Department of management Studies

MVGR College of Engineering (A)

Group - I Marketing
II year - III semester 2016 - 2017 AY
Title

S. No

Author

Publisher
Harvard Business School
Publishing.
Boston:Houghton Mifflin
Company

Marketing as strategy. Massachusetts

Kumar, Nirmaalya

Strategic Marketing Management

Anderson Carol H. and Vincze

Julian W

Marketing Strategy

Ferrell O.C and Hartline Michael SouthWestern:Thomson

D
Learning Inc.

Marketing Strategy

Walker, Boyd, Mullins and

Larreche

HBRs 10 Must Reads on Strategic Marketing

Harvard Business School

Publishing.

Strategic Marketing: Text and Cases; The

Shajahan S
Indian perspective

Viva Books

Strategic Marketing Management:

Plannin, implementation and control,

Retailing Management

New Delhi, Tata McGraw

Hill.

Richard M S Wilson, Colin

Gilligan
Levy, Michael and Weitz, Barton
TMH
A
A.J. Lamba
TMH
SwapnaPradhan
TMH

9
10

The Art of Retailing

Retail management

11

Retail Management-A Strategic Approach

Berman Barry, Joel R. Evans and Pearson Education, New

Mini Mathur,
Delhi

12

Retail Management

Chetan Bajaj
Oxford University Press,
RajnishTuli,NidhivarmaSrivasta
NewDelhi
va

13

Retail Marketing Management

Gilbert David

Pearson Education, India

14

Services Marketing

Zeithmal and Bitner

15

Services Marketing

Christopher Lovelock

16
17

Services Marketing
Services Marketing

RajendraNargundkar
Christian Gronroos

TMH
Pearson Education, New
Delhi
TMH
WileyIndia, New Delhi

18

Services Marketing

Ram Mohan Rao, K

Pearson Education,New Delhi

19

Services Marketing

S.M. Jha

Himalaya Publishing House

20

Services Marketing

John E.G.Bateson, K.Douglas

Hoffman

Cengage Learning, New

Delhi,

21

Services Marketing

C.Bhattacharjee

Excel Books, New Delhi

22

Consumer Behavior

Schiffman, L.G and Kanuk L.L

Pearson Education,New Delhi

23

Consumer Behavior

Roger D. Black Well et al

Cengage Learning, New

Delhi,

24

Consumer Behavior Text and Cases

RamneekKapoor, Nnamdi O
Madichie

TMH

25

Consumer Behavior insight from Indian Market

Ramanuj Majumdar

PHI Learning

26

The Essentials of Marketing Research-A hands on

Malhotra
orientation

PHI Learning

27

International Marketing

Cengage Learning,New Delhi

Czinkota

28

International Marketing

Philip R. Cateora, John L.

Graham

11/e TMH

29

International Marketing

R.Srinivasan

Prentice-Hall of India Pvt. Ltd

30

International Marketing

U.C Mathur

Sage Publications, New Delhi

31

International Marketing

Sak Onkvisit

Routledge Publications, New

Delhi

32

Integrated Advertisements, Promotion and

Marketing communication

Kenneth Clow. Donald Baack

Prentice Hall of India, New

Delhi

33

Advertising & Sales Promotion

S.H.H.Kazmi, Satish K Batra

Excel Books, New Delhi,

34

Advertising & Promotion

George E Belch, Michel A Belch McGraw Hill

35

Advertising and promotions-an IMC perspective

Kruti Shah, Alan DSouza

McGraw Hill

36

Advertising and Promotion

Shimp:

C engage Learning, New

Delhi

Logistical Management: The Integrated Supply

ChainProcess
A Logistics Approch to Supply Chain
Management,

Donald J.Bowersox and David

J.Closs

TMH

Edward J Bradi, John J Coyle

Cengagelearning, New Delhi

39

Logistics and Supply Chain Management,

D.K.Agrawal

MacMillan Publishers

40

Supply chain Management: Strategy, Planning

andOperation,

Sunil Chopra and Peter Meindl

41

Logistics and Supply Chain Management

.K.Sridhar Butt

42

Strategic Brand Management

Richard Eliott

43
44
45

Creating Passion Brands

Branding
Essentials of Brand Management

Helen Edwards
Brad Van Auken
Harsh.V.Verma

46

Product Management

K.S.Chandra sekhar

47

Product Management

S.A.Chunawalla

48

Brand Management

S.L.Gupta

49

Brand Management

YLR Moorthy

50

Business Marketing

51

Business Marketing Management: B2B

Dwyer, R and J Tanner

Hutt, Michael D. & Speh,
Thomas W

52

Business to Business Marketing

37
38

R.K. Sugandhi

Pearson Education, New

Delhi
Himalaya Publishing, New
Delhi
Oxford University Press, New
Delhi
Page Publication, New Delhi
Jaico Publishing House, New D
Excel books
Himalaya Publishing House,
New Delhi
Himalaya Publishing House,
New Delhi
Himalaya Publishing House,
New Delhi
Vikas Publishing House, New
Delhi
TMH
Cengage Learning
New Age International (P)
Limited, Publishers

Edition

Price No of Copies
CL
DL

2004

2nd, 2004

3rd Ed, 2005

4th Ed, 2003

2012

1st
edition
2010,

2005

2011

2011
2012

4
4

4
4

2011

2012

2003

2012

2013

2011
2010

4
4

4
4

2013

2011

2012

2010

8/e 2003

9/e 2012

2012

2011

2015

2009

2002

2010

2008

2009

2003

2008

2003

2008

2010

2003

2010

2010

2/e 2009

2009

2008

2010
2010
2010

4
4
4

4
4
4

2015

2014

2010

2009

2009

2013

2009

Department of management Studies

MVGR College of Engineering (A)
Group - II - Finance
II year - III semester 2016 - 2017 AY
S. No

Title

Author

Publisher

Financial Institutions and Markets

Bhole

TMH

Financial Services

R. Shanmugham

Wiley India, New Delhi

Financial Services

M.Y.Khan

Tata McGraw-Hill, New Delhi

Financial Institutions and Markets

Meir Kohn:

Oxford University Press,

New Delhi

Indian Financial Systems

H.R Machiraju

Vikas Publishing House Pvt.

Ltd

Bank Management &Financial

Services

Peter.S.Rose& Sylvia. C.
Hudgins

Tata McGraw Hill New Delhi,

Risk Management & Insurance

James S. Trieschmann,
Robert E. Hoyt & David.
W. SommerB

James S. Trieschmann,
Robert E. Hoyt & David. W.
SommerB

Banking & Insurance

Reddy K S and Rao R N

Reddy K S and Rao R N

Banks & Institutional Management Vasant Desai

Vasant Desai

10

Banking and Insurance

R.K.Sharma, Shashi and

Jagwant

11

Investment Analysis and Portfolio

Management

M.Ranganadham

12

Investment Management

Preeti Singh

13

Projects: Planning, Analysis,

Financing Implementation and
Review

Prasanna Chandra

14

Financial Management and policy

V.K. Bhalla

15

Financial Management
Investment Analysis and
Portfolio Management
Investments: Analysis and
Management

I.M. Pandey

., Anmol Publications Pvt.

Ltd
Vikas Publishing House

Prasanna Chandra

TMH, New Delhi

Charles.P.Jones

JohnWiley &Sons, Inc

18

Investment Management

Preeti Singh

Himalaya Publishing House.

New Delhi

19

Security Analysis and Portfolio

Sudhindra Bhat
Management

Excel Books

20

Security Analysis and

PortfolioManagement

Punithavathy Pandian,

Vikas Publishing House,

New Delhi.

S Kevin

Excel Publications

V.K.Bhalla

S.Chand, New Delhi

16
17

21
22

Security Analysis and Portfolio

Management
Fundamentals of Investment
Management

R.K.Sharma, Shashi and

Jagwant
Pearson Education, New
Delhi,
Himalaya Publishing House,
New Delhi
TMH

23

Cost and Management Accounting M.N.ARORA

24

Cost and Management Accounting S.P.JAIN AND K.L. NARANG Kalyan pub, New Delhi

25
26
27

Cost and Management

Accountancy
Introduction to Management
Accounting
Managerial Accounting

Khan & Jain

Horngren, Sumdem,
Strattom
James Jiambalvo

Vikas pub, New Delhi

TATA McGraw Hill, pub, New

Delhi
Pearson Secbad
John wiley& Sons, Inc

28

Direct Taxes Law and Practice

Dr. V.K. Singhania& Dr.

KapilSinghania

29

Direct Taxes Law and Practice

Bhagavati Prasad

30

Income Tax and Practice

DinkarPagare

31

Indirect Taxes Law & Practice

V.S. Datey

32

Indirect Tax laws

V.K.Sareen and Ajay

Sharma

33

Derivatives and Risk management Dhanesh Kumar Khatri

34

Options, Futures and other

Derivatives

John Wiley & Sonj

Prentice Hall, New Jersey,

35

Financial Derivatives

Redhead, Keith

Prentice Hall, New Jersey

36
37

Frontiers in Derivatives: State of

Konishi, Atsuo and Ravi
the Art Model, Valuation Strategies
Dattatreya
and Products,
Financial Management Theory and
Prasanna Chandra
Practice

38

Managerial Finance

39

Managerial Finance

40
41

Financial Management
Working Capital Management

Gitmen L.J

Taxman Publications Pvt.

Ltd., New Delhi.
WishwaPrakashan, New
Delhi
Sultan Chand and Sons,
New Delhi
Taxman Publications Pvt.
Ltd., New Delhi
Kalyani Publications, New
Delhi
Macmillan Publications,
New Delhi

., McGraw Hill, New York

Tate McGraw Hill
Prentice Hall, New Jersey

Weston J.F and Copeland

Prentice Hall, New Jersey
T.E
I.M Pandy
Vikas Pub, New Delhi
V.E. Ramamurthy
IFMR Madras

Edition
2009
2010

Price No of Copies
CL
DL
4
4

4
4

4
4

4
4

4
4

4
4

4
4

4
4

2004
2009
2002
2010
2010
2013
2010
16/e 2013
2009
2009
2003
2014
2003
2014
9/e 2013
2013
2012
2012
2012
2013
2013
2009
2013
2010
2001

2015
2015
2015
2015
2015
2012
2015
2015

4
4
4

4
4
4

2015
2015
2015
2015
2015
2015

Department of management Studies

MVGR College of Engineering (A)
Group - III - HR
II year - III semester 2016 - 2017 AY
Title

S. No
1
2

Author

Strategic Human Resource

Managemnt
Strategic Human Resource
Managemnt

Publisher

Jeoffery Mello

Cengage.

Charles.R.Greer

Pearson Education.

Strategic Human Resource

Managemnt

. Fred.K.Faulkes

Prentice Hall

Strategic Human Resource

Managemnt

Rajib Lochan Dhar

Excel Books

Strategic HRM

Michael Armstrong,
Kogan page

Kogan page, London

Strategic HRM

Agarwal

Oxford university press, New

Delhi

Human resource management

Garry Dessler

PHI, New Delhi

P. SubbaRao

Himalaya Publishing House

MonirTayeb

Oxford University Press

8
9
10
11

International Human
Management
International Human
Management
International Human
Management
International Human
Management

Resource
Resource
Resource
Resource

K. Aswathappa& S. Dash Tata McGrawHill

Tony Edwards & Chris
Rees

Pearson Education.

12

Industrial Relations: Text and Cases. Venkataratnam, C. S

Oxford University Press.

13

Industrial RelationsTheory &

Practice.

Prentice Hall.

14

Industrial Relations: A Contemporary Bray, M, Deery.S,

Approach,
Walsh.J, and Waring P

TMH

15

Managing Human Resources

Dwivedi, R.S.

Galgotia Publishing
Company.

Edwards, P

U.K. Blackwell Publishing.

P.K.PADHI

TMH
Eastern Book Company,
Lucknow

Michael Salamon

17

Industrial Relations Theory and

Practic
Labour Laws.

18

Industrial Laws and Labour Laws

Malik, K.L

19

Digest of Labour Cases,

Kumar, H.L

20

Industrial Relations &Labour Laws

. Srivastava, S.C

21

Simplified Approach to Labour Laws Sharma, J.P

22

Industrial Laws,

Sharma, J.P

23

Performance management.
Performance management and
development

Kohli, A.S., & Deb,T

16

24

Armstrong, M. & Baron

Universal Law Publishing Co

P Ltd, New Delhi
Vikas Publishing House (P)
Ltd
Bharat Law House (P) Ltd.,
New Delhi.
Ane Books Pvt. Ltd, New
Delhi.
Oxford University Press.
Jaico
Publishing
House,Mumbai.

25

Performance management: Key

strategies and practical guidelines

Armstrong, M.

Kogan Page,London.

26

Performance management,

Bagchi, S. N

Cengage Learning India

27

Performance management systems

Bhattacharyya, D.K
and strategies

Pearson Education.

28

Performance management

Robert B

McGraw-Hill Education India

29
30

Change Management
Change Management

Radha R Sharma
Robert A Paton

TMH, New Delhi

Sage Publications

31

Managing Changing Organisations

. Nilanjan Sengupta

PHI Learning

Mark Hughes

Jaico Publishing House

Cummings and Worley

Cengage Learning

Adrian Thornhill

Pearson Education

Sarah Lewis

Kogan Page Publication

Kavitha Singh

Excel Books

C.S.Venkataratnam

Response Books

Sethi

Pearson

32
33
34
35
36
37
38

Change Management in
Organisations
Organisational Development and
Change
Managing Change
Appreciative Inquiry for Change
Management
: Organisation Change and
Development
Negotiated Change Collective
Bargaining
Orgnisational Transformation
Through Business Process
Reengineering

39

. Dynamic personnel administration

Rudrabasava Raj M N
management of human resources

40

Human Resource Planning

41
42
43

48
49

. Human resource planning

Human resource planning
Human resource development
Understanding Wage and
Compensation System
Compensation and Reward
Management
Compensation,
Compensation Management in a
Knowledge
Compensation Management
Salary Administration

50

44

John Bramham;
Universities Press
D K bhattacharya
walker james W
uday pareek

Oxford University Press

excel books

A.M. Sharma

HPH

B.D. Singh

Excel Books

Milkvich

Mc Graw Hill

Henderson

Pearson

Tapomoy Deb
Mc Beath and Rands

Excel Books
London Business Books

Understanding Wage System

A.M. Sharma

Himalaya Publishing House.

51

The Theory and Practice of Training

Buckley R and Caple, Jim Kogen & Page

52

Training for Development

Lynton R Pareek, U

53

Training and Development Function Peppar, Allan D

54

Training Interventions: Managing

Employee Development

45
46
47

55
56

The Art and Practice of Learning

Organization
Training Research and Practice

Vistaar

Reid, M.A

London Business Books

Senge, P

London Business Books

John Patrick

Edition

Price No of Copies
CL
DL

2009

2010

2009

2010

2009

2010

2012

2012

2012

2012

2010

2010

2010

2010

2012

2012

2012

2010

2006

2010

2009

2009

2014

2014

2014

2014

2014

2014

2008
2008

4
4

4
4

2009

2008

2009

2008

2010

2010

2010

2010

2015

2015

2015
2012
2012

4
4
4

4
4
4

2010

2010

2012

2012

2012
2010

4
4

4
4

2014

2014

2014

2012

2012

2010

2010

S. No

Title

Department of management Studies

MVGR College of Engineering (A)
Open Electives
II year - III semester 2016 - 2017 AY
Author
Publisher
Beatriz Armendariz and
Jonathan Morduch
K G Karmakar

The Economics of Micro Finance

Micro Finance in India

, Indian Micro Finance, The Challenges of

Prabhu Ghate
Rapid Growth

Micro Finance in India A State of the

Sector Report

Prabhu Ghate,

Micro Finance India A State of the

Sector Report

N Srinivasan

Banking

Dharmaraj E

Scitech Publications

Supplementary Microfinance

Rajagopalan

ICFAI Press,

Corporate Finance

Ashwath Damodarn

John Wiley,

Mergers, Restructuring an Corporate

Fred Weston, Chung K

Wang and Susan E Hoa

PHI

Measuring and Managing the value of

Companies
Mergers and Acquisitions: Text and
Cases

Thomas E Copeland,
Valuation
Kevin k Boch and Paul W
Bearninsh

Applied Mergers and Acquisitions

Robert Brown

Wiley

Patrick A Gauhan

Wiley

Machiraju

New age publications

10
11
12

Prentice Hall of India

Sage Publications
Sage Publications

Sage Publications

14

Mergers, Restructuring and Corporate

Restructuring
Mergers and Acquisitions

15

Management Information Systems

Laudon & Laudon

Pearson

16

Management Information Systems

Kelkar

PHI

17

Enterprice Resource Planning

Alexis Leon

TMH

18

Managerial Issues in ERP systems

David L.Olson

TMH

19
20

Enterprice Resource Planning

Leadership in Organizations

Ellen Monk
. Gary Yukl

Cengage
6/e Pearson Education

21

Leadership Enhancing the Lessons of

Experience

Richard L Hughes, Robert

Mc Graw Hill Company
C Ginnet, Gordon Curphy

13

22
23

Leadership Research Finding, Practice

and Skills
Internet marketing plan

. DuBrin

Wiley India

Bayne, M

Wiley & Sons

Pearson education

24

Internet marketing
strategy:implementation and practice

Dave, C., Mayer, R., &

Kevin, J.

25

Internet marketing and e-commerce

Hanson, W., & Kalyalam, K Cengage

28

Internet marketing-integrating online

and offline strategies
Internet marketing: foundations and
applications
Knowledge Management

29

Change and Knowledge Management

26
27

Roberts, L. M.

Roberts, L. M

Siegel, C. F

Siegel, C. F

B. Rathan Reddy
RL Nandeshwar,
BalaKrishna

Himalaya Publication
Excel Books

Vikas Publishing House

Private Limited
Oxford University Press
Pearson Education

30

Knowledge Management

Sudhir Warier E

31
32

Knowledge Management
Knowledge Management

Daryl Morey:
Irma Becerra

33

Knowledge Management in Organisation Donald Hislop

Oxford University Press

34

Stuart Barnes

Cengage learning

Manadan Mohan Rao

Elsevier, New Delhi

Rajesh C.Jampala

Duvuri Publication

. Kazmi

Tata McGraw Hill

38

Knowledge Management System

Knowledge Management Tool and
Techniques
Knowledge Management
Strategic Management and Business
Policy
Strategic Mangement

R.Srinivasn

PHI Learning,

39

Strategic Management

Adrian Haberberg&Alison: Oxford University Press

40

Business Policy and Strategic

Management

P.Subba Rao

41

Strategic Management and Business

Policy

Appa Rao, Parvatheshwar

, Excel Books
Rao, Shiva Rama Krishna

42
43

Business Analytics in Finance

Business Analytics in HR

44

Business Analytics in Marketing

45

Economic Survey

35
36
37

Himalaya Publishing

Oxford University Press

Edition Price No of Copies

CL
DL
2014

2014

2014

2012

2012

2012

2012

2012

2011

2012

2012

2012

2012

2012

2015

2012

2012

2012

2012
6/e

4
4

4
4

2012

4/e

2000

2009

2007

2007

2006

2010

2012

2012

2012
2014

4
4

4
4

2015

2015

2015

2014

2009

2009

2009

2010

2008

2015
2015

4
4

4
4

2015

2015

845