MARKETING APTITUDE TEST

Linda ELISON's profile

Thank you for taking our tests. We hope they will prove useful in your future endeavors.

Your test is broken down into different parts.

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The Graph
How your aptitudes compare

The Comments
Customized comments according to your results

Your General Profile

Where you stand with respect to standard behavioral dimensions

How different professions suit your profile

Complementary analysis for better assessing your abilities

Taken on 05/08/2005
Central Test International (United Kingdom) Page 1
 MARKETING APTITUDE TEST
Linda ELISON's profile

The Graph

Your principal results (score out of 10)

Click here to consult the factors in detail (html version of your report).

Taken on 05/08/2005
Central Test International (United Kingdom) Page 2
 MARKETING APTITUDE TEST
Linda ELISON's profile

The Comments

Note: Certain character traits may seem contradictory in the descriptions.

PERSUASIVENESS
>>>
You are subtle and know that your eloquence can influence your clients’ choices. This stimulates you and is an
undeniable asset. But you must be careful to abide by the rules of the game.

CHALLENGE
>>>
You are ambitious and have a fighting spirit. You are constantly looking for a new challenge and find competition
stimulating, whether in the area of sales (winning over new clients - your greatest reward!), marketing, customer support,
etc.

HUMAN RELATIONS
You know how to listen to others and show people that you are interested in them. It would be easy to establish good
relationships built on confidence, if you could just be a little more open to others' opinions.

AVAILABILITY
Available and willing, you are drawn to field work and to calling on clients. Yet, you do not want to limit your work strictly
to operational tasks.

SELF-CONTROL
Your apparent serenity can hide a certain nervousness, as you can take pressure only up to a point. In any case, you
are far from being immune to results which do not turn out as you had originally intended. You would do well to learn to
take things less personally.

Taken on 05/08/2005
Central Test International (United Kingdom) Page 3
 MARKETING APTITUDE TEST
Linda ELISON's profile

ANTICIPATION
Although you are attentive to your environment and to the market, you sometimes lack precision when it comes to
analyzing all the economic repercussions or setting up performance indicators. You prefer to concentrate on what
already exists, which is a sign of your pragmatism.

ANALYSIS/EVALUATION
You prefer to deal with general and functional issues, although you may occasionally take an interest in the technical
aspects of your projects.

ADAPTABILITY
You like the idea of adapting to a new environment or project, but you feel that before changing course, it would be best
to concentrate on the projects at hand.

INTUITIVE DECISION
>>>
You avoid making hasty decisions at all costs. You like to take the time to think things over, discussing matters with your
superiors or your co-workers.

Taken on 05/08/2005
Central Test International (United Kingdom) Page 4
 MARKETING APTITUDE TEST
Linda ELISON's profile

Your General Profile

Where you stand (as shown by your profile) with respect to standard behavioral dimensions.

A perfect correlation corresponds to a rate of 100 %.

Adequacies generally fall somewhere between 50 % and 100 %.

The last group deals with the main factors (a summary of your profile breakdown.)

Taken on 05/08/2005
Central Test International (United Kingdom) Page 5
 MARKETING APTITUDE TEST
Linda ELISON's profile
Behaviour
1 SALES FORCE 76%
2 TECHNICAL SALES PERSON 56%
3 MARKETING 47%
4 CUSTOMER RELATIONS 42%

1 SALES FORCE 76%

Advertising, corporate accounts, district supervisor...

Taste for selling products with a "short cycle," mainly interested in sales volumes (with respect to
predetermined goals.)
Attributes: Fieldwork/availibility, taste for challenge, self-control, eloquence, adaptability, human
relations.

2 TECHNICAL SALES PERSON 56%

Business engineer, before-sales, pharmaceutical Sales Rep...

Like selling complex or custom-made products, always looking for new outlets. Maybe called on to
work with the "sales forces."
Attributes: Analysis/expertise, fieldwork/availibility, adaptation, anticipation, human relations.

3 MARKETING 47%
Product manager, department manager, operational marketing...

Emphasize work that optimizes a product (packaging, price, display, promotion, etc.) or the technical
solution to give to a client.
Associated qualities: expertise, anticipation, persuasiveness/eloquence.

4 CUSTOMER RELATIONS 42%

Customer representative, aftersales service head, sales person...

Develop relations with customers in order to guarantee quality services.

Attributes: Human relations, adaptation, self-control, intuitive decision, anticipation.

Main Factors
1 Self-assertiveness 85%
2 Composure 73%
3 Sociability 64%
4 Ability to Analyze/to Anticipate 53%

Taken on 05/08/2005
Central Test International (United Kingdom) Page 6
 MARKETING APTITUDE TEST
Linda ELISON's profile
1 Self-assertiveness 85%
(synthesis of the following factors: Eloquence, Taste for challenge and Field/Availability)

2 Composure 73%
(synthesis of the following factors: Self Control and Field/Availability)

3 Sociability 64%
(corresponds to the Human Relations factor)

4 Ability to Analyze/to Anticipate 53%

(synthesis of the following factors: Analysis/Expertise and Anticipation)

Taken on 05/08/2005
Central Test International (United Kingdom) Page 7
 MARKETING APTITUDE TEST
Linda ELISON's profile

How different professions suit your profile

Below, 10 main job categories are analyzed with respect to your profile.

A perfect correlation corresponds to a rate of 100 %.

Adequacies generally fall somewhere between 50 % and 100 %.

To visualize the reference grid of the position, click on « details » (html version of your report).

COMMERCIAL PROFESSIONS

1 B2C SALES FORCE 78%

2 B2B SALES FORCE 71%
3 BUSINESS DEVELOPMENT (SME / MNC) 70%
4 SALES ENGINEER 61%
5 EXPORT AGENT 54%
6 PARTNERSHIPS / DIRECT MARKETING 50%
7 PRODUCT MANAGER 46%
8 SHOP ASSISTANT / STORE MANAGER 45%
9 BANK / INSURANCE AGENT 39%
10 CLIENT SUPPORT / AFTER-SALES 38%

1 B2C SALES FORCE 78%

Product sales representative (door to door sales), financial product consultant...

Finding new customers by implementing the company's sales policy.

You are in charge of selling company products to a precisely defined group of private clients. You
quickly sumup the expectations of the client, and modify your sales pitch where necessary.
Independent, you act as an interface between your company and the industry for which you are
responsible.

Good physical condition (for door to door sales), a highly developed sales pitch, a good notion of
psychology, and an unyielding persistence are essential.

Taken on 05/08/2005
Central Test International (United Kingdom) Page 8
 MARKETING APTITUDE TEST
Linda ELISON's profile
2 B2B SALES FORCE 71%
Sales engineer, advertising manager, technical sales engineer, regional manager
(interfacing with the retailing industry), etc.

Implementing the business policy by prospecting new companies, and setting up customized offers
for major clients.

You know how to promote the products of your company and sell them to decision-makers. You have
to find attractive formulas that fit both your prospective customer's needs and market specificities.
Independent, you are the interface between your company and the industry for which you are
responsible (geographical zone or sector of activity).

It is essential to have a good grasp of products and the market, flexibility in your sales pitches, and to
keep your contact database organized and updated.

3 BUSINESS DEVELOPMENT (SME / MNC) 70%

Sales engineer, business expansion, head of development, etc.

Development of a company's market presence. Negotiation and follow-up of important clientele/big

deals.

You are in charge of certain accounts, of a vital nature to the company, proposing solutions
according to specific needs. You also are responsible for expanding the portfolio of corporate
customers, by prospecting or establishing strategic partnerships. In-house, one of your duties is to
coordinate feedback from the sales force.

You have the capacity to manage customer accounts with various affiliates.

4 SALES ENGINEER 61%

Sales engineer (industrial sector, software, business services, etc.), before sales
engineer, technical sales representative, etc.

Analyze needs and develop customized offers by acting as an interface between production and
sales.

In a precisely defined manner, you develop strategies to find new clients, according to your area of
skill. This aside, your role essentially consists of consulting with the sales representatives so they
can better grasp the precise requirements of clients. You will work in long sales cycles (sometimes
exceeding 6 months), and in complex office settings (could entail interaction with other suppliers).

A scientific background and a global vision are essential.

Taken on 05/08/2005
Central Test International (United Kingdom) Page 9
 MARKETING APTITUDE TEST
Linda ELISON's profile
5 EXPORT AGENT 54%
In charge of exports, responsible for the agency or branch, head of sales...

Regional or foreign sales development (or supervision).

You are expected to find new clients and maintain relations with existing ones. You take part in
contract negotiations with the various regional importers and/or distributors. In-house you are in
charge of ongoing reports on sales and market trends.

You are required to have a good knowledge of the company in order to be able to represent it, a
familiarity with the regional market and its distribution networks, as well as management (financial
reports) and foreign language abilities.

6 PARTNERSHIPS / DIRECT MARKETING 50%

Partnership manager, marketing operations manager, e-business manager, etc.

Adapting products to the market, establishing partnerships and promotional measures.

You develop new distribution networks, for example, by direct marketing or via the internet. You take
part in contract negotiations, whether for corporate accounts or strategic partners. In-house, you
work upstream from the sales forces and in close collaboration with marketing, productions, etc.

Operational marketing techniques, IT, market survey.

Taken on 05/08/2005
Central Test International (United Kingdom) Page 10