV channels, of which ~167 are paid

139 million paid cable and satellite subscribers in 2014

Future growth: 175 million paid cable and satellite

Media & Entertainment Revenues (INR billion) | 2014-2019

Source: FICCI-KPMG Indian Media and Entertainment Industry Report 2015

Year-on-year growth of 17.6%

More than 330 million newspapers

90% of the Indian population

Future Growth: Phase-II

English print is struggling as

Future growth: Rising cover prices

Low screen penetration (7 screens per million people)

06 | The Indian Gaming Market Review: Opportunities in a Rapidly Growing Market

Internet Growth in India| 2013-2017

internet users in India

Mobile-First Internet Adoption

159 million mobile internet users of which 82 million are 3G users

Mobile internet users set to grow at a CAGR (2013-2017) of 27.8%

3G users will grow with a CAGR (2013-2017) of 61.3%

Future growth: Mobile internet adoption in rural areas through

Mobile Internet Growth in India| 2013-2017

mobile internet users

Digital India Programme To Increase Internet Reach

Universal Access to Mobile Connectivity

07 | The Indian Gaming Market Review: Opportunities in a Rapidly Growing Market

Mobile, Smartphones & Tablets

Top 4 Operators Take 70% of Market

981 million mobile subscriptions at the end of June 2015,

563 million urban vs. 418 million rural subscribers

The top four mobile operators account for 70% of the

Worlds Fastest Growing Smartphone Market

122 million smartphone users in 2014

Unbranded Tablets Wiped off Market in 2014

Tablet penetration is low: 3.2% of the Indian population in

Source: 1TRAI as of June 2015, 2IAMAI-KPMG

08 | The Indian Gaming Market Review: Opportunities in a Rapidly Growing Market

Smartphones now complement traditional channels such as TV

Online Video Accounts for About Half of Internet Trafc

Video accounted for 46% of all internet trafc in India in 2014

YouTube is the most popular video app in India; it is accessed

Future growth: TV on the go - internet TV providers (Big Fish,

Top Social Platforms| 2014

Whatsapp Facebook Facebook

Source: GlobalWebIndex Q4 2014 survey-based data via We Are Social

Mostly Mobile Social Media

143 million social media users as of April 2015,