Professional Documents
Culture Documents
Organization planning
Organization chart
Numbers of workers
Administration budget
Office layout
Remuneration Table
Worker Intensive
Position, responsibilities and specific task
Vision
It is Gypsophilla Florist to be strength and famous florist shop over the world as a
quality and fresh flowers provider in order to fulfill an increase of market demand for this
favourite florist shop by the year 2026. Gypsophilla Florist should be promoted to other
countries to our vision that our local favourite florist shop is to meet a satisfying among
foreigners.
Objective
Business Address
Our business will be situated at the following address:
GypsophillaFloris,
S-036,
Lingkaran Syed Putra,
Mid Valley City,
Wilayah Persekutuan Kuala Lumpur.
b) Location Plan
WE ARE HERE
Mid Valley Megamall
S-036, Lingkaran Syed Putra, Mid Valley
City, 59200 Kuala Lumpur,Wilayah
Persekutuan Kuala Lumpur,
Malaysia
OFFICE LAYOUT
-imageKEYS :
-image-
The style of the organization chart is designed on functional style. The organization structure
on fuctional style is very effective to the company which are need peculiar specialize.
POSITION
General Manager
Operation Manager
Administration Manager
Marketing Manager
Financial Manager
Trained Workers
TOTAL
NO OF PERSONAL
1
1
1
1
1
2
7
to customers request.
Form the business policies
guidelines.
and
about
operating
risks
up
flowers
successfully.
Responsible and
business
Administration Manager
setting
or
liable
and
shop
for
all
any problems
structure.
Lay out all plans and ensure that all
and SOCSO.
Make the
decisions
regarding
business.
To assist general manager in the
business.
To involve in guiding a new worker
Marketing Manager
strategies.
Find other strategies to help increase
sales.
Analyse the strengths and weakness
of competitors.
Handle the advertisement, banners
and signboard placement.
service.
Able to interact and try to make the
customers to have confidence in our
business.
To analyse the opportunity in the
economy,
Operation Manager
choose
and
grab
the
bouquet.
To make sure that all products are in a
good condition
To make sure all the products are
enough to meet the demand from
Financial Manager
customers.
Prepare the company financial report.
Keep all the financial records and
business.
Responsible
for
controlling
and
financial matters.
Make a budget of business example
financial statement, profit and loss
MONTHLY
TOTAL
EMPLOYE
SALARY
(RM)
(2.5%)
General Manager
Operation
E
1
1
(RM)
1700.00
1300.00
204.00
156.00
(RM)
43.00
33.00
1947.00
1489.00
Manager
Admin Manager
Marketing
1
1
1300.00
1300.00
156.00
156.00
33.00
33.00
1489.00
1489.00
Manager
Financial
1300.00
156.00
33.00
1489.00
Manager
Trained Workers
TOTAL
2
7
1000.00
7900.00
120.00
948.00
25.00
200.00
1145.00
9048.00
TYPE
1.
SHOP EQUIPMENTS
a) CASH REGISTER
b) AIR
CONDITIONER
c) TELPEHONE
&
FAX MACHINE
d) FIRST AID
e) WHITE BOARD
f) CABINET/FILE
FOLDERS
g) ADDITIONAL
ACCESSORIES
TOTAL
QUANTITY
PRICE/UNIT
(RM)
TOTAL
(RM)
2.
FURNITURES
a) CHAIRS
b) FLOWER STAND
c) TABLE
TOTAL
2.6 ADMINISTRATION BUDGET OF GYPSOPHILLA FLORIST
TYPE
Fixed Asset
Cost
(RM)
Fixed Asset:
Land & Building
Furniture
Office Equipments
Renovation
Monthly Expenses:
Salary, EPF, SOCSO
Stationary
Miscellaneous
Telephone Bill
Other Expenses:
Registration
&
Licenses
Deposit
Insurance & Road
Tax
Other Expenses
MARKETING PLAN
3.0 INTRODUCTION
Monthly Expenses
(RM)
Yearly Expenses
(RM)
Marketing is a social and managerial process by which individuals and group obtain what
they need and wants through creating and exchanging products and value with others. It can
be defined as an activity that are carried out systematically to encourage and increase sales of
products or services as long as the activities are in the line with religious and ethical
practices.
Marketing is basically an exchange activity that takes place between a business entity
amd its customers. The customers can conclude individuals, others business entities (e.g.
wholesalers and retailers) and support organizations (e.g. banks and government agencies).
Marketing is a critical activity in any business because it forms the backbone to the total
business effort in achieving a profitable outcome. Consequently, the challenge in any
business is to produce and offer a product that results in profit for the business and, more
importantly, satisfies the target customer.
The target market is defined as the groups of customers that have needs and wants that
can be satisfied by the business through the supply of good and services. Its important for us
to have a target market to determine our customer needs and wants toward the flowers.
Since our business sell hand-made flower bouquet that are made from recycle
materials, therefore, our target market is audience that love flowers and audience who have
eco-friendly living lifestyle.
EXPECTED PURCHASE
PERCENTAGE
(%)
TOTAL
alternative products or services to the same target market. We have to analyse the strengths
and weaknesses of our competitors in term of size, experience and years in business, financial
ability and product line in order to compete together with them.
Here we have identify some entrepreneurial that operate flower shop business located
on the same area:
1. Mekar Malaysia
2. Bloomshop Florist
3. World Petals
All the above competitors have been long in this business before we entered the
business. Therefore, most probably they have established themselves and have more
experience in facing towards customers. What can we do is trying to have a good business
and make the competitors as our activator to succeed in the business.
STRENGHTS OF COMPETITORS
They have been in the business for a long time before us and make them already have
permanent customers.
They have a large source of capital to expand their market.
They have more experience in operating the business compared to us.
Customers know them well and more confident to buy their product.
WEAKNESSES OF COMPETITORS
Our operating is more systematic to ensure that our newly-made flower bouquet still
in good condition.
Our price is suitable with the quality of our product.
We care of the quality of the flowers selling to buyer.
We always observe the condition of the product.
We have well in promotion and ensure a good relationship with our customer.
*Nevertheless, we have our weakness that we are still new in our business and have less
experience compared to other competitor.
Market share refers to the estimated potential sales of the business after taking into
consideration of the market size and competitors influences. Based on our market size RM
15,779,840 we can estimate our 5% share of market
The table below shows the market share before and after GYPSOPHILLA FLORIST
entered market.
Name of
Company
Mekar Malaysia
Bloomshop
BEFORE
Share (%)
Amount (RM)
AFTER
Share (%)
Amount (RM)
Florist
World Petals
Gypsophilla
Florist
TOTAL
that the high demand for flowers in the market. There is a possibility that the
customer needs a better quality of flowers and choose us as their new supplier.
The following table shows the forecasted sell for the first three years.
Sales Forecast for year 2013, 2014 and 2015 (RM)
MONTH
NO OF UNIT (KG)
SELLING
(RM/KG)
January - February
March April
May - June
July - August
Sepetember
October
November December
Total 2013
Total - 2014
Total 2015
In our business, we have a certain period of time to produce our product. Operation of
our productwill take about two month before it will be market. Therefore, we just can make a
forecast per batch, which means every two months we will gain in sales.
We start our project in January and get (VALUE) flowers. From the table above, our
product that we sell to the customers is (VALUE), which is (VALUE) of flowers with average
weight (VALUE)kg in the first, second, and third batch (Jan- August). We expect that 150
bouquet will damaged. On the fourth and fifth batch, there are only 100 bouquet damaged. To
achieve this target, we will make sure that our operation was good.
From the graph below, it shows that our selling forecast in year 2013, 2014 and 2015.
The price for a bouquet of flowers is fixed, RM(VALUE)/bouquet. The graph shows that the
pattern of selling in year 2013 and 2014 is same and in 2015, it will increase (VALUE)% by
increasing our selling price to RM(VALUE)/bouquet.
b) Price
c) Place (distribution)
d) Promotion
a) Product.
Our shop provides a high quality products, which are from recycle materials, mainly papers.
We will operate our business carefully to endure that its always been satisfy by our
customers. To achieve the standard level of our products, we will make sure that our
operation will operate according to the knowledge we had.
Our business provides a clean environment inside the shop, which is very
important for giving a view to our quality product. A good quality of flower bouquet also
comes from their good and eco-friendly materials.
b) Pricing.
The price of flowers is fixed based on our agreement with each of the managers. Otherwise,
in order to put a price for our product, we are using competition-based-pricing concept and
make a comparison regarding quality and size of the flower bouquet. The proper price fixed
by our business is RM(VALUE)/bouquet where usually the price fixed by competitors is
RM(VALUE)/bouquet.
c) Place/Distribution
We have chosen Mid Valley City as our project site based on some factor;
Seem that our location is in Kuala Lumpur, it is easy for target audience be attract to our shop
and have interest on buying our product.
d) Promotion
An impressive promotion is needed to ensure that our missions are achieved. A step of
promotion should be taken in order to achieve our vision to make everyone known our
potential as a unique flower shop.
Promotions are based on;
Signboard
Its very important for each business to have a signboard to introduce the business and
let everyone know the location of the project site. Out business will have two
signboards that will be put in front of our shop and the side of road that mention the
way to our flower shop.
Business card
Our business card will be given espescially to the people who are taking an interest to
our product. Its make people know how to contact us, the managers, to make a
business or directly come to our shop based on address given.
Website
We will make a business website for our company seems that Internet is the most
important communication tool among the communities nowadays. All information
regarding our business will be advertised in the homepage.
MONTHLY
SALARY (RM)
SOCSO 2.5%
TOTAL (RM)
(RM)
Marketing
Manager
Monthly Expenses
Other Expenses
(RM)
Fixed Asset
Signboard
Working Capital
Salary, EPF, SOCSO
Miscellaneous
Other Expenses
Business Card
(RM)
(RM)