Brandmark Manual

Introduction

The celebration of Visit Malaysia

2014 is one of the countrys
efforts to promote Malaysia as
a popular tourism destination
in line with the Malaysia
Tourism Transformation Plan
2020, where the country has
set a target of 36 million
tourist arrivals with a revenue
of RM168 billion. It is also
to create awareness among
Malaysians about the Visit
Malaysia 2014 campaign and to
provide a value-added experience
for tourists.

Communications Objective:
To create synergy and alignment
to the countrys new masterbrand
and logo, for the audience to
re-energise, rethink and
reconsider Malaysia as their
next holiday destination.
Primary Message:
Malaysia offers you rich and
authentic cultural travel experiences.
Secondary Message:
Malaysia offers a diversity of tourism
experiences found nowhere else.

Contents
The Brandmark
Visit Malaysia Year 2014 Logo Rationale
Preferred Versions
Restricted Versions
Clear Space and Minimum Size
Incorrect Usage
Colours
Typography
Brand Malaysia Visual Elements
Brand Applications
Acknowledgement

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The Brandmark

Visit Malaysia Year 2014

Logo Rationale
The Visit Malaysia Year 2014 logo symbolises the very best that Malaysia has to offer as an
award-winning, world-renowned travel destination. The design incorporates a variety of colours,
reflecting the myriad of travel experiences that await visitors to Malaysia. The geometry which
radiates an outward energy signifies Malaysias increasingly strong positioning, having recently risen
up the ranks in global benchmarks such as CNN, Forbes Online and United Nations World Tourism
Organisation. The logo is accompanied by the well-recognised tagline, Truly Asia, which attracts
visitors to experience Malaysias multi-faceted cultural composition.
The meaning of this tagline encompasses Malaysias old-world charm, dovetailed with the exciting
and vibrant modernisation of an advancing country and region. The new logo is derived from the
larger Malaysia Endless Possibilities brand idea, which made its international debut at the World
Economic Forum in January 2013. The brand idea encapsulates all that Malaysia has to offer to
investors, tourists and its people. The Malaysia Endless Possibilities logo symbolises the idea of
togetherness conveyed in its 14-point star made up of interlocked M and Y characters.
The 14-point star draws its colours from Malaysias flag and echoes the Federal Star, signifying unity
between the Federation and its member states.
As a country with international icons such as the Petronas Twin Towers and international franchises
such as Legoland, but still preserving the authentic charm found in destinations such as Melaka and
Penang; the new logo identity showcases the refreshed vibrancy, dynamism, diversity as well as the
contrasts found in Malaysia.
Following its introduction, the Malaysia Endless Possibilities brand idea and the logo has been
included as part of the countrys external facing communications. This is to ensure the
standardisation of Malaysias communications to external audiences to create a more vibrant and
relevant logo that will attract todays travellers and tourism industry partners alike.

The Brandmark
Logo | Preferred Versions
As much as possible, the full
colour version of the logo should
be used and applied.

THE WHITE KEYLINE

BRANDMARK VERSION SHOULD
BE USED WHEREVER THE
BRAND IS ON A DARK AND LOW
CONTRAST BACKGROUND.

FULL COLOUR
OFFSET PRINTING
DIGITAL PRINTING

FLAT COLOUR
SILK-SCREEN PRINTING
EMBROIDERY

The Brandmark
Logo | Restricted Versions
There may be situations in which
the full colour version cannot be
used, perhaps due to production
or media limitations.
In these situations, use one of the
other versions shown on this page.

GREYSCALE
OFFSET PRINTING
DIGITAL PRINTING
NEWSPRINT
FAX

ONE COLOUR
NEWSPRINT
RUBBER STAMP
SANDBLASTING
SILK-SCREEN

The Brandmark
Clear Space & Minimum Size
To ensure the visual impact
and legibility of the logo, the
specifications regarding clear space
and minimum dimensions presented
in this guide must be respected.

Clear Space

Clear space refers to the area

around the logo that should remain
clear of visual clutter and therefore
allow the logo to appear clearly.
The measurement for this area is
based on the internal height of the
letter A in Malaysia, as illustrated.
Whenever possible the clear space
should be increased. It must
never be decreased and NO other
elements should be positioned
within this space.

Minimum Size

12 mm

THE MINIMUM SIZE IS INTENDED

TO PRESERVE THE LEGIBILITY OF
MALAYSIAS BRANDMARK. AS SUCH,
THE ESTABLISHED DIMENSIONS
MUST BE RESPECTED. THE MEASURE
INDICATED ABOVE IS THE MINIMUM
SIZE FOR APPLICATIONS IN GENERAL
GRAPHIC PIECES.

The Brandmark
Incorrect Usage
Remember that the identity is a
valuable asset and you should protect
it from any misuse which will dilute
its power and effectiveness.

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It is vital that we use the Visit Malaysia

2014 mark in a consistent and
disciplined manner. We must not alter it
or use it on inappropriate backgrounds.

DO NOT REMOVE THE BACKGROUND

DO NOT CHANGE THE FONTS

DO NOT CHANGE THE BACKGROUND

COLOURS OF THE LOGO

DO NOT ALTER THE FONT

COLOUR PARTIALLY OR
COMPLETELY

DO NOT ALTER THE SYMBOL-TEXT LOCK-UP

DO NOT DISTORT THE MARK

Colours
Colours | Brandmark
The brandmark colour system is
designed to represent the richness
and diversity of Malaysia. The marks
colours are inspired by Malaysias
flag and is in line with the new Brand
Malaysia mark.
Refer to the main Brand Malaysia
guidelines for principles on
secondary colours.

PANTONE 2758C
C099 M086 Y023 K009
R034 G064 B123
PANTONE 290C
C025 M000 Y005 K000
R187 G229 B238
PANTONE 185C
C000 M090 Y085 K000
R240 G065 B054
PANTONE 123C
C000 M015 Y085 K000
R255 G204 B037

C100 M070 Y000 K000

R000 G072 B156

C100 M090 Y000 K045

R011 G021 B081

C000 M015 Y085 K000

R255 G213 B064

C000 M050 Y100 K000

R247 G148 B

C000 M050 Y100 K000

R247 G148 B

C015 M100 Y100 K000

R210 G035 B042

C015 M000 Y005 K000

R214 G238 B240

C035 M000 Y010 K000

R161 G219 B228

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Typography
There are two typefaces for most Visit
Malaysia 2014 communications, each
selected to offer a range of typographic
expressions.
The purpose of Meta Bold Italic is to provide
individuality and character to headlines in
advertising and other applications.
Meta must not be used for any text other
than headlines. The unique personality
of Meta allows it to act as a memorable
element of the Visual Identity.
Generally, Din in all the standard-width
variants is the information typeface.
Easily read from a distance and suitable
for large amounts of text, Din is the ideal
typeface for large scale applications
such as signages, as well as text-heavy
documents including brochures,
programmes and forms.
If the Din font is not available for technical
reasons, it is permissible to use Arial. Arial
is used for Office applications and digital
communications media.

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Brand Malaysia Visual Elements

Pattern

Boxes

Photographic Style

Refer to the main Brand Malaysia

guidelines for principles on
Pattern, Photographic Style and
Boxes that can be applied to
Visit Malaysia 2014 applications.

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Brand Applications

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Acknowledgement
Nation Branding Division
Office of the Prime Minister
Perdana Putra
Level 3, West Wing
62502 Putrajaya
Brandworth Corp.
B-15-03, Menara Bata PJ Trade Centre
No. 8, Jalan PJU 8/8A
Bandar Damansara Perdana
47820 Petaling Jaya
Selangor

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MINISTRY OF TOURISM AND CULTURE

MALAYSIA

Malaysia Tourism Promotion Board

Ministry of Tourism and Culture, Malaysia
9th Floor, No. 2, Tower 1
Jalan P5/6, Precinct 5
62200 Putrajaya
Tel: 03 8891 8000
Tourism Infoline: 1 300 88 5050 (within Malaysia only)
Fax: 03 8891 8999
E-mail: www.enquiries@tourism.gov.my
Website: www.tourismmalaysia.gov.my
Visit Malaysia Year 2013/14 Secretariat
12th Floor, No. 2, Tower 1
Jalan P5/6, Precinct 5
62200 Putrajaya
Tel: 03 8891 8702

BMA (English) / E-Brochure

(0913)