Development Process

Concepting
Initial Client Call

Project Identity Design

Fleshed Out Concepts

Objective

Milestones

Deliverables

The first touch with a

client is generally the
concepting phase, where
the engagement team
works to understand client
business objectives and
goals. Then works with the
client to determine
project concept based on
those objectives and
goals.

Initial client call

Concept brief to production

Concepting
(Project Identity Design)

Draft of proposal

Engagement Team

Production Team

Fleshed out concept(s)

Estimates
Feasibility And Technical
Review

Estimates Developed

Estimates Delivered To
Engagement Team

Objective

Milestones

Deliverables

Once a concept has been

formulated, engagement
and production teams will
gather for the estimation
phase in order to
determine creative,
development and testing
approximations and
collaborate on the
high-level project timeline

Feasibility and technical

review

Estimate to Engagement
Team

Estimates developed

Final proposal

Estimates delivered to
Engagement Team

Schedule a call with client

Engagement Team

Production Team

to walkthrough the proposal

Statement Of Work
Functional
Decomposition

Definition of
Deliverables

Identification of
Development
Milestones

Client Sign-off
on SOW

Objective

Milestones

Deliverables

When reaching statement

of work phase, program
stakeholders engagement,
production, development,
and client teams
collaborate to finalize
scope, responsibilities, and
timeline and to transition
into project realization

Functional decomposition

Pipeline entry complete for

Engagement Team

Definition of deliverables
Identification of Development
Milestones
Client signoff of on Statement
Of Work (SOW)

Statement of work to client

Executed statement of
work to client.
Create project to
Production Team
Internal kickoff invite to
Production Team
Client kickoff to Production

Engagement Team

Production Team

Creative Process
Brand Research &
UX Development

Creation Of
Wireframes

Client Signoff
On Wireframes

1st Round
Creative /
Feedback

2nd Round
Creative /
Signoff

Mechanical
Stage / Final
Creative

Objective

Milestones

Deliverables

The creative process

begins with the design
team conducting
high-level project research,
creating wireframes,
mocks, and comps for
client approval, and
culminates with the
development and signoff
of first-and second-round
creative based on client
assets and feedback.

Brand research & UX

development

Wireframes to client

Development Team

Production Team

Create wireframes
Client sign off on wireframs
1st round creative - Client
Feedback
2nd round creative - Client
signoff
Mechanical stage - Final
creative

Creative Team

1st round creative/copydeck

to client
2nd round creative to client
final creative assets (PSDs
& AIs) to development team

Internal Development Kickoff

Development Review Of
Specifications Document

Quality Assurance
Round

Development Kickoff

Development Estimates
To Project Manager

Objective

Milestones

Deliverables

During the internal

development kickoff, the
project Manager reviews
project specifications and
production timeline with
the development team and
the program build process
commences.

Developer review of
specifications document

Specifications document to
development team

Quality assurance round

User flow document to

development team

Development Team

Production Team

Development kickoff
Development estimates to
Project Manager

Operations

Development team estimates

to project manager
Estimates to OpenAir for
project manager and
operations

Development
Continued Communication
With Development Team

Weekly Client Meetings

Alpha Project Finished

Objective

Milestones

Deliverables

The development process

consists of the
collaboration of front and
back-end development
team members in creating
a fully functional social
experience to client
specifications for testing
and approvals.

Continued communication
with development team

Status update to project

manager

Weekly client meetings

Status update to client

Alpha project finished

Complete project for

quality assurance to project
manager

Development Team

Production Team

Internal Quality Assurance

Project Pushed To Quality
Assurance

Quality Assurance
Approval

Project Manager Approval

Objective

Milestones

Deliverables

Once a project has

reached the Internal
Quality Assurance phase,
the functional project goes
through internal
stakeholder review cycles
and aprpovals before
being submitted to the
client for additional rounds
of quality assurance
testing.

Project pushed to Quality

Assurance

Quality Assurance signoff to

Project Manager

Quality Assurance approval

Project Manager signoff

delivered to client

Development Team

Production Team

Project Manager approval

Quality Assurance Team

Client Quality Assurance

Client Gains Project
Access

Front-End & Admin

Walkthrough To
Client

Client Feedback
Provided to
Project Manager

Client Feedback
Provided

Client Signoff For Project

To Project Manager

Objective

Milestones

Deliverables

When a project has

reached the Client Quality
Assurance phase, the
internally approved
project goest through
client stakeholder review
cycles and approvals,
feedback is submitted and
implemented and the
program receives
green-light for launch.

Client gains project access

Project delivery to client

Application & Admin

walkthrough to client

Quality Assurance document

to client

Client feedback provided to

Project Manager

Client feedback to Project

Manager

Client feedback provided

Manager via Quality

Assurance Document

Development Team

Production Team

Client signoff for project

to Project Manager

Feedback implemented,
delivered to client
Client verbal/written
approval for launch to
Project Manager

Quality Assurance Team

Launch
Final
Invoicing

Project Goes Live

Post Launch Confirm

& Testing

Internal Announcement

Objective

Milestones

Deliverables

During the launch phase,

the experience has been
fully developed and
completed quality
assurance testing, and is
then migrated from code
freeze environment to the
live environment.

Final invoicing

Client receives final invoice

via email

Development Team

Production Team

Project goes live

Post launch confirm & testing
Internal announcement

Operations

Project deploy to cients

server
Project launch notification
inActiveCollab to
Social Cubix

60 Days Post Launch

Phase Shift, 60 Days Maintenance

Scheduled Account
Management Checkins
And Services

Promotional
Fulfillment And
Administrative
Services

Objective

Milestones

Deliverables

Once a project has been

launched, the experience
goes through cycles of
general management,
monitoring, maintenance,
and account management
for the 60 days
maintenance period.

Phase Shif, 60 days

maintenance

On-going quality assurance

& technical monitoring

Scheduled account
management checkins and
services

Client communication

Development Team

Production Team

Promotional fulfillment and

administrative services

Quality Assurance Team

Engagement Team

Usage reports to client

Promotional fulfillment to
client

Close Out
Program Ends

Project Offline

User Data Reports

Submitted

Project Closed In
OpenAir

Objective

Milestones

Deliverables

After an experience is
deactivated, the
experience ends and
campaign key
performance indicators
and analytics are
presented first to the
internal team and then to
client stakeholders.

Program ends

Program closed

Project offline

Closeout reports to client

User data reports submitted

Post mortem to Engagement

and Development Team

Development Team

Production Team

Project close in OpenAir

Operations

Engagement Team

Debrief report to client and

Project Manager