Joe's backpack tore open as he left for class, leaving him with no way to carry

four texts, notebooks, and calculator except in his arms. At the end of the
school day, his arms were sore from carrying the unaccustomed weight, and he
was very determined to find a replacement backpack before his next class day.
Joe is experiencing:
a
. opportunity.
b
. goals.
c
. motivation.
d
. ability.
e
. objectives.
status: not answered ()
correct: c
your answer:

2 Shawna prefers Nike athletic shoes and gear. She tried competing brands but
five years ago settled on Nike as her favorite. She even had the Nike
"swoosh" symbol painted on the sides of her car, and always wears a Nikelogo cap to softball practice. Shawna's behavior exhibits an unusually high
level of:
a
. involvement with an advertisement.
b
. cognitive involvement.
c
. involvement with a medium.
d
. response involvement.
e
. involvement with a brand.
status: not answered ()
correct: e
your answer:

3 Jeff has an encyclopedic knowledge of popular music since 1980. He is very

excited about alternate ways to access music: by listening to radio, by
purchasing CDs, or by obtaining music through online services. When asked
by a television interviewer to describe himself, he said, "I'm a music collector,
a father of three children, and an accountant." Music products are very
significant to Jeff's:
a
. self-concept.
b
. situational involvement.
c
. career choice.
d
. household demographics.
e
. opportunity to consume.
status: not answered ()
correct: a
your answer:

4 In an attempt to dissuade young teens from smoking, a series of public

service announcements on television emphasized the negative effects of
smoking on current personal appearance rather than the probability of lifethreatening illness in the distant future. This promotional campaign
attempted to:
a
. reduce the cognitive complexity of the decision not to smoke.
b use a medium with which the target audience has low affective
. involvement.
c
. make the message personally relevant to the target audience.
d
. decrease the target audience's felt involvement with the smoking issue.
e
. substitute an intellectual appeal for a fear appeal.
status: not answered ()

correct: c
your answer:

5 Which of the following is most likely to be determined by a consumer's

culture?
a
. needs
b
. goals
c
. motivations
d
. values
e
. abilities
status: not answered ()
correct: d
your answer:

6 Mary spends $500 per year on tuition for Spanish language classes at the
local community college, simply because she wants to stretch her intellectual
accomplishments. Which need from Maslow's hierarchy is Mary fulfilling
through this behavior?
a
. physiological
b
. self-actualization
c
. safety
d
. egoistic
e
. social
status: not answered ()
correct: b
your answer:

7 Don's favorite cable television channel is the Game Show Network. He never
misses Jeopardy! and considers it to be the most challenging activity of his
day. Don exhibits a high need for:
a
. affiliation.
b
. cognitive stimulation.
c
. independence.
d
. modeling.
e
. reinforcement.
status: not answered ()
correct: b
your answer:

8 An important reason why marketers study consumer behavior is because

needs:
a remain fixed throughout adulthood, although product categories may
. change.
b can be aroused only through external stimuli, including labels and
. advertisements.
c
. are never fully satisfied.
d
. defy identification and categorization.
e
. are internally consistent and therefore never conflict.
status: not answered ()
correct: c
your answer: