Introducing company and product

-DAKSH isotonic was launched in Malaysia in 2015. Success did not

come easily for the new brand. However the management of the
company behind the brand believed in the potential of the product
and persevered . the company worried tirelessly and continued to
spend some time and afford to the brand and to promote LEMONISH
DAKSH SODA to the sport community and working group category
who were then unfamiliar with the merits of isotonic.

Company profile and product

Type
Manufacture

: lemon soda
: MEKS CO

Country of origin: Malaysia

Introduce

:2015

Official website : www.meksco.com.my

Slogan

: it gives you chill

Vision statement:

People : be a great palce to work where people are inspired to be the

best they can be.
Portfolio: bring to the world a portfolio of quality beverage that
anticipate and satisfy peoples desires and needs.
Partners: nurture a winning network of customers and suppliers,
together we create mutual, enduring value.
Profit: maximize long-term return to share owners while being mindful
our overall responsibilities.
Productivity: be a highly effective, lean and fast-moving organization

Mission statement

Our mission is to be the premier marketer and supplier of MEKS CO in Asia,

Europe and other parts of the globe. We will achieve this mission by building
long-term relationships with the people who can make it become a reality.

LEMONISH DAKSH SODA is a brand of isotonic drink. Originally

created in Johor Malaysia in 2015, with local distribution. The word
LEMONISH DAKSH SODA means skillfully, meaningful, likable

transferable, adaptability, protectable. It is available in yellow lemon

fruit and flavor as well as sour. It is a part of beverage area of turn after
refer to comprising carbonate and non-carbonate fruit flavor beverage.
The lemon flavor of LEMONISH DAKSH SODA now represent the
majority of lemonish sales locally following a major repositioning of the
brand towards that flavor in early January in 2015. LEMONISH
DAKSH SODA as been owned by MEKSCO seen 2015and its primarily
commercialize outside Johor Bahru. it competes with 100plus and
revive. Brands with flavor brands localize to individual countries as with
most soft drink lemonish is available in multiple formulation of
carbonations and sweetener depending on the taste of individual market.

Company background

LEMONISH DAKSH SODA originally produced in Malaysia. It becomes available in overall

Malaysia in February 2015 bilingual packaging and initially sold at a reduce price and
reasonable to become a competitor against 100plus brand. Since April 2015 MEKSCO try to sell
LEMONISH DAKSH SODA in Singapore but the brand was discontinued in November
2015after weak sales keeping the local brand POKKA under production. LEMONISH DAKSH
SODA primarily formulation is an artificially flavor beverage. However it has been produce in
the pass with percentage of lemon juice , usually due to local tax benefits tied to non-artificial
juice ingredience.
MEKS coparation senderian Berhad is an established and license natural mineral
manufacturer since 2014 our water source ,processing and packaging equipment are in
compliance with hygiene requintmentset by the ministry of health Malaysia. Halal certificate
from the department of Islamic development Malaysia (JAKIM) and ISO & TAS certificate by
LIYODS register quality assurance LTD. Our major clients include 80% penetration ito major
hotels in Malaysia , namely SANQRY-LAS group, renaissance hotel group, secondly in cenema
theater, MBO, TAJ. Lastly in fast food restaurant for example , KFC, PIZZA, MCD, BURGER
KING, and so on.