Professional Documents
Culture Documents
SAINSBURYS STRATEGIC
RECOVERY PLAN
TABLE OF CONTENTS
1.
INTRODUCTION ------------------------------------------------------------------------------------------------------------ 2
2.
ii.
iii.
iv.
3.
i.
ii.
iii.
4.
ii.
5.
ii.
6.
7.
i.
Page 1 of 15
1. INTRODUCTION
Sainsbury and Tesco are two largest grocery retail chains primarily operating in United Kingdom.
Sainsbury, once the market leader, has gradually lost its market share to Tesco over time and Tesco
has now emerged the market leader in grocery retail industry. In this assignment, I am required to
analyze Sainsbury and Tescos financial and competitive positions by doing strategic and financial
statement analysis for the last five years. On the basis of such analysis, I am required to propose a
strategic recovery plan for Sainsbury, outlining key investment strategies to be undertaken, evaluating
proposed investment strategies to be undertaken and identifying the risks involved therein and also
evaluating the impact of such investment strategies on Sainsburys financial and competitive position.
In this assignment, I have used various tools and techniques available for such financial and
competitive analysis, including but not limited to Value Chain Analysis, Porters Five Forces Model,
BCG Growth Matrix and traditional financial statement and ratio analysis. I wouldnt have been able
to produce following structured analysis and propose recovery strategies had I not utilized such tools
and techniques of financial and competitive analysis.
i.
Over the last five years, Sainsbury has been noticeably different and lagging behind Tesco on number
of fronts and consequently such factors had contributed towards its downfall. A summary of such
differences is outlined below.
Low Profitability Relative to Tesco
Over the last five years, Sainsbury has been living on relatively low operating profit margins due to
number of factors. Major ones are concentration on low margin products, inefficiencies in controlling
costs and lack of value added through suppliers chain. As shown by the following graphs, Sainsbury is
lagging behind Tesco in EBITDA margin and net profit margin.
Page 2 of 15
EBITDA Margin
EBIT Margin
9.0%
6.0%
8.0%
5.0%
7.0%
4.0%
6.0%
3.0%
5.0%
2.0%
4.0%
1.0%
3.0%
0.0%
2.0%
1.0%
-1.0%
0.0%
-2.0%
2001A
2002A
2003A
Tesco
2004A
2005A
2001A
2006A
2002A
2003A
Tesco
Sainsbury
2004A
2005A
2006A
Sainsbury
Such low profitability has also resulted in relatively low return on invested capital and return on equity
ratios despite not many differences in the utilization of capital and use of leverage.
Return on Equity
12.0%
20.0%
10.0%
15.0%
8.0%
10.0%
6.0%
4.0%
5.0%
2.0%
0.0%
0.0%
-2.0%
-5.0%
2001A
2002A
2003A
Tesco
2004A
2005A
2001A
2006A
2002A
2003A
Tesco
Sainsbury
2004A
2005A
2006A
Sainsbury
Page 3 of 15
Despite high sales growth of Tesco in Asia, the major sales growth contribution of Tesco has come
from UK alone. The following charts can better present the Tescos sales growth contribution story.
88%
85%
82%
80%
14.0%
80%
80%
12.0%
70%
10.0%
60%
8.0%
40%
6.0%
30%
20%
10%
7.7%
7.8%
50%
8%
4%
9%
6%
4.0%
11%
10%
8%
9%
11%
9%
6.4%
2.8%
2.1%
2.7%
2.6%
2.1%
1.4%
2.5%
1.1%
2.0%
0.0%
0%
2002
2003
UK
2004
Rest o f
Euro pe
2005
2003
2006
Tesco
UK
A sia
2004
2005
Tesco
Rest o f
Euro pe
2006
Tesco
A sia
A number of factors have contributed to such low sales growth of Sainsbury. The major ones are high
payout ratios, non-responsiveness to Tescos convenient stores strategy and complacent / risk averse
attitude towards growth strategies.
Page 4 of 15
ii.
SAINSBURY
2001A
2002A
2003A
2004A
2005A
2006A
Liquidity
Current ratio
Acid test ratio
0.74
0.46
0.55
0.43
0.47
0.51
0.30
0.34
0.20
0.36
0.68
0.48
Profitability
EBITDA margin
EBIT margin
Net profit margin
Return on invested capital
Return on equity
5.9%
3.3%
2.3%
6.5%
7.2%
5.8%
3.7%
2.2%
6.1%
7.3%
6.6%
3.8%
1.9%
4.1%
5.0%
6.6%
3.6%
1.9%
3.8%
5.0%
3.8%
-1.1%
-1.2%
-1.9%
-4.5%
4.3%
1.4%
0.4%
2.0%
1.5%
Efficiency
Operating capital turnover
Invested capital turnover
Receivable turnover (days)
Inventory turnover (days)
Payable turnover (days)
2.55
2.53
13
21
57
2.63
2.59
9
20
57
1.92
1.92
8
26
73
1.81
1.80
10
24
69
2.42
2.43
8
16
60
2.54
2.53
6
16
58
Growth
Sustainable growth rate
Sales growth (YoY)
Earnings per share growth (YoY)
Dividend per share growth (YoY)
0%
0.0%
0.0%
0.0%
2%
7.5%
3.6%
3.7%
2%
-17.8%
-29.0%
4.5%
1%
2.4%
2.7%
0.7%
0%
5.3%
-178.2%
-3.7%
3%
6.5%
-130.9%
-48.7%
21.3%
0.27
6.91
23.3%
0.30
12.80
28.3%
0.39
8.98
32.4%
0.48
8.70
34.3%
0.52
(1.95)
38.5%
0.62
1.82
94%
14.19
15.02
256.89
77%
14.72
19.16
262.41
65%
15.38
23.64
271.59
76%
15.49
20.28
278.88
92%
14.92
16.16
241.66
-136%
7.66
(5.61)
228.52
Financial Risk
Gearing ratio
Debt-equity ratio
Interest coverage ratio
Investment Ratios
Dividend payout ratio
Dividend per share (Pence)
Earnings per share (Pence)
Book value per share (Pence)
Page 5 of 15
Balance Sheet
Cash
Accounts receivable
Inventories
Other net current assets
Total current assets
2001A
2002A
15,954
(13,089)
2,865
(1,918)
947
(422)
525
(76)
67
516
(157)
359
10
369
(79)
290
2001A
17,154
(13,982)
3,172
(2,169)
1,003
(376)
627
(49)
(5)
573
(200)
373
(1)
372
(1)
371
2002A
2003A
14,104
(11,386)
2,718
(1,781)
937
(398)
539
(60)
(8)
471
(206)
265
(4)
261
197
458
2003A
2004A
14,440
(11,512)
2,928
(1,981)
947
(425)
522
(60)
17
479
(206)
273
(10)
263
131
394
2004A
2005A
GBP Millions
2006A
15,202
(12,765)
2,437
(1,861)
576
(748)
(172)
(88)
22
(238)
51
(187)
87
(100)
375
275
2005A
16,061
(13,180)
2,881
(2,183)
698
(470)
228
(125)
1
104
(46)
58
(154)
(96)
(96)
GBP Millions
2006A
998
563
763
(713)
1,611
999
417
751
(878)
1,289
1,209
310
800
(1,211)
1,108
771
394
753
(1,233)
685
796
319
559
(1,237)
437
1,080
276
576
(411)
1,521
(2,058)
(127)
(2,185)
(2,200)
(140)
(2,340)
(2,274)
(98)
(2,372)
(2,191)
(85)
(2,276)
(2,093)
(125)
(2,218)
(2,094)
(154)
(2,248)
(574)
(1,051)
(1,264)
(1,591)
(1,781)
(727)
8,979
(2,764)
6,215
9,882
(2,976)
6,906
10,648
(3,108)
7,540
11,314
(3,100)
8,214
10,469
(3,393)
7,076
10,741
(3,681)
7,060
278
329
6,248
263
412
6,530
226
860
7,362
208
1,163
7,994
203
773
6,271
191
(194)
6,330
58
93
6,306
6,623
7,336
8,018
6,260
6,353
1,346
1,346
1,542
1,542
2,074
2,074
2,599
2,599
2,147
2,147
2,431
12
2,443
4,804
156
4,960
4,909
172
5,081
5,072
190
5,262
5,185
234
5,419
4,112
1
4,113
3,965
(55)
3,910
6,306
6,623
7,336
8,018
6,260
6,353
Accounts payable
Accrued liabilities
Non-interest bearing current liabilities
Operating working capital
Gross property, plant and equipment
Accumulated depreciation
Net property, plant and equipment
Intangible assets
Investment properties
Other net operating assets
Operating invested capital
Other net assets
Total Invested Capital
(26)
24
(11)
23
Page 6 of 15
iii.
TESCO
2001A
2002A
2003A
2004A
2005A
2006A
0.57
0.18
0.62
0.20
0.61
0.16
0.66
0.23
0.62
0.22
0.66
0.24
Profitability
EBITDA margin
EBIT margin
Net profit margin
Return on invested capital
Return on equity
7.8%
5.6%
3.4%
9.2%
13.3%
7.8%
5.6%
3.5%
9.2%
13.8%
8.0%
5.7%
3.6%
8.6%
13.4%
8.1%
5.6%
3.6%
9.1%
12.9%
7.8%
5.6%
4.0%
10.2%
14.8%
7.7%
5.6%
4.0%
10.7%
16.3%
Efficiency
Operating capital turnover
Invested capital turnover
Receivable turnover (days)
Inventory turnover (days)
Payable turnover (days)
2.48
2.40
6
18
58
2.38
2.31
7
18
59
2.14
2.09
9
20
67
2.29
2.24
10
18
66
2.46
2.39
8
19
72
2.62
2.53
8
18
62
Growth
Sustainable growth rate
Sales growth (YoY)
Earnings per share growth (YoY)
Dividend per share growth (YoY)
8%
0.0%
0.0%
0.0%
7.9%
12.7%
14.1%
13.7%
7.7%
9.9%
10.1%
9.8%
7.3%
18.5%
9.8%
9.8%
9.4%
9.9%
21.2%
3.6%
10.3%
6.5%
15.6%
10.8%
Financial Risk
Gearing ratio
Debt-equity ratio
Interest coverage ratio
38.1%
0.62
9.33
41.3%
0.70
8.64
43.2%
0.76
8.24
37.8%
0.61
7.78
35.6%
0.55
14.40
37.5%
0.60
17.31
Investment Ratios
Dividend payout ratio
Dividend per share (Pence)
Earnings per share (Pence)
Book value per share (Pence)
47%
4.90
10.40
78.13
47%
5.58
11.87
85.87
47%
47%
40%
38%
6.12
6.72
6.96
7.71
13.37
12.30
15.67
16.89
97.60 111.48 117.38 123.53
Liquidity
Current ratio
Acid test ratio
Page 7 of 15
Balance Sheet
Cash
Accounts receivable
Inventories
Other current assets
Total current assets
2001A
2002A
20,988
(16,877)
4,111
(2,469)
1,642
(476)
1,166
(125)
7
1,048
(327)
721
721
721
2001A
23,653
(19,006)
4,647
(2,791)
1,856
(534)
1,322
(153)
19
1,188
(358)
830
830
830
2002A
2003A
26,004
(20,773)
5,231
(3,143)
2,088
(604)
1,484
(180)
36
1,340
(394)
946
22
968
968
2003A
2004A
30,814
(24,471)
6,343
(3,854)
2,489
(754)
1,735
(223)
59
1,571
(469)
1,102
(157)
945
945
2004A
2005A
GBP Millions
2006A
33,866
(25,296)
8,570
(5,935)
2,635
(734)
1,901
(132)
123
1,892
(539)
1,353
(127)
1,226
(6)
1,220
2005A
39,454
(29,686)
9,768
(6,740)
3,028
(829)
2,199
(127)
159
2,231
(645)
1,586
(243)
1,343
(10)
1,333
2006A
534
322
838
1,694
670
454
929
2,053
638
662
1,140
2,440
1,100
840
1,199
3,139
1,146
769
1,309
3,224
1,325
892
1,464
3,681
Accounts payable
Accrued liabilities
Non-interest bearing current liabilities
(2,684)
(292)
(2,976)
(3,061)
(259)
(3,320)
(3,799)
(230)
(4,029)
(4,456)
(308)
(4,764)
(4,974)
(224)
(5,198)
(5,083)
(464)
(5,547)
(1,282)
(1,267)
(1,589)
(1,625)
(1,974)
(1,866)
12,683
(3,103)
9,580
14,510
(3,478)
11,032
16,625
(3,797)
12,828
18,197
(4,103)
14,094
18,545
(4,024)
14,521
20,270
(4,388)
15,882
154
8,452
154
9,919
890
12,129
965
13,434
1,408
565
(735)
13,785
1,525
745
(1,211)
15,075
304
317
312
328
396
528
8,756
10,236
12,441
13,762
14,181
15,603
3,340
3,340
4,230
4,230
5,377
5,377
5,200
5,200
5,045
5,045
5,388
463
5,851
5,014
402
5,416
5,566
440
6,006
6,559
505
7,064
7,990
572
8,562
8,654
482
9,136
9,444
308
9,752
8,756
10,236
12,441
13,762
14,181
15,603
Intangible assets
Investment properties
Other net operating assets
Operating invested capital
Other net assets
Total Invested Capital
Liabilities and equity
Page 8 of 15
iv.
Strengths
Weaknesses
Brand recognition
Quality products
Presence in USA
Presence in banking sector
Opportunities
Threats
Page 9 of 15
i.
On the basis of above mentioned financial and competitive analysis, I suggest the following strategies
for the recovery of Sainsbury.
Plan A:
Plan B:
Entering into new markets like Pakistan, China, India, Brazil and Russia where population
growth along with economic growth is high and one can capture the first mover
advantage.
Plan C:
Rolling out new product stream of big ticket and high margin items and launching
products that catered to the needs of various communities in UK to attract new
customers.
ii.
Plan A:
Plan B:
Plan C:
1,500
3.5%
GBP 20 million
4.5%
GBP 4 million
GBP 2 million
10.5%
Page 10 of 15
iii.
Total financial resources required to implement Plan A, Plan B and Plan C is GBP 2,650.5 million.
Plan A requires an initial investment of GBP 2,250 million, Plan B requires an initial investment of
GBP 400 million, whereas Plan C requires an investment of GBP 0.5 million. Since the target debt
ratio (gearing) is set at 40pc keeping in perspective financial flexibility and risk appetite, all
incremental resources are financed in the ratio of 40% debt and 60% equity.
i.
After implementing the plans A, B and C, Sainsbury key financial would be as follows:
Sales growth...
EBIT Margin..........
Net Profit Margin...
ii.
82.5%
2.4%
1.1%
By implementing investment plans A, B and C, Sainsburys profitability has improved a lot and
sales growth has achieved a significant mark of 82%. Such phenomenal growth, though not
sustainable over the long run, yet, such growth would put Sainsbury on the route of recovery.
i.
Plan A: Since Sainsbury started to struggle and losing its market share when Tesco adopted the
aggressive growth strategy of building convenient stores throughout UK, it is vital for Sainsbury to
become more competitive and follow the same strategy of convenient stores to get advantage of
economies of scale that Tesco is enjoying currently.
Page 11 of 15
I suggest that Sainsbury establish 1,500 new convenient stores to attract new customers and to put its
sales on a growth trajectory. Further details of the plan are as follows:
Sales per store per annum ..
3.5%
Plan B: It is vital for Sainsbury to try new markets and capture the benefits of first mover advantage. I
suggest that Sainsbury invest in markets like Pakistan, India, China, Brazil and Russia where
population and economic growth shows an uptrend. Further details of the plan are as follows:
Total no. of stores to be opened
GBP 20 million
4.5%
GBP 4 million
Plan C: Another major factor that is affecting Sainsbury is its low profitability that results in relatively
low profit margins and low return on investments. I suggest Sainsbury launch new products that are
big ticket and high margin items and bring in products that cater to the needs of other communities in
UK. Further details of the plan are as follows:
Increase in sales per annum...
GBP 2 million
10.5%
Page 12 of 15
ii.
Investment Appraisal
Plan A:
NPV @ 10.0% p.a.
APPRAISAL DATE: 31-Dec-06
OPTION NUMBER & TITLE: Plan A - Opening 1,500 Convenient Stores in UK
GBP Millions
Year 0
CAPITAL COSTS
Plan A
2,250
2,250
Year 1
Plan A
Year 1
Year 7
Year 8
Year 9
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
10,856 -
10,856 -
10,856 -
10,856 -
Year 1
Year 0
-
Year 6
10,856 -
NPV CALCULATION
Net Undiscounted Cash Flow
DISCOUNT FACTOR @ 10% p.a.
ANNUAL NET PRESENT VALUE
TOTAL NET PRESENT VALUE =
Year 5
10,856 -
Plan A
G. Total Income
Year 4
Year 0
INCOME
Year 3
Year 10
TOTAL
-
Year 0
CURRENT COSTS
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
54,281
10,856 - 108,563
Year 10
11,250
11,250
11,250
11,250
11,250
11,250
11,250
11,250
11,250
11,250
11,250
11,250
11,250
11,250
11,250
11,250
11,250
11,250
Year 2
394
0.826
325
Year 3
394
0.751
296
Year 4
394
0.683
269
Year 5
394
0.621
244
Year 6
394
0.564
222
Year 7
394
0.513
202
Year 8
394
0.467
184
Year 9
394
0.424
167
TOTAL
10,856 -
11,250
394
0.909
358
Year 10
11,250
Year 1
2,250
1.000
2,250
169
Year 2
2,250
2,250
TOTAL
56,250
112,500
Year 10
TOTAL
394 0.386
152 -
281
757
Plan B:
NPV @ 10.0% p.a.
APPRAISAL DATE: 31-Dec-06
OPTION NUMBER & TITLE: Plan B - Opening 100 New Stores in China, India, Pakistan, Brazil and Russia
GBP Millions
Year 0
CAPITAL COSTS
Plan B
400
400
Year 1
Plan B
Year 0
INCOME
Plan B
G. Total Income
NPV CALCULATION
Net Undiscounted Cash Flow
DISCOUNT FACTOR @ 10% p.a.
ANNUAL NET PRESENT VALUE
TOTAL NET PRESENT VALUE =
Year 0
-
400
1.000
400
153
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
Year 10
TOTAL
-
Year 0
CURRENT COSTS
Year 2
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
Year 10
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
Year 10
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
Year 1
90
0.909
82
Year 2
90
0.826
74
Year 3
90
0.751
68
Page 13 of 15
Year 4
90
0.683
61
Year 5
90
0.621
56
Year 6
90
0.564
51
Year 7
90
0.513
46
Year 8
90
0.467
42
Year 9
90
0.424
38
Year 10
90
0.386
35 -
400
400
TOTAL
9,550
19,100
TOTAL
10,000
20,000
TOTAL
50
59
Plan C:
NPV @ 10.0% p.a.
APPRAISAL DATE: 31-Dec-06
OPTION NUMBER & TITLE: Plan C - Launching Big Ticket and High Margin Items
GBP Millions
Year 0
CAPITAL COSTS
Plan C
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
Year 10
TOTAL
-
1
-
Year 0
CURRENT COSTS
Plan C
Year 1
-
2 -
Year 2
2 -
Year 3
2 -
Year 4
Year 5
2 -
Year 6
2 -
Year 7
2 -
Year 8
2 -
Year 9
2 -
Year 10
2 -
TOTAL
2 -
9
-
Year 0
INCOME
Plan C
2 -
Year 1
2
2 -
Year 2
2
2 -
Year 3
2
2 -
Year 4
2 -
Year 5
2 -
Year 6
2 -
Year 7
2 -
Year 8
2
2 -
Year 9
2
2 -
Year 10
2
18
TOTAL
10
-
G. Total Income
NPV CALCULATION
Net Undiscounted Cash Flow
DISCOUNT FACTOR @ 10% p.a.
ANNUAL NET PRESENT VALUE
TOTAL NET PRESENT VALUE =
Year 0
-
1
1.000
1
1
Year 1
0
0.909
0
Year 2
0
0.826
0
Year 3
0
0.751
0
Year 4
0
0.683
0
Year 5
Year 6
0
0.621
0
0
0.564
0
Year 7
0
0.513
0
Year 8
0
0.467
0
Year 9
0
0.424
0
Year 10
0
0.386
0
i.
Total investment required to implement Plans A, B and C is GBP 2,650.5 million. Since 40% is to be
financed with debt and rest with equity, I dont suggest change in capital structure of Sainsbury as I
believe target debt ratio of 40% is in line with financial flexibility and risk appetite of Sainsbury.
7. RISK ASSESSMENT
i.
With high growth comes risk. Since Sainsbury is investing in emerging markets, it is exposed to more risks than
previously. Specifically, it will be exposed to political risk, credit risk, event risk, exchange rate risk and legal
risk. The impact of such risks on Sainsbury would be an increase of its equity beta among investors and
consequently a rise in cost of capital to compensate for additional risks.
Page 14 of 15
20
TOTAL
1
0