Professional Documents
Culture Documents
Campaign Trail
Using Social Media to Engage Multicultural Communities
PERSONALITY
Universal Inherited
HUMAN NATURE
“Hacker” Technology
Emerging Business
Individual
Cultural
Copyright © 2010 Jessica Faye Carter.! Attributes
Cultural Views
Emerging
Hacker Business
Tech
•! Focus on technical •! How to remain true •! Diverse markets
proficiency to our hacker present a business
•! Stick to the roots, but…show opportunity
“operating system” me the money! •! Revenue is King
•! Human and •! All levels of mental •! All levels of mental
personality levels programming programming, but
of mental •! Opportunity for narrow view of
programming expanded culture
•! Resistance to understanding of
highlighting culture culture
PERSONALITY
Universal Inherited
HUMAN NATURE
offerings
•! Part of community of
historical LGBT sites
Copyright © 2010 Jessica Faye Carter.!
Lesson #4:
Watch out for Pitfalls
Pitfalls on the Road to Success
•! Assuming everyone
will like your idea
–! Not a fit w/personality PERSONALITY
•! Mobile
–! Broad reach across demographics
–! Reaches global markets that lack significant
technological infrastructure
•! Customized user experiences
–! Everyday life
–! Entertainment and leisure
jcarter@jessicafayecarter.com
twitter.com/jescarter
203.539.1436
Thank You.