ANNEXURE

QUESTIONNAIRE: Dear Sir / madam,

I am Basa Shruthi student of MBA3rd Sem, Sri Siddartha Institute of
Management Studies, Tumkur as a part of my course of study I am conducting
marketing survey on A Study on Direct marketing towards Oriflame cosmetics in
Tumkur City. So, I hope you will co- operate with me by sparing your precious
time of few minutes in answering this questionnaire by putting tick mark (
provided box:
: Data for the identification
1] Name: ____________________
2] Address: ______________________________
_______________________________________
3] Gender: a. Male
4] Age: a) 15 yrs-20 yrs
b) 20 yrs-25 yrs
c) 25 yrs-30 yrs
d) 30 yrs-35 yrs
e) 35 and above
5] QUALIFICATION: -

b. Female

) in

a) S.S.L.C
b) P.U.C
c) Degree
d) Master degree
6] Occupation: a) Student
b) Housewife
c) Businessmen
d) Professional
e) Others
7] Marital status: a) Married
b) Unmarried
8] Family size:a) 0 to 2
b) 2 to 4
c) 4 to 6
d) 6& above

9] Monthly income: a) Rs.5.000-10.000

b) Rs.10, 000-15,000
c) Rs.15, 000-20,000
d) Rs.20, 000and above
II: Data for the study
1] Which brand of cosmetics do you prefer?
a) Lakme

d) elle-18

b) Amway

e) Revlon

c) Oriflame

f) if other specify..

2] What features do you look for in any cosmetics?

A) Price factor
B) Brand image
c) Quality of the product
d) Long lasting
e) If any other specify ..

3] Are you aware of Oriflame cosmetics?

Yes

No

If yes proceed
If no go to question no.24.
4] How do you come to know about Oriflame cosmetics?

a) Dealers/distributors
b) Friends and relatives
c) Shops
d) If any other specify .
5] If you know about Oriflame cosmetics what is your opinion about its direct
marketing?
a) Attractive and informative
b) Effective in creating desire
c) Distributor motivating to buy
d) If any other specify
6] Do you use oriflame cosmetics?
Yes

No

7] If yes which one,

a) Make-up
b) Skin care
c) Toiletries
d) Fragrances
8] Will you use?
a) Daily
b) Weekly
c) Occasionally
d) While going out

9] Which factors made you to buy the Oriflame products?

a) Price
b) Quality
c) Skin friendliness
d) Brand image
e) Packaging
f) Other

10] Are you satisfied with Oriflame cosmetics?

Yes

No

11] After contacting the Oriflame distributor and knowing the brand features of
Oriflame cosmetics specify your opinion
a) Definitely buy
b) Will not buy
c) May or may not
d) Need a sample
e) Un decided
12] Since how long you are using the product
a) Past 1 yr
b) Past 3 yr
c) Past 5 yr
d) 5 and above.

13] Are you satisfied the direct market approach of Oriflame?

a) Yes
b) No

If yes: reasons
Information is adequate
Timely approach
Quick response
Easy order placement
Quick delivery

If no: reasons
Information not adequate
No timely approach
Delay in response
Difficult to place the order
Delayed delivery
14] Would you like to continue using the product?