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COUPE
ABOUT JAGUAR
Jaguar
is
the luxury
vehicle brand
of Jaguar
Land
Rover ,
a
British multinational car manufacturer headquartered in Whitley, Coventry ,
England, owned by the Indian company Tata Motors since 2008.
Jaguar Cars is a brand of cars made by Jaguar Land Rover . This is a British car
builder, owned by the Indian builder Tata Motors since the beginning of
2008. It was established in 1922 by William Lyons . It was renamed Jaguar
in 1935. Jaguar is owned by the Indian automobile manufacturer Tata Motors
Ltd. Jaguar is known for its luxury saloons and sports cars .
Jaguar was a private company until it became part of the British Motor
Corporation in 1966. The new company was called British Motor Holdings. In
1968 that company joined with Leyland Motors to became British Leyland. In
1975 British Leyland wasnationalised . In 1984 Jaguar was made private again
by Margaret Thatcher . Ford bought Jaguar in 1989. In 1999 it was made part
of
Ford's
"Premier
Automotive
Group"
along
with Aston
Martin , Land
Rover, Volvo and Lincoln. In 2008, Ford sold Jaguar and Land Rover to Tata
Motors . Jaguar is now a brand of the merged company called Jaguar Land
Rover (JLR).
The company was originally in Blackpool , but moved to Coventry . Today
Jaguar cars are made at the JLR factory in Castle Bromwich in Birmingham .
MAJOR
FACTORS IN
ENVIRONMENT:
Economic environment:
The factor that affects the Jaguar most that is the economic factor. Jaguar F Type
Coupe operate their marketing activities most where peoples are rich and over
rich e.g. Hong-Kong, Manhattan etc. It's definitely not cheap but most expensive
and luxurious car in the world. So the economic factor is most important.
3
Technological Environment:
Jaguar F Type Coupe are marketed in the areas which are technologically
developed. It is marketed where the company can easily provide the after sales
service to the customers
New Product
Existing
Market
Market
Penetration
Product
Development
New Market
Market
Development
Diversification
Figure:
Developing
Growth
Strategy
for
Jaguar F Type Coupe is a product development developing strategy for the Jaguar
Motors in order to capture growth.
MARKET SEGMENTATION:
Market segmentation is to divide the market into distinct groups of buyers who
have different need, characteristics, or behaviour and who might require
separate products or marketing program. A market segment is a group of
customers who respond in a similar way to a given set of marketing efforts.
Market segmentations are very important to find out which segment should be
served in order to grab best opportunities. Jaguar motor car company has also
make market segmentation for serving or selling the Jaguar F Type Coupe
The segmentation variables for Jaguar are listed below
Geographic segmentation:
Country:
Jaguar has targets just developed and first world countries for Marketing of F
Type Coupe
City:
Jaguar mainly markets their cars in cities where rich people lives.
Demographic Segmentation
Income: The Jaguar targets the segment of people who have a very high income
and can afford a costly car like F Type Coupe.
Rolls Royce, as was recently revealed in the Los Angeles Times, only targets
potential customers who have liquid assets in excess of $30 million.
Occupation: RollsRoyce motors also check out the customers occupation. They
target the segments that have a reputation and fame with his occupation.
PSYCHOGRAPHIC SEGMENTATION
Social Class
Jaguar F Type Coupe targets the upper uppers social class people to serve
because peoples from this class would buy it to differentiate themselves
i.e.Masons.
Life style
Jaguar targets the persons whose lifestyle is very showy and rich.
Behavioral Segmentation:
Benefits: Jaguar F Type Coupe targets the segment of people who would like to
haveluxurious and speedy drive with simplicity of F Type Coupe.
User Status:
Jaguar motor car companys main targeted segment is the
regular users because most of the times users replace their old model with a new
model Jaguar. It only targets potential customers who have liquid assets in
excess of $30 million.
Loyalty Status:
5
The cars cabin gives off a luxurious aura that comes from the finest
woods, wools and leathers
Assembled with the pride of English craftsmanship.
Quiet environment inside the car.
Its become able to create a psychological expression of Higher the price,
better the car. So it enjoys a competitive advantage of higher price than
all of its competitive models like,2010Ferrari California,2009 Lamborghini
Gallardo LP560-4, 2010 Mercedes-Benz S65 AMG,2011 Jaguar XJ / XJL
Super Sport,2010 BMW 7-series.
Best after sales service.
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same
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MARKETING
COUPE:
MANAGEMENT
ORIENTATION OF
TYPE
The Jaguar F Type Coupe follows the marketing Concept in marketing management
orientation. It never emphasize on the production or sales volume. In what it emphasizes, that
is what the customers want. Generally Jaguar factory makes less than 800 cars a year. It
depends on the customers demand. Jaguar delivers personalized cars to the customers
and provides customer satisfaction of luxurious, quiet, swift and speedy drive. Through this
customer satisfaction it makes its own profit
THE
BRANDING
BUT, THE LA
Customers are invitedto exclusive dinners where contacts are made and deals struck. Buyers
receive surprises in the mail,like a personalized letter from the CEO or a coffee-table book
about the brand.