Brian Keith's 24 Hour Evergreen Offer Campaign with Video Tracking

Campaigns of the Titans
Sample Campaigns from Infusionsofts Best and Brightest
Contents
Brian Keith: 24 Hour Evergreen Oer With Video............................................3
Digital Marketer: Lead Magnet Funnel...........................................................38
Dave Ramsey: Webinar Conversion Machine.................................................59
Dave Rhea: Membership Site Cancelation......................................................83
Frank Kern: Four Day Cash Machine.............................................................101
Amanda Bond: Facebook with Expiring Oer...............................................135
Grace Smith: Evergreen Webinar Oer.........................................................156
Memberium: Membership Site Video Triggers.............................................177
Submit Your PlusThis Powered Campaign.................................................200
24 Hour Evergreen
Oer with Video
Campaign Description
Our client, Russel James is the UKs
leading Raw Chef.
Insert Photo
Bio
Brian Keith runs Red Beard Consulting out of
Seattle and is an Infusionsoft Certied
Consultant.
Brian focuses on implementing apps like
PlusThis, Memberium, FixYourFunnel, and
Jermaine Griggs' Automation Clinic.
"If you want real solutions and creative
innovation, Brian's your man." - Jermaine
Griggs
After signing up for our Free Recipes we

want to show prospects a 24 Hour
evergreen oer for his Week Day Raw
product.
The campaign includes:
A video oer page where we track
how long someone watched the
video,
The landing page with an evergreen
date,
A Facebook ad that runs for the
duration of the oer for that
individual,
A Countdown timer that takes
people to the Order Form when they
click before the 24 hours are up, or
an oer expired page if they click
too late.
This is a slick campaign that converts
very well. Hope you enjoy.
The Funnel
The Campaign Flow
When someone comes to therawchef.com, we want them to sign up for our Free
Raw Food Recipes
Clicking the bu@on brings up a Leadbox from Leadpages. We collect First Name and
Email.
Next is a form asking our rst segmentaFon quesFon. The Email eld is hidden.
Here is what that form looks like inside InfusionsoJ. You can do this with InfusionsoJ
hosted webforms embedded in to any page.
The contact then sees the second segmentaFon quesFon. Were sFll passing email
address in a hidden eld.
When they nish the survey, we take them to a video oer page. When the video gets
to the part where we make our oer for the Weekday Raw product a bu@on
appears for them to purchase. We also track how long they are watching the video.
Because we host our videos on WisFa, we already have good analyFcs on how long
people are watching the video. We use PlusThis Video Tracking so that we can Fe
viewing behavior directly to buying behavior.
If they click the bu@on to purchase, they are taken to an order form with a Fmer. This
countdown Fmer is unique to every contact and adds urgency to take advantage of
the oer. We also run a Facebook ad to this person for the duraFon of the oer.
If they procrasFnate and click on the link to take advantage of the oer aJer the Fme
is up, they are taken to the oer expired page.
How We Do It
PlusThis Features Required

1.
2.
3.
4.
5.
Whats the Date

Facebook Audience Triggers
Countdown Timer
Video Triggers
Calculate Customer Value
This is what the campaign looks like Inside of InfusionsoJ. Well walk you through it
step by step.
We start with the Opt-in Form asking for First Name and Email. The Blank Spacer
sequence aJerwards is included because we cant link goals back to back in
InfusionsoJ so we need a sequence between them. It is literally an empty sequence.
This is the webform you see on the page here. We simply embedded it onto a page.
You can use something like OpFmize Press to make pages like these without any
coding experience. The email eld is passed to this form and hidden.
Same thing as before- just another form and page.
In order to get the countdown Fmer on this page to be evergreen and unique to every
person who signs up for the recipes, were going to need to setup two features from
PlusThis: Whats The Date and Countdown Timers.
Inside of PlusThis we use the following setup for Whats the Date. We basically are
saying we want to set an evergreen date for 1 day aJer this feature is run in
InfusionsoJ. Note that 1 day actually means 24 hours if you are using a Date/Time
eld.
The Countdown Timer feature is set to the date we set up in the previous step. This
will make it so the Countdown Timer will always appear as 24 hours aJer someone
completes the Upsurvey. In addiFon, this countdown Fmer is now unique to every
contact that sees it.
Next, we want a Facebook ad to show once theyve signed up for the recipes. Weve
created a custom audience for Weekday Raw OTO AcFve. When someone signs up
for the recipes, they are added to the Facebook Custom Audience for that campaign.
Well remove them from this campaign aJer 24 hours or if they buy, in a later step.
Here you see the Feature that removes them from the audience.
When you nish se_ng up most features in PlusThis, you are given a URL to place in
an HTTP post. The sequence below, is where we put HTTP Posts to run the PlusThis
features. Note that I call it Set Countdown Timer in the sequence name, but Im
really running the Whats the Date? feature. Youll see why shortly.
Next, for the video page, were playing a video where we want to track how long
someone is watching it. To do this we need to setup a video trigger.
A video trigger allows you to set a Fme on a video for when you want to apply a tag.
PlusThis will give you an embed code you can use for your video. Now you can see
which contacts are watching your videos and for how long and track sales based on
buying behavior.
For the next day we send 3 emails. This may be aggressive for your audience, so
adjust for whatever works with your prospects. At the end of this sequence we
remove the contact from the Facebook Custom Audience through PlusThis using a
Facebook Audience Trigger.
In the sales emails we have a Countdown Timer link from PlusThis. This link will send
them to one of two places based on the date and Fme in a custom eld.
Here we setup the Countdown Timer link used in the sales emails. This feature
generates a link where we can send people from an email or from a webform. If the
contact clicks the link before the Fme in our custom eld runs out, they go to the
order form. If they click aJer the date/Fme in the custom eld, they go to the
ExpiraFon URL you see below.
When a contact buys, we use Calculate Customer Value to store buyer behaivor like
Total Spent in a custom eld. Then we remove them from the Facebook Custom
Audience so they dont see ads for the oer.
Lastly, we sort purchasers by how long they watched the oer video. This makes it
easy to see who bought what. We can also tag buyers so followup is customized
depending on how much they engaged with the video.
In the decision diamond, simply set the rule to the tag you made for each of your
video triggers.
And thats it. For a video walkthrough of this campaign go to h@p://plusthis.com/raw-

chef.
While this is how we built the inFal campaign, we know well use more PlusThis
Features as we opFmize the campaign in the future. Here are some of our ideas.
If a contact declines the one Fmer oer,

invite them to a GoToWebinar and make
the pitch in a dierent way.
Send people dierent emails depending

on their answers to the segmentaFon
quesFons.
Test dierent order form pages to increase

conversion.
While youve seen enough here to build the campaign on your own, its okay to have
someone else build it for you.

Get more informaFon on ge_ng this campaign totally built out for you at

TheCampaignExchange.com/PlusThis

Want your Plusthis quesFon answered? Ask me at

Brian@RedBeardConsulFng.com.

Want to see what else you can do with PlusThis? Check out the
awesome PlusThis Idea Guides at h@p://www.plusthis.com/idea-
guides.
Digital Marketer
Lead Magnet
Funnel
Digital Marketer oers several lead
magnets that drive prospects to a sale.
Insert Photo
Theres a process we take them through for

each of our follow-up campaigns including
a lead magnet, trip-wire, main oer and
prot maximizer.
They use PlusThis to create expiring oers
and countdown timers on some of their
core oers.
Bio
DigitalMarketer.com is a community where
marketers, growth hackers, entrepreneurs and
small business owners come to get ideas on:
Driving More Trac

Increasing Conversion Rates
Boosting Social Engagement
In a sea of marketing and business growth blogs,

Digital Marketer is unique because its owned and
operated by real marketers who actually sell their
own products and services online. In other words,
we arent journalists or so-called researchers

Our complete process of converting a
lead to a customer
How we track our sales throughout the
funnel
Expiring oers and countdown timers
for our core products.
This is a model that works really well for
our business and our clients. Its a model
that anyone can adapt to their business
and start seeing results quickly.
The Funnel
Someone starts our funnel by downloading one of our lead gen

magnets. They can do this on Facebook, our website, etc.
Each lead magnet has a landing page similar to the one below.
Once someone opts in, they are taken to our trip-wire upsell.
A trip-wire is a low dollar oer that is typically a lighter version
of the core oer.
Once theyve opted in, we send them their swipe le.
We then follow-up with three emails over three days following

a Gain-Logic-Fear sequence. Watch the following video to learn
more about this method for selling.
Once weve delivered value and built up some relational equity,

we start asking for a sale. We add urgency by using PlusThis
features including an expiring oer and countdown timer.
How Its Done

1. Smart Links
2. Countdown Timer
Each one of our 'Acquisition' funnels starts out with a webform

opt-in for a leadmagnet. The moment that the lead opts-in we
then send them the welcome mail with the le link, tag them
with our opt-in tag.
This screenshot shows two ows within our follow-up

campaign. The one on top only reports numbers, based on the
possible outcomes, from a contact having gone through our
funnel.
For the sake of clarity our sales funnels for acquisition usually
ow like this: Leadmagnet, Tripwire, Core Oer, Prot
Maximizer. Experientially you as the contact would experience
one opt-in, one order form, and 2-3 one click upsell pages
within our sales funnel.
Leadmagnet > Tripwire > Core Offer > Profit Maximizer
The second ow is where we begin to specically communicate

with them about any items in the funnel that they didn't
purchase. We rst start by talking about the Tripwire. Because
we make sure that our tripwire (or low dollar oer) is a lighter
version of our core oer, if someone doesn't want our tripwire,
then we don't talk to them about anything else that followed
in the funnel.
We typically deploy three emails over the span of three days

that comprise what we term a Gain-Logic-Fear sequence. There
are multiple purchase goals because in this case a contact
might purchase our core oer, which also contains access to
the tripwire, from somewhere else, and we want to make sure
to not ask people to buy something that they already own.
Our third ow in the campaign is almost exactly like the

second, except it has a delay timer on it designed to allow the
ow about the tripwire (Our Engagement Series) to completely
run if it needs to.
If, however, the tripwire is purchased then the delay timer is

cancelled, a check is made to see if the contact already owns
the core oer (in this case DigitalMarketer Lab.
And if they don't we then send them into a 2 day Gain-Logic

series to try to get them to purchase.
We expand or shorten this structure based on how many items

we want to talk about from the funnel that the contact went
through, deploy countdown timers and expiring links on some
of our larger ticket oers, and use other longer email series to
educate and then sell prospects if the item they didn't
purchase is one of our Prot Maximizers (which are higher
dollar).
Sign Up For a Free Trial

PlusThis.com/free-trial
Webinar
Conversion
Machine
Insert Photo
Bio
Dave Ramsey is Americas trusted voice on
money and business. Hes authored ve
New York Times best-selling books: Financial
Peace, More Than Enough, The Total Money
Makeover, EntreLeadership, and Smart
Money Smart Kids. The Dave Ramsey Show is
heard by more than 11 million listeners
eachweek on more than 550 radio stations
and digitally through podcasts, online
audio streaming, and a twenty-four-hour
online stream video channel.
Every month we run a webinar series

introducing the principles of
EntreLeadership to small business
owners. The goal of this webinar is to
convert our podcast listeners into
members of our All Access
Membership
The webinar process that took us
from $3,588 in sales a webinar to
$161,460 per webinar
Automated segmentation based
on attendance
Our webinar method for
increasing attendance from 100 to
958.
Since implementing this campaign,
weve seen a 45x increase in sales and
a 10x increase in registrations. Your
results may be dierent, but using
PlusThis certainly impacted our
numbers positively.
The Funnel
Our campaign begins when someone subscribes to one of our

ongoing podcasts.
At various times in our podcast we mention our webinars and

where to register for the next upcoming training. We also give
them a simple text to opt-in option that they can do right there
to get a free resource and invitation to the webinar.
For Webinar Updates

Text: HIREGUIDE
To: 44222
If they choose to register on our website, we have a landing

page for that as well.
Leading up to the webinar, we send the typical reminder

emails. We then run the webinar as scheduled.
At the time in our webinar where we are pitching our All Access
Membership program we also time an email to go out with
more information on how to join.
How Its Done

1. GoToWebinar
One of our core sources of trac comes from the podcast

series we run. Below you can see how weve created a number
of text to join features for when someone opts-in via text
during one of the podcasts.
When someone opts-in we send them a conrmation email and

tag them to push them into the webinar invitation sequence
for the next upcoming webinar.
3.
1.
2.
From here, we invite them to the next webinar. They can then
choose to register or not register. For this part of the
campaign, we use PlusThiss GoToWebinar Integration because
it will power the rest of our webinar as youll see next.
1.
2.
3.
We setup the GoToWebinar

Connection in PlusThis. You
can do a lot of
customization here, but
there are three things we
use most often.
1. Set a custom eld to
store our join link. This
makes it so you can
merge this eld into
your emails later for
someone to join the
webinar once its live.
2. Apply a tag for
attendees.
3. Apply a tag for nonattendees.
1.
2.
3.
The GoToWebinar
integration is helpful
because it will allow us to
register people for our
webinars and follow-up
directly from inside
Infusionsoft without
having to go back and forth
from GoToWebinar and
Infusionsoft.
After a webinar is nished,
we can also easily see
inside of Infusionsoft who
attended and who missed
the webinar. This way we
can follow-up
appropriately.
For those who sign up on our landing page, we use the

following form from inside Infusionsoft. We pass through their
email and include a Facebook pixel to track conversions from
that lead source as well.
Facebook Pixel
The way the GoToWebinar integration works, it will register

someone for the webinar once they hit the http post PlusThis
gives you. So we usually put this in a sequence shortly after
they have registered for the webinar through a web form, text
or other opt-in method.
Once someone is registered we start them in a reminder

sequence for the webinar. We have two versions here. One for
people who are already a part of our membership program and
one for those who arent.
The reminder sequence can be fairly straightforward. We send

out reminders 48 hours before and 1 hour before.
Youll also notice that we schedule one email to go out with the
webinar oer around the same time we get to our pitch in the
live webinar.
After the webinar is over, PlusThis automatically segments our

audience by who attended and who didnt.
The next stage is where we put the prospects through a sales

sequence for the All Access Membership. We market slightly
dierently depending on if they attended the webinar or not.
For the follow-up sales sequence, we invite them to our

Facebook Private Group, send a replay and two reminders
about the oer we extended during the webinar and when it
will go away.
Lastly we track who bought and who did not purchase.
Campaign Summary
1. Leads come from our podcast
2. Leads opt-in for our monthly webinars
using the GoToWebinar integration
from PlusThis
3. PlusThis handles registration,
segmentation and follow-up
4. We drive to a sale
5. Repeat the process the next month
Membership Site
Cancelation
Vanessas Juice Club uses PlusThis to know
when someones membership is active.
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Bio
Dave Rhea runs a small consulting
business, out of his home in Southern
California. CoastalOnlineMarketing.com
He helps his clients with a variety of
services including Infusionsoft, PlusThis,
Wordpress, and specializes in building
membership sites. Recently, he's decided
to spend more time pursuing his passion
project of helping artists and musicians
market themselves online with his
company, HarmonicPlanet.com.
PlusThis makes it easy to allow members to

still have access for the duration of their
membership without any manual
interaction.
We used the "What's The Date" feature
from PlusThis to allow her members to
have a custom eld that dynamically
changes every time they pay for their
membership. Then we use a "Field Timer"
inside an Infusionsoft sequence to
reference that date and pull their access
tags when it arrives.
Using this feature is critical because it
allows Vanessa's members to enjoy the
benets of their membership for the
duration of their pay cycle and it doesn't
require any manual data entry on her end.
The set up within PlusThis was simple,
seamless, and it's been FULLY functional
since we implemented it.
The Funnel
One of my clients Vanessa Simkins runs an online juice and

smoothie membership site called Vanessas Juice Club.
She oers 6 dierent membership options that allow her

customers either a juice membership, a smoothie membership,
or a combo membership. She also allows them to pay monthly
or yearly.
From time to time, members will cancel their membership.

When they cancel, Vanessa wants their membership to
continue for the duration of their membership without her
having to manually set that date.
Using PlusThis, she can easily tell Infusionsoft a date to

remember using Whats the Date. This way her members who
cancel midway through the month or year, still have access for
the duration of their membership.
How Its Done

1. Whats the Date
Campaign Setup
Summary:
For this campaign, we used the "What's the Date? feature.
We set it up so that the tag, "Successful Billing Tag" was
applied as soon as either:
a) one of the memberships was purchased
or
b) a re-bill took place (this happens either monthly, or yearly,
depending on what payment option the customer chooses)
Heres what that looks like setup inside of Infusionsoft.
Once the "Successful Billing Tag" is applied, the campaign picks

it up and it begins it's automation. See what the campaign
looks like below:
As you'll see, it branches o into 2 dierent sequences. The

decision diamond looks for one simple tag. "Monthly" or
"Yearly" The Monthly and Yearly tags get applied behind the
order form at the initial purchase.
In both cases, the sequence sends an http post to PlusThis,
then removes the "Successful Billing Tag" so that it will be able
to be applied again upon the following payment.
**Also, you'll notice there are two tags being removed. The
other is to tell us when the customer has nished their 7 day
trial.
Below is what the feature within PlusThis looks like:

**Note, this is for the "monthly" customer. The "yearly"
customer is set up exactly the same except PlusThis adds 12
months instead of 1 month.
When the http post to Plus This runs, it adds the date to a Date
eld within the customer's contact record. See below:
There are 2 ways a customer can cancel. They can either

a) Use the cancellation form
b) Cancel within PayPal
If they cancel within PayPal, Vanessa receives an email notication
and she can manually add the "Cancelled Membership" tag. See what
this looks like within the campaign below:
If they use option

a) by way of the cancellation form, it's very simple.
Since the only way to access the form is within the membership site,
we use hidden elds to collect name and email address.
This way, the data will be applied to the correct contact record. And,
we ask them if there is anything we can do on our end to improve. The
feedback request isn't a required elds, so if they decide not to
submit anything, the cancellation will still take place. See below:
When they use the form, we also have a sequence set up so that an email will
go to Vanessa and it uses merge elds to merge the data that the cancelled
members submitted.
In either scenario, the contacts are fed into a sequence where their
subscription will be cancelled, they get a "Sorry to see you go" email, and a
date timer references the "Billing Expiration Date" that was applied by PlusThis
when we used the "What's the Date?" feature.
Once the date comes, then the tag(s) that allow access into the membership
are removed, and the member will no longer have access.
Summary:
1. A successful billing takes
place
2. An http post gets sent to
PlusThis
3. PlusThis adds the correct
date to the contact record
4. If they cancel, we use the
eld timer to wait until the
"Billing Expiration Date" has
occurred, then access is
removed.
Four Day
Evergreen Cash
Machine
One of our most popular campaigns we have our clients
build is a 4 Day Evergreen Cash Machine.
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The idea of this campaign is to provide an engagement

sequence that drives prospects to a training video with a
countdown to a special oer.
After someone watches the video we follow-up with 4
emails driving to a sale. The best part is that this expiring
oer is unique to every person entering the campaign. Its
evergreen as well since you can set this up once and every
person that comes through it will have a unique
countdown and expiring oer.
Bio
Frank Kern is known as the world's highest paid
direct response Internet Marketing copywriter
and consultant.
He's famous for creating some of the highest
grossing Internet Marketing sales campaigns in
the history of the Information Marketing industry.
He has customers and clients on every continent
and regularly acts as marketing advisor to
celebrities, best selling authors, and celebrity
entrepreneurs.
An evergreen campaign that delivers a unique oer

expires date based on when a contact signs up for
our lead magnet.
A countdown timer on the video page that is unique

to the prospects expiring oer
This model works well in a number of businesses.
The Funnel
Heres the typical path we take someone through for a 4-Day Evergreen Cash
Machine.
Prospects start with downloading a general oer from us.
Before we send them to the content they signed up for, we capture some
segmentation information. This way we can dynamically follow-up according to
what kind of prospect they are.
Notice the thank you page they see mentions the urgency of watching what
they signed up for. We clearly spell out, The video is coming oine in four
days.
Once theyve signed up, we send them a

very personalized email, including an
evergreen date for when the content
will no longer be available.
Also notice how many opportunities we
give them to click a link.
We will continue to follow-up
encouraging them to watch the video
until we track them clicking the link to
watch it.
This is the page they see when they click the link. The space below will show a
button for people to sign up for our oer once we get to that part of our video.
While they watch the video, we track who is watching it and for how long using
PlusThis. That way we can tailor the follow-up based on how engaged the
contact was during the previous step.
After they watch the video we extend an opportunity to buy something. The
emails continue counting down to when the oer is no longer available.
If they procrastinate and dont take the time sensitive oer we dont mess
around. PlusThis will allow us to dynamically track this and automatically send
them to an expired oer page if a contact waits too long to take us up on our
oer.
How Its Done

1. Whats the Date
2. Video Triggers
3. Smart Links
This is what the campaign looks like Inside of InfusionsoJ. Well walk you through it
step by step.
We start with the Opt-in Form asking for First Name and Email. The Blank Spacer
sequence aJerwards is included because we cant link goals back to back in
InfusionsoJ so we need a sequence between them. It is literally an empty sequence.
This is the webform you see on the page here. We simply embedded it onto a page.
You can use something like OpFmize Press to make pages like these without any
coding experience. The email eld is passed to this form and hidden.
Same thing as the before
Next we need to setup our campaign so it knows

when access to the whiteboard will close. We
also need to make this date look like a normal
human wri@en dateand not the typical date
format InfusionsoJ uses by default.

If youre wondering how we got Bryces name to
merge into the image, we used a tool called
PicSnippets. But thats a whole other topic.
First we want to use PlusThiss

Whats the Date feature to
establish our expiraFon date for
the video they signed up for.

We want to set this for two days
aJer they sign up. (1.)

We are storing this date in a date
eld we setup in InfusionsoJ for
our expiring oer. (2)

Then we wanted to store this date
in a date eld so we can merge
this into the emails. We can also
choose how we want this date to
look. (3)
1.
2.
3.
When you nish creaFng this feature,

PlusThis will give you a Feature URL that
you just need to place in an h@p post
where you want this to run.

So in this example, we want this to run as
soon as someone opts in for the
whiteboard video so we can immediately
set a date for 2 days later to have the
video no longer available.
Now, whenever we want to show a prospect the date their content expires, we can just
merge in the date eld expiring oer expiry date

Next, we need to create a smart link with

PlusThis so when someone clicks the link aJer
the expiraFon date it doesnt sFll send them to
the video.

You can add a couple emails encouraging them to
watch the video in this sequence all using the
same smart link and humanized date

Smart links are pre@y straight

forward to setup once youre used
to how they work.

1. You need to set an address for
when the contact is eligible to
see the white board video. We
are going to use a tag to
determine this. In this
example, we use the Expiring
Oer Promo Eligible tag.
2. Secondly, you need to provide
an address you want the link
to send someone to if the
oer is no longer eligible.
1.
2.
Once youve created the smart link setup, PlusThis will give you a link you can use in your
emails.

1.
The last thing you need to do is setup your tags so the eligibility tag is applied as soon as they
opt-in and then remove it 2 days later.
Now your iniFal delivery emails will all have links that work dynamically.

If a contact clicks on the link before the free content expires, they will see the video. (1)

If they wait Fll aJer it expires, they will go to an expired page. (2)

1.
2.
Finally, well setup the video triggers so we can track who is watching our video and follow-
up according to how long they watched the video for.

The rst thing youll do is paste your video embed code.

Next, youll set the Fming you want to track and the tag youd apply when they reach a
certain Fme frame. Then youll assign tags for each of those Fme frames.

Below, you can see how weve setup a decision diamond to send people to the correct follow-
up based on how much of the Whiteboard Video they watched.

If they just started the video but didnt make it much further well set the criteria to look for
the rst tag but not the others. For the second sequence, well have the criteria look for
people who made it half way but not further. Likewise, for the rest of the sequences.

1.
2.
The rest of the sequences all are Fed to driving to the oer. Knowing how much of the video
they watched will give you a chance to follow-up based on engagement and test dierent
things. You can setup an addiFonal smart link and humanized date for when the oer
expires aJer they watched the video.

Thats it. Heres a summary of the features we used and how we applied them.
1. Whats the Date
Set a dynamic date based on two days after

they opt-in for our lead magnet
2. Video Triggers
Tracking how long people are watching the

videos and then following up accordingly
3. Smart Links
Use these to make content expire after a

certain amount of time. Likewise to close
oers after they watch the video
Sign Up For a Free Trial

Evergreen
Facebook
Campaign
I have an evergreen campaign I run for The Perfect Sales
Funnel.
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Bio
Amanda Bond is The Ad Strategist.
Amanda is a Facebook Advertising expert. Over
the years shes learned from personal experience
and the school of hard knocks what works and
what doesnt. And what CONVERTS; like gang
busters.
She has elite clients and has even taught
Facebooks own account reps a thing or two with
her unique Facebook Ad strategies.
You can learn more at TheAdStrategist.com
As someone progresses through the funnel and time

comes closer to the expiration date, theyll receive ads
relevant to where they are in the buying process.
An evergreen campaign that delivers a unique oer

expires date based on when a contact signs up for
our lead magnet.
Three Facebook Ads based on where the prospect is

in our sales funnel
Ads are turned o automatically when a) someone

buys or b) time has expired.
This model and campaign is simple to setup and apply in
ANY business.
The Funnel
Heres a high level overview of the evergreen campaign we run. We start with
some emails that provide value and goodwill.
Around email three we extend our oer with a 48 hour deadline to take
advantage of it.
Email 3 (Excerpt)
Email 4 (Excerpt)
If they click the link, they are taken to a landing page with a countdown timer
based on how much time they have left to purchase the special oer.
At the same time, throughout the campaign, we are serving Facebook

Retargetting Ads to our prospects based on how much time they have left to
purchase the oer.
If time runs out, or the prospect purchases the product, they are immediately
removed from seeing the Facebook Retargeting Ads.
How Its Done

1. Facebook Audience Triggers
2. Countdown Timer
The following example, will show you how I setup my Facebook Ads to trigger as
someone went through the following funnel.
As emails are sent, I apply tags that will trigger the Facebook Audience Triggers from
PlusThis. Facebook Audience Triggers will add/remove contacts to a Facebook
Custom Audience when they hit this point of the campaign.
Then I make these tags trigger a sequence where Ill insert the PlusThis Facebook
Audience Triggers.
Next I setup the Facebook Audience Trigger inside of PlusThis. I basically tell PlusThis
which Facebook Custom Audience I want this contact added to at this point of their
campaign and remove them from any custom audiences that no longer pertain to
them.
On Email #3, when they have an hour left, I run another Facebook Audience Trigger.
For the Facebook Audience Trigger Im adding them to the one hour left
custom audience and removing them form the 24-48 hours left
To pull o the evergreen timer you saw on the landing page, we rst need to tell
PlusThis what date we want that timer to countdown to.
We use the Whats the Date feature and tell it to countdown to 2 days after this
feature is run and store that date in a date time eld inside of Infusionsoft so we
can pull it later.
When you are nished setting up the feature, PlusThis will give you a URL to copy
and paste into an http post inside of Infusionsoft. Youll want to put this in the
sequence that runs when they have 48 hours left.
We then use the countdown timer to countdown to that Expiring Oer Expiry Date
we set during the Whats the Date setup.
Summary:
1. Tags are being applied throughout the evergreen campaign that are used to
trigger the Facebook Audience Triggers.
2. Facebook Audience Triggers are applied which add/remove people from the
custom audiences to ads letting them know how long they have left on the
oer.
3. A countdown timer is set with an evergreen date of 48 hours.
Evergreen Webinar
Oer
Grace Space is a leading hypnotherapy
online membership community, with over
20k+ students.
Insert Photo
Bio
Bernardo is the founder of Membership Authority

and a leading developer of Memberium/
Infusionsoft gamied membership websites.
Membership Authority is a Memberium Certied
Implementation Partner.
He also manages Grace Space, an online
hypnotherapy membership portal founded by his
wife Grace Smith.
The #1 way we sell paid Grace Space

memberships is via an Evergreen Webinar
campaign.
A registration page for an evergreen
webinar,
A sequence of emails display dynamic
expiration dates based on when users
registered for the webinar,
A dynamic link that takes people to the
sales page when they click before
expiration, or an oer expired page if
they click too late,
The landing page with an evergreen
countdown timer,
An automated replay delivery sequence
which expires upon 3 days of having
registered to the webinar.
Hope you enjoy.
The Funnel
The Campaign Flow
Evergreen Webinar registraFon page.
Visitors are taken to EverWebinar to pick their date/Fme.
AJer watching the webinar, visitors receive email campaigns which take them to the
membership sites sales page if they click before 3 days go by (from the Fme they
registered).
If they click on the email links aJer 3 days go by, visitors will be taken to this oer
expired page
How We Do It

1. Whats the Date
2. Countdown Timer
3. Email Triggers
This is what the campaign looks like Inside of InfusionsoJ. Well walk you through it step
by step.
Upon registraFon to the webinar, EverWebinar will tag visitors based on their a@ended/
missed webinar status, which will trigger the campaign.
The Set Webinar ExpiraFon Date sequence will input the expiraFon date for the oer
on an InfusionsoJ contact custom eld, using the Whats The Date PlusThis features
URL link.
The Replay is available sequence will take contacts through a series of emails which
will iniFally oer a replay, then transiFon into selling the membership site oer
previously presented on the webinar.
UFlizing the Email Triggers feature from PlusThis, we inpu@ed an email address which,
if replied to, will trigger an InfusionsoJ tag goal within the same campaign, which will
deliver the webinar replay.
In our sales emails, using the Countdown Timer feature, we inpu@ed a dynamic link
which takes contacts to the sales page if the link was clicked 3 days before their webinar
registraFon, and to an oer expired page if clicked later than that.
Inside of PlusThis we use the following setup for Whats the Date. We basically are
saying we want to set an evergreen date for 3 days aJer the webinar registraFon tag
is applied on InfusionsoJ. Note that 1 day actually means 24 hours if you are using a
Date/Time eld.
The Countdown Timer feature is set to the date we set up in the previous step. This
will make it so the Countdown Timer will always appear as 3 days aJer someone
registers for the webinar. This countdown Fmer is now unique to every contact that
sees it, which will create the evergreen eect on the emails pasted on the link. The Link
Generator will give you the exact link that needs to be used based on your sales page.
Next, the Email Triggers feature will apply a tag if it recognizes the word REPLAY on
the subject line of any email reply. Please note that PlusThis will only recognize the
email replies if the From email address on InfusionsoJ is changed to the specic
Email Trigger Address on the feature instrucFons.
And thats it. For a video walkthrough of this campaign go to xxxx
MembershipAuthority
Want me to build your membership site? Ask me at
bernardo@membershipauthority.com
Top provider of gamied WordPress membership websites.
Membership Site
Video Triggers
Memberium uses PlusThis to track who is
watching our videos and then triggering
automation based on whether certain key
videos are viewed or not.
Insert Photo
Bio
Memberium is the premiere membership site

platform for WordPress and Infusionsoft.
Memberium is one of the few membership plugins
designed to work exclusively with Infusionsoft and
WordPress. Be able to take advantage of
Infusionsofts powerful automation tools in
WordPress and run an advanced membership site.
A tracking system for measuring

engagement in important video
trainings across our site.
Enjoy.
Using Video Triggers In a Free or Paid

Course to Track Engagement &
Trigger Your Campaign Sequences
The Funnel
The Campaign Flow

Heres what well be building in this campaign example.
What can this be used for?

Add video tracking to a free course to track engagement and tie together your email sequences
based on video completion. Track engagement of your videos and nd out if theyre being watched.
How We Do It
What can this be used for?

Add video tracking to a paid course and tie together your email sequences
based on video completion.

1. Video Triggers
Setup Your Tags for Video Tracking

To setup your video triggers, well need to create some in Infusionsoft.
Its easier to do this all at once. For this example we have 3 videos we want to track.
In its most basic form you just need 3 tags at the end to tag they had completed the video.
For this example were using:

Watched > MMMastery - SEC Completed Video 1

If you want to nd out how much of your videos are being watched by your audience, you can add the following types of
tags to track engagement for each individual video. Id recommend adding something that helps you correspond the tags
with the course theyre associated with. This will require a few more steps when seUng up your video triggers in plus this.

Watched 25% of Video 1

Come up with the tag names you want to add to InfusionsoZ by typing them out in word or a notepad. When youre ready
go to contacts>seUngs>tags>add tag and type in your tag names all at once separated by a comma.
Setup Your Video Triggers In PlusThis

In plus this click add feature and add a video triggers feature.
Give your video a name that corresponds with the course. Paste your videos embed code
into the box. If you created your Infusionsoft tags in the last step you should be all ready to
setup your video triggers.
Our video is only 2 minutes long so here were applying the Watched > MMMastery - SEC
Completed Video 1 tag at . Apply your completion tag 10-15 seconds before your video ends.
If you want to add percentage watched tags, well cover how to do that in the next slide.
Setup Your Video Triggers In PlusThis

To add tags that track percentages youll need to do some basic math.
Plus this allows you to add tags after X seconds of your video play, so here we need to gure
out what X is for 25%, 50% and 75% of your videos play time. To get this you just need to
gure out how many seconds your videos are and multiply by the percentage you want.
Complete this step for your rst video and repeat the process for each video included in
your course.
Video Length x 0.25 = Seconds to add for 25% Tag

The Campaign
All 3 video sequences follow the above structure. Repeat for the rest of the videos in your free course.
For this example weve created 3 Tags well be using in this example campaign:
Add your own tags to the goal of each sequence as we have below
To activate the looping reminder campaign, apply a tag at the end of each
individual video sequence.
In this example weve used this tag to start our reminder sequence. Complete the rest of your campaign following our
example as we have below.
Sequences > MMMastery - Subscription Economy Course - START Reminder Loop
The START tag activates generic

reminder sequence to nish course.
Emails lead back to this specic
courses homepage.
Warning: This will go on emailing until the user
opts out or completes the videos, an alternative is adding
a dierent ending to your loop sequence or passing
them o to a re-engagement campaign at the end.
Looping Reminder Sequence

Add your looping sequence as we
have here using your own tags.
START Tag gets re-applied at the end

of the reminder sequence to restart loop.
Sends lead back to the beginning of
the reminder sequence above.
Have the links in your looping reminder
emails lead back to your course homepage.
Looping Reminder Sequence

Add your looping sequence as we
have here using your own tags.
Add your video completion tags as the end reminder goal,

when someone completes a video theyll be pulled out of
this sequence and will go into the next sequence of videos
they havent watched yet.
Course Comple]on
Build out the rest of your campaign then add a
closing, Congratulations on nishing this course
sequence following the below example.
Heres an modied email that we use in one of our free courses for this step, feel free to use this as it is below by lling in the
blanks. The link in the email should lead to your sales page for the relevant course you want them to buy. Feel free to come up
with your own messaging thats more relevant to what youre oering :)
Finalize Your Campaign

Now you just need to attach a purchase goal at the end of your sequence and an *optional sequence for
people that click through to your sales page from your Congratulations Thanks for watching sequence as
we have below.
If you want to add an extra sales campaign for students who click through to your sales page you can
either add a more aggressive email sales campaign or Overcome Objections campaign with 2-4 emails.
This same type of campaign can be used in a paid course. Upon completion of a premium course leading to a
higher level course after, you could trigger o a campaign that says congratulations for completing this
course (similar to the one setup in ), heres the next step to continue (join paid course).
Other ways PlusThis and Memberium

can work together

How to use PlusThis Smart Links inside of your membership site

Memberium allows you to use smart links inside of your website for logged in users.
To do this use the following steps.
1. Setup your smart links in plus this:
2. Copy the emailable smart link from plus this, example:
https://my.plusthis.com/p/abf53db20f18520651784d8e0228288ce61c61a8?Id=~Contact.Id~&Email=~Contact.Email~&ptpd=0
3. Replace ~Contact.Id~ with [memb_contact elds=Id]
4. Replace ~Contact.Email~ with [memb_contact elds=Email]
5. Then embed the new url as a link inside of your membership site, embed as a link or button link. The smart link will then work for
any logged in users that are logged in to your membership site.
<a href="https://my.plusthis.com/p/abf53db20f18520651784d8e0228288ce61c61a8?Id=[memb_contact
elds=Id]&Email=[memb_contact elds=Email]&ptpd=0">Smart Link</a>
This campaign example has been brought to you by:
Have any questions about Memberium?

Email support@memberium.com to get
your questions answered
To nd out more about Memberium and what it can do for
you please visit: https://memberium.com/demo
Next Steps
1. Sign Up For The Free Trial
Have a PlusThis Campaign You

Want to Feature?
Reach out at info@plusthis.com
Subject Line: COTT Submission
Well send you a Powerpoint template.
You just ll in the blanks with your TITAN
campaign.

Brian Keith's 24 Hour Evergreen Offer Campaign with Video Tracking

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Campaigns of the Titans

Sample Campaigns from Infusionsofts Best and Brightest

After signing up for our Free Recipes we

The Campaign Flow

PlusThis Features Required

Whats the Date

Same thing as before- just another form and page.

And thats it. For a video walkthrough of this campaign go to h@p://plusthis.com/raw-

If a contact declines the one Fmer oer,

Send people dierent emails depending

Test dierent order form pages to increase

Want your Plusthis quesFon answered? Ask me at

Theres a process we take them through for

Driving More Trac

In a sea of marketing and business growth blogs,

The campaign includes:

Someone starts our funnel by downloading one of our lead gen

Once theyve opted in, we send them their swipe le.

We then follow-up with three emails over three days following

Once weve delivered value and built up some relational equity,

How Its Done

PlusThis Features Required

Each one of our 'Acquisition' funnels starts out with a webform

This screenshot shows two ows within our follow-up

Leadmagnet > Tripwire > Core Offer > Profit Maximizer

The second ow is where we begin to specically communicate

We typically deploy three emails over the span of three days

Our third ow in the campaign is almost exactly like the

If, however, the tripwire is purchased then the delay timer is

And if they don't we then send them into a 2 day Gain-Logic

We expand or shorten this structure based on how many items

Sign Up For a Free Trial

Every month we run a webinar series

Our campaign begins when someone subscribes to one of our

At various times in our podcast we mention our webinars and

For Webinar Updates

If they choose to register on our website, we have a landing

Leading up to the webinar, we send the typical reminder

How Its Done

PlusThis Features Required

One of our core sources of trac comes from the podcast

When someone opts-in we send them a conrmation email and

We setup the GoToWebinar

For those who sign up on our landing page, we use the

The way the GoToWebinar integration works, it will register

Once someone is registered we start them in a reminder

The reminder sequence can be fairly straightforward. We send

After the webinar is over, PlusThis automatically segments our

The next stage is where we put the prospects through a sales

For the follow-up sales sequence, we invite them to our

Lastly we track who bought and who did not purchase.

PlusThis makes it easy to allow members to

One of my clients Vanessa Simkins runs an online juice and

She oers 6 dierent membership options that allow her

From time to time, members will cancel their membership.

Using PlusThis, she can easily tell Infusionsoft a date to

How Its Done

PlusThis Features Required

Heres what that looks like setup inside of Infusionsoft.

Once the "Successful Billing Tag" is applied, the campaign picks

As you'll see, it branches o into 2 dierent sequences. The

Below is what the feature within PlusThis looks like: