JOHANA GUERRA

jguerra0000@gmail.com johanaguerra.com linkedin.com/in/johanaguerra00

Austin, TX 78741

EXPERIENCE
Labify by Ideation Systems, LLC Social Media Marketing Strategist; Austin, TX

Spring 2016

(EdTech startup funded by the National Science Foundation)

Expanded social network footprint; achieved 5,380+ Tweet impressions within 2 months
Developed a comprehensive proposal for crowdfunding strategies
Generated web content such as informational and feature text for brand new site
Organized business planning tasks and synthesized research interviews

City of Austin Communications and Public Information Office Web Strategist/Social Media Intern
Composed social media analytics report for 250+ department accounts across various networks
Live tweeted city council meetings for 69,000+ Twitter followers
Audited 100+ department web pages for ADA compliance and city policy enforcement

Summer 2015

Apartment Barcelona Online Marketing/Social Media Marketing Internship; Barcelona, Spain

Lead creator of travel guide video projects that have a combined 25,968+ YouTube views
Co-managed a video production consisting of 30 interviews, 2,378+ YouTube views resulted
Provided blogs and informational text content for website and social networks
Counseling Mental Health Center Student Associate; Austin, TX
Coordinated preparations for weekly events of 200+ attendees each
Archived projects for suicide prevention and sexual assault awareness programs
EDUCATION
The University of Texas at Austin
Bachelor of Journalism,
Certificate of Computer Science, Minor in Government
IES Barcelona
Semester Abroad

Fall 2014

2012 2014

May 2016
GPA 3.3
Fall 2014

ACADEMIC PROJECTS
Composed data visualizations and news story for Waller Creeks E. Coli count
Built my personal & professional website/portfolio using HTML and WordPress
Produced documentary style videos for the Aveda Institute and Austin Zoo
Completed a 2-month photo essay: Day in the Life of student profile
Reported on numerous multimedia packaged stories with two colleagues (print, video, photo, data):
RELEVANT COURSES
Mobile Computing Web Design Social Media Journalism Data Driven Reporting
EXTRACURRICULAR ACTIVITIES
Society of Professional Journalists Austin Student Chapter Social Media Manager
UT Students for Wendy Davis Volunteer Deputy Registrar
KVR News Shadowing Participant
HONORS
Exemplary Longhorn Opportunity Scholar
Doc Sellers Endowed Presidential Scholarship for Print Journalism Students
University Honors/Deans Honor List
ADDITIONAL INFORMATION
Computer Skills: Various social media platforms, (Facebook, Twitter, Instagram, YouTube, Snapchat, Tumblr,
Pinterest, Vine), Photoshop, Audacity, Final Cut Pro, HTML/CSS, iMovie, Soundslides, WordPress, Google Analytics,
Python/object-oriented programming, Tableau, SQL
Languages: English, Spanish