Professional Documents
Culture Documents
KHALEEJ
sayema wasi
BRIDGING THE
KHALEEJ
sayema wasi
CONTENTS
preface
7
chapter one: fashion
18
30
acknowledgements
37
16
chapter two: art
29
35
khaleej
gulf
khaleeji
PREFACE
I am one of the many millions of others who have made the United Arab Emirates their home.
With a population that is over 80% expatriate, it is easy to gauge how good things are for us
here. Life is safe, affordable, and easy. Life can be as quiet as youd like it, or as loud as youd
like it. Were offered a seductive combination of the best any city in the world can offer.
But perhaps because of all this acceptance, because of having such few things expected of
us, we have cocooned ourselves in our own communities. Few of us befriend our Emirati
counterparts, despite their characteristic warmth and hospitality.
I speak to artists, fashion designers and preservationists, to understand the Khaleeji way of
life; in particular, to better appreciate this beautiful country and its brilliant people.
It is my attempt to bridge the khaleej.
Sadou comes in a variety of colours, and the best quality and most expensive sadou is weaved by Khaleeji artisans. Cheaper sadou is
produced in China, Turkey and Syria.
Bringing new life to the craft, Russian fashion designer Katya Kovtunovich reimagined
sadou in her collection Dejavu, in which she turned the traditional upholstery fabric
into high-end designer wear. Kovtunovichs collection captures her love affair with
the bold print and texture of sadou. In a conversation that turned out to be a highly
visual experience, she described the inspiration behind her idea.
I was walking in the souq when I first arrived in Dubai five years ago, and I saw sadou
for the first time, and I just fell in love with the colours, with the bold print I couldnt
stop looking at it. I thought, Oh my God, I want to make a big coat out of this fabric.
And when I go back to Russia, where we have snow, me walking in this red coat
everybody would be looking at me! It would be like a massive explosion [of colour] in
the snow, she said.
Starting off by wearing her own red sadou coat in Russia with no intention of
commercialization, Kovtunovich soon found that her design started conversations
and attracted attention wherever she wore it. Having realized the commercial viability
of the work as she returned, Kovtunovich found it hard to get people to see sadou
as more than just sofa fabric in the UAE. In time, her unconventional work began to
be appreciated more fully for its distinct treatment and approach, and for its ability
to connect people.
Its a way to start conversations. If you wear what everyone else is wearing, nobody
would come to you and have a conversation, she said, matter-of-factly. You would
never have the chance to meet a new friend.
Kovtunovich sourced her sadou from an Emirati artisan, who infused the fabric with a prayer as she spun it. Image source: Katya
Kovtunovich
merged the two together in the way that I replaced the polka dot with
the coin, and I used the traditional colours of that polka dot textile.
El-Malak makes use of fabrics sourced from regional artisans who use
traditional weaving methods for his collections, and believes sourcing
such fabrics help preserve cultural traditions which are dying slowly
worldwide. So far, El-Malaks fabrics have been sourced from Yemen,
Tunisia and Egypt, and in each collection he has sought to encourage
local artistry by engaging indigenous craftsmen.
Usually these fabrics and techniques are used in a very traditional
context. So Im taking them out of this context and giving them a new
life through my work, and in that respect it provides new opportunities
for the product, beyond the traditional usage.
El-Malak reinterpreted the Maria Theresa Thaler coin (left) for his work for De.Fash.Struction. He merged the concept of the coin with
the colours traditionally used in jalabiyas. Image source: Wikimedia Commons; Faissal El-Malak (above)
Examples of the three different non-representational Islamic art forms (clockwise from left to right): embroidered panel with geometric
design; arabesque design on a vase; section from the Quran in Kufic calligraphic script
A contemporary interpretation of geometric Islamic art design principles for interior design. The laser-cut design is conceptualised for
the windows of a building, on display at the Sharjah Museum of Islamic Civilisation.
A mix-media art piece, involving arabeque Shamsa art style, Thuluth calligraphy and lighting. The wall installation art piece has been
hand-painted by the artist, and is on display at the Sharjah Museum of Islamic Civilisation.
Shurooq Amin is a poet alongside being a contemporary artist, and says of her work, my own art is most definitely global, despite the
fact that the majority of it focuses on regional taboo topics. Right: titled Woman at Point Hero. Image source: Shurooq Amin
The Sharjah Museum of Islamic Civilization is one of the many museums under the Sharjah Museums Department. The building used
to serve as a souq called Souq al-Majarrah, with establishments trading abayas and gold. It was repurposed to become a museum of
Islamic civilisation and was opened in 2008.
ACKNOWLEDGEMENTS
This book would have not been possible without the valuable help, insight, and support of:
Afshan Ahmed
Aziza Iqbal
Faissal El-Malak
Katya Kovtunovich
Maraya Arts Centre, Sharjah
Megna Kalvani
Rabia Wasi
Rashid Wasi
Sabir Haque
Sharjah Museum of Islamic Civilisation
Shurooq Amin