Payel Roychoudhury

PGDM 2013-15
Age: 27 years
Specialization: Analytics and Marketing
Mobile: +91-7767002319
Email: payel.rc.1988@gmail.com

Education
Qualification

Institute

Board/ University

Year

Percentage/ CGPA

PGDM

Narsee Monjee Institute of Management

Studies

NMIMS

2015

3.08/4.00

B.Tech (ECE)

Sikkim Manipal Institute Of Technology

Sikkim Manipal
Institute of Health,
Medical and
Technological Sciences

2010

8.23/ 10.00

XII

Carmel Girls High School

WBHSE, West Bengal

2006

75.9%

G.D Birla Centre For Education

ICSE, West Bengal

2004

87%

Work Experience - 43 months

ZS Associates India Pvt.Ltd
Role: Associate Consultant
7 months (June 2015 Present)
Responsibilities:
1. Designing and conducting qualitative and quantitative market research for pharmaceutical
clients in the attempt to track the performance of various therapies
2. Deriving insights pertaining to the performance of the targeted therapies with respect to the
other players in the market
3. Performing competitive analysis to track the positioning of the targeted therapies and informing
client decision making
4. Synthesis and communication of results to clients through oral and written presentations
5. Serving as a key point of contact for projects and coaching associates in terms of relevant
analysis and data cuts adding value to the project deliverables

Systems Engineer, Tata Consultancy Services

36 months (July 2010 June 2013)
Role: Tester
Responsibilities:
1. Requirement Analysis through client interaction
2. Preparation of test plan and getting it approved by the client
3. Preparation and execution of test cases according to the development requirements
4. Fixing the defects thereby enabling the developers to design an effective system

Payel Roychoudhury
PGDM 2013-15
Age: 27 years
Specialization: Analytics and Marketing
Mobile: +91-7767002319
Email: payel.rc.1988@gmail.com

Academic/ Live Projects

Summer Intern, Azim Premji Foundation

2 months (April 2014-June 2014)

Title of the Project: Analysis of the recruitment processes

Role: Recruitment Intern
Responsibilities:
1. Analysing the efficiency of the processes involved for past 3 years
2. Studying the achievements in terms of increase in number of new members, applicants and
reduced attrition rate
3. Identifying loopholes in the processes and suggesting better practices
4. Suggesting methodologies to reduce the overall lead time involved in the recruitment process

EigenRisk Inc.
Role : Business Analyst-Intern

3 months (Jan March, 2015)

Responsibilities:
1. Analysis of the natural disasters to build up disaster models
2. Analysis of the client data involving data cleaning and imputation to augment visual capabilities

Quantilez Business Solutions

1 week (February, 2015)
Role: Intern
Responsibilities:
1. Analysis of the client requirement regarding application of analytics in contact centre
2. Demonstrate the analytics solutions based on the business problem to showcase the
operationalizing of the companys capability

99acres.com
1 month (June - July, 2014)
Role: Intern-Market Research
Responsibilities:
1. Analysis of the current position of 99acres.com in the market with respect to its competitors
2. Attempts to find out the brand image in the peoples mind and tries to identify methods to
upgrade itself in terms of competition

Payel Roychoudhury
PGDM 2013-15
Age: 27 years
Specialization: Analytics and Marketing
Mobile: +91-7767002319
Email: payel.rc.1988@gmail.com

Sales Intern, BuzzAdd Media Pvt.Ltd

3 months (February - April, 2014)
Role: Sales Executive
Responsibilities:
1. Interaction with the managers of hotels, pubs, bars and restaurants and explain the benefits
of direct advertising which is the companys area of focus
2. Arranging face to face meeting with the clients and delivering presentations to enable the
clients understand the companys area of work
3. Explaining the cost structure involved in the process of advertising and also provide the
clients a holistic view of the overall operation of the company
Tool: Sugar CRM
ZENeSYS Consulting
Role: Consultant Intern

10 months (November, 2013 - September, 2014)

U.S Home Broadband Demand Growth Study

Responsibilities: Detailed study pertaining to Residential Fixed Broadband bandwidth requirements in U.S
Business Model for a Start-Up Platform
Responsibilities: To develop a new business model for MIN that builds upon currently established strengths
and possibly leverages additional untapped marketing needs of start-ups/innovators

Extra-Curricular Activities Achievements & Awards

One among the 53 selected students in India to attend the Novartis Biocamp Leadership Programme,2014
Won the first prize in a blog writing completion for the book Working Hard is not Good Enough by T.G.C Prasad
Contributor of analytics related articles to analyticsvidhya and Big Data Made Simple
Was part of Consulting Club Paramarsh and the Analytics club Intuito for organizing knowledge sharing sessions
Worked on Fund Raising for Personal Safety Education for school children with an NGO ENFOLD INDIA as part
of the WE CARE program for a period of 3 weeks
Secured a first class distinction for the consecutive 4 years of my classical music examination under Chandigarh
University

Payel Roychoudhury
PGDM 2013-15
Age: 27 years
Specialization: Analytics and Marketing
Mobile: +91-7767002319
Email: payel.rc.1988@gmail.com