Instructions:

The List of Sectors: (CHOOSE ANY ONE SECTOR)

1. Food/ Beverage

2. Stationary Items

3. Internet Services

4. Mobile Phone operators/ Land Lines

5. Transportation

6. Clothes

Steps to be Completed:
Step-1: Idea Generation (Based on Survey of 30 students of AIUB)
I. Questionnaire: Minimum 10 questions
For example:
1. Which of the following product you want to have?
a. ___________ b. _____________ c. ____________ d. ___________ e. ___________
Or instead of providing options you can ask them to write their preferred product.
II. Survey report:
Compile all the survey questionnaires of 30 students along with Title,
Idea Generation of 30 students of AIUB

Step-2: Idea Screening (The best THREE Ideas based upon Maximum Preferences
provided by the respondents)
IDEA SCREENING
Serial No

Name

ID

IDEA(In Passive
form)

Step-3: Concept Development Make a dummy of the product or draw a picture to

make customers understand about all the three different ideas.

Step-4:. Concept Testing (Based on Survey of 15 students of AIUB)

Questionnaire: 5/6 questions provided in Textbook for Concept Testing, but make the
questions in such a way so that students can tick either strongly agreed or strongly
disagreed.
For example:
1. The size, color and flavor of the product is excellent.
a. Strongly agreed

b. Strongly disagreed

For Evaluation:
Strongly agreed will carry 5 marks and strongly disagreed will carry 1 mark.
All the 15 respondents will answer all the 5/6 questions for each of the Concept
developed. That means there will be three sheets for three different concepts. Make
Sure that you have given the same respondent three sheets for three different
concepts otherwise you wont be able to compare the survey result.
For Calculation (For your report there will be 15 respondent)
(I am showing it only for 3 respondents, say for concept-1):
Respondent -1: 5+5+1+1+5+5=22
Respondent -2: 5+5+1+5+5+5=26
Respondent -3: 1+5+1+1+5+5=18
So, result for this concept will be (22+26+18)/3=22
Assuming that, result for concept-2 is 20 and concept -3 is 15,
Decision:
Your final decision will be to make a product based on Concept-1 as most of the
respondents (Students) preferred this one.
You must show me the Questionnaires for both Idea generation and Concept
testing and Survey reports before submitting the final report.

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Survey Questionnaire for New Product Development

[Idea Generation; Idea Screening and Concept
Development and Testing]

The List of Sectors: (CHOOSE ANY ONE SECTOR)

1. Food/ Beverage

2. Stationary Items

3. Internet Services

4. Mobile Phone operators/ Land Lines/Telecommunication

5. Transportation

6. Clothes 7. Cosmetics

8.Health 9. Electronics

Steps to be completed:

1. Idea Generation
Sector: Food
Name:
Department:

E-mail:
ID:

Sample No: 01
Survey Questions:
1. What type of Food you want to eat outside your home every week?
a. Burger b. Sandwitch c. Pizza d. Roll (Beef/vegetables)
e. Others: _____________________
2. In your opinion what type of food is more hygienic and healthy?
___________________________________________________________
3. What is your opinion regarding variation or varieties in your prospective
food?
____________________________________________________________
4. Do you like spicy food or sweet food?
______________________________________________________________
5. How much you are willingly going to pay for your desired food item?

___________________________________________
6. Kindly disclose the level of satisfaction you want from the preferred food:
_____________________________________________
7. Which factor (about environment) will grab your attention most?
a. Cool and soundless environment
b. Musical environment along with play zone for kids
c. ________________________________________________
d. __________________________________________________
8. What additional services you are looking from the restaurant?
_______________________________________________________________________

2. IDEA SCREENING:
IDEA SCREENING
Serial No
Name
10

18

26

ID

Idea [in Passive

form]
Home-made
Sandwitch mix with
chicken,
vegetable
and fish. Environment
will be neat and clean
with hand cleaning
and parcel faxcilities
Burger

Pizza

1st Picture based on Idea 1; 2nd Picture based on

Idea 2 and 3rd Picture based on Idea 3 need to be
inserted here.
3. Concept Development and Testing:

Idea/Concept 1 (Sandwitch)
Name:
Department:

E-mail:
ID:

Sample No: 01
Survey Questions: [For strongly agree marks/ code will be 5 and for
strongly disagree marks/ code will be 1]
1. Our Sandwich will be available in between 40 60 TK.
a. Strongly agree b. Strongly disagree
2. The flavor of Sandwitch will be less spicy
a. Strongly agree b. Strongly disagree
3. We will provide customer hand cleaning facility and parcel for home
a. Strongly agree b. Strongly disagree
4.Do you agree that our Sandwitch will be perfect food for breakfast?
a. Strongly agree b. Strongly disagree
5.The Sandwitch will be healthy and hygienic
a. Strongly agree b. Strongly disagree
Idea/Concept 2 (Burger)
Name:
Department:

E-mail:
ID:

Sample No: 01
Survey Questions:
1.Our Burger will be available in between 40 60 TK.
b. Strongly agree b. Strongly disagree
2.The flavor of Burger will be less spicy
a. Strongly agree b. Strongly disagree
3. We will provide customer hand cleaning facility and parcel for home
a. Strongly agree b. Strongly disagree
4.Do you agree that our Burger will be perfect food for breakfast?
a. Strongly agree b. Strongly disagree
5.The Burger will be healthy and hygienic
a. Strongly agree b. Strongly disagree
Idea/Concept 3 (Pizza)
Name:

E-mail:

Department:

ID:

Sample No: 01
Survey Questions:
1.Our Pizza will be available in between 40 60 TK.
c. Strongly agree b. Strongly disagree
2.The flavor of Pizza will be less spicy
a. Strongly agree b. Strongly disagree
3. We will provide customer hand cleaning facility and parcel for home
a. Strongly agree b. Strongly disagree
4.Do you agree that our Pizza will be perfect food for breakfast?
a. Strongly agree b. Strongly disagree
5.The Pizza will be healthy and hygienic
a. Strongly agree b. Strongly disagree

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