Professional Documents
Culture Documents
The objective of the course is to introduce to the students the basic concepts of marketing
and physical distribution of goods and services. This is an introductory course, which
shall enable the students to grasp more complicated marketing concepts and practices to
be taken up in courses of higher level.
1. INTRODUCTION TO MARKETING
4. MARKET SEGMENTATION
5. THE PRODUCT
8. THE PLACEMENT
9. THE PROMOTION
TEXT BOOK
1. Philip Kotler, Principles of Marketing Prentice Hall.
REFERENCE BOOKS
Finance is the prime language of business. In the business world, every manager has to
fully understand and effectively use financial figures of the company for decision
making and control purposes. This course is designed to fully cover the basics of
financial accounting. After successfully completing this course students shall be fully
conversant with all aspects of financial accounting and shall be in a position to use
financial data for understanding the financial situation of the company and to make
effective decisions.
1. INTRODUCTION TO ACCOUNTING
1..1 Nature and functions of Accounting.
1.2 Various areas of Accounting
1.3 Forms of Business enterprises.
1.4 Providers and users of Accounting Information.
1.5 Accounting Concepts and Conventions
TEXT BOOKS
1. Robert F. Meigs, Mary A. Meigs, Mark Bettner, Ray Whitfington.
Accountings: the basis for business decisions Eleventh Edition.
The McGraw Hill Inc.
REFERENCE BOOKS
Organizations are the building blocks of society and within organization the most
important activity is management. Organizational results and ultimately social
development depends on the quality of management in organizations. What is
management and what are the principles of good management? The answer to these
questions should be available with every manager. This course provides an in depth
evolution and refinement of management thought and evaluates the contemporary nature
of management, as we know it today
1. AN OVERVIEW OF MANAGEMENT
6. COMMUNICATION
7. DECISION MAKING
8. CONTROL
TEXT BOOKS.
REFERENCE BOOKS.
1. PROCESS OF COMMUNICATION
4. WRITTEN COMMUNICATION
4.1 Five planning steps of writing
4.2 Good news as bed news massages.
4.3 Assignment writing
4.4 Neutral vs. persuasive massages
5. ORAL COMMUNICATION
7 REFERENCING STYLES
7.1 Plagiarism
7.2 Harvard (Author Date) referencing
7.3 Footnotes
TEXT BOOKS
This course is taught with two objectives in mind. One, to enable the students to acquire
basic knowledge of Mathematics and Statistics which is necessary to pursue a study
program in business administration and two, prepare students for advanced work in
quantitative business analysis. Topics include basic concepts in algebra, differential and
integral calculus, functions and graphs, linear and quadratic equation, and logarithms.
Frequency distribution, ratios and percentages and index numbers will also be studied.
MATHEMATICS
1. MATHEMATICAL FUNCTIONS
1.1 Functions Defined.
1.2 The Nature and Notation of Functions
1.3 Domain and Range Considerations
1.4 Types of Functions.
1.4.1 Constant Functions
1.4.2 Linear Functions
1.4.3 Quadratic Functions
1.4.4 Cubic Functions
1.4.5 Polynomial Functions
1.4.6 Graphical Representation of Functions
2. LINEAR EQUATIONS
2 2.1. Characteristics of Linear Equations
3 2.2. Graphical Characteristics
2.3. Slope - Intercept Form
4 2.4. Determining the Equation of a Straight Line Linear Equations involving
more than two variables
3.1. Introduction
5 3.2. Two variables Systems of Equations.
3.3. Gauss – Jordan Procedure
3.4. Applications of Linear Equations and Systems of Equations
TEXT BOOKS
1. George B. Thomas & Ross L. Finney, Calculus, 9th edition, Addison Wesley
2. Frank S. Budnick, Applied Mathematics for Business Economics and Social
Sciences, McGraw Hill.
REFERENCE BOOKS
1. Louise Swift, Mathematics and Statistics for Business, Management &
Finance, Macmillan.
2. Ernest F. Haeussler, Jr. Richard S. Paul, Introductory Mathematical
Analysis (For Business, Economics and the Life and Social Sciences),
Prentice Hall.
STATISTICS
1. INTRODUCTION
1.1 Definition
1.2 Descriptive Statistics & Inferential Statistics
1.3 Statistics Applications in Business
4. MEASURES OF DISPERSION
4.1 Range
4.2 The Semi-Inter-quartiles Range
4.3 The Mean Deviation
4.4 The Variance and Standard Deviation
5. INDEX NUMBERS
5.1 Defining an Index Number
5.2 Un-weighted Aggregates Index
5.3 Weighted Aggregates Index
5.4 Average of Relative Methods
5.5 Quantity and Value Indices
TEXT BOOK
1. David, S Moore et.al, Introduction to the Practice of Statistics 6th Edition
WH.Freeman
2. Levin I. Richard., Statistics for Management, 4th ed;
REFERENCE BOOKS
1. Starr K. Martian & Sobal Gross Marion, Statistics for Business and
Economics, 1ST Ed; New York, McGraw Hill, International, 1983.
2. Off Lyman & Hildebrad K.David, Statistical Thinking for Mangers
Boston, Massachusetts, Duxbury Press, 1982.
3. Donald Sanders and Robert Smith Statistics A First Course.
Les Oakshott, Essential Quantitative Methods for Business and Finance,
Macmillan.
(IT-204) INFORMATION TECHNOLOGY IN BUSINESS
This course will provide hands on experience to students in the use of computers as a
productivity and learning tool. Proficiency shall be developed in the use of computer
hardware and Microsoft's latest Windows and Office packages so that students use
computers effectively and easily. Students will also be taught to use the Internet and its
extensive tool set as an effective information resource and a global connectivity
mechanism.
1. INTRODUCTION TO COMPUTERS
2. PROCESSING DATA
5. STORING DATA
6. MS- WORD
8. MS- POWERPOINT
9. MS- ACCESS
10. INTERNET.
TEXT BOOK
REFERENCE BOOK