PROJECT REPORT

ON

HRM IN PUBLIC
ADMINISTRATION AND
CORPORATE SECTOR,
EQUITY MARKET & INVESTMENT
AT
HDFC BANK
PALAMPUR

Summer Training Project Report

Submitted in the partial fulfillment of the Requirement for the
award of the

Sri Sai University - Palampur

(Session 2015-2016)

SUBMITTED TO::Mr. O C Rana

SUBMITTED BY::Swati Awasthi

MBA 3rd Semester

Deptt. Of Management

Reg. No. 614012030

DECLARATION

I hereby declare that the Project report titled HRM in Public Administration and
corporate Sector,Equity market and Investment is my original work and has not been
published or submitted for any degree, diploma or other similar titles elsewhere. This has been
undertaken for the purpose of partial fulfillment for the degree of Master of Business
Administration.

Date:

Swati Awasthi
MBA 3rd Semester
Reg. No. 614012030

PREFACE
This project report attempts to bring under one cover the entire hard work and dedication
put in by me in the completion of the project work onHRM in Public Administration and
corporate Sector,Equity market and Investment I have expressed my experiences in my own
simple way. I hope who goes it will find it interesting and worth reading. All constructive feedback
is cordially invited.

.
Swati Awasthi

ACKNOWLEDGMENT

It is really a matter of pleasure for me to get an opportunity to thank all the persons who
contributed directly or indirectly for the successful completion of the project report, HRM in
Public Administration and corporate Sector,Equity market and Investment is my original
work and has not be .
I wish to express my gratitude to the branch manager Mr. NAVEEN SHARMA of HDFC BANK,
PALAMPUR for giving mean opportunity to be a part of their esteem organization and enhance
my knowledge by granting permission to do a summer training Project. They provided me with
their assistance and support whenever needed, which has been instrumental in completion of this
project. I am thankful to them, for their support and encouragement throughout the tenure of the
project. Also I am thankful to my faculty guide MR.O C Rana from SRI SAI UNIVERSITY
(PALAMPUR) for being a source of support during this training period. Last but not the least I am
grateful to all the staff members of HDFC Bank for their kind cooperation and help during the
course of my project.

Swati Awasthi

INDEX
CONTENTS

PAGE NO.

1. INTRODUCTION
2. COMPANY PROFILE
3. HRM IN PUBLIC ADMINISTRATION AND CORPORATE
SECTOR,EQUITY MARKET AND INVESTMENT
4. RESEARCH METHODOLOGY
5. DATA ANALYSIS
6. CONCLUSION
7. RECOMMENDATIONS
8.LIMITATIONS
9. REFERENCES
10. ANNEXURE: QUESTIONNAIRE

CHAPTER -1
INTRODUCTION OF BANKING
Todays finicky banking customers will settle for nothing less. The customer
has come to realize somewhat belatedly that he is the king. The customers choice of
one entity over another as his principal bank is determined by considerations of
service quality rather than any other factor. He wants competitive loan rates but at the
same time also wants his loan or credit card application processed in double quick
time. He insists that he be promptly informed of changes in deposit rates and service
charges and he bristles with customary rage if his bank is slow to redress any
grievance he may have. He cherishes the convenience of impersonal net banking but
during his occasional visits to the branch he also wants the comfort of personalized
human interactions and facilities that make his banking experience pleasurable. In
short he wants financial house that will more than just clear his cheque and updates
his passbook: he wants a bank that cares and provides great services.
So does HDFC bank meet these heightened expectations? What are the customers
perceptions of service quality of the banks? Which dimension of service quality of
HDFC bank is performing well? To find out answers to these questions I undertook a
survey of 2 branches of HDFC bank.
A lot of surveys have been done in the past to understand the aspect of customer
satisfaction and to find out the customer friendly banks. My research is conducted to
find out , HRM in Public Administration and corporate Sector,Equity market and
Investment

The Housing Development Finance Corporation Limited (HDFC) was amongst the
first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set
up a bank in the private sector, as part of the RBI's liberalisation of the Indian
Banking Industry in 1994. The bank was incorporated in August 1994 in the name of
'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank
commenced operations as a Scheduled Commercial Bank in January 1995.
HDFC Bank comprises of a dynamic and enthusiastic team determined to accomplish
the vision of becoming a World-class Indian bank. HDFC banks business
philosophy is based on our four core values - Customer Focus, Operational
Excellence, Product Leadership and People. They believe that the ultimate identity
and success of their bank will reside in the exceptional quality of people and their
extraordinary efforts. They are committed to hiring, developing, motivating and
retaining the best people in the industry.

INTRODUCTION OF TOPIC

Equity Market
The Indian Equity Market is more popularly known as the Indian
Stock Market. The Indian equity market has become the third
biggest after China and Hong Kong in the Asian region. According to
the latest report by ADB, it has a market capitalization of nearly
$600 billion. As of March 2009, the market capitalization was
around $598.3 billion (Rs 30.13 lakh crore) which is one-tenth of
the combined valuation of the Asia region. The market was slow
since early 2007 and continued till the first quarter of 2009.

A stock exchange has been defined by the Securities Contract

(Regulation) Act, 1956 as an organization, association or body of
individuals established for regulating, andcontrollingofsecurities.
The Indian equity market depends on three factors -

Funding into equity from all over the world

Corporate houses performance
Monsoons
The stock market in India does business with two types of fund
namely private equity fund and venture capital fund. It also deals in
transactions which are based on the two major indices - Bombay
Stock Exchange (BSE) and National Stock Exchange of India Ltd.
(NSE).
The market also includes the debt market which is
controlled by wholesale dealers, primary dealers and banks. The
equity indexes are allied to countries beyond the border as
common calamities affect markets. E.g. Indian and Bangladesh
stock

markets

are

affected

by

monsoons.

The equity market is also affected through trade

integration policy. The country has advanced both in foreign
institutional investment (FII) and trade integration since 1995. This
is a very attractive field for making profit for medium and long term
investors, short-term swing and position traders and very intra day
traders.
The Indian market has 22 stock exchanges. The larger
companies are enlisted with BSE and NSE. The smaller and medium
companies are listed with OTCEI (Over The counter Exchange of
India). The functions of the Equity Market in India are supervised by
SEBI

(Securities

Exchange

Board

of

India).

History of Indian Equity Market The history of the Indian

equity market goes back to the 18th century when securities of the
East India Company were traded. Till the end of the 19th century,
the trading of securities was unorganized and the main trading
centers were Calcutta (now Kolkata) and Bombay (now Mumbai).
Trade activities prospered with an increase in share price
in India with Bombay becoming the main source of cotton supply
during the American Civil War (1860-61). In 1865, there was drop in
share prices. The stockbroker association established the Native
Shares and Stock Brokers Association in 1875 to organize their
activities. In 1927, the BSE recognized this association, under the
Bombay

Securities

Contracts

ControlAct,1925.

The Indian Equity Market was not well organized or

developed before independence. After independence, new issues
were supervised. The timing, floatation costs, pricing, interest rates
were strictly controlled by the Controller of Capital Issue (CII). For
four and half decades, companies were demoralized and not

motivated from going public due to the rigid rules of the

Government.
In the 1950s, there was uncontrollable speculation and the
market was known as 'Satta Bazaar'. Speculators aimed at
companies like Tata Steel, Kohinoor Mills, Century Textiles, Bombay
Dyeing and National Rayon. The Securities Contracts (Regulation)
Act, 1956 was enacted by the Government of India. Financial
institutions and state financial corporation were developed through
an

established

network.

In the 60s, the market was bearish due to massive wars

and drought. Forward trading transactions and 'Contracts for
Clearing' or 'badla' were banned by the Government. With financial
institutions such as LIC, GIC, some revival in the markets could be
seen. Then in 1964, UTI, the first mutual fund of India was formed.
In the 70's, the trading of 'badla' resumed in a different
form of 'hand delivery contract'. But the Government of India
passed the Dividend Restriction Ordinance on 6th July, 1974.
According to the ordinance, the dividend was fixed to 12% of Face
Value or 1/3 rd of the profit under Section 369 of The Companies
Act, 1956 whichever is lower

WHAT IS INVESTMENT

Investment is sacrificing something in present for gaining

something or benefiting something later. Use of capital to create
more money, either through income-producing vehicles or through
more risk-oriented ventures designed to result in capital gains.
Investment can refer to a financial investment (where an investor
puts money into a vehicle) or to an investment of effort and time on
the part of an individual who wants to reap profits from the success
of his labor. Investment connotes the idea that safety of principal is
important. Speculation, on the other hand, is far riskier.

OBJECTIVE OF INVESTMENT
The basic objective of investment is earning benefits or
profits. These are some objectives of investment:

Safety
Perhaps there is truth to the axiom that there is no such thing
as a completely safe and secure investment. Yet we can get close
to ultimate safety for our investment funds through the purchase of
government-issued securities in stable economic systems, or
through the purchase of the highest quality corporate bonds issued
by the economy's top companies. Such securities are arguably the
best means of preserving principal while receiving a specified rate
of return

Income
However, the safest investments are also the ones that are
likely to have the lowest rate of income return or yield. Investors
must inevitably sacrifice a degree of safety if they want to increase

their yields. This is the inverse relationship between safety and

yield: as yield increases, safety generally goes down, and vice
versa.

Marketability / Liquidity
Many of the investments we have discussed are reasonably
illiquid, which means they cannot be immediately sold and easily
converted into cash. Achieving a degree of liquidity, however,
requires the sacrifice of a certain level of income or potential for
capital gains.

Tax Minimization
An investor may pursue certain investments in order to adopt
tax minimization as part of his or her investment strategy. A highlypaid executive, for example, may want to seek investments with
favorable tax treatment in order to lessen his or her overall income
tax burden.

Basis to decision of Investment

The decision of investment is based on two things related to
investment
1 Return
2 Risk

What is Return

Return is the basic objective of investment which we divided

under the heading of benefits earlier. The gain or loss of a security
in a particular period. The return consists of the income and the
capital gains relative on an investment. It is usually quoted as a
percentage The return can be calculated according to following:
Income Received + Price Change
Return: Purchase Price of Asset

What is risk
Risk is the volatility in occurrence of an expected incident. The
chance that an investment's actual return will be different than
expected. This includes the possibility of losing some or all of the
original investment. It is usually measured by calculating the
standard deviation of the historical returns or average returns of a
specific investment

CHAPTER -2

REVIEW
LITRETURE

OF

Human resource management

in public administration
Human
resource
management
in
public
administration concerns human resource management as it
applies specifically to the field of public administration. It is
considered to be an in-house structure that insures unbiased
treatment, ethical standards, and promotes a value-based system.
Contents

1 Function

2 Leading contributors

3 Pertinent legislation

4 Human Resource Management Focus In Equal Employment

Opportunity (EEO)
5 HR structure
6 References
Function

The function of human resources management is to provide the

employees with the capability to manage: healthcare, record
keeping, promotion and advancement, benefits, compensation, etc.
The function, in terms of the employers benefit, is to create a
management system to achieve long term goals and plans. The
management allows companies to study, target, and execute long
term employment goals. For any company to have an efficient
ability to grow and advance human resource management is a key.
Human resources are designed to manage the following:

Employee Benefits

Employee health care

Compensation

Annual, sick, and personal leave

Sick banks

Discipline

Records (tax information, personnel files, etc.)

Recruitment and employee retention strategies

Leading contributors
When a political party comes into power, many political leaders
appoint supporters of the party in political offices. This became
known as the spoils system and became popular in the United
States during the presidency of Andrew Jackson. In his first address
to Congress, Jackson defended the system; he believed that public
offices should be rotated among supporters to help the nation
achieve its ideals. Jackson maintained that to perform well in public
office, did not require special intelligence or training and rotating
the office would ensure that the government did not develop
corrupt civil servants. The system was viewed as a reward to
supporters of the party and a way to build a stronger government.
During the first 18 months of Jackson's presidency he replaced
fewer than 1,000 of the 10,000 civil servants due to politics, and
fewer than 20 percent of officeholders were removed. Many of the
men Jackson appointed to offices came from backgrounds of wealth
and high social status. The system continued after Jackson's

presidency and opposition against the system began to grow.

During the presidency of Ulysses S. Grant corruption and
inefficiency began to reach staggering proportion. This led to a
larger outcry against the system and helped bring about change in
1883.
George H. Pendleton: Senator from Ohio sponsored the Civil
Service Reform Act in 1883, which sought to implement a meritbased program in the federal government. Its principal tenets
include:

Hiring employees by merit

Receiving pay
characteristics

Protection from political interference and dismissal via regime

changes

Government workers have an obligation to accountability

(transparency)

according

to

position,

not

personal

Chester Barnard: taught an organization was the cooperation of

human activity and to survive an organization needed to have
efficiency and effectiveness. His definition of effectiveness: being
able to accomplish the goals that were set and efficiency if the
goals are reached by the individuals of the organization then
cooperation among them will continue.
Paul C. Light: discusses the Shadow Government and how it is
used to make the Federal government appear smaller, even as the
Federal government grows. The Shadow Government is made up of
those entities that produce goods or services for the government
under contracts, grants, or mandates.
Volcker Commission: also known as the National Commission on
Public Service was established in 1989, to rebuild the federal civil
service. The commission was established by the United States
Chairman of the Federal Reserve Paul A. Volcker. The main concern
of the commission was morale because it was beginning to fall as
were recruitment and retention among civil service employees and
would soon become a crisis. This possible crisis was believed to be
hindering the ability of the government to function effectively as
the demand on the government began to grow.
The commission identified three main threats:

Public attitudes and political leadership: the public did not trust or
respect the government and the leaders. This also included federal
agencies.
Internal management systems: the federal agencies were losing
experienced personnel due to problems with the leadership in the
federal agencies. Mid-level workers were leaving the departments
and entry level recruits were rethinking the commitments they
made to the government.
The commission made some recommendations to address
the problems. These included:
Strengthening the relationship between presidential appointees
and career civil servants by building a spirit of partnership between
the two.
Reducing the number of presidential appointees so that there is
more room at the top for civil servants.
Providing competitive pay to aid in recruiting and retaining
excellent people while demanding competitive performance of
them.
Pertinent legislation
Pendleton Civil Service Reform Act 1883: designed to end to
the spoils system and provide federal government jobs based on
merit and be selected through competitive exams. The act also
made firing and demoting employees for political reasons unlawful.
It also made requiring employees to give political service or
contributions unlawful. The act also established the Civil Service
Commission .
Classification Act of 1949: established the classification
standards program, this law states that positions are to be
classified based on the duties and responsibilities assigned and the
qualifications required to do the work.
Initiating and Navigating the EEO Process
Part 1: The Pre-Complaint Process
The EEO process is initiated when an individual contacts an EEO
counselor concerning a suspected violation of one or more of the
laws that the Equal Employment Opportunity Commission (EEOC)
enforces. "The Commission's regulations, promulgated under
applicable statutory law, can be found in relevant parts in Title 29
of the Code of Federal Regulations ("Labor"). The federal sector

process itself is detailed in 29 C.F.R. Part 1614 (1999); and further

amplified in Management Directive 110 (1999) (hereinafter,
Maryland-110). MD-110 has often been referred to as the EEO
counselor's "bible" for the wealth of information, appendices, and
forms contained therein regarding the EEO process
Part 2: Filing the Individual Complaint
Once the counseling is over and if there has been no resolution to
the claim or claims, the EEO counselor must provide the counselee
with a Notice of Final Interview and the Right to File a Formal
Complaint with the appropriate agency official. The counselee then
is required to file the formal complaint within a time period of 15
days once the Notice of Final Interview has been received. This
complaint must be signed by either the complainant or the
individual's attorney. The complaint is also required to contain a
phone number and address where the complainant or his or her
attorney can be reached. The complainant is responsible for
proceeding with the complaint with or without a designated
representative.
The formal complaint must contain a precise statement that
identifies the aggrieved individual and the agency and the actions
or practices that form the basis of the complaint. The agency in
turn, must provide the complainant with written acknowledgement
of the complaint and the date of filing. The agency's
acknowledgement letter will include the following information:

The address of the EEOC office where a request for a hearing

is to be sent.

The right to appeal the final action on or dismissal of a

complaint.

The requirement that the agency conduct an impartial and

appropriate investigation within 180 days of the filing of the
complaint unless the parties agree in writing to extend the time
period.

Part 3: Amending and Consolidating Complaints

A complainant may amend a pending complaint to add claims that
are related or similar to those raised in the pending complaint, prior
to the agency's mailing of the notice required by 29 C.F.R.
1614.108(f) at the conclusion of the investigation. If the

complainant needs to add or amend a new incident of alleged

discrimination during the processing of an EEO complaint, the
complainant will be instructed by the investigator or other EEO staff
person to submit a letter to the agency's EEO Director or
Complaints Manager at that time. The letter submitted must
describe the new incident or amendments added by the
complainant. Once the EEO officials review this request and
determine the proper handling of the amendment they will decide if
new EEO counseling is required. No new counseling is required
when:

Additional evidence is offered in support of the existing claim,

but does not raise a new claim.

The incident raises a new claim that is like or related to the

claims(s) raised in the pending complaint.

"Additional evidence becomes part of the investigation of the

pending claim and the complainant is so notified. The complaint
must be amended where a new claim is like or related to the
claim(s) raised in the pending complaint, and the EEO official must
notify both the complainant and the investigator, in writing,
acknowledging receipt of the amendment and the date it was filed.
The EEO official will also instruct the investigator to investigate the
new claim. New counseling will be required if the new claim is not
like or related to the claim(s) in the pending complaint. The new
claim will be the subject of a separate complaint and be subject to
all of the regulatory case processing requirements."
Part 4: The Investigation
EEO investigations are covered in 29 C.F.R. 1614.108 and the
instructions are contained in the Commission's Management
Directives. An efficient investigation is one that is conducted
impartially with and contains an appropriate factual record. A
correct factual record is one that allows a reasonable fact finder to
draw conclusions as to whether discrimination occurred. "All
agency employees, including the complainant, are required to
cooperate with the investigation and "witness testimony is given
under oath or affirmation and without a promise that the agency
will keep the testimony or information provided confidential.
During this process the investigators must thoroughly investigate
the complaint and are authorized to administer oaths and require
witness testimony and documentation.

An overview of the EEO process: Conclusion

This discussion has provided the detailed EEO process with regard
to the processing of individual EEO complaints of discrimination, in
accordance with 29 C.F.R. Part 1614. "The principles reflected in
those procedures are also intended to guide the processing of class
complaints of discrimination under 29 C.F.R. 1614.204." The
overall purpose of this discussion is to enhance the reader's
understanding of the EEO process; the parts in each section of this
discussion track the EEO process as chronologically as possible.
General Schedule Covers positions from grades GS1 to GS15
and consists of twenty two occupational groups and is divided into
five categories:
Professional Requires knowledge either acquired through
training or education equivalent to a bachelor's degree or higher. It
also requires the exercise of judgment, discretion and personal
responsibility. Examples can be attorneys, medical officers, and
biologists. Usually a person who is in the field of HR, and has gone
through the education required, stays in the field for long term
career goals. People of this category are seen in the upper
management of HR departments.
Administrative Requires the exercise of analytical ability,
judgment, discretion, and personal responsibility, and the
application of a substantial body of knowledge of principles,
concepts, and practices applicable to one or more fields of
administration or management. These positions do not require
specialized education, but do require skills usually gained while
attaining a college level education. Examples can be budget
analysts and general supply specialists. These positions will most
likely be filed by career employees that act in a managerial
function.
Technical Requires extensive practical knowledge, gained
through experience and specific training and these occupations
may involve substantial elements of the work of the professional or
administrative field. Technical employees usually carry out tasks,
methods, procedures, and computations that are laid out either in
published or oral instructions. Depending upon the level of difficulty
of work, these procedures often require a high degree of technical
skill, care, and precision. Examples of the technical category would
be forestry technician, accounting technician, and pharmacy
technicians.

Clerical Involves work in support of office, business, or fiscal

operations. Typically involves general office or program support
duties such as preparing, receiving, reviewing, and verifying
documents; processing transactions; maintaining office records;
locating and compiling data or information from files. Examples can
be secretaries, data transcribers, and mail clerks.
Other There are some occupations in the General Schedule which
do not clearly fit into one of the groups. Some firefighter and
various law enforcement agencies have specialized positions that
manage HR duties

Human resource management

Human resource management (HRM, or simply HR) is
the management of
an organization's workforce,
or human
resources.
It
is
responsible
for
the attraction, selection, training, assessment,
and rewarding of
employees,
while
also
overseeing
organizational leadership and culture, and ensuring compliance
with employment and labor laws. In circumstances where
employees desire and are legally authorized to hold a collective
bargaining agreement, HR will also serve as the company's primary
liaison with the employees' representatives (usually a labor union).
HR is a product of the human relations movement of the early
20th century, when researchers began documenting ways of
creating business value through the strategic management of the
workforce. The function was initially dominated by transactional
work
such
as payroll and benefits administration,
but
due
to globalization,
company
consolidation,
technological
advancement, and further research, HR now focuses on strategic
initiatives
like mergers
and
acquisitions,talent
management, succession planning, industrial and labor relations,
and diversity and inclusion.
In startup companies, HR's duties may be performed by
trained professionals. In larger companies, an entire functional

group is typically dedicated to the discipline, with staff specializing

in various HR tasks and functional leadership engaging in strategic
decision making across the business. To train practitioners for the
profession,
institutions
of
higher
education,
professional
associations, and companies themselves have created programs of
study dedicated explicitly to the duties of the function. Academic
and practitioner organizations likewise seek to engage and further
the field of HR, as evidenced by several field-specific publications.

CHAPTER-3
RESEARCH
METHODOLOGY

MEANING OF RESEARCH: Research in common parlance refers to a search for knowledge.

And according to Redman and Mory
systematized effort to gain new

knowledge. And some people consider research as movement, a movement

from known to the unknown.
Thus Research is an original contribution to the existing stock of
knowledge making for its advancement. It is the pursuit of truth with the help
of study, Observation, comparison and experiment. In short, the search for
knowledge through objective and systematic method of finding solution to a
problem is research.

OBJECTIVES OF RESEARCH:The purpose of research is to discover answers to questions

through the application of scientific procedures. The main aim of research is to
find out the truth which is hidden and which has not been discovered as yet.
Research objectives as falling into a number of following broad groupings:
1. To gain familiarity with a phenomenon or to achieve new insights into it
(studies with this object in view are termed as exploratory or formulative
research studies).
2. To portray accurately the characteristics of a particular individual,
situation or a group (studies with this object in view are known as
descriptive research studies).
3. To determine the frequency with which something occurs or with which it
is associated with something else ( studies with this object in view are
known as diagnostic research studies)

TYPE OF RESEARCH: Our Research is a fact-finding research. So for the fact-finding we

use Descriptive Research.

DESCRIPTIVE RESEARCH: Descriptive research includes survey and fact-finding enquiries of

different kinds. The major purpose of descriptive research is description of the
state of affairs, as it exists at present.

TYPE OF DATA:The core finding of the study are based on the information
collected through both primary data & secondary data.

PROCEDURE IN COLLECTION OF DATA:The information was collected from the investors with the help
of a structured questionnaire and also interviews were conducted
with the brokers and officials of trading or brokerage companies.
And several books and web sites are use as a secondary source of
information.

SAMPLING DESIGN
SAMPLING UNIT:The

people

are

those

who

invest

money

in

different

investment alternatives.

SAMPLE SIZE:50 persons were visited for the purpose of the study

SAMPLING TECHNIQUE:In

this

study,

the

respondents

convenience & Judgment sampling.

SAMPLE AREA:-

were

chosen

through

palampur

STATISTICAL TOOL:Data collection through survey was analyzed with the help of
simple % Tabular & graphic method that includes Pie Charts.
Correlation
variables.

is

also

used

to

determine

relationship

between

CHAPTER
-4
DATA
ANALYSIS

Q1.Do you invest in share market?

People

60
50
People

40
30
20
10
0
Yes

No

Q2.Which company do you like invest in?

Company

Public
Govt
Private
Semi private

Q3. Which one of these you invested your money?

Money

IPO
Equity
Bonds
Commodity
Mutual Fund
Forex

Q4. Your purpose of investment.

Purpose
40
35
30
25

Purpose

20
15
10
5
0
Safty

High Return Liquidity Tax Saving Any Other

Q5. Give one basic purpose on which your investment decision

based

Series 1
30
25
20

Series 1

15
10
5
0
Safety

High Return

Liquidity

Tax saving

Any other

Ques.6 HDFC bank has modern looking equipment.

SCALE

FREQUENCY

PERCENTAGE

CUMULATIVE
PERCENTAGE

STRONGLY
DISAGREE

10

10

DISAGREE

25

50

60

UNCERTAIN

16

32

92

AGREE

100

TOTAL

50

100

Sales

STRONGLY DISAGREE
DISAGREE
UNCERTAIN
AGREE

Q6.
following according to your preferred attribute on which
you are willing to invest in these investment.

Investme Safe
nts
IPO
Equity
Bonds
Commodit
y
Mutual
Fund
Forex

ty

High
Retur
n

Liquidi
ty

Tax
Savi
ng

Othe
rs

Q8.what return do u expect from equity investment compared to

other market

Return

High
Medium
Low

Q9.What are the factors that influence your decision making

investment

9
8
7
6
5
4
3
2
1
0
Broker

Friends

Institute

Q10 Are you satisfied for HDFC bank services

Services

Satisfied
Fullsatisfied
Semisatisfied

CHAPTER -5

CONCLUSION :Organizations are coming to realize the bottom-line benefits of

incorporating sustainability into their DNA. Its beneficial for attraction and
retention and its the right thing to do. HR is a key organizational leader and
can take the lead or partner with other executives to work cross-functionally to
integrate CSR objectives into how business gets conducted. HR practitioners
can act as translators of the organizations CSR commitment vertically and
horizontally across departments. Most will find upon reading this report that
they have many good practices underway. Many will find they have a new
structure for their thinking they can apply practically in the workplace. Some
will believe the current economic downturn will put these ideas on the
backburner until the economy rebounds, while others think that organizations
which abandon their CSR integration in the downturn will lose ground and
breed cynicism in brighter times. Regardless of the point of view, all agree that
effective HR leadership on CSR integration requires Board, CEO and executive
commitment to be successful. Indeed, the roadmap is predicated on the
assumption of this top level commitment. However, more and more
organizations are committing to sustainability and to embedding CSR into all
that we do, so it is hoped the 10 steps provide some guidance as to how to go
about doing this. The firm of the future is expected to have undergone
significant transformation such that CSR no longer becomes managed as a
separate deliverable, but is part of the experience of being an employee in an
organization that lives its values. For human resource professionals embarking
on CSR or deepening their CSR experience, this roadmap can help them
understand their role in sustainability and CSR and how they can foster an
environment that embeds a CSR ethic in the way we do business.

Employee Satisfaction
Definition:
Employee satisfaction is the terminology used to describe
whether employees are happy and contented and fulfilling their
desires and needs at work. Many measures purport that employee
satisfaction is a factor in employee motivation, employee goal
achievement, and positive employee morale in the workplace.
Employee satisfaction, while generally a positive in your
organization, can also be a downer if mediocre employees stay
because they are satisfied with your work environment.
Factors contributing to employee satisfaction include treating
employees
with respect,
providing
regula
remployee
recognition, empowering employees, offering above industryaverage benefits and compensation, providing employee perks and
company activities, and positive management within a success
framework of goals, measurements, and expectations.
Employee satisfaction is often measured by anonymous employee
satisfaction surveys administered periodically that gauge employee
satisfaction. (I do not support these.) Employee satisfaction is
looked at in areas such as:

management,

understanding of mission and vision,

empowerment,

teamwork,

communication, and

coworker interaction.
The facets of employee satisfaction measured vary from company
to company.
A second method used to measure employee satisfaction is
meeting with small groups of employees and asking the same
questions verbally. Depending on the culture of the company, either
method can contribute knowledge about

Services
banks :-

and

products

offered

by

Broad Classification of Products in a bank:

The different products in a bank can be broadly classified into:

Retail Banking.

Trade Finance.

Treasury Operations.
Retail Banking and Trade finance operations are conducted at the
branch level while the wholesale banking operations, which cover
treasury operations, are at the hand office or a designated branch.

Retail Banking:

Deposits

Loans, Cash Credit and Overdraft

Negotiating for Loans and advances

Remittances

Book-Keeping (maintaining all accounting records)

Receiving all kinds of bonds valuable for safe keeping

Trade Finance:

Issuing and confirming of letter of credit.

Drawing, accepting, discounting, buying, selling, collecting of

bills of exchange, promissory notes, drafts, bill of lading and other
securities.

Treasury Operations:

Buying and selling of bullion. Foreign exchange

Acquiring, holding,
debentures, etc.

Purchasing and selling of bonds and securities on behalf of

constituents.

underwriting

and

dealing

in

shares,

The banks can also act as an agent of the Government or local

authority. They insure, guarantee, underwrite, participate in
managing and carrying out issue of shares, debentures, etc.
Apart from the above-mentioned functions of the bank, the bank
provides a whole lot of other services like investment counseling for
individuals,
short-term
funds
management
and
portfolio

management for individuals and companies. It undertakes the

inward and outward remittances with reference to foreign
exchange and collection of varied types for the Government.
Common Banking Products Available:
Some of common available banking products are explained below:
1) Credit Card: Credit Card is post paid or pay later card that
draws from a credit line-money made available by the card issuer
(bank) and gives one a grace period to pay. If the amount is not
paid full by the end of the period, one is charged interest. A credit
card is nothing but a very small card containing a means of
identification, such as a signature and a small photo. It authorizes
the holder to change goods or services to his account, on which he
is billed. The bank receives the bills from the merchants and pays
on behalf of the card holder. These bills are assembled in the bank
and the amount is paid to the bank by the card holder totally or by
installments. The bank charges the customer a small amount for
these services. The card holder need not have to carry money/cash
with him when he travels or goes for purchasing. Credit cards have
found wide spread acceptance in the metros and big cities. Credit
cards are joining popularity for online payments. The major players
in the Credit Card market are the foreign banks and some big
public sector banks like SBI and Bank of Baroda. India at present
has about 3 million credit cards in circulation.
2) Debit Cards: Debit Card is a prepaid or pay now card with
some stored value. Debit Cards quickly debit or subtract money
from ones savings account, or if one were taking out cash. Every
time a person uses the card, the merchant who in turn can get the
money transferred to his account from the bank of the buyers, by
debiting an exact amount of purchase from the card. To get a debit
card along with a Personal Identification Number (PIN). When he
makes a purchase, he enters this number on the shops PIN pad.
When the card is swiped through the electronic terminal, it dials the
acquiring bank system either Master Card or Visa that validates
the PIN and finds out from the issuing bank whether to accept or
decline the transaction.
3) Automatic Teller Machine: The introduction of ATMs has
given the customers the facility of round the clock banking. The
ATMs are used by banks for making the customers dealing easier.
ATM card is a device that allows customer who has an ATM card to
perform routine banking transaction at any time without interacting
with human teller. It provides exchange services. This service helps
the customer to withdraw money even when the banks ate closed.
This can be done by inserting the card in the ATM and entering the
Personal Identification Number and secret Password.

ATMs are currently becoming popular in India that enables the

customer to withdraw their money 24 hours a day and 365 days. It
provides the customers with the ability to withdraw or deposit
funds, check account balances, transfer funds and check statement
information. The advantages of ATMs are many. It increases
existing business and generates new business. It allows the
customers.

To transfer money to and from accounts.

To view account information.

To order cash.

To receive cash.

Advantages of ATMs:
To the Customers

ATMs provide 24 hrs., 7 days and 365 days a year service.

Service is quick and efficient

Privacy in transaction

Wider flexibility in place and time of withdrawals.

The transaction is completely secure you need to key in

Personal Identification Number (Unique number for every
customer).

To Banks

Alternative to extend banking hours.

Crowding at bank counters considerably reduced.

Alternative
expenses.

Relieves bank employees to focus an more analytical and

innovative work.

to

new

branches

and

to

reduce

operating

Increased market penetration.

ATMs can be installed anywhere like Airports, Railway
Stations, Petrol Pumps, Big Business arcades, markets, etc. Hence,
it gives easy access to the customers, for obtaining cash.
The ATM services provided first by the foreign banks like
Citibank, Grind lays bank and now by many private and public
sector banks in India like ICICI Bank, HDFC Bank, SBI, UTI Bank etc.

The ICICI has launched ATM Services to its customers in all the
Metropolitan Cities in India. By the end of 1990 Indian Private Banks
and public sector banks have come up with their own ATM Network
in the form of SWADHAN. Over the past year upto 44 banks in
Mumbai, Vashi and Thane, have became a part of SWADHAN a
system of shared payments networks, introduced by the Indian
Bank Association (IBA).
4) E-Cheques: The e-cheques consists five primary facts. They are
the consumers, the merchant, consumers bank the merchants
bank and the e-mint and the clearing process. This cheaqing
system uses the network services to issue and process payment
that emulates real world chaquing. The payer issue a digital
cheaques to the payee ant the entire transactions are done through
internet. Electronic version of cheaques are issued, received and
processed. A typical electronic cheque transaction takes place in
the following manner:

The customer accesses the merchant server and the merchant

server presents its goods to the customer.

The consumer selects the goods and purchases them by

sending an e-cheque to the merchant.

The merchant validates the e-cheque with its bank for

payment authorisation.

The merchant electronically forwards the e-cheque to its bank.

The merchants bank forwards the e-cheque to the clearing

house for cashing.

The clearing house jointly works with the consumers bank

clears the cheque and transfers the money to the merchants
banks.

The merchants bank updates the merchants account.

The consumers bank updates the consumers account with
the withdrawal information.
The e-chequing is a great boon to big corporate as well as
small retailers. Most major banks accept e-cheques. Thus this
system offers secure means of collecting payments, transferring
value and managing cash flows.
5) Electronic Funds Transfer (EFT): Many modern banks have
computerised their cheque handling process with computer
networks and other electronic equipments. These banks are

dispensing with the use of paper cheques. The system called

electronic fund transfer (EFT) automatically transfers money from
one account to another. This system facilitates speedier transfer of
funds electronically from any branch to any other branch. In this
system the sender and the receiver of funds may be located in
different cities and may even bank with different banks. Funds
transfer within the same city is also permitted. The scheme has
been in operation since February 7, 1996, in India. The other
important type of facility in the EFT system is automated clearing
houses. These are the computer centers that handle the bills meant
for deposits and the bills meant for payment. In big companies pay
is not disbursed by issued cheques or issuing cash. The payment
office directs the computer to credit an employees account with
the persons pay.
6) Telebanking: Telebanking refers to banking on phone services..
a customer can access information about his/her account through a
telephone call and by giving the coded Personal Identification
Number (PIN) to the bank. Telebanking is extensively user friendly
and effective in nature.

To get a particular work done through the bank, the users may
leave his instructions in the form of message with bank.

Facility to stop payment on request. One can easily know

about the cheque status.

Information on the current interest rates.

Information with regard to foreign exchange rates.

Request for a DD or pay order.

DeMat Account related services.

And other similar services.

5) Mobile Banking: A new revolution in the realm of e-banking is

the emergence of mobile banking. On-line banking is now moving
to the mobile world, giving everybody with a mobile phone access
to real-time banking services, regardless of their location. But there
is much more to mobile banking from just on-lie banking. It
provides a new way to pick up information and interact with the
banks to carry out the relevant banking business. The potential of
mobile banking is limitless and is expected to be a big success.
Booking and paying for travel and even tickets is also expected to
be a growth area. According to this system, customer can access
account details on mobile using the Short Messaging System (SMS)

technology6 where select data is pushed to the mobile device. The

wireless application protocol (WAP) technology, which will allow
user to surf the net on their mobiles to access anything and
everything. This is a very flexible way of transacting banking
business. Already ICICI and HDFC banks have tied up cellular
service provides such as Airtel, Orange, Sky Cell, etc. in Delhi and
Mumbai to offer these mobile banking services to their customers.
6) Internet Banking: Internet banking involves use of internet for
delivery of banking products and services. With internet banking is
now no longer confirmed to the branches where one has to
approach the branch in person, to withdraw cash or deposits a
cheque or request a statement of accounts. In internet banking,
any inquiry or transaction is processed online without any reference
to the branch (anywhere banking) at any time. The Internet
Banking now is more of a normal rather than an exception due to
the fact that it is the cheapest way of providing banking services.
As indicated by McKinsey Quarterly research, presently traditional
banking costs the banks, more than a dollar per person, ATM
banking costs 27 cents and internet banking costs below 4 cents
approximately. ICICI bank was the first one to offer Internet Banking
in India.

Benefits of Internet Banking:

Reduce the transaction costs of offering several banking

services and diminishes the need for longer numbers of expensive
brick and mortar branches and staff.

Increase convenience for customers, since they can conduct

many banking transaction 24 hours a day.

Increase customer loyalty.

Improve customer access.

Attract new customers.

Easy online application for all accounts, including personal

loans and mortgages

Financial Transaction on the Internet:

Electronic Cash: Companies are developing electronic

replicas of all existing payment system: cash, cheque, credit cards
and coins.

Automatic Payments: Utility companies, loans payments,

and other businesses use on automatic payment system with bills
paid through direct withdrawal from a bank account.
Direct Deposits: Earnings (or Government payments)
automatically deposited into bank accounts, saving time, effort and
money.
Stored Value Cards: Prepaid cards for telephone service,
transit fares, highway tolls, laundry service, library fees and school
lunches.
Point of Sale transactions: Acceptance of ATM/Cheque at
retail stores and restaurants for payment of goods and services.
This system has made functioning of the stock Market very smooth
and efficient.
Cyber Banking: It refers to banking through online services.
Banks with web site Cyber branches allowed customers to check
balances, pay bills, transfer funds, and apply for loans on the
Internet.
9) Demat: Demat is short for de-materialisation of shares. In short,
Demat is a process where at the customers request the physical
stock is converted into electronic entries in the depository system.
In January 1998 SEBI (Securities and Exchange Board of India)
initiated DEMAT ACCOUNTANCY System to regulate and to improve
stock investing. As on date, to trade on shares it has become
compulsory to have a share demat account and all trades take
place through demat.
How to Operate DEMAT ACCOUNT?
One needs to open a Demat Account with any of the branches of
the bank. After opening an account with any bank, by filling the
demat request form one can handover the securities. The rest will
be taken care by the bank and the customer will receive credit of
shares as soon as it is confirmed by the Company/Register and
Transfer Agent. There is no physical movement of share
certification any more. Any buying or selling of shares is done via
electronic transfers.
If the investor wants to sell his shares, he has to place an
order with his broker and give a Delivery Instruction to his DP
(Depository Participant). The DP will debit hi s account with the
number of shares sold by him.
If one wants to buy shares, he has to inform his broker about
his Depository Account Number so that the shares bought by him
are credited in to his account.
Payment for the electronic shares bought or sold is to be made in
the same way as in the case of physical securities employee
satisfaction to managers and employees.

CHAPTER -8
REFERENCES :1 Data collected from websites:

www.google.com
www.fivepaise.com
www.moneycontrol.com

 www.valuenotes.com

ANNEXURES
1. QUESTIONNAIRE
Dear Sir/Madam,
Name:
State:
I am a student of Sri Sai University Palampur presently doing a project on HRM in Public
Administration and corporate Sector,Equity market and Investment

I request you to kindly fill the questionnaire below and I assure you that the data generated shall be
kept confidential.

Q1.Do you invest in share market?

Ans. Yes( )

No( )

Q2.Which company do you like invest in?

Ans. Public( ) Govt.( ) Private( ) Semi private( )

Q3. Which one of these you invested your money?

Ans. IPO (

Equity (

Commodity (

Bonds (

Mutual Fund (

Forex (

Q4. Your purpose of investment.

Ans. Safety (

High Return (

Liquidity (

)Tax Saving (

)Any other :
Q5. Give one basic purpose on which your investment decision
based
Ans. Safety (

Tax Saving (

High Return (
)

Liquidity (

Any other :

Q6.
following according to your preferred attribute on which
you are willing to invest in these investment.

Investme Safe
nts

ty

High
Retur
n

Liquidi
ty

Tax
Savi
ng

Othe
rs

IPO
Equity
Bonds
Commodit
y
Mutual
Fund
Forex

Q7.
Return

following according to your perception about their

RETURN
Investme Hig Modera Low
nts
h
IPO
Equity
Bonds
Commodit

te

y
Mutual
Fund
Forex

Q8.what return do u expect fromequity investment compared to

other market
Hjgh

Medium

Low

Q9.What are the factors that influence your decissionin making

investment
Broker

Friends

Q10 Are you satisfied for HDFC bank services

Satisfied fullsatisfied unsatisfied

Institute