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Subject Line Examples

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Management

Benefit-Driven Subject Lines


1.

Borrow all my checklists

2.

[SWIPE] My Facebook templates (13 of them)

3.

My new book! (and a big mistake)

4.

Check out new man cave [PICS]

5.

Did you see this?

6.

Yep, this actually works

7.

BOOM! That just happened

8.

Have you seen this yet?

9.

Where [desired result] Is And How To Get It

10. Discover The [desired result] Secret

11. [blank] Your Way To A [desired result] You


12. To People That Want To [desired result] But Cant Get Started
13. You, a [desired result]
14. Stop [undesired result]
15. You Too Can [desired result] in [time period] with [blank]
16. How To Become [desired result] When You [something challenging]
17. Theres Big [desired result] In [blank]
18. You Dont Have to Be [something challenging] to be [desired result]
19. Little Known Ways to [blank]
20. How to turn [blank] into [desired result]
21. How To Build a [blank] You Can Be Proud Of
22. Get [desired result] Without [undesired result]
23. Get Rid of [problem] Once and For All
24. Improve/Increase Your [desired result] In [time period]
25. Imagine [desired result] And Loving Every Minute Of It
26. Heres a Quick Way to [solve a problem]
27. Get [desired result] Without Losing [blank]
28. The Lazy [blanks] Way to [desired result]
29. How To Make People Line Up And Beg To [blank]
30. How To Get [desired result] Out Of [blank]
31. How To [desired result] When Youre Not [blank]
32. No [undesired result] Just [desired result] Everyday
33. Never Suffer From [undesired result] Again
34. The Quickest & Easiest Way To [desired result]

35. If You Can [blank] You Can [desired result]


36. How You Can [desired result] Almost Instantly
37. How To Become [desired result] When You [something challenging]
38. How To Use [blank] To [desired result]
39. How To Turn Your [blank] Into [desired result]
40. See How Easily You Can [desirable result]
41. Now You Can Have [something desirable] Without [something challenging]
42. How To Take The Headache Out Of [blank]
43. X Questions Answered About [blank]
44. Give Me [short time period] and Ill Give You [desired result]
45. Answered: Your Most Burning Questions About [blank]
46. Take X minutes to get started with [blank] youll be happy you did!
47. Who Else Wants [desired result]?
48. How to fast-track your [desirable result]
49. How [impressive number] Got [desired result] Without [undesired result]
50. [DOWNLOAD] Ultimate Facebook Ad Template
51. [SWIPE] Our best email subject lines of 2014
52. [TEMPLATE] Cold email anyone and get a response
53. [TEMPLATE] Create engaging Facebook images
54. 212 blog post ideas
Logic-Based Subject Lines
1.

Do NOT sell on Amazon without this $10 tool

2.

Steal these email templates

3.

THIS is the hottest trend in digital marketing

4.

The 8-figure template (swipe this)

5.

Call me crazy, but

6.

Reallyreally!!

7.

Frankly Im a little surprised

8.

Subject: How to get paid [Literally]

9.

A simple sales copy formula

10. Its landing page magic


11. How to write a promotional email
12. The ideal length of everything online
13. 21 Landing Page Mistakes
14. 2015 will be a land grab (Get Yours)
15. Spooky discount 75% off Conversion conference
16. Survey Results (sort of)
17. [Niche / Tactic / Objective] Hacks
Threat-Based Subject Lines
1.

WARNING Only 178 Tickets left

2.

The Facebook Slap is coming

3.

Last Chance?

4.

Bad News

5.

Youre About to Miss Out

6.

Im Done Talking to You About This

7.

Copy and paste these 72 headlines [Last Chance]

8.

Do You Recognize the [number] Early Warning Signs of [blank]?

9.

If You Dont [blank] Now, Youll Hate Yourself Later

10. Ive Lied to You for [time period] Now


11. The Biggest Lie In [your industry]
12. X Shocking Mistakes Killing Your [blank]
13. Dont Try [blank] Without [desired action] First
14. [blank] May Be Dangerous To [something precious]
15. [blank] May Be Causing You To Lose Out On [desired result]
16. At Last, The Secret To [desired result] Is Revealed
17. The [blank] Risk Hiding In Your [blank]
18. Why you shouldnt [do what I desire them to do]
19. Why [blank] Fails and [blank] Succeeds
20. Do Not Try Another [blank] Until You [take desired action]
21. The Ugly Truth About [blank]
22. What Your [blank] Wont Tell You And How It Can Save You [blank]
23. What Everybody Ought to Know About [blank]
24. Your [blank] Doesnt Want You To Read This [blank]
25. The Sooner You Know [blank] The Better
Social Proof Subject Lines
1.

Here is a Method That is Helping [world class example] to [blank]

2.

[blank] Hacking With [world class example]

3.

Savvy|Smart|Sexy People Do XYZ

4.

Why I [blank] (And Maybe You Should Too)

5.

[Do something] like [world-class example]

6.

The [desired result] That [world class example] Is Talking About

7.

Join [impressive number] of Your Peers that [take desired action]

8.

[desired result] Like A [desired group or person]

9.

How [impressive number] Got [desired result] in [time period]

10. Like [world class example] You Can [desired result]


11. [world class example] Reveals Ways To [desired result]
12. Why [impressive number] of People are [taking desired action]
13. A Simple Way To [desired result] That Works For [desired group/person]
14. How to [desired result] Like [world class example]
15. eCommerce Lessons from the Big Boys
16.How Safe Is Your [ Valuable Person/Object] from [ Threat]?
17.Cant Keep up? 21 Ways to Simplify Your Search for New Clients
18.How to Knock $127 Off Your Phone Bill in 15 Minutes or Less
Attention-grabbing specimens include:
19.Were we boring you?
20.Steve, where are you?
21.How I grew the KissMetrics Blog From 0 to 350,000 readers a month
22.Which option do you prefer? = Neil Patel vs Chris Brogan, who does social
better?
23.Could this be possible? = Impossible! Jon Morrow just leaked his secret to
making $500/ guest post!
24.Can we talk about this? = [Name] We need to talk about [subject]

Contrarian
Stop Listening to Your Customers: Researching customer needs without
asking them.
Ive Never Met My Coworkers: Running International Teams
Who Are You and Why Should I Care? Personal branding
When Facebook Falls: Future-proofing Your Social Media Efforts
27 (Fun!) Ways to Kill Your Online Community
HTML5? The Webs Dead, Baby.
A World without SXSW
Fail big, Fail Often: How Fear Limits Creativity
Congratulations! Your Brand is About to Become Obsolete
The End of Reading in the USA
Bloggers vs. Journalists: Its a psychological Thing
Seven Reasons Your Employees Hate You
Influencer Throwdown: Proving Influence Once and For All

Put yourself in the customers shoes. What does a young athlete want when
visiting this site?

EVENTS

BIG webinar tomorrow with a special guest! We love to give you access to
the top experts in the world - Lewis Howes

[Webinar TODAY] Fighter pilot secrets for profit and passion Its been less
than 1 month after the launch of. Mike Koenigs

My Tim Ferriss Interview (And Its Fresh!) You can download my latest
podcast, a brand new

Connecting the digital dots before 2013 starts free Inman webinar
Inman News

[Live] Ron Douglas Rare Training Dont know who Ron Douglas is? Hes a
guy like you and me. Had a job Bill Guthrie

Today: Tim Ferriss on book writing + promotion Join me for a free telephone
seminar today with one of the sharpest authors I know Steve Harrison

-UPDATED-Youre invited to an Lindt Chocolate R.S.V.P. Party! Emily Patten

were going live in 3, 2, 1 Mari Smith

Crazy Invitation, I am Going to Buy You Lunch Im not sure if you are
checking your e-mail today, but I thought I would try..
James Malinchak, Big Money Speaker

My Gift of Thanks to you. A complim

Follow-Up Email Template


1. As mentioned, Ive attached more information about our resources and how
we can help you boost [business objective] and solve [business problem]. Just
let me know if you have any questions and Id be more than happy to chat
again. If not, I look forward to talking again on [date and time].
2. Have you given any additional thought to my proposal? Id be happy to do a
quick review of it on the phone and answer any pending questions. What
does your calendar look like to talk?

3. Im writing to follow up on my email. I didnt hear back from anyone on the


team. If it makes sense to talk, let me know how your calendar looks. If not,
who is the appropriate person for me to talk to? Thanks for your help
4. Hi [Name], I wanted to get in touch to see which of the 10 ways youre using
to boost your sales teams productivity [details of content sent in first email].
If you havent implemented these techniques yet, Id love to help you get
started. Are you available for a 30 minute call on [date and time]? Just let me
know what works best for you. I look forward to hearing from you!
5. Hi [Name], Im sorry we havent been able to connect. Last time we spoke,
you seemed very interested in [objective]. Again, I know how hectic things
can get at work, family, and everything else in life. I can be available for a
call during weekends or before or after work hours if thats easier for you. I
dont mean to bug you, but I do want to help you achieve [goals].
6. [First Name], I wanted to reach out to you one last time. I have a few
suggestions on how your company can improve in terms of [metric]. If I dont
hear back from you, Ill assume the timing isnt right. My information is below
should you have any questions.
7. I know how busy you must be managing your team and helping them
increase sales [job function]. I hope the resource I sent you about boosting
your sales productivity was helpful, and that you can share it with the rest
of your team. Here it is again [insert hyperlink here] in case it got lost in
translation. Would you have time for a call on [date and time] or [date and
time]? Let me know what works best for you, or if you have any conflicts
with those times. Id be happy to work around your schedule.

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