RESEARCH METHODOLOGY

Research is a common language refers to a search of knowledge. Research is scientific &

systematic search for pertinent information on a specific topic, infect research is an art of
scientific investigation. Research Methodology is a scientific way to solve research problem.
It may be understood as a science of studying how research is dont scientifically. In it we
study various steps that are generally adopted by researchers in studying their research
problem. It is necessary for researchers to know not only know research method techniques
but also technology.

The scope of Research Methodology is wider than that of research methods.

The research problem consists of series of closely related activities. At times, the first step
determines the native of the last step to be undertaken. Why a research has been defined,
what data has been collected and what a particular methods have been adopted and a host of
similar other questions are usually answered when we talk of research methodology
concerning a research problem or study. The project is a study where focus is on the
following points:

Problem definition:
Research problem, in general, refers to some difficulty which a researcher experiences in the
context of either a theoretical or practical situation and wants to obtain a solution for the
same.

A. RESEARCH DESIGN:
A research design is defined, as the specification of methods and procedures for
acquiring the Information needed. It is a plant or organizing framework for doing the study
and collecting the data. Designing a research plan requires decisions all the data sources,
research approaches, Research instruments, sampling plan and contact methods.

Research design is mainly of following types:

1

Exploratory research.

Descriptive studies

Causal studies/Experimental studies

1. EXPLORATORY RESEARCH:
The major purposes of exploratory studies are the identification of problems, the
more precise Formulation of problems and the formulations of new alternative courses of
action. The design of exploratory studies is characterized by a great amount of flexibility and
ad-hoc veracity.

The research design used in this project is a EXPLORATORY RESEARCH

Data Collection:
SECONDARY DATA: The proposed research shall primarily be based on secondary data
collected from various published sources like newspapers, magazines, journals, books,
periodicals and websites.

Sources of Secondary Data:

Following are the main sources of secondary data:
1

Official Publications: Publications of the axis bank.

Publications Relating to Trade: Publications of the trade associations, stock

exchange, trade union etc.

Journal/ Newspapers etc.: Some newspapers/ Journals collect and publish their own
data, e.g. Indian Journal of economics, economist, Economic Times.

Unpublished Data: Data may be obtained from several companies, organizations,

working in the same areas. For example, data on Axis bank by magazines.

Period of Study:
This study has been carried out for a maximum period of 6 weeks.
Area of study:
The study is exclusively done in the area of Ayurvedic. It is a process requiring care,
sophistication, experience, business judgment, and imagination for which there can be no
mechanical substitutes.

Secondary Data:
It is the data which is already collected by someone close and which is used for our study
purpose. It is the data, which gives relevant information in different fields wherever we want.
The following were the source of secondary data:

Data Collection Method

Secondary data

Sources of Data

Research Approach
Research Design
Area of study
Duration of study

:
:
:
:

official publication
publication relating to trade
journal, magazine etc
unpublished data

Research Method
Exploratory Design
Marketing
Six Weeks