BTEC Higher Nationals

Interactive Media
National Qualification Framework: Level 4

Title of Brief:
Professional Practice –
Self-Directed Module

Student Name

Start Date: 15/04/10 End Date: 26/05/10

Tutor(s): S Whitfield

Brief
The aim of this unit is to promote and market your skills and work through the production of a portfolio.
Producers of digital media goods and services have to market themselves to gain audiences and
clients. You will research different self marketing strategies others have used using different media to
reach their target audience. This research will inform your decisions in what approach you will use to
promote your own work, this should use more than one method.
This could take the form of an A3, A2 or A1 portfolio of finished designs, ‘showreel’ DVD, interactive
CD or a website containing your work. Alternative methods of self-promotion should also be
considered.
You will also create a database, which contains a range of company profiles that could potentially
provide you with a multimedia design/production career progression route. Use the Internet, industry
journals, magazines and advertisements to source this information.
You will also create CV during this unit.

Aims
1 Analyse and reflect on personal learning, aspirations and motivation in coursework and career
development.
2 To develop and plan an advertising campaign
3 Use interactive media tools to create advertising products.
4 Propose and initiate change in a professional and a personal context.

Brief
You will be required to write your own brief, this should at least include:
• An outline of the intended product
• What the product is, and what it is intended to do
• Design guidelines
• Target audience
Consider the following
Use this module to promote yourself in the field you want to develop your work in. The research of
how others use interactive media to promote themselves will inform and support your own decisions.
The approach and methods used should be suitable to the type of client/ audience you are
interested in marketing yourself to.

Common Skills observed

• Managing and developing self
• Working with and relating to others
• Communicating
• Managing tasks and solving problems

Submission
1. Statement of intent
2. Research file
3. Sketchpad
4. Final product
5. Evaluation

Suggested Reading:

In the course of this project you will collect a range of materials to help with the development of your
portfolio. However, the following books may help:

1. Fletcher K — Marketing Management and Information Technology (Prentice Hall, 1995)

2. O’Connor J and Galvin E — Marketing and Information Technology (Prentice Hall, 1999)
3. Proctor T — Essentials of Marketing Research (Prentice Hall, 1999)
4. Marketing Week and Marketing (www.marketing-week.co.uk)
5. Belbin M — Beyond the Team (Butterworth-Heinemann, 1998)
6. Belbin M –Team Roles at Work (Butterworth-Heinemann, 1996)
7. DeMarco T — Controlling Software Projects (Ashgate Publishing Group, 1983)
8. Goldberg R — Multimedia Producer’s Bible: Managing Projects and Teams (John Wiley &
Sons Limited, 1996)
9. Harri-Augstein S and Webb I M — Learning to Change (McGraw-Hill, 1995)
10. Patching D — Practical Soft Systems Analysis (Prentice Hall, 1990)
11. Strauss R — Managing Web and Multimedia Projects (Focal Press, 2001)