Professional Documents
Culture Documents
COURSE OBJECTIVES:
COURSE DESCRIPTION:
Strategy development:
COURSE DESCRIPTION:
Implementation:
Attendance:
10%
Participation & s:
30%
Mid-term Exam:
15%
Final exam:
25%
20%
D EFINITION OF G RADES
Grade
A
AB+
B
BC+
C
Points
4.0
3.7
3.3
3.0
2.7
2.3
2.0
Range
90-100
85-89
80-84
75-79
70-74
65-69
60-64
E XTRA REGULATIONS
S EMESTER -L ONG
M ARKETING P LAN P ROJECT
The class will be divided into groups (4-6 students in average per group), each
group will decide on a consumer product or service they wish to export to
foreign market.
During the course of the semester, each of the elements of the marketing
plan, coordinating with the text chapter, will be reported for review and
feedback on suggested areas for improvement. This will allow students to
proceed smoothly and steadfastly to the next phase in development.
At the end of the semester, each group is to present their entire marketing
plan to the class.
DETAILED COURSE
OUTLINE:
Lecture
Chapter
MID-TERM EXAM
10
11
12
FINAL EXAM
PLAGIARISM
G UIDELINES
FOR AVOIDING
PLAGIARISM :
F INAL P ROJECT
F INAL P ROJECT
Cultural Analysis
Economic Analysis
Marketing plan
P ROJECT G RADING
Group Presentation
10 points
Group Report
10 points
Individual Presentation
10 points
Total Grade
30 %
T HE I NTERNATIONAL
M ARKETING TASK