MKT 303: CLASS PARTICIPATION SELF EVALUATION

Name:__Michael Houang__________________________
Please indicate your perceived class participation grade (percentage from 0% to
100%): 94%
(Note: Class participation is worth a maximum of 100 points.)
Please use the space below to provide justification for the percentage you have
given yourself based on the guidelines for evaluation outlined in the syllabus.
Please be as specific as possible.
As a basis, I have never missed a day of MKT 303 this semester, nor do I plan to. In
addition, I have always participated in all of the class activities (ethical discussions when
discussing the role of women vs. Muslim culture, perceptions of a cheesecake on a plate vs.
on a napkin, and brand identifying, to name a few). In the times that I have participated in
class, I have always made it an active duty to not only contribute to the overall discussion,
but also to do so in a light-hearted and fun manner. While deciding group companies, our
group and I were competitive, yet joyous in our approach and answers, while I showed not
only my eagerness and levity to answer the question, but also my alertness and readiness
when discussing class topics. Furthermore, during our groups presentation, I made my part
light and fun by taking class selfies and cracking jokes, while still pertaining to the topic and
not going off on inappropriate tangents.
I have always paid attention in every single class while attentively taking notes,
never straying off topic during lectures, even while taking written notes on my computer. My
participation has also, therefore, been consistent since the first intro to Marketing. My
participation is also adequate outside of class. While attending every group meeting for the
group project and essay, I am a constant contributor, as is everyone else, in the editing
process of the entire paper and brainstorming and delegation of portions. The groups
relationship is tightly-knit and mutual, as well. For example, while discussing potential new
products for Urban Outfitters, I brought up the idea of providing services to Hannah, who
was delegated the part, who, while at first was skeptical of the idea, I respected her opinion
while making sure that the group was able to hear your thoughts about the topic as well. As
a result, Hannah was convinced to write about services while apologizing to me, which was
unnecessary of her to do considering that she had every right to disagree with me.
Finally, the quality of my discussions and contributions has been meaningful too. The
most recent journal article discussion is an example; while discussing certain limitations of
the experiment, I brought up the topic of heteronormativity which, while a very important
topic to bring up, I felt that no one was going to.

From MKT 303 Syllabus Class Co-Production/Participation

Students are expected to attend all class meetings and participate in class discussions. Your class
participation grade will be based on the quality and quantity of your contributions. So, the idea is to add
intellectually rich comments to the class discussion. Simply showing up for class is not enough to earn an
A for class participation.
ADDITIONAL IMPORTANT PTS:
As with most courses, the benefits of the course can only be realized when students are excellent coproducers and actively participate in the classroom experience (e.g., are prepared for class,
contribute to in-class discussion, offer examples, ask questions when course concepts are not
understood, etc.). Class co-production/participation grades will be based on each student's
contribution to the class. Active co-production and participation is expected and is essential for
success in the course.
Bringing in real world examples from outside reading (e.g., WSJ, Business Week, Forbes, Fortune,
Fast Company, Wired) that highlight course concepts is highly encouraged and will be considered an
example of class co-production/participation. You should be prepared to discuss how the article
relates to course concepts/marketing.
During the semester, we will be doing a number of in-class activities involving the application of
marketing concepts. In addition, you may be asked to complete homework activities (e.g., read and
analyze a case, visit a retail establishment, etc.) that will be discussed in class. Active participation in
in-class activities and other activity-related discussions during class will play a significant role in
determining class participation grades.
Although it is voluntary and not needed to do well in regards to class participation, I will count taking
part in the marketing behavioral lab towards class participation.
The following are guidelines concerning how you should think about class co-production. This list is not
exhaustive but will give you a sense of my criteria for evaluating your co-production during the semester.
At a minimum, co-production in this setting would consist of the following:
Participation
consistently contributing to class discussion,
providing examples of personal experiences to illustrate marketing concepts,
asking questions when a topic or concept is not understood,
actively engaging in in-class activities and preparing out of class mini-assignments,
attending each class,
Professionalism
being attentive, curious, enthusiastic, and willing to learn,
not texting or working on non-course related material during class,
not surfing or doing non-course related work online if using a tablet or laptop in class,
coming to class prepared, and
taking pride in the quality of work produced for the course.
At the end of the semester, you will be asked to evaluate your own co-production in the course and assign
yourself a score. The day of the final exam, you will turn in a one page write-up in which you give yourself
an explicit percentage (from 100% to 0%) that reflects your perception of your level of co-production and
then provide justification for the percentage you have given yourself. To give you an idea of how you
might go about evaluating your level of co-production, I will give you an example of how I would assign a
typical class participation score. A 100% would be given to someone who is an outstanding leader in class
discussion who is always prepared, in class, frequently initiates stimulating and thought-provoking
questions, brings outside articles and examples that illustrate course concepts, and serves as a role
model for other students. A consistent contributor to class discussion who responds to instructor
questions and comments would receive an 85-90%. Someone who regularly attends class but does not
take part in class discussions or other activities would receive a 50%. Be sure to keep track of class
periods where you took a significant leadership role in class participation and other evidence of excellent
co-production. I reserve the right to make adjustments to your suggested co-production grade if I think it is

warranted.