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Forecast Model
Multivariate Solutions
(cont.)
74%
68%
61%
57%
$3.19
$3.49
$3.79
$4.09
Revenue Forecast
Projected Size of Target Market (Households)
Projected Fixed Costs
Price Point
2,000,000
$2,500,000
$3.19
Market Penetration
Number of Interviews
74%
300
Projected Revenue
$2,221,200.00
Revenue Forecast
Probability That Revenue Is Greater Than or Equal to Forecast
$3.19
Probability
100%
$3.49
Probability
1626
100%
1688
2030
2014
2094
2084
80%
80%
2136
2153
2179
2200
60%
60%
2221
2270
2264
2293
40%
40%
2306
20%
2363
20%
2349
2409
2434
2479
2668
0%
1600
2875
0%
1700
1800
1900
2000
2100
2200
2300
2400
2500
Forecast Revenue=$2,221,000
2600
2700
1600
1700
1800
1900
2000
2100
2200
2300
2400
2500
2600
Forecast Revenue=$2,270,000
Estimated Revenue for Cleaning Foam Sales at $3.19 and $3.49 Price Points
2700
Revenue Forecast
Probability That Revenue Is Greater Than or Equal to Forecast
$3.79
Probability
100%
$4.09
Probability
1366
1317
100%
1846
1863
1972
1972
80%
80%
2023
2054
2073
2108
60%
60%
2124
2163
2200
2217
40%
40%
2250
20%
2272
20%
2301
2353
2402
2490
2882
0%
2953
0%
1300 1400 1500 1600 1700 1800 1900 2000 2100 2200 2300 2400 2500 2600 2700 2800 2900
Forecast Revenue=$2,124,000
1600
1700
1800
1900
2000
2100
2200
2300
2400
2500
2600
Forecast Revenue=$2,163,000
Estimated Revenue for Cleaning Foam Sales at $3.79 and $4.09 Price Points
10
2700
11
$2,300
$2,250
$2,267
$2,221
$2,200
$2,163
$2,150
$2,124
$2,100
$2,050
$3.19
$3.49
$3.79
$4.09
12