Report Business Plan 1st Destination Bowling Center

1ST DESTINATION BOWLING CENTRE
CHAPTER 1: INTRODUCTION
1.1 Introduction of the product
Our products name is Mulitifunction Recycle Bin. The idea of the name comes from
our partners brainstorming. We take about three to four days to decide the best name of our
product. We think Multifunction Recycle Bin is the best name and it is suit with our soul. Our
group partners is Masturina binti Hamdan, Nor Hajasmira Binti Jaafar, and Nur Fatihah Binti
Mat Seman.
Multifunction Recycle Bin is one of the dustbins that has three function for user to
distinguish the garbage. So, user can throw the garbage based on the colour of the dustbin.
Blue colour is for paper, Chocolate colour is for glass and Orange colour is for aluminium.
Before we create this product, we need to buy the materials which are dustbin, wheel,
paint, brush, net and decorative. It takes a few days to finish up this product. We were
already found the cheap cost of the material in order to create an innovation product with
lowest cost.

1.1.2
1.1.3 Industry Profile

The sports business means many different things to different people. This is a truly
global industry, and sports stir up deep passion within spectators and players alike in
countries around the world. To one person, sports are a venue for gambling; to another, they
are a mode of personal recreation and fitness, be it skiing, cycling, running or playing
tennis. To business people, sports provide a lucrative and continually growing marketplace
worthy of immense investments. To athletes, sports may lead to high levels of personal
achievement, and to professionals, sports can bring fame and fortune. To facilities
developers and local governments, sports are a way to build revenue from tourists and local
fans. Sports are deeply ingrained in education, from elementary through university
levels. Perhaps we cannot state with confidence that sports enrich the lives of all of us, but
they certainly entertain a huge swath of the worlds population. In addition to economic
impact, the largest single effect that sports create is that of gripping entertainment: hundreds
of millions of fans around the globe follow sports daily, whether via radio, television, printed
publications, online or in person, as spectators or participants.
References:
(http://www.plunkettresearch.com/sports-recreation-leisure-market-research/industry-andbusiness-data)
1.1.4 Location Business
FIGURE 1.1.4.1: MAP OF KOK LANAS

*We are here.
1st DESTINATION BOWLING CENTER
FIGURE 1.1.4.2: MAP OF THE LOCATION OF 1ST DESTINATION BOWLING CENTER
*We are here.

1.1.5 Date of Business Commencement

15TH January 2016.
1.1.6 Factors Selecting Business

I.
High Demand
In Kelantan, there are only three bowling center which are located in Billion Kota Bharu,
Kompleks Sukan Perdana Kota Bharu and Kota Bharu Mall. So, from our research and
observation, we have decided to open a new bowling center at Kok Lanas, Kota Bharu.
When demand from customers was exceed from supply, it will cause many customers cannot
play it, so it make customers refuse to go again there because of frustration for the services
and lack of chance to play bowling. Other than that, it will waste their time for certain people
that live too far from the center. So when we operate this center, it will help and overcome
this problem where it is located at strategic places especially for students and publics from
Machang, Jeli, Bachok, Pasir Puteh. Students and publics from Kota Bharu also can join us.
In addition, in our bowling center, there are also having dry caf that provide sweet corn and
fruit juice, so customer can buy our products when they are there.
II.
Interest
As we known, not all people like to do outdoor sport because of many reasons. They
prefer more to do indoor sport. Same with bowling sport, many people especially teenagers
like to play because it is more relaxes and cool. Not only for teenagers but family also like to
spend their leisure time to play bowling. When we compare to futsal, female have a problem
5

because not all can play it because it more aggressive and prefer to male, so they choose to
play bowling because it suit with their heart and soul. In the other hand, interest is one of the
important factors to students and publics in order to choose to spend their leisure time and
make it as one of their hobbies. Nowadays, students always follow the trends so to ensure
that they are not left behind, we are provide something that match with their interest such as
cyber caf and apparel boutique.
III.
Less of competitor.
There are only three bowling center in Kelantan that are higher competitiveness and have
been known with others
which are located in Billion Kota Bharu, Kota Bharu Mall and
Kompleks Sukan Kota Bharu. So, when there are only three centers in Kelantan that higher
competitiveness, the competitor is less. It will ease for us to establish the bowling center
when less of competitor in the area. Normally, bowling center are located in town center
which are people always crowded in town center especially during holidays. So, when we
build this bowling center at Kok Lanas, the competitor of the bowling is quite less if
comparing to them. Besides on that, it also less of the competitor with other sport such as
futsal, football and snooker because bowling is one of the indoor games that suitable for both
male and female.
1.1.7 Future Prospect of Business

I.
To make a renovation on our floor
Our prospect future is we want to make a renovation on our floor. We want to change
plaint color to be more aggressive to attract more new customers and to improve loyal
customers. For the dry cafe, we want to add the new menu such as western food and our
new recipe. We also want to renew our ladies and gent room to make customers more
comfortable. We will always change the perfume to ensure that the customer feel the
differences that we will make. For prayer room, we also want to make a renovation and we
want to add a space for reading. In addition, we want to add the clothes of pray. So, the
customers will not take a long time to wait their turn to pray.
II.
Build our own buliding

Other than that is we would like to build our own building and also add new branch in
other town such as at Bachok, Tumpat and Jeli. The reason why we choose those places in
order to open new branch in the future because we want to develop the rural area to ensure
the urban and rural area is same in the development. Besides that, we want to introduce to
rural area citizen the trend that must they follow, so that they will not miss the changing.
III.
To add more floors for other outlet

7

In addition, we also want to add more floors for other outlet such as spa, snooker room,
gymnasium and mini boutique. For the mini boutique, we will always follow the new trend
from day to day but it will suit for our culture. Meaning that, we will always update and deal
with the supplier about the latest trends from day to day. We choose these outlets because
we believe in the future people will be more concern toward healthy and beauty life.
Nowadays people already concern about it but there are still have people that do not care
and do not take it as important for their life, so for future it will be 99% mostly people that will
concern about it.
IV.
Add new product
The last one is, we also want to add new product. We will not focusing on one products
only. We will add the products where that product is different from other company. So that,
we can market the product when it is become popular in other country in order to promote
the product to such country that are have develop such as Brunei, Singapore, China and
Japan. These countries are already developed if compared to our country. The product that
we want to add is the product that we produce on our own. Examples of the products that we
want to add are ice- cream, loan services and cosmetics. These products can help our
company to run the profit.
1.2 PURPOSE OF BUSINESS

I.
This business plan is prepared by 1 st Destination Bowling Center for the purpose of
obtaining
II.
working
capital,
loan
from
BIMB
for
the
amount
of
RM
2.5
million.
.
This business plan is prepared by 1st Destination Bowling Center as a guideline for
the managing the purpose venture.
1.3 COMPANY BACKGROUND

Name of the Company
Business Address
Tingkat 3, Pasaraya Econjaya Kok Lanas Sdn Bhd,

Lot 402-411 Jalan Kuala Krai, 16450 Kota Bahru.
Correspondent Address
1destinationbowlingcenter@yahoo.com
Telephone Number
09-7252490
Form of Business
Partnership
Main Activities
i. Bowling Sport
ii. Dry cafe
Date of Commencement
15th January 2016
Date of Registration
1st August 2015
Registration Number
DCC 4111
Name of Bank
BIMB
Bank Account Number
030344400065650
10
1.4 OWNER/PARTNERS BACKGROUND
NOOR AMIRA BINTI RAMLI

Identity Card Number
820630-03-6000
Permanent Address
No. 10, Jalan Joran 1/24A, 40000 Shah Alam,

Selangor.
nooramiramli@yahoo.com
Telephone Number (HP)
013-4383794
Date of Birth
30th June 1982
Age
30 Years Old
Marital
StatusMarried
Academic Qualification
Degree (BBA) in Islamic Banking UiTM, 2003

11
Course Attended
Skill
Diploma in Banking UiTM, 2000.
Organizational Behavior
Entrepreneurship
Have a commitment to the ideas of quality and equity in

dealing healthcare.
Have the ability to challenge the way are and find better
alternatives.
Experience
Honesty and fairness in dealing with other people.
Willingness to work with others and respect their view.
President of Koperasi Siswa UiTM Machang Bhd for the

year 2001-2002
Present Occupation
Work as a businesswoman.
Previous Business
Gold, diamond, silver, and pearl business.
Experience
12
NOR HAJASMIRA BINTI JAAFAR

800610-04-5860
Permanent Address
No. 6 Jalan Ceria 3/6, Taman Universiti Indah, 43300 Sri

Kembangan, Selangor.
norhajasmirajaafar@gmail.com
014-5430675
Date of Birth
10th June 1980
Age
32 Years Old
Marital Status
Married
Degree (BBA) in Islamic Banking, UiTM, 2003
Diploma in Business Management, UiTM, 2000
Human Resources
Organizational Behavior
Have a commitment to the ideals of quality and equity in
Course Attended
Skills
dealing healthcare.
:
Have the ability to challenge the way are and find better
13

alternarives.
Experiences
Honesty and fairness in dealing with other people.
Vice President for the Majlis Perwakilan Pelajar Uitm

Kampus Machang for the year 2002.
Present Occupation
Work as a Head Master at Sekolah Menengah

Kebangsaan Kandis, Bachok Kelantan.
Previous Business
Owner of boutique business at Boutique Collections Ajas
Experience
14
NUR IFFA RINI BINTI W.SHAIDI

831212-14-5770
Permanent Address
No. 11, Jalan Kenanga 4 20/26B, 40000 Shah Alam,

Selangor.
ifnishaidi_nur@yahoo.com
012-2792242
Date of Birth
12 December 1983
Age
29 Years Old
Marital Status
Married
Degree (BBA) in Finance UiTM 2005.
Diploma In Business Study UiTM 2003.
Finance
Marketing
Have a desire to get things done.
Strengthen to do research on public.
Course Attended
Skills
15
Experiences
Efficient in speak and write.
Have various communication skills.
President of Publicity and Multimedia of Economic Club

UiTM (2003).
Present Occupation
Work as a Manager of First Lady Boutique, Kota Bharu

Kelantan.
Previous Business
Open Spa and Salon at Kuala Lumpur.
Experience
16
SITI MAINI BINTI MOHAMED

851004-03-5840
Permanent Address
Lot 52, Taman Sentosa 1, 71800 Nilai, Negeri Sembilan.
ctmaini_smm@yahoo.com
017-8075990
Date of Birth
4 October 1985
Age
27 Years Old
Marital Status
Single
Academis Qualification
Degree (BBA) in Finance UITM 2008.
Diploma in Business Study UiTM 2006.
Finance
Marketing
Being confident with numbers.
Honesty and fairness in job.
Have various communication skills.
Course Attended
Skills
17

Experiences
President of Publicity and Multimedia of Economic Club,

UiTM (2003).
Present Occupation
Work as a Manager of Interior Designer at Ilham

Company, Kuala Lumpur.
Previous Business
Manager at Hotel Intan Perdana.
Experiences
1.5 LOCATION OF THE BUSINESS
18

Our business location is located at Tingkat 3, Pasaraya Econjaya Kok Lanas Sdn
Bhd, Lot 402-411 Jalan Kuala Krai, 16450 Kota Bharu, Kelantan.There are a few reasons
why we choose that location. First of all is because of the physical location. The location is
adjacent to the main roads which is it is suit to us to operate our business area it. This is
because our target market will see the 1 st Destination Bowling Centre. So, people will always
full when it is located on that area especially on holiday. Besides that, students can spent
their leisure time at the Destination Bowling Centre. In the other hand, publics which are kids,
teenagers and also adults can hang out at there.
In Kelantan, there are only two bowling center that are famous which are in Kota
Bharu Mall and Kompeks Sukan Kota Bharu. So, if we built it around Kok Lanas, peoples
around Jeli, Kuala Krai, Tanah Merah, Machang and other small town will just go to Kok
Lanas to playing bowling. It will not make they feel trouble to go there because the location is
quite near compare to the Kota Bharu. Kok Lanas is one of the development towns. So, any
needs that they want, they can find it around Kok Lanas towns.
We have decided to hire purchase the third floor of Pasaraya Econjaya Kok Lanas.
So, we will make some renovation to give it looks better and more satisfied to us and our
customers. We can choose our own design in order to decorate the buildings to make it more
cheerful in order to attract the people to entry in our bowling center. In case there are any
problems with our floor, we can repair it as soon as possible. The sizes of the floor are quite
large. The floor can be divided by two. 2 over 3 can be bowling center and 1 over 3 can be
dry cafe.
In addition, the basic amenities that we have provided at our floors are water,
electricity, telephone lines, toilet, prayer room and Wi-Fi. So, these basic amenities can make
people comfort to stay in it. This is because people will ease to serve their self by having
these basic amenities if they stay for long time.
CHAPTER 2: ADMINISTRATION PLAN
19

2.1 Vission and Mission
2.1.1 Vision
To be the best bowling center company in Kelantan and in Malaysia. We also
offer delicious and halal food to our customers.
2.1.2 Mission
To open more branches.
To become more efficient in business operation as a way to increase
productivity.
To expand our branch to another town within 5 years.
2.1.3 Objectives
To gain the profit in the business for the short and long duration.
Our aim is to have happy customers with our product and service.
To give the satisfaction to the potential customers.
To get the higher sales forecast demand in bowling center business.
To get the exposure in making business trading and get more sales, must
increase profits and to cut costs.
2.1.4 Goal
To run a profitable operation, this typically means increasing revenue while
limiting expenses.
To become more efficient in business operation as a way to increase
productivity.
To achieve the high performance results in the management and give
satisfactions to the potential customers.
2.2 Organization Chart

ORGANIZATIONAL CHART OF 1st DESTINATION BOWLING CENTER
20
GENERAL MANAGER
NOOR AMIRA BT RAMLI
HUMAN RESOURCE
MANAGER
NOR HAJASMIRA
FINANCE MANNAGER
SITI MAINI BT MOHAMED.
MARKETING MANAGER
NUR IFFA RINI BT
W.SHAIDI.
BT JAAFAR.
2.3 Manpower Planning
POSITION
General Manager
NUMBER OF STAFF
1
21

Human Resources Manager
Marketing Manager
Finance Manager
Operation Manager
Technician
Security
Cleaner
Waiter
Chef
Cashier
1
1
1
1
2
2
4
2
2
4
Table 2.3: Manpower Planning
2.4 Schedule of Task and Responsibilities
POSITION
General Manager
MAIN TASK
Decide on the organization objectives, policies
and programs and set standards and targets.
Assess the performance of the organization and
its activities.
Consult
with
staff
and
review
their
recommendations and reports.

22

Human Resources Manager
Marketing Manager
Recruitment.
Performance Appraisal.
Managing
Carrier
Growth
of
employees/promotion
To carry out proper analysis on the market
research data.
To develop and maintain customer relations.
Managing and coordinating with the third party
advertising and marketing agencies.
To review financial statements, sales report,
Finance Manager
purchase track and keep a track of the same.

To play an active role in purchase negotiations.
To conduct regular audits.
Oversee activities directly related to making
Operation Manager
products or providing services.

Direct and coordinate activities of businesses or
departments concerned with the production,
pricing, sales, or distribution of products.
Determine, identify and troubleshoot technical
Technician
problems relating to software and hardware.

Install and configure software programs and
applications.
Ensure quality hardware and software support for
Security
Cleaner
Waiter
Chef
Cashier
end-users.
Monitoring Activity.
Investigate Alarms.
Determining Criminal Activity.
Collecting rubbish
Vacuum cleaning, polishing, sweeping, dusting.
Replenished paper towers, toilet paper, soap, etc.
as necessary.
Serve foods and drinks to the customers.
Cares about customer satisfaction.
Cook our product based on our own recipes.

Concern about customers need and want.
Concern about quality of products.
Handle counter with the good manner.
Sell socks.
Handle the shoes requirement.
Handle the caf.
Table 2.4: Schedule of Task and Responsibilities
23
2.5 Schedule of Remuneration
POSITION
NO.
MONTHLY
EPF
SOCSO
SALARY
CONTRIBUTIO
(2%) (RM)
(RM)
N
80
60
4600
3450
60
60
60
36
36
73
36
36
72
3450
3450
3450
2070
2070
4140
2070
2070
4140
General Manager
Human Resources
1
1
4000
3000
(13%) (RM)
520
390
Manager
Marketing Manager
Finance Manager
Operation Manager
Technician
Security
Cleaner
Waiter
Chef
Cashier
1
1
1
2
2
4
2
2
4
3000
3000
3000
1800
1800
3600
1800
1800
3600
390
390
390
234
234
468
234
234
468
AMOUNT
Table 2.5: Schedule of Remuneration

24
2.6 List of Office Equipment
ITEM
Office Furniture
Personal Computer
Air Conditioner
Printer
Office Renovation
Circuit Closed
QUANTITY
PRICE PER UNIT
TOTAL COST
1
4
4
2
2
(RM)
3500
1500
1500
250
2500
(RM)
3500
6000
6000
500
10000
5000
Television
Table 2.6: List of Office Equipment
25
2.7 Administration Budget
ITEMS
FIXED ASSET (RM)
MONTHLY
OTHERS
Furniture and Fittings

Salaries
Rental Expenses
3500
-
EXPENSES (RM)
34960
-
EXPENSES (RM)
20000
Deposit
Registration and
2500
Licensing
Table 2.7: Administration Budget
26
CHAPTER 3: MARKETING PLAN

3.1 Product and services
3.1.1 Packages
We will serve four packages that are for single, couple, family and drink serve. For
single package, the price is RM 7. For couple, the price is RM 15. While, for family the price
that we have set for them is about RM 25. For drink serve packages, the price will add about
RM 3 for each packages but it is maximum for four people only. Based on the packages that
we will serve, each of them are different specialties. Every package has its own seat. One
packages is about include tickets, shoes, socks, fruit juice and sweet corn.
3.1.2 Cafe
We will provide dry cafe for our customers. In our dry cafe, there are two products
which are fruits juice and hot sweet corn. There will made by our own recipes.
3.1.3 Wi-Fi
Wi-Fi will be available at our bowling center. Wi-Fi is very important to be a value
added to our business because we must to follow our trends and customer needs and wants.
3.1.4 Online Reservation
In our business, there is also having online reservations where it is for customers
who are wants to book the tickets for bowling games. Since we have the online reservation, a
27

few of customer that do not have much time, they do not have to queue to buy the tickets but
can just come and play it only.
3.2 Target Market

Our target market is based on ages. There are kids, teenagers and adults.
28
3.3 Market Size
Target Market
Kids
Teenager
Adult
Percentages
25%
40%
35%
Expected
Expected
Purchased Per
Purchased Per Year
Month (RM)
3628.8
5806.08
5080.32
(RM)
108864
174182
152410
Table 3.3: Market Size
29
3.4 Competition
3.4.1 Pacific Bowl
STRENGTHENESS
The bowling center located at strategic place
WEAKNESSES
Less of promotion.
that is town center.

The price is reasonable.
The bowling center is in the mall.
Only teenagers have interest on bowling.

Do not have Wi-Fi.
Table 3.4.1: Pacific Bowling

3.4.2 Perdana Bowl
STRENGTHENESS
Long time established.
Have loyal customers.
Have an attracted promotion.
WEAKNESSES
The distance is too far from town center.
The bowling center is in a small mall.
Less of customers.
Table 3.4.2: Perdana Bowling
30
3.5 Market Share

3.5.1 Bowling market share at Kelantan before 1st Destination Bowling Center enter the
industry.
COMPETITOR
Pacific Bowl
Perdana Bowl
PERCENTAGE (%)
60
40
Table 3.5.1: Market Share at Kelantan before 1st Destination Bowling Center enter the
industry.
The Percentage (%) Before 1st Destination Bowling Center Enter The Industry.
40%
Pacific Bowl
60%
Perdana
Chart 3.5.1: The Percentages before 1st Destination Bowling Center Enter The Industry.
31

Table 3.5.1 and chart 3.5.1 above show about bowling market share before 1 st
Destination Center enter the market. The market has been monopoly by the Pacific Bowl
which has 50% of market share. Next is Perdana which is having 40%.
3.5.2 Bowling market share at Kelantan after 1st Destination Bowling Center enter the
industry.
COMPETITOR
Pacific Bowl
Perdana Bowl
1st Destination Bowling Center
PERCENTAGE (%)
50
25
25
Table 3.5.2: Market share at Kelantan after 1st Destination Bowling Center enter the industry.
The Percentage (%) After 1st Destination Bowling Center Enter The Industry.
25
Pacific Bowl
50
25
Perdana
1st Destination Bowling
Center
Chart 3.5.2: The Percentages after 1st Destination Bowling Center Enter The Industry.
32

Table 3.5.2 and chart 3.5.2 above show the percentages of bowling market share
after our bowling center, 1st Destination Center enter the industry. The competitor as follow,
first Pacific Bowl is 50%, while Perdana Bowl is 25%. Our bowling center was achieving 25%
of the market. The largest monopoly is still Pacific Bowl.
3.6 Sales Forecast 1ST DESTINATION BOWLING CENTER

3.6.1 Sales Forecast for First Year of 1st Destination Bowling Center
YEAR
1
MONTH
January
February
March
April
May
June
July
August
September
October
November
December
SALES FORECAST (RM)

142000
147800
147250
146150
142000
143500
163800
159500
149200
161750
142100
161900
Table 3.6.1: Sales Forecast for First Year of 1st Destination Bowling Center
33
Sale Forecast for the First Year of 1st Destination Bowling Center.
180000
160000
140000
120000
Column1
100000
80000
60000
40000
20000
0
1
10
11
12
Chart 3.6.1: Sales Forecast for the First Year of 1st Destination Bowling Center
Table 3.6.1 and chart 3.6.1 above show the sale forecast for bowling, cafeteria and
sock of the 1st Destination Bowling Center for the first year. For the first month it is operate
which is in January the sale are not too much because it is still new in the market which is
RM 142000. Then for next month sale increased to RM 147800 and decreased back on in
May, RM 142000 and June, RM 143500 due to the university and polytechnic students on
semester breaks. After the students begin a new semester, the sales were increases to RM
146150.
34

3.6.2 Sales Forecast for Bowling
YEAR
1
MONTH
January
February
March
April
May
June
July
August
September
October
November
December
SALES FORECAST(RM)
85000
90500
89800
87000
85000
85900
104000
99000
88000
100200
85100
100100
Table 3.6.2: Sales Forecast for Bowling
120000
100000
80000
Column1
60000
40000
20000
0
1
10
11
12
Chart 3.6.2: Sales Forecast for Bowling

Table 3.6.2 and chart 3.6.2 above show the sale forecast for bowling of the 1 st
Destination Bowling Center for the first year. For the first month it is operate which is in
January the sale are not too much because it is still new in the market which is RM 85 000.
Then for next month sale increased to RM 90 500 and decreased back on in May, RM 85 000
and June, RM 85 900 due to the university and polytechnic students on semester break.
After the students begin a new semester, the sales increases to RM 104 000.
35
3.6.3 Sales Forecast for Cafeteria
YEAR
MONTH
SALES FORECAST (RM)

36
January
February
March
April
May
June
July
August
September
October
November
December
45000
45200
45300
47000
45000
45500
47500
48000
48500
48800
45000
49000
Table 3.6.3: Sales Forecast for Cafeteria
60000
50000
40000
Column1
30000
20000
10000
0
1
10
11
12
Chart 3.6.3: Sales Forecast for Cafeteria

Table 3.6.3 and chart 3.6.3 above show the sale forecast for cafeteria which is the
products are sweet corn and fruit juice of the 1 st Destination Bowling Center for the first year.
For the first month it is operate which is in January the sale are not too much because it is
still new in the market which is RM 45 000. Then for next month sale increased to RM 45 200
and decreased back on in May, RM 45 000 and June, RM 45 500 due to the university and
polytechnic students on semester break. After the students begin a new semester, the sales
increases to RM 47 500.
37
3.6.4 Socks
YEAR
1
MONTH
January
February
March
April
May
June
SALES FORECAST (RM)

12000
12100
12150
12150
12000
12100
38

July
August
September
October
November
December
12300
12500
12700
12750
12000
12800
Table 3.6.4: Sales Forecast for Socks
S al e Fo reca st
f or
the Fi rs t Y
e ar
of
1 s
t D es ti
n ati on B o w
l i ng C en ter.
Chart 3.6.4: Sales Forecast for Socks

Table 3.6.4 and chart 3.6.4 above show the sale forecast for cafeteria which is the
products are sweet corn and fruit juice of the 1 st Destination Bowling Center for the first year.
For the first month it is operate which is in January the sale are not too much because it is
still new in the market which is RM 12 000. Then for next month sale increased to RM 12 100
and decreased back on in May, RM 12 000 and June, RM 12 100 due to the university and
polytechnic students on semester break. After the students begin a new semester, the sales
increases to RM 12 300.
39
3.7 Marketing Strategies

Marketing strategies are needed in order for the business to run as planned. The
strategies are formulated based on the product to be offered, the price to be charged and the
promotion and distribution required to achieve the forecasted sales.
3.7.1 Product
3.7.1.1 Brand
1ST DESTINATION BOWLING CENTERS logo is distinct as SPIRIT, ENERGETIC
and PLAYFUL with color elements that are eye catching. For bowling, sweet corn and fruit
juice are amazing, attracting, and delicious; it means customers will come again for the next
time. The branding of our dry caf product is sweet-sweet, which is sweet, delicious, and
freshness; it means how nice which are fun and easy to remember.
3.7.1.2 Quality
To achieve high quality, we make sure our product is made by our own recipe. Our
product will be durable as long as put in the storage that has been provided. To maintain the
fresh of the fruit, we put them in the refrigerator.
3.7.1.3 Packaging
40

We are use the cup to pack our product to serve to customers. Customers can
choose the size of cup with their interest. We also provide plastic bag.
3.7.2 Price
One of our strategies is to price. We have given a very suitable price than our
competitors. The differences in term of price can be look as below:
BOWLING CENTER
TICKET PRICE (RM)

RM 7
RM 6
RM 7
Pacific Bowl
Perdana
1st Destination Bowling Center
Table 3.7.1: The Comparison of Price between Competitors

We put the ticket prices as low as RM 7.00 which is same with Pacific Bowl. It
followed by Pearl Bowl that put price at RM 6.00.
3.7.3 Place
Manufacturer
customers.
We are a company that provides services to customers that are not using the
services of middlemen. We buy the raw materials and supply it directly to our customers. We
41

are also provides our own product to our customers which are sweet corn and fruit juice that
are uses by our own. We just only buy the raw material.
3.7.4 Promotion
3.7.3.1 Business Card
1ST DESTINATION BOWLING CENTER
TINGKAT 3, PASARAYA ECONJAYA KOK LANAS SDN

BHD, LOT 402-411 JALAN KUALA KRAI, 16450 KOTA
BHARU, KELANTAN.
NO. TEL: 09-7252490
Figures 3.7.3.1: Business Card

This is 1st Destination Bowling Center business card. Our company usually gives this
business card to our regular customers and our new customers. It makes it easy to contact
and with us. Our business card was including name of our company, our address, telephone
number, and also our correspondent address. Our logo also include at there.
42
3.7.3.2 Banner

Tingkat 3, Pasaraya Econjaya Kok Lanas Sdn Bhd Lot 402-411,
Jalan Kuala Krai,16450 Kota Bahru.
NO. TEL: 09-7252490
HURRY UP!!!
GET THE LOWEST PRICE AT
RM7.00/GAME
OPEN ON 15 JAN 2016

Everyday open
NOW WILL BE
10.00 A.M 10.00 P.M
Figure 3.7.3.2: Banner
This is the banner for our Bowling Center. The banner is used to promote our
Bowling Center to our target market. It also used to attract the new customer to come to our
Bowling Center. We put 35 banners around our target market area.
43
3.7.3.3 Signage

TINGKAT 3, PASARAYA ECONJAYA KOK LANAS SDN BHD, LOT
402-411 JALAN KUALA KRAI, 16450 KOTA BHARU, KELANTAN.
NO. TEL: 09-7252490
E-MAIL:
1destinationbowlingcenter@yahoo.com
SUNDAY - SATURDAY
10.00 A.M 10.00 P.M
The theme color of signage is orange. It is because we believe this color will attract
publics to be our customers. The signage was put front of the 1 st Destination Bowling Center
building.
44
3.7.3.3 Flyer
RM7/GAME
SWEET
CORN &
FRUIT JUICE
ALSO
AVAILABLE
AT HERE
EVERYDAY (10 A.M 10
P.M)

TINGKAT 3, PASARAYA ECONJAYA KOK
LANAS SDN BHD, LOT 402-411 JALAN
KUALA KRAI, 16450 KOTA BHARU,
KELANTAN.
NO. TEL: 09-7252490
E-MAIL:1destinationbowlingcenter@yahoo.com
45
Figure 3.7.3.4 Flyer

Our flyer is consisting of name of bowling center, address, office hour, phone number,
correspondent address, logo, and also our product that available there. This is one way in
order to attract customer.
3.7.3.4 Signboard
500 METRE
TINGKAT 3, PASARAYA ECONJAYA KOK LANAS SDN BHD, LOT 402-411 JALAN
KUALA KRAI, 16450 KOTA BHARU, KELANTAN.
NO. TEL: 09-7252490
E-MAIL:1destinationbowlingcenter@yahoo.com
Figure 3.7.3.5 Signboard

46

Our signboard is consisting the distance, name of our bowling center, address,
telephone number and correspondent address. We will put our signboard about 3 signboard
in everywhere to make publics were influenced to go to our bowling center.
3.7.3.5 Online
I.
II.
Facebook : 1st destination.bowlingcenter@facebook,com

Blog
: 1st Destination Bowling Center Kok Lanas
To follow the nowadays trends, we also provide facebook and blog to promote our
service and product. We believe that online promotion will be a best way that will make our
bowling center will known by publics. In our online promotion, we will insert all of our
information about our services and our products.
47
3.8 Marketing Budget
ITEMS
Banner
Signage
Signboard
Flyer
Business Card
Online
Grand Opening
FIXED ASSETS
MONTHLY
OTHER EXPENSES
EXPENSES (RM)
EXPENSES (RM)
(RM)
5250
1500
1500
200
200
200
5000
Table 3.8: Marketing Budget
48
CHAPTER 4: OPERATION PLAN

4.1 Process Flow Chart for Bowling
Lane maintenance
\
Clean the ball and pin
Inspection of quality of equipment
Greet the customer
Receive payment from the customer, serve the shoes.
49

Customer play the game
Customer return the shoes
Inspection the equipment list
Movement of equipment at the store
Keep equipment at the store.
Figure 4.1.1 : Process flow chart for Bowling
50
4.1.2 Flow Chart for Dry Cafe
Greet the customers
Receive order from customers
Get the right size of cup sweet corn and fruit juice
Select sweet corn and put into the suitable plastic bag
Check next item being ordered
51
Get the right size cup as ordered
Fill cup with drink order
Check order list to verify all ordered items are included
Received payment and give foods to customers
Movement of sweet corn and fruit juice to store
Sweet corn and fruit juice are store in the storage area.
Figure 4.1.2 : Process Flow Chart for Cafe
52
4.2 Operation Time

DAY
TIME
OPEATION/ACTIVITY
HOUR
Opening time, lane

Monday Saturday
9.00 a.m 10.00 a.m
maintenance / clean bowling
ball, pin and cafe

10.00 a.m 10.00 p.m
preparation.
Serve the customer
12
10.00 p.m 12.00 p.m
Closing time
*Closed: Hari Raya, Hari Pekerja, Hari Agung, Hari 1 Malaysia.
53
4.3 Material Requirement

4.3.1 Material requirement for Bowling Yearly
ITEMS
QUANTITY
REQUIRED
SAFETY
STOCK
PRICE PER
UNIT (RM)
Bowling Ball
200
10
140
TOTAL
PURCHASE
(RM)
29400
SUPPLIER
Pin
72
80.00
6160
Shoes
200
99
19800
Nazri Proshop
Bowler
Nazri Proshop
Bowler
Al-Ikhsan
Socks
3600
1.00
3600
Al- Ikhsan
Table 4.3.1: Material requirement for Bowling Yearly
4.3.2 Material Requirement for Caf Weekly
ITEMS
QUANTITY
REQUIRED
SAFETY
STOCK
PRICE PER
UNIT (RM)
TOTAL
PURCHASE
(RM)
SUPPLIER
Corn
28 kg
5 kg
12.00
396.00
Tesco
Sugar
28 kg
2 kg
2.50
75.00
Tesco
Straw
7 pack
1 pack
10.00
80.00
Tesco
Fruit Juice
Cup
7 pack
1 pack
10.00
80.00
Tesco
Corn Cup
7 pack
1 pack
10.00
80.00
Tesco
Milk
21 tin
5 tin
2.50
65.00
Tesco
54
Fruits
23kg
2kg
4.00
100.00
Tesco
Butter
2 kg
1 kg
3.00
9.00
Tesco
1 pack
1 pack
0.50
1.00
Tesco
Salt
Table 4.3.2: Material Requirement for Cafe Weekly
4.4 Manpower Requirement
POSITION
NO.
Job
MONTHLY
EPF
SOCSO
AMOUNT
Status
SALARY
CONTRIBUTIO
(2%)
(RM)
(RM)
(RM)
80
4600
General
Permanent
4000
(13%) (RM)
520
Manager
Human
Permanent
3000
390
60
3450
Manager
Marketing
Permanent
3000
390
60
3450
Manager
Finance
Permanent
3000
390
60
3450
Manager
Operation
Permanent
3000
390
60
3450
Manager
Technician
Cashier
Security
Cleaner
Chef
Waiter
2
2
4
2
2
4
Permanent
Permanent
Permanent
Permanent
Permanent
Permanent
1800
1800
3600
1800
1800
3600
234
234
468
234
234
468
36
36
73
36
36
72
2070
2070
4140
2070
2070
4140
Resources
Table 4.4: Manpower Requirement
55
4.5: Machine and Equipment
ITEMS
PRICE PER
UNIT (RM)
NO. OF
EQUIPMENT
TOTAL COST
(RM)
SUPPLIER
Set Chair and

Table
500
3000
G-ORANGE
Cashier
Machine
1250
2500
CASIO
130 000
12
1560000
Mega Lane
Lane Bowling
Bowling Center
Printer
250
500
MONALIZA
Personal
Computer
1500
6000
MONALIZA
Screen
1199
7194
SAMSUNG
Coffee Table
300
900
G-ORANGE
Water
Dispenser
899
899
PANASONIC
Sinki
200
400
G-ORANGE
Blender
100
200
PANASONIC
Corn Steamer
500
500
PANASONIC
Air conditioner
1500
6000
G-ORANGE
Sofa
1500
4500
G-ORANGE
Refrigerator
1000
1000
PANASONIC
Circuit Closed
2500
5000
G-ORANGE
56

Television
Cupboard
300
300
G-ORANGE
Table 4.5: Machine and Equipment
4.6 Operations Layout Plan
Figure 4.6.1: Overall Layout
57
Figure 4.6.2: Cafe Layout
4.7 Location
Tingkat 3, Pasaraya Econjaya Kok Lanas Sdn Bhd, Lot 402-411 Jalan Kuala Krai,
16450 Kota Bahru.
58
4.8 Production Planning

Calculation of Output
i.
Bowling
Average sales forecast per month = RM 91633.33

Price per game = RM 7
Total amount of output per month = RM 13090
If the number of working days per month is 30 days, the amount of output to be produce per
day is:
RM 13090 / 30 days = 436 units.
ii.
Cafetaria
Average sales forecast per month = RM 46650

Price per buy = RM 5
59

day is:
RM 9930 / 30 days = 331 units.
iii.
Sock.
Average sales forecast per month = RM 12296

Price per rent = RM 5
day is:
RM 6148 / 30 days = 205 unit.
4.9 Operations Overhead

Forecasting for a month:
ITEMS
Electricity Bills
Water
Telephone
Wi-Fi
Petrol
Rent
Salary
Shoes Repair and Maintenance
Marketing and Promotions
Depreciation
Deposit for Rent
OPERATION OVERHEAD (RM)

2000
100
200
400
300
20000
34960
500
8850
318859
20000
Table 4.9: Operation Overhead
60
4.10 Operations Budget
ITEM
Raw materials
Salary + EPF +
FIXED ASSET
MONTHLY
OTHERS
EXPENSES
3544
184000
EXPENSES
SOCSO
Maintenance
5000
Utilities
2700
Other Expenses
Total
5000
24044
189000
Table 4.10: Operation Budget
61
5.0 FINANCIAL PLAN
NAME OF
BUSINESS/COMPANY
BUSINESS ENTITY

2
1 = Private Limited Company

2 = Partnership
3 = Sole Proprietorship
TYPE OF BUSINESS
1 = Manufacturing
2 = Trading
3 = Service
62
ADMINISTRATION BUDGET
Particulars
F.Assets
Fixed Assets*
Land & Building
Furniture and Fitting
Deposit
Monthly
Others
Total
3,50
3,500
-
Working Capital
Salaries
Rental
17,400
20,000
10,000
-
Renovation
17,400
20,000
10,000
-
Other
Requirements
Deposit
Registration &
Licences
Insurance & Road
Tax
Other Expenses
20,000
20,000
2,500
2,500
22,500
73,400
3,50
Total
47,400
63
MARKETING BUDGET
Particulars
F.Assets
Monthly
Others
Total
Fixed Assets*
3,50
Banner
Signboard &
Signage
Working Capital
Business Card
Flyer
3,500
2,50
2,500
200
200
-
200
200
-
Other
Requirements
Deposit
Registration &
Licences
Insurance & Road
Tax
Other Expenses
4,000
4,000
4,000
10,400
6,00
Total
400
OPERATIONBUDGET
64

Particulars
F.Assets
Monthly
Others
Total
Fixed Assets*
Working Capital
Purchase of Materials
Carriage Inwards &
Duties
Salaries, EPF &
SOCSO
Maintenance
Utilities
3,544
3,544
14,490
3,000
2,700
-
14,490
3,000
2,700
-
Other Requirements
Deposit
Registration &
Licences
Insurance & Road Tax
Other Expenses
Total
23,734
Sales & Purchases Budgets

Sales
Month
(RM)
1
162,000
2
162,000
3
162,000
4
162,000
5
162,000
6
162,000
7
162,000
8
162,000
23,734
Purchases
(RM)
93,504
93,504
93,504
93,504
93,504
93,504
93,504
93,504
65

9
10
11
12
Total Year 1
Total Year 2
Total Year 3
Increment Year 2 (%)
Increment Year 3 (%)
162,000
162,000
162,000
162,000
1,944,000
2,041,200
2,143,260
93,504
93,504
93,504
93,504
1,122,048
1,178,150
1,237,058
5%
5%
5%
5%
PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE

Project Implementation Cost
Requirements
Suggested Sources of Financing
Cost
Loan
Hire-Purchase
Fixed Assets
Land & Building
Deposit
Banner
3,500
3,500
(5,000,000)
3,500
-
1,500
Own Contribution
Cash
2,500,00
0
Existing
Assets
2,500,000
-
2,00
0
3,00
Signboard & Signage
2,500
-
(500)
-
66

Working Capital
months
25,00
1
161,494
136,494
30,00
Other Expenses
Contingencies
26,500
(3,500)
-
TOTAL
197,494
(4,862,506)
Interest
on Loan
* Method: 1 =
2
=
flat rate
2,560,000
2,500,000
Interest on
Hire-Purchase
5%
8%
Loan duration
(years)
H.P. duration
(years)
Method*
annual rest

PRO FORMA INCOME STATEMENT
Year 1
Sales
Less: Cost of Goods
Sold
Opening Stock
Purchases
less: Closing Stock
Year 2
Year 3
1,944,000
2,041,200
2,143,260
1,122,048
1,178,150
1,237,058
Carriage Inwards & Duty
Gross Profit
Less: Expenses
Administrative Expenses
Marketing Expenses
568,800
4,800
597,240
5,040
627,102
5,292
67

Registration & Licences
Insurance & Road Tax
Other Expenses
Interest on Hire-Purchase
Interest on Loan
Depreciation on Fixed
Assets
Operations Expenses
2,500
4,000
(243,125)
4,000
(243,125)
1,900
1,900
242,280
Total Expenses
1,900
254,394
1,703,203
Net Profit Before Tax

Tax
20%
Net Profit After Tax
Accumulated Net Profit
4,000
(243,125)
1,797,599
240,797
0
240,797
240,797
267,114
1,899,340
243,601
0
243,601
484,398
243,920
0
243,920
728,318

PRO FORMA BALANCE SHEET
Year 1
Year 2
Year 3
ASSETS
FIXED ASSETS (Book Value)
Land & Building
Deposit
0
0
Banner
Signboard & Signage
0
0
0
0
2,800
2,800
2,000
-
2,100
2,100
1,500
-
1,400
1,400
1,000
-
68

7,600
CURRENT ASSETS
Deposit
5,700
20,000
20,000
0
0
Accounts Receivable
Cash
20,000
0
0
0
0
1,383,193
2,601,195
3,819,515
1,403,193
2,621,195
3,839,515
1,410,793
2,626,895
3,843,315
5,060,000
240,797
5,300,797
5,060,000
484,398
5,544,398
5,060,000
728,318
5,788,318
(3,890,005)
-
(2,917,504)
-
(1,945,002)
-
TOTAL ASSETS
OWNERS' EQUITY
Capital
Accumulated Net Profit
LIABILITIES
Loan Balance
Hire-Purchase Balance
Accounts Payable
Tax Payable
3,800
(3,890,005)
(2,917,504)
(1,945,002)
1,410,793
2,626,895
3,843,315
TOTAL OWNER' EQUITY &

LIABILITIES
FORECASTED PERFORMANCE
Particulars
PROFITABILITY
Sales
Gross Income
Net Income Before Tax
Net Income After Tax
Accumulated Net Income
LIQUIDITY
Tatal Cash Receipts
Total Cash Payments
Excess (Deficit)
Accumulated Cash
Year 1
Year 2
Year 3
1,944,000
2,041,200
2,143,260
240,797
240,797
240,797
243,601
243,601
484,398
243,920
243,920
728,318
(358,506)
(1,741,699)
1,383,193
1,383,193
2,041,200
823,198
1,218,002
2,601,195
2,143,260
924,939
1,218,321
3,819,515
69

SAFETY
Owners' Equity
Fixed Assets
Current Assets
Long Term Liabilities
Current Liabilities
FINANCIAL RATIOS
Profitability
Return on sales
Return on Equity
Return on Investment
Liquidity
Current Ratio
Quick Ratio (Acid Test)
Safety
Debt to Equity
BREAK-EVEN ANALYSIS
Break-Even Point (Sales)
Break-Even Point (%)
5,300,797
7,600
1,403,193
(3,890,005)
-
5,544,398
5,700
2,621,195
(2,917,504)
-
5,788,318
3,800
3,839,515
(1,945,002)
-
12%
5%
17%
12%
4%
9%
11%
4%
6%
-1.44
-1.42
-2.70
-2.67
#DIV/0!
#DIV/0!
-16.15
-6.02
-2.67
801,473
41%
863,391
42%
934,614
44%
70
APPENDIX
71
72
73
74
75
CONCLUSION
As a conclusion, we have made a business plan to establish the first bowling center
in the Kok Lanas. We decided to build bowling center in this area as we are seeing a lot of
factors that have a positive impact on us and the residents. Besides being able to provide
center places that can physically healthy polytechnic students and residents, it also can
develop the area closest to the bowling center. We buy high quality goods from the distributor
to satisfy our customer needs and wants. Besides that, with the establishment of a bowling
center in the area, it can reduce social problems among teenagers is more widespread.
76

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1ST DESTINATION BOWLING CENTRE

1ST DESTINATION BOWLING CENTRE

1.1.3 Industry Profile

1ST DESTINATION BOWLING CENTRE

1.1.4 Location Business

FIGURE 1.1.4.1: MAP OF KOK LANAS

1ST DESTINATION BOWLING CENTRE

FIGURE 1.1.4.2: MAP OF THE LOCATION OF 1ST DESTINATION BOWLING CENTER

*We are here.

1.1.5 Date of Business Commencement

1ST DESTINATION BOWLING CENTRE

1.1.6 Factors Selecting Business

1ST DESTINATION BOWLING CENTRE

been known with others

1ST DESTINATION BOWLING CENTRE

1.1.7 Future Prospect of Business

To make a renovation on our floor

Build our own buliding

To add more floors for other outlet

1ST DESTINATION BOWLING CENTRE

Add new product

1ST DESTINATION BOWLING CENTRE

1.2 PURPOSE OF BUSINESS

1ST DESTINATION BOWLING CENTRE

1.3 COMPANY BACKGROUND

1st DESTINATION BOWLING CENTER

Tingkat 3, Pasaraya Econjaya Kok Lanas Sdn Bhd,

15th January 2016

1st August 2015

Bank Account Number

1ST DESTINATION BOWLING CENTRE

1.4 OWNER/PARTNERS BACKGROUND

NOOR AMIRA BINTI RAMLI

No. 10, Jalan Joran 1/24A, 40000 Shah Alam,

Telephone Number (HP)

30th June 1982

Degree (BBA) in Islamic Banking UiTM, 2003

1ST DESTINATION BOWLING CENTRE

Diploma in Banking UiTM, 2000.

Have a commitment to the ideas of quality and equity in

Honesty and fairness in dealing with other people.

Willingness to work with others and respect their view.

President of Koperasi Siswa UiTM Machang Bhd for the

Gold, diamond, silver, and pearl business.

1ST DESTINATION BOWLING CENTRE

NOR HAJASMIRA BINTI JAAFAR

No. 6 Jalan Ceria 3/6, Taman Universiti Indah, 43300 Sri

Telephone Number (HP)

10th June 1980

Degree (BBA) in Islamic Banking, UiTM, 2003

Diploma in Business Management, UiTM, 2000

Have a commitment to the ideals of quality and equity in

1ST DESTINATION BOWLING CENTRE

Honesty and fairness in dealing with other people.

Willingness to work with others and respect their view.

Vice President for the Majlis Perwakilan Pelajar Uitm

Work as a Head Master at Sekolah Menengah

Owner of boutique business at Boutique Collections Ajas

1ST DESTINATION BOWLING CENTRE

NUR IFFA RINI BINTI W.SHAIDI

No. 11, Jalan Kenanga 4 20/26B, 40000 Shah Alam,

Telephone Number (HP)

Degree (BBA) in Finance UiTM 2005.

Diploma In Business Study UiTM 2003.