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Financial Analysis technique: there are three common technique used to analyze
financial statements (Vertical analysis, Trend analysis, Ratio analysis).
Vertical analysis: the use of common-size statements to highlight basic relationships
among items within a single set of financial statements. (Looks at any unusual
percentages in the common-size statements with small or large values in comparing two
different companies regarding: size, inflation, multiple years).
Trend analysis: identifies patterns in past data and then projects these patterns into the
future and through time. It uses period-to-period percentage changes in (total assets,
sales, cost of good sold, gross profit, operating expenses and net income profitability for
two or more years data). Also can be applied to other comprehensive income.
Ratio analysis: used to study the fanatical condition of an account; two or more data
items from accounting records of a company are reacted to one another and the results is
compared o results for prior accounting period or for similar businesses. So it evaluate a
companys profitability and examine relationships between amounts, companies of
different sizes and in different industries can be directly compared. Its categorized into:
(efficiency, liquidity, leverage and profitability). Page 4.5
Common-size statement: a financial statement in which amounts are reported as a
percentage of a base figure.
Vertical analysis starts with construction of common0size statements, which can reveal
items with unusual percentages that indicate an excessively large or small value relative
to other values reported in the same accounting period. Vertical analysis could be (Single
or Multiple) P4.7
Gross margin: the percentage of sales remaining after deducting the cost of goods sold
from sales, calculated by dividing gross profit by sales.
Net profit margins: the percentage of sales remaining ager deducting all expenses.
Efficiency ratios: examine how well a company managers uses its assets. The measures
used in GAAP are: (account receivable ratio, the asset turnover ratio, and the inventory
turnover ratio).
Account receivable turnover ratio: an efficiency ratio that indicates how quickly a
business collects the amounts owned by its customers. An alternative measure of
efficiency for accounts receivable is the days sales outstanding. (pg 4.15)
o Account rec. turnover ratio = credit sales/account rec.
Days Sales outstanding: a measure of the number of days it takes on average for a
company to collect its account receivable.
Assets turnover ratio: measures the use of assets. The more efficiently a company
uses its assets to generate sales, the higher the total assets turnover.
o Assets turnover ratio = sales/total assets.
Inventory turnover ratio: an efficiency ratio that indicates how quicly inventory is
sold, generating either cash (from cash sales) or accounts receivable (from credits
sales).