Professional Documents
Culture Documents
I have selected a variety of pastel colours to represent the brand. One would be used for the main brand colour and the others
could represent each flavour in the range with new colours added when a new flavour is added to the range.
I chose to use pastel colours because they resemble the colours of the product and they also look traditional for an Ice Cream
company. I want my brand style to match the colours be keeping to a traditional style of design. I feel there is nothing wrong with
going down a tried and tested route with a product like Ice Cream.
Typography
Brand
Typography
The script font I like the most is Grand Hotel (example below) But I will create a bespoke version for the logo so the letters flow
into each other more fluidly. (the ees for example). The typeface could also be used for short brand statements, names of flavours
etc. but is not suitable for body copy so I have selected a secondary typeface to accompy the logo type which is Futura using two
weights, Medium & Heavy. I have selected Futura because it is a clean, sleek, modern looking font. I want the branding to be
traditional yet stylish.
Grand Hotel
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Futura Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Futura Heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
After
HOME
FLAVOURS
BLOG
ABOUT US
HOME
CONTACT
Welcome to Yee Kwan - an award winning range of high quality Ice Creams
and Sorbets inspired by avours from around the world.
FLAVOURS
BLOG
ABOUT US
CONTACT
Welcome to Yee Kwan - an award winning range of high quality Ice Creams
and Sorbets inspired by avours from around the world.
pe
I have taken time to create perfect
combinations of avours to
reeect this passion. Blending creamy smoothness and surprise with
excitement and satisfaction as a dessert to any meal.
pe
I have taken time to create perfect
combinations of avours to
reeect this passion. Blending creamy smoothness and surprise with
excitement and satisfaction as a dessert to any meal.
thekeys@yeekwan.com
thekeys@yeekwan.com
FLAVOURS
BLOG
ABOUT US
CONTACT
HOME
FLAVOURS
BLOG
ABOUT US
CONTACT
thekeys@yeekwan.com
thekeys@yeekwan.com
Managing Director
Managing Director
chanyeekwan@yeekwan.com
0114 327 7949
chanyeekwan@yeekwan.com
0114 327 7949
yeekwan.com
yeekwan.com