Professional Documents
Culture Documents
Response No.
1
2
Unorganised Formats
Dimension A:
Shopping Oriented Temporal Aspects
A. Kindly give your shopping orientation that drives your preference towards the
format preferred in Q-l. In the below questions, numbers indicate the code
A-l. Please specify your apparel Shopping pattern /Frequency in terms of time
interval
A-3 Please specify your purchase pal (The one who accompanies you in your visit) if
any for the purchase of apparel
^1
With neighbor
2
i
3
-|pr 1 - *1
liember
4
jt
" "*
5
A-4 Please specify your elasticity to travel the distance for the purchase of apparel
0 to 1 km
1 to 2 km
/VI
Cl/
.More thanilO km
4
Dimension B:
Consumption Preference for Apparel Inventory items / Merchandise mix
B. There are various items that come under Apparel/Fashion accessories. Below
given is a list of these various items. Please give your consumption preference(As your
frequent wearing pattern) for the following apparel wear driving your preference
towards the particular retail format
Code
1
2
3
Explanation
You have consumption preference for particular apparel wear and majority of the
times you purchase it from stores in the organized formats
You have consumption preference for particular apparel wear and majority of the
times you purchase it from stores in the unorganized formats
If There is no consumption preference for particular apparel wear
Mens Wear
Casual wear
Formal wear
Ethnic wear
Occasional/Party wear
Sports wear
1
1
1
1
1
2
2
2
2
2
3
3
">
3
3
Tie
Footwear
Wallets
Belts
Sunglasses(Designer)
Socks
Handkerchief
Jewellery(cufflink tie pin)
Watches
Designer pens
Cosmetics
1
1
1
1
1
1
1
: 1
1
1
1
2
2
2
2
2
2
2
2
2
2
2
3
3
3
3
3
3
3
3
3
1
1
1
1
1
0
2
2
2
3
3
3
3
3
1
1
1
1
1
3
3
3
3
3
1
1
1
1
1
2
2
2
2
2
3
o
3
3
3
'V
Women's near
1
1
1
1
1
2
2
2
2
2
3
3
3
3
3
Kurds
Matchings: Laggings/dupattas
Occasional/Party wear
Sports wear
1
1
1
1
2
2
2
2
3
3
3
3
rc< BUI
Infant fashion wear(0-2years)
1 2
3
Junior fashion wear(3-6 years) 1 2
3
Senior fashion wear(7-14years) 1 2
3
Hand bags/purses
Wallets/clutches
Footwear
Artificial/Fashion jewellery
Matching
accessories(pins,rubber)
Socks
Belts
Watches
Sunglasses(Designer)
Cosmetics
">
n
n
Infant accessories
Fashion accessories
Soft toys/dolls
Kids footwear
KidsSocks
Dimension C:
Store attributes
C.
State the level of influence of the following store attributes on your preference
towards the format given in Q-l
Please rate them on the scale of 1 to 5
Where, 5- Means Extremely influential
1- Means Not at all influential
Dimension D:
Situational Variables
D. Give your preference towards the formats in the given situation with reason
(Multiple ticks are allowed)
Preference towards i
! Code
in 10 os iv<i is c
/essence of festival
joyful
customized service
Status symbol
Bargaining is possible
. .V-W/
Attractive packaging
Proximity
Dimension E:
Consumers Characteristics
D. State your demographic and socio-economic profile that stimulus your preference
towards the format preferred in Q-l
l''<iinily inflwnm \ Oeinoeraphk profile ijfeSjBjgMPiiCates
Gender
Male
Female
1
2
Age
20-29
30-39
40-49
50+
1
2
3
4
Education
1
2
3
4
5
Earning capacity
1
2
Occupation
1
2
3
4
5
6
Marital status
1
2
Family structure
Nuclear
Joint
1
2
Family size
1
2
3
4
5
6
7
member
members
members
members
members
members
or more members
1
2
3
4
5
6
7
Religion
Hindu Gujarati
Hindu Non -Gujarati
Non Hindu
1
2
3
Total earning
members
(earners in the
family
1
2
3
4
member
members
members
members or more
Influencer is
Enjoying chief
earners status in
family
1
2
Monthly Family
income
(in Rs.)
1
2
3
4
5
Vehicle possession
1
2
Yearly expense on
apparel
(Approx, in Rs.)
1
2
3
4
1
2
3
4
Q-2 Give your level of satisfaction towards preferred format in Q-1 for the following
generic attributes given consideration at the time format selection
Please rate them on the scale of 1 to 5.
Where, 5- Means Extremely satisfied
1- Means Not at all satisfied
Price
Quality____________
Availability of brands
Promotion________ _
Location___________
Space/ proper
arrangement________
Mode of Payment
Q-3 Give your top of the mind reason responsible for not preferring the other format
over the one majorly preferred by you in Q-l for apparel purchase
Reason-