REPORT OF WOODLAND BASED ON RETAIL TRADE

MANAGEMENT
OF Prof.Sanjay kher
SUBMITTED BY: ACHINT MASIH
JUNIAD SHAIHK
AYUSHI SAINI
VISHAL MALHOTRA
ALLWYN THOMAS

Introduction of the store

Aero club launched woodland shoes in 1992
1972: They setup the first fully mechanized
modern shoe factory in India to augment
capacities

 1960: Aero club started as a small

manufacturing unit in Delhi
It stands for spirit of adventure. These shoes
have been advertised to communicate this
spirit
Inspired by nature, woodland design help its
customer to face the challenges. Therefore it
is called SUV of Indian shoes
The woodland tree logo defines the spirit of
adventures & its commitment of
environment. It is available through 300plus
exclusive store 3,000 plus multi-brand
outlets across the globe.

Acknowledgement
It gives us a great pleasure while
submitting this assignment on the topic
woodland shoes
We thank Prof.Sanjay Kher for guiding us
throughout this project work and we also
thanks for motivating us in different ways
& enabling us
We feel there is ample scope of
improvement upon the work of this nature
& shall be thankful, if any suggestion is
offered for its improvement
We are also thankful to all those seen and
unseen hands which have been of direct or
indirect help in completion of this project
work.

 Managing the store atmosphere

Implementing new types of decorations, store
infrastructure according each festival season
or specific days
Keeping the store, neat, cleaned, creating
feasible atmosphere with refreshments to the
customers
Much comfortable ,furniture or sitting
arrangements to the customer during the
purchasing their products
Procurement strategy
How much to order : lead time ,length of time
between order placement/ receipt of goods
Implementing management oriented
procurement & integrated procurement system
Detailed documentation setting out the
requirement of the key stakeholders

Procurement cycle:
Opportun
ity
identifica
tion &
analysis
Implem
ent &
monitor

Negoti
ation

Strategy
Develop
ment

Sourc
ing
exerci
se

Managing salesmen recruitment to

selection & training
Implementation of medium class
educated salesmen
implementing internal sources of
recruitment like, lent services &
absorption of trainees
From external sources, like
employment exchange,
recommendation of present employees
& consultancy agencies

 Providing E-Recruitment, like (World

Wide Web), www.monsters.com.
Selection process:

Intellig
ence
Test
Ink
blot
Test

Sele
ction

Perso
nality
Test
Training to salesmen:

Inter
est
Test

Ta s
k
Ana
ly s i
s
Dem
onst
ra ti
on

Hu
ma
n
Rel
a t io
n
Tr a i
n in
Trga i

n in
g

Lea
ner
s
Tr a
in i
ng

P a rti
c u la r
S k ill
Tr a i n
in g
P ro b
le m
S o lv i
ng
Tr a i n
in g

Managing the marketing mix

Product: smart choice in categories like,
apparel, footwear, accessories
Price : high price/ quality ,sales-acquires
40% of the premium casual shoe market
and 30% of the company revenue
generated by the apparels division
Place: 130+ exclusive retail stores in
India and 1000 distributors showrooms
across India
Promotion: TV, print and internet
advertising. After sales services, which
includes complementary gifts in

exclusive showrooms, special discount

offers hoardings, organizing various
programmes such as "shoe mela in
various cities like Bangalore, Chennai,
Delhi, Mumbai etc.
Public Relation initiatives: Organizing
shoe mela and internet presence
like ,woodlandretail.com, other e-stores,
and www.tolmol.com
Moving up the retail caste system- logo
& slogan change, prime time TV
endorsement
Conclusion:
Most of the customers are of the
opinion the prices of woodland shoes
are high so prices should be brought
down
The majority of shoe occupied by
woodland shoes limited in the market
depicts that woodland enjoys higher
reputation than the other
manufacturing in the market

 Recommendation:
They should work more upon their
promotional efforts
They should start manufacturing sport
shoes as they can easily sustain in that
market sport shoes have a good
demand now days
They should increase the number of
their outlets. At present they have only
200 outlets in the country
They should the price of the product.
The existing price of the product is
very high and their the middle class
people cant afford that product
They should come up with more variety
of women footwear as the prevailing
designs are not up to the mark.