TM

Top Five Benefits of

Employee Satisfaction Survey

About Floraison

floraison in French means 'flowering'.

The name reflects our objective of

Accelerating Growth.

Floraison India Compliances Private Limited is a Bangalore-based business consulting

organization. As a company which provides integrated consulting services, we partner our
clients from the stage of inception to assist them in successfully commencing their operations
and further hand-hold them to run their company efficiently.
At Floraison, we strive to cultivate strong relationships with our clients by providing them with
solutions, which cater to their precise requirements. Customizability is therefore the essence of
all the services provided by us. We believe true success is not just fulfilling our clients'
requirements, but exceeding their expectations. And, to be successful, we work as an cohesive
team all the way, using the best of tools and methodologies.
Floraison is a member of:
Confederation of India Industry
Bangalore Chamber of Industry and Commerce
Indo-German Chamber of Commerce
For more information on the company, Please visit us at www.floraison.in

Strategic
Consulting
India Entry Strategy
New Age
Entrepreneur Support
Research and
Analysis
Training and
Orientation

Accounting &
Payroll Services

Compliances
Management

Accounting and
Payroll

Registrations and
Approvals

Implementation
Compensation
Structuring

Compliances Set up
and Automation

Accounting and
Payroll Support
Accounting and

Compliances
Support
Compliance
Resourcing

Assurance
Services
Financial Audits
and
Due Diligence
HR Audits and Due
Diligence
Compliances Audits
and Due Diligence

HR
Services

HR Policy Set up
Employer Branding
Satisfaction Surveys
HR Support
HR Resourcing
Recruitment Process
Outsourcing

Human Capital
Consulting

Legal Services

Disclaimer
This publication is a product of Floraison India Compliances Private Limited. The items contained herein are provided for general
information purposes only. Floraison strives to maintain up-to-date information from its own and other reliable sources;
however, no responsibility is accepted for any errors and/or omissions or results of any actions based upon this information,
without consulting Floraison first. Though all efforts have been made to ensure the accuracy of the content, the same should not
be construed as a statement of law or used for any legal purposes. The information is for reference purposes only and should not
be dealt with as advice.

The trouble with most of us is that

we would rather be ruined by praise
than saved by criticism.
Norman Vincent Peale

In This Issue
Introduction

Page 1

Benefits Of The Survey

Page 2

Top Five Benefits Of The Survey

Page 4

Introduction

he saying is true not only for individuals but also for organizations.
Most organizations fail to see what is on their employees' minds
and fail to recognize employees as the internal as well as external
brand ambassadors of the Company. Employees are the assets and
pillars of success of an organization. Just as employers have the right to
appreciate or criticize an employee and his performance, so do the
employees. It is extremely important for an employer to earn the
appreciation of the employees and this will not happen until and unless
each employee is more than satisfied.
Studies have shown a direct correlation between employees'
perceptions of their organization's culture and ability to achieve
successful outcomes that include
Increased Productivity
Lower Employee Turnover
Higher Profitability
To ensure that they know what exactly is the concern of their
employees and their perception regarding the innumerable factors
concerning the work place, organizations must feel the pulse of their
employees periodically. And the best tool to 'feel the pulse' of the
employees could be the periodic employee surveys. Such surveys not
only provide the organization with an irreplaceable forum to solicit
employee feedback, but can also prove to be morale-boosting for those
set of employees who may not have the opportunities to express their
views.

Page 1

Benefits Of The Survey

n employee satisfaction survey can

help an organization review and
further leverage on its strengths and
simultaneously curtail its weaknesses,
before they turn into crisis. In short, they
help the organization dwell on the positive
factors as well as the negative factors thus
providing a 360* insight into its
organizational health and factors affecting
its sustainability, over a period of time.

The Positives
Satisfaction surveys can prove to be the best method of internal branding, since
they connect the organization to one of its most valuable assets - its employees. These
provide a platform for them to discuss and express their satisfaction levels regarding
their work environment and co-workers, the responsibilities they shoulder, their
influence on company matters, the value they add and gain from the company, their job
satisfaction, etc.

The Negatives
Apart from the positive points that one could tap with these surveys, it could also
dredge open the 'grey areas' of an organization. Using the survey as a tool, the
employees can also talk about the 'symptoms and sicknesses' of the work place. Survey
instruments, can act as a tool for proper diagnosis, which will help
To recognize whether a problem exists or not and then analyze the symptoms and
identify the root causes.
Generally, in an organisation, two types of problems are seen -

The problem amongst

employees

These problems revolve around a specific group of

employees who fail to understand the goals and vision of
the organization or are not able to communicate
properly with the management.

These problems revolve around the organization

structure, compensation, management style,
performance appraisal, employee selection process,
communication process

Problems in the
organization's system

Hence, conducting employee satisfaction surveys could be looked at as an

investment which paves way for employees to understand and connect their thoughts to
company's good health.
Page 2

Fig 1: Employee satisfaction survey:

Knowing your employees and keeping them satisfied plays a crucial role in their
productivity

Results
Less
Dissatisfaction
among
employees

Low
attrition
in the
organization

High
productivity
and high morale
among employees

Increased
profit
for the
organization

Fig 1 clearly indicates that less dissatisfied employees lead to low attrition, which in turn
could result in high productivity and generate high morale among employees. Such an
environment could also foster a healthy and positive feeling even to the new recruits in
the organization. This will ultimately result in better chances of retention, customer
satisfaction and increased profit.

Page 3

Top Five Benefits Of The Survey

Accurate Perspective

a
The organization can get a clear perspective by knowing the critical 4Cs of
employees

Commitment

Culture

Compensation

Communication

4C's

a
The organization can

attain a clearer perspective on how the employees

prioritize and rank the value of topics such as corporate benefits, versus
compensation, versus development. And through thorough analysis of survey
results, the organization can identify & control its employee turnover ratio
when compared to their competitors.

Retention Strategy
Keeping the employees satisfied does seem a bit difficult to some organizations,
but it isn't rocket science. Providing a healthy working environment, regular wages
and benefits are not enough. Knowing the employees' opinion is equally important.
Feedback, in this case, can be an effective tool. This will help in setting the
standards, enforcing the standards, creating a career path that leads to success,
listening to the wants and needs of the organization's internal customers, and
delivering what was promised. Besides it also helps to align compensation and
benefit programs more effectively to meet the needs of both employees and
management.
Page 4

 Increased Employee Loyalty

Satisfaction survey provides an organization with honest answers to questions
like:
1. Is the organization a good place to work?
2. What do the employees say about work away from the job?
3. Do they brag about it to their friends or is their spouse or significant other always
telling them that they need to look for another job?
4. What is the turnover ratio?
The answers and opinions can be quantified to analyze employee attitudes and
opinions, leading to identification of problem areas and can prove to be an
extremely vital tool to develop solutions that create a supportive work e
environment and foster a motivated, loyal work force.

Training Needs Assessment And Change In Policies

Employee satisfaction surveys help to develop individual goals and career
potential. With more insight into employee opinions, the management can
establish effective professional development initiatives. Further, satisfaction
surveys also establish the base to measure progress and establish benchmark data
to evaluate future improvements. The survey may also lead to identify policies,
procedures, and management practices which could result in higher employee
satisfaction.

Improved Customer Service

Motivated employees will perform to gain more business and will much concentrate
on efficient customer service and will also take care of their satisfaction. Employee
satisfaction survey ultimately creates customer satisfaction survey

Constructive corporate and

brand Image

Greater customers satisfaction

& loyalty

Enhanced organizational
performance

Favorable employees opinions,

attitude & beliefs

Page 5

Conclusion
To conclude, employee satisfaction can have a dramatic effect on
employees' ability to deliver excellent service, improve customer
satisfaction and ultimately increase company profitability. By conducting
regular employee feedback surveys, one can gauge and improve upon
the attitudes of the employees and the health of business.

Page 6

Credits: Anuradha B

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Floraison India Compliances Pvt. Ltd.,

#185/7, 2nd Floor, "Chandra Plaza",
25th Cross, 8th F Main Road,
Jayanagar 3rd Block
Bangalore - 560 011,
India
Tel: + 91-80-26538257 / 58 / 59
Fax: + 91-80-26538273
E-mail: inflo@floraison.in

www.floraison.in

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