Michelle Miller

Sun Prairie, WI 53590

608-575-9632
Mouse4032@yahoo.com
https://www.linkedin.com/in/michellemiller13

BACKGROUND SUMMARY
High-energy Sales Executive with experience in leadership, cost control, sales, training and
account development and management. Provide leadership and support for all sales activities
and operation functions. Strong foundation on developing and management of big box through
convenience store customers, to achieve growth. Effective in delivery of corporate
communications and driving the strategic plan.

PROFESSIONAL EXPERIENCE
Frito-Lay Inc.

1990-2015

Senior Zone Sales Director, Madison, WI

2005 to 2015
Led a team of 11 direct reports with a combined responsibility for 155 sales professionals.
Developing strategies and tactics to deliver top-line growth, profit and loss, and market share
targets while driving in-store execution. Drove execution with direct reports and teams through
implementation of solid business processes, coaching, and follow-up. Called on and supported
calls on retail chain and independent accounts to drive sales.

Executed sales growth of 55%, delivering $98,000,000 in revenue. Ranked number 5 of

132 zone teams in FLNA (Zone Leadership Award)
Negotiated sponsorship with Wisconsin Badgers for 9 years
Called on and supported calls on many chain accounts Woodmans, Wal-Mart,
Roundys, Piggly Wiggly, Dollar General, Speedway.
Developed programs and contests that delivered an increase in sales of 3% tied in
with local sports teams (Green Bay Packers, Milwaukee Brewers and Wisconsin
Badgers).
Recruited, hired and developed, 23 District Sales Leaders
Exported 15 direct reports into new roles in Frito-Lay
Implemented go-to-market strategies with cross functional teams, that improving selling
and service time to customer by 45%.
Led a pilot on service quality to our customers, delivered 6% sales growth that was
implemented across the entire company.
Managed and control expenses across the zone, ranked number one in the region and
Top 5 of 120 in the country, with less than .8% product waste for multiple years.
Safety a key part of the culture Walk the Talk
o Improved vehicle frequency incidents from 6 to 1 annually
o Improved personal injury reporting by 12%
o Improved investigation reports by 32% and ensured proper training and
awareness is shared across the zone and region.
Diversity and Inclusion, regional lead; Developed regional and local initiative, and
monthly communication from headquarters to the frontline.

Michelle Miller
608-575-9632
Page Two
Zone Business Manager, Menomonee Falls, WI
2003-2005
Managed the Milwaukee zones $9,000,000 budget for on plan performance
Led and implemented zone safety days at 3 locations, that drove awareness and culture
of Safety First. Improved reporting and investigations from 80% to 100%
Led the process of setting and distributing sales and cost plans to 9 District Sales
Leaders timely all 13 periods of the year.
Developed and led a process to reduce frontline new hire turnover by 9%, that
calendarized key touch points to ensure on time training and support.
Key Account Manager, Menomonee Falls, WI
2002-2003
Managed a portfolio of $14,700,000 in revenue
Developed and sold to account buyers, annual agreements for key location space within
each account. Gained an average of 6 incremental feet per store annually.
Best Partner of the year Award from customer
Implemented and developed customer programs driving 4% sales through incremental
displays in key location of accounts (lobbies, 4 corners of stores). Fostering stronger
relationships with the accounts as partners.
Developed programs with Green Bay Packers and Milwaukee Brewers that drove instore sales of 3%.
District Sales Leader, Madison, WI

1998-2002

Route Sales Representative, Appleton, WI

1990-1998

EDUCATION
MASTER OF BUSINESS ADMINISTRATION
University of Phoenix, AZ
BACHELOR OF BUSINESS ADMININISTRATION
University of Wisconsin Platteville, WI
COMMUNITY
Stair Scholarship Established and fundraise for annual scholarship event
Feed My Starving Children organize large team to volunteer
HONORS AND AWARDS
HW Lay Part of the number 1 of 16 regions in FLNA (leadership award)
Bullseye Award key account management for growing customer sales
4 Year division III letter winner Basketball UW-Platteville