Do you want to identify trends ahead of your competitors?

Are you seeking groundbreaking authentic campaigns, ads, commercials, TV shows

and formats that will bring you ratings and clicks?
Would you like your products, services, and marketing to be targeted more precisely
and successfully?

POWER OF PERCEPTION .. to Audiovisual

Program Creators
2-day workshop on how to regain and benefit from the full capacity of your senses

it is an eye-opening adventure into human perception and the effects of thoughts and
behavior .. on the viewer. Michael L: Editor

Everything you (the audience) perceive conscious or unconscious, every image and sound-is registered by your brain. Perception shapes the way we think, feel, react and perform: .All
items and events surrounding us reveal multiple stories, usually in a symbolic, nonverbal way.
Knowing these stories makes you a much more successful program creator. This is what this
Workshop will do!
Hone your sense of perception.
Using provocative techniques and effective hands-on transformational exercises, this
workshop is designed with leaders, scientists, media experts, innovators, and creative teams
and individuals in mind. It's geared to those who must frequently produce ideas and high-level
concepts, and those who must make high-impact decisions. The workshop is thought
provoking and extraordinarily pragmatic.

The workshop transfers coaching techniques, knowledge and dynamics into the

practical everyday life of Audio visual Program Creators.

You benefit from ongoing experiments of an educated and experienced TV program

creator and trained coach on perceptual habits and techniques.

Youll learn to recognize psychological context, read non-verbal communication,

recognize backgrounds and systemic dynamics, interpret the effect of sounds on your
mind, and explore how movements or colors operate on your consciousness.

This workshop will sustainably increase the creative potential and the quality of work.

Background and curriculum

The background and history of the workshop come from my many years of work as a director,
as well as my education in the scientific effects in peoples brains and on their moods of
auditory and visual impressions.
The content of the workshop is communicated and demonstrated with films, texts, pictures
and sounds. Participants experience heightened awareness, receptiveness to new ideas and
increased perceptual acuity. All information is based on practical, proven techniques from my
work as a director and coach, as well as scientific research.

After the workshop, you will be able to deconstruct what you see and identify the
surrounding context through:

Effective use of subconscious messaging in your creative work

An intriguing and comprehensive analysis of clients and their brands (identification of needs)

Use of the "director's toolbox": basic insight into the use of light, movement, color, sound

Identifying system representation via backgrounds and contexts

Coding and impact of sensory impressions

Taking ownership of a personal and general perception filter

Dealing effectively with creative blocks

Maximizing the creative potential of the team

Choosing the perspective of customers and brands

The Target Group

This is an exceptional workshop for creative professionals who are interested in taking
in more than what is seen and heard. Here are some examples of the types of participants I
have welcomed into my workshops:

Creative Directors working with individuals, agencies and teams

Lawyers & Judges

PR & Marketing Experts

Copy Writers and Editors for TV, Print, Web

Product Managers

Innovation teams and Project Managers

Facilities and Schedule

The workshop is designed as in-house workshop at your company. Technical requirements
are standard. The two days are consecutive.

EVA-MARIA BERGER
I am a seasoned director / producer with a passion for
visual excellence, innovative thinking, creativity, and the
human mind. My award-winning experience includes
directing commercials, documentaries and series for
international TV networks such as ORF, 3sat, RAI,
Ovations, HBO, TV-Center and Star World.
I have developed, financed or directed several series for
3sat. I have created a childrens interactive encyclopedia,
on-line arts magazine, a series on outstanding NGOs and
have adapted many more TV programs. All of my shows
attracted audiences and usually exceeded expected
audience shares.
I hold a Masters Degree in Executive Coaching and
Training. Acquiring academic insights in psychology and
behaviorism gave me an additional set of tools to
comprehend and satisfy audiences needs.
This unique combination of skills and expertise allows
me to share psychological insight and knowledge and
gives you a new set of tools to create successful products.

Contact Information
Tel Austria: + 43 664 326 0026
Tel USA: + 1 (917) 310 1790

Email: eva-maria@berger.net
Homepage: www.evamariaberger.com