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INFLUENCERS
6. Dont be self-conscious; people dont really pay attention
Research on the Spotlight Effect, a social belief that occurs when you think a
spotlight is being shown on you for some reason (both positive, e.g., a cool
outfit and negative, e.g., you have a pimple) has demonstrated that for the
most part, people dont notice nearly as much as you think. Estimates have
shown that about half as many people as you expect may notice what you
believe has a spotlight on it. This should give you the freedom both to not
take yourself so seriously and to realize that no one cared that much when
you made a fool of yourself.
7. Beware your confirmation bias
Researchers have long known that we are all prone to deem our own ideas
and beliefs better, more accurate, and more intelligent than those of others.
When exposed to ideas that do not align with ours or intelligent statements
made by an opposing group (political, religious, etc.) we have a tendency to
make excuses for why they are wrong, or justifications for flaws in our own
beliefs. We are all prone to having confirmation bias; being aware of this can
allow us to be more open to reason and to catch ourselves when we are
making a mistake.
8. Is your brand or presentation wondrous?
Awe is arguably the most desired of human emotions. People often describe
this state as being struck by the greatness of nature. When in awe, people
report to feeling extremely open, generous, and often connected. Since this
experience is so rare, people will remember and cherish it. Can you put
people in a state of awe and wonder when you engage with them?
9. Dont assume that what interests you will be of interest to anyone else
A simple example of personality differences that demonstrates this idea is
that between introverts (people who gain energy from alone time or small
intimate groups) and extroverts (people who gain energy from large-group
interaction). These two types of people desire very different experiences and
interactions. Confusing the interests of one for the other can be alienating. To
better understand their strengths and differences read Quiet: The Power of
Introverts in a World That Can't Stop Talking by Susan Cain.
10. Pick your meeting times strategically
Research based on parole board hearings suggests that people are most
open-minded during their first meeting in the morning and after lunch. If you
want to sway opinion, it is important to reach people when they have
experienced the least cognitive load. This research suggests that when we are
tired, we tend to default to our regular way of thinking and responding
rather than considering new information.
2016 Influencers Enterprises, LLC.
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