Professional Documents
Culture Documents
Boutique Firm
BCFamilyLaw.ca
Presented by: Lorne MacLean
MacLean Family Law Group
Nov 2009
Winner: 2003 LMA Best
of Show "Most
Innovative" Award
MacLean Family Law Group Strategy:
– http://www.fishmanmarketing.
com/?t=26&PR=47
Benefits of opening a branch in a small town
Be a big fish in a small pond 2006
• What are the Pros and Cons of fixed fee and alternative fee
arrangements for litigation boutiques?
• Use social media and video including BC Family Law TV to extend reach and
position as the go to BC family law firm
• Find out what your competitors are saying online & induce your brand and
expertise into their conversations
• Low-cost
• Increase Profitability
• Community/ Supporters
What we did?
New Site
New Blog
New Twitter Account
New Facebook Business Page + Facebook Advertising
New LinkedIn Profile Page + LinkedIn Advertising
New Yelp Business Listing
Measuring Success
Measuring Success
Measuring Success – Facebook + Demographics
Measuring Success – Facebook + Community Interaction
Twitter – Growing Followers
The social Internet is a major
opportunity for brands,
advertisers and marketers - it
allows for a much more positive
relationship with consumers /
potential customers
CREATIVITY
INTERACTION
PARTICIPATION
Online Marketing and Social Media
Marketing for MacLean Family Law
Group by 6S Marketing Inc.
http://www.6smarketing.com
Lyn Wilson
Manager, Client Services
6S Marketing Inc.
phone. 604.282.7605
lyn@6smarketing.com