Big Bazaar Project

Consumer Buying Behavior Towards Big Bazaar (Future value retail ltd)
CONTENTS
1.INTRODUCTION AND LITERATURE
REVIEW
2.INDUSTRY PROFILE
3.COMPANY PROFILE
4.SWOT ANALYSIS
5.FINDING,SUGGESTION &
CONCLUSION
6.BIBLIOGRAPHY
Vijayanagar college, Hospet
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1.1. INTRODUCTION
Retail enterprises are those components of the distribution channel that interact
directly with the end customers. Retail enterprises, therefore, tend to possess grater
knowledge about the customers needs and aspirations. Further, being close to the
customers, retailers have a critical influence over the choice of the end customers.
With increasing demand from the buyers end and the discovery of an opportunity in
the retail space, the science of retailing has acquired a new and strategic importance.
Understanding consumer behavior is emerging as a special field of study within
marketing. Enterprises are investing heavily to gain insights into the consumers
behavior. How consumers are arriving at their decision is itself a major area of
research.
Base consumer research, enterprises endeavor to build consumer- oriented
organization. Event brands are developed for specific target markets. Consumer
research is not restricted to conventional sectors as marketers make efforts to
understand the mind of the customers. It is also important to know that the brands and
the consumer decision are interrelated therefore, it is necessary for the marketing
manager to clearly understand concepts like market segmentation, brand architecture
and so on.
Big Bazaar is a chain of shopping malls in Indian owned by the future group. It has
democratized shopping in India and is so much more than a hypermarket. Here you
will find over 170,000 products under one roof that cater to every need of a family,
individuals and offices and so on. Big Bazaar is the destination where you get
products available at prices lower than the MRP, setting a new level of standard in
prices, convenience of location and quality. It was started in the year 2001 with the
slogan
Is se sasta aur achcha kahin nahi!
The title of this project is consumer buying behavior towards Big Bazaar
( Future Value Retail ltd)BSK III Stage, Banashankari Bangalore 560 085 the
objective of this project is to understand how consumer behave and become aware
of, evaluate, purchase, consume and tell other about products and services.
The type of research design used was the descriptive research design and the sampling
procedure that was followed was non probabilistic convenience sampling.
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The structure questionnaire was used to get the responses from the respondents by
personally interviewing them in the store. Some of suggestion provided by the
respondents for improvement included increasing the efficient of the billing system in
weekends and during festive seasons, proper arrangement of the products, reducing
too much crowd during festive seasons and improvement in parking facility seating
arrangement proper drinking eater facility.
The sample may not represent the whole universe or population and most of
customers busy with shopping are some of them may made bias. The total sample size
for the study is 100 respondents across all the analysis of the study, and gender. Bar
chats and other useful techniques are used for the analysis of data. The limitations of
the study include the biased responses provided by the respondents.
RESEARCH METHODLOGY
Type of research and Statement of problem
(a)Type of research
The choice of the most appropriate research design depends largely on the objective
of study and how much is know about the problem and objectives three basic types of
research exists.
1. Exploratory Research
2. Descriptive research
3. Causal Research
(b)Statement of the problem

A study consumer buying behavior Towards Big Bazaar
This is important for every company to understand the mental, emotional process and
physical activities of people who purchase and use goods and services to satisfy
particular needs and wants. The understanding of consumers behavior is a very
difficult and vital task for an organization. The studies of consumer behavior take us
to the roots of why a consumer has positive or negative predisposition? So, if the
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organization makes an attempt to fine the consumer behavior it will be easy to offer
the products or services to customer.
OBJECTIVES AND SCOPE OF STUDY:

To understand the attitudes and behaviors of consumer towards Big Bazaar.
To know consumer awareness to retail stores.
To understand the purchasing decision to buy or not to buy products or
services.
To know dispose of or not dispose of product or services.
To know customers use or not use the product or services that satisfy their
needs.
To know use of scare resources like time, money and efforts on consumption
items.
To know the factors influencing the customer purchase decision like personal
factors, commercial factors, public factors, and experiential factors.
To know shopping experience, services time, price and quality of products.
Scope of Study:
The scope of study is limited only to the consumer buying behavior towards Big
Bazaar (Future Value Retail ltd) BSK III Stage, Banashankari Bangalore 560 085.
1. The study helps us to understand the consumer behavior towards Big Bazaar.
2. The study helps to know customer satisfaction levels
Sample Size collection of data

Sample Size
A sample size is a representative part of the population. In sampling technique,
information is collected only from a representative part of the universe and the
conclusions are drawn on that basis for the entire universe.
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Sample size denotes the number of elements selected for the study. For the present
study, 100 respondents were selected at random. All the 48 respondents were the
customers of different stores and remain were specially Big Bazaar prospect
customers.
Collection of Data
Data collection is the process of obtaining valuable and reliable information
for purposes of research.
1. Primary Sources of data

Primary data are those collected data by the investigator himself for the fist
time and thus they are original in character, they are collected for a particular purpose.
A well- structure questionnaire was personally administrated to the selected sample to
collect the primary data.
2. Secondary Sources of data

Secondary data are those, which have already been collected by some other
persons for their purpose and published. Secondary data are usually in the shape of
finished products. Two types of secondary data were collected for the preparation of
the project work.
Internal data was generated from companys brochures, manuals and annual reports.
External data on the other hand, generated from magazines, research books and
internet
3. Actual collection of data

Personal interview method applied to collect the actual data for the research
study. The interactions with the respondents before filling questionnaires have made
them more friendly and free to give the information.
Company records:
Company records like annual reports brochures, magazine, advertising papers
observation etc. have been valuable information for the present study.
Internet and magazine: company has website and magazine also provided
significant contribution in data collection.
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LIMITATION OF THE STUDY

The limitations of the study are as follows:
a)
The opinion of the respondent visiting the store may not represent the whole
population.
b) Due to the limitation of time for both respondents and Marketing manager
unable to cover larger base of respondents and it is limited only sample size of
100.
c) Analysis and interpretation of data obtained from the questionnaire was done
on the assumption that the data given by the customers is correct and honest.
d) Some of the respondents were not ready to fill the questionnaires and some of
them were not ready to come out openly.
e) It was difficult to fine respondents as they were busy in their shopping.
1.2 LITERATURE REVIEW:

The main of marketing is to meet and satisfy target customers needs wants. The
field of consumer perception studies how individuals, groups and organisations select,
buy, use and dispose of goods, services, ideas or experience to satisfy their needs and
desires.
Understanding consumer perception and knowing customers is never
simple. Customers may say nor thing but do another. They may not be in touch with
their deeper motivations. They may respond to influence that change their minds at
the last minute.
Evaluation of Alternatives:
For evaluation, a consumer will not consider all brands available in the market. He
will shortlist a set of choices on which evaluation is done. This is known as the
evoked set. Evoked set can be defined as set of brands that a consumer will
remember while making the purchase decision it is more likely that consumer will
choosebrand from the evoked set. Thus the focus of advertisers at this stage is to
place the brand in the consumers evoked set, thereby increasing the probability of
the consumer selecting the brand. Another key element that influences the
evaluation process is the attitude of the consumer towards the product. A positive
attitude towards a particular brand will make a consumer consider that brand and a
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negative attitude towards it will result in rejection of the brand. Thus, advertisers
try to create a favourable attitude among consumers towards their brand. Multiattribute models and decision rules will help the company in understanding the
consumer attitudes.
Purchase Decision:
Purchasing decision is the next step in the consumer buying process. At this stage
consumer will make a final decision regarding the brand to be purchased. A
consumer will also decide about issues like where to buy, when to buy and how
much quantity to buy.
Post Purchase Decision

The final step in the consumer buying process is the post purchase evaluation. At
this stage, the consumer will evaluate performance in terms of his expectations. If
the
Product does not meet his expectations then he will experience cognitive
dissonance. This can be reduced by running communication campaigns that
reassure the consumer that his decision is right and creating positive image about
the brand.
Post-purchase anxiety that results from an imbalance among an individuals

knowledge, beliefs, and attitudes is called cognitive dissonance
Marketers must try to reduce this anxiety
After the purchase, consumers are either satisfied or experience

post-purchase anxiety
Apart from understanding the consumer buying process, advertisers need to study
the consumer learning process which has an influence on buying behavior. The
consumer learning is defined as "the process by which individuals acquire the
purchase and consumption knowledge and experience they apply to future related
behavior." Consumer learning can be explained using two theories -- behavioral
learning theory and the cognitive learning theory.
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HISTORY OF RETAILING
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The history of retailing is very old. Small stores play a key role in the nations
economy. Generally, most of the retailers are small one- man or proprietary stores.
Retailing is a dynamic form of marketing. In some developed countries one- man or
small stores are disappearing and have been replaced by departmental stores. Discount
stores are few and are found in abundance inurbane markets. But in India, such stores
are fever and are found in urban areas only. In rural areas of India, only general stores
are existing. Most of the retailers in Indian suburban and rural markets are of the form
of general stores.
The emerging sectors
Retailing, one of the largest sectors in the global economy, is going through a
transition phase not only in India but the world over. For a long time, the corner
grocery store was the only choice available to the consumer, especially in the urban
areas. This is slowly giving way to international formats of retailing. The traditional
food and grocery segment has seen the emergence of supermarkets/grocery chains
(Food World, Nilgiris, Apnna Bazaar), convenience stores (Convention, HP Speed
mart) and fast-food chains (McDonalds, Dominos).
It is the non-food segment; however that foray has been made into a variety of
new sectors. These include lifestyle/fashion segments (Shoppers' Stop, Globes,
Lifestyle,
Westside),
apparel/accessories
(Pantaloon,
Levis,
Reebok),
books/music/gifts (Archives, Music World, Crosswords, Landmark), appliances and

consumer durables (Viveks, Jenisons, Vansant & Co.), drugs and pharmacy (Health
and Glow, Apollo).
The emergence of new sectors has been accompanied by changes in existing
formats as well as the beginning of new formats:
o
Hypermarket
Large supermarkets, typically 3,500-5,000 sq. ft.
Mini supermarkets, typically 1,000-2,000 sq. ft.
Convenience stores, typically 750-1,000sq. ft.
Discount/shopping list grocer
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The traditional grocers, by introducing self-service formats as well as valueadded services such as credit and home delivery, have tried to redefine themselves.
However, the boom in retailing has been confined primarily to the urban markets in
India. Even there, large chunks are yet to feel the impact of organized retailing. There
are two primary reasons for this. First, the modern retailer is yet to feel the saturation'
effect in the urban market and has, therefore, probably not looked at the other markets
as seriously. Second, the modern retailing trend, despite its cost-effectiveness, has
come to be identified with lifestyles.
In order to appeal to all classes of the society, retail stores would have to
identify with different lifestyles. In a sense, this trend is already visible with the
emergence of stores with an essentially `value for money' image. The attractiveness of
the other stores actually appeals to the existing affluent class as well as those who
aspire for to be part of this class. Hence, one can assume that the retailing revolution
is emerging along the lines of the economic evolution of society.
Technology impact
The other important aspect of retailing relates to technology. It is widely felt
that the key differentiator between the successful and not so successful retailers is
primarily in the area of technology. Simultaneously, it will be technology that will
help the organized retailer score over the unorganized players, giving both cost and
service advantages.
Retailing is a `technology-intensive' industry. It is quoted that everyday at least
500 gigabytes of data are transmitted via satellite from the 1,200 point-of-sales
counters of JC Penney to its corporate headquarters. Successful retailers today work
closely with their vendors to predict consumer demand, shorten lead times, reduce
inventory holding and thereby, save cost. Wal-Mart pioneered the concept of building
a competitive advantage through distribution and information systems in the retailing
industry. They introduced two innovative logistics techniques - cross-docking and
electronic data interchange.
Today, online systems link point-of-sales terminals to the main office where
detailed analyses on sales by item, classification, stores or vendor are carried out
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online. Besides vendors, the focus of the retailing sector is to develop the link with the
consumer. `Data Warehousing' is an established concept in the advanced nations. With
the help of `database retailing', information on existing and potential customers is
tracked. Besides knowing what was purchased and by whom, information on softer
issues such as demographics and psychographics is captured.
INTRODUCTION OF RETAIL INDUSTRY

Indian Retail Scenarios
The retail scenario is one of the fastest growing industries in India over the last
couple of years. India retail sector comprises of organized retail and unorganized
retail sector. Traditionally the retail market in India was largely unorganized; however
with changing consumer preferences, organized retail is gradually becoming popular.
Unorganized retailing consists of small and medium grocery store, medicine stores,
subzi Mandy, Karana stores, pan shops etc. More than 90% of retailing in India fall
into the unorganized sector, the organized sector is largely concentrated in big cities.
Organized retail in India is expected to grow 25-30 per cent yearly and is expected to
increase from Rs35, 000 crores in 2004-05 to Rs109, 000 crores ($24 billion) by
2010.
Quick Facts on Indian Retail Sector
Indian Retail sector is the fifth largest global retail destination.
India retail market is dominated by the unorganized sector.
The top five companies in retail hold a combined market share of less than
2%.
The Indian retail market has been ranked by AT Kearney's eighth annual
Global Retail Development Index (GRDI), in 2009 as the most attractive
emerging market for investment in the retail sector.
Currently the share of retail trade in India's GDP is around 12 per cent, and is
estimated to reach 22 per cent by 2010. .
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GROWTH OF RETAIL COMPANIES IN INDIA

Growth of Retail Companies in India exhibits the boom in the retail industry
in India over the years. The increase in the purchasing power of the Indian middle
classes and the influx of the foreign investments has been encouraging in the Growth
of Retail Companies in India.
Growth of Retail Companies in India: Overview

Growth of Retail Companies in India is still not yet in a matured stage with
great potentials within this sector still to be explored. Apart from the retail company
like Nilgiri's of Bangalore,
Most of the retail companies are sections of other industries that have stepped in the
retail sector for a better business. The Growth of Retail Companies in India is most
pronounced in the metro cities of India; however the smaller towns are also not
lagging behind in this. The retail companies are not only targeting the four metros in
India but also is considering the second graded upcoming cities like Ahmadabad,
Baroda, Chandigarh, Coimbatore, Cochin, Ludhiana, Pune, Trivandrum, Shimla,
Gurgaon, and others. The South Indian zone have adopted the process of shopping in
the supermarkets for their daily requirements and this has also been influencing other
cities as well where many hypermarkets are coming up day to day.
REASONS FOR THE FAST GROWTH OF RETAIL COMPANIES IN INDIA
The retail companies are found to be rising in India at a remarkable speed with
the years and this have brought a revolutionary change in the shopping attitude of the
Indian customers. The Growth of Retail Companies in India is facilitated by certain
factors like Existing Indian middle classes with an increased purchasing power
Rise of upcoming business sectors like the IT and engineering firms
Change in the taste and attitude of the Indians
Effect of globalization
Heavy influx of FDI in the retail sectors in India
Future Trends
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Lifestyle International, a division of Landmark Group, plans to have more

than 50 stores across India by 201213.
Shoppers Stop has plans to invest Rs250 crores to open 15 new supermarkets
in the coming three years.
Pantaloon Retail India (PRIL) plans to invest US$ 77.88 million this fiscal to
add up to existing 2.4 million sq ft retail space. PRIL intends to set up 155 Big
Bazaar stores by 2014, raising its total network to 275 stores.
Timex India will open another 52 stores by March 2011 at an investment of
US$ 1.3 million taking its total store count to 120. In the first six months of the
current fiscal ending September 30, 2009, the company has recorded a net profit of
US$ 1.2 million. Australia's Retail Food Group is planning to enter the Indian market
in 2010. It has plans to clock US$ 87 million revenue in five years. In 20 years they
expect the India operations to be larger than the Australia operations
DEFINITION AND SCOPE OF RETAILING MANAGEMENT

Retailing can be defined as the buying and selling of goods and services. It
can be defied as the timely delivery of goods and services demanded by consumers at
prices that are completive and affordable.
Retailing is the final connection in the marketing channel than brings goods from
manufacturers to consumers. In other words, retailing is the combination of activities
involved in selling or renting consumer goods and services directly to ultimate
consumers for their personal or household use. In addition to selling retailing includes
different diverse activities like buying, advertising data processing and maintaining
inventory.
Retail management is the last link in the distribution chain and is the direct interface
of the processes with the customer.
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Philip Kotler defines retailing as all activities involved in selling goods or services to
the final customer for personal use. There are two forms of retailing
Store form of retailing

Store retailing is the traditional form of retailing wherein a customer simply goes
to the store to buy goods or services. Some of the types of store retailing are:
a. Specially stores: these would specialize in selling one product and they have
highly targeted market segment. However, some specialty stores also include
similar products targeted at the same marketing segment.
b.
Department stores: a department store is a store where multiple

products/items are stocked and sold. These stores service all kinds of needs of
the customers such as clothing, shoes, cosmetics, gift luggage, and other
household goods.
c. Supermarkets: These are similar to department stores but with a focus o food
and household maintenance products. This is more of a self-service operation
wherein a customer just goes and picks what he wants.
d. Convenience stores: The unique feature of this type of store is that they are
open for relatively long hours and mostly on all the days of the week, thus
making it accessible to the customer. Typically this kind of retailing is located
in residential areas.
e. Discount stores: A discount store sells products at a lower price by reducing
its own margins. This type of stores target high volumes to ensure profitability
Non store form of retailing

a. Direct selling: Direct selling means that a sales person goes from door to door
from office to office and meets the customer directly to close a sale. E.g.
Eureka Forbes follows the policy of direct selling wherein a representative
goes to the homes of a customer at their convenience and demonstrates the
utility of products so that customer can make a purchase decision base on the
performance of the product.
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b. Direct Marketing: Here, the sales person does not directly visit the customer,
but product information is supplied through other sources. These include
sending mails, providing information over the telephone (also called as
telemarketing) and other media.
c. Television shopping: Now- a- days, television has become very popular
means of selling products. Various channels have teleshopping programs
through which marketers demonstrate the usability of the products. The
customer can then order the product through e-mail, internet or the telephone.
d. Cataloging: Here, a booklet enlisting all the products on offer is send to the
customers. Based on the information provided, the customer can then make
his/her buying decision and order it via the telephone, e- mail the internet.
e. Net Marketing: Net marketing is the latest trend in marketing. The
information about the product products is providing in the website of the
retailer. The other electronic tool that is used the e-mail facility. E- Mail is sent
to prospective customers by providing the details of products. The media is
also used to provide information about new market to existing customers.
NEED TO STUDY CONSUMER BUYING BEHAVIOR

The study of consumers helps firms and organization to improve their marketing
strategies by understanding issues such as how:
The psychology of how consumer think, feel reason, and select between
deferent alternatives ( e.g., brands, products)
The psychology of how the consumers is influenced by his or her environment

( e.g., culture, family, media).
The consumers buying behavior while shopping or making other marketing

decisions.
Limitations in consumer knowledge or information strategies differ between

products that differ in their level of importance or interest that they entail for
the consumer.
How marketers can adapt and improve their marketing campaigns and
marketing strategies to more effectively reach the consumers.
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DETERMINATION OF CONSUMER BEHAVIOR

The major factors influencing buying behavior as follows:
(1) Cultural factors: cultural factors use the broadest and deepest influences on
consumer buying behavior. Cultural factors are further subdivided into buyers
culture, subculture and social class.
Culture: can be defined as values, beliefs, preferences and tastes etc. which is the
most important fundamental determinant of a persons wants and behavior. The
growing child acquires a set of values, perceptions, preferences and behavior through
his or her family and other key institutions.
Subculture- Each culture consists of smaller subcultures that provide more specific
identification and socialization for its members. Subcultures include nationalities,
religions, racial groups and geographical religions. Many subcultures make up
important market segments, and marketers often designing products and marketing
program tailored to their needs.
Social classes - are relatively homogenous and enduring divisions in a society, which
social classes show distinct product and brand preferences in such area as clothing,
home furnishings leisure activities and automobiles. These are also language
differences among the social classes. The advertiser has to compose copy and
dialogue that ring true to the targeted social class.
(2) Social factors: A consumer buying behavior is also influenced by such social
factor as reference groups, family and social roles and statuses.
Reference Groups- many groups influence a persons behavior. A persons
reference group consist of all the groups that have a direct or indirect influence on the
persons attitude or behavior. Groups having a direct influence on a person are called
membership groups. These are groups to which the person belongs and interacts.
Some are primary groups such as family, friends, neighbors and coworkers with
whom the person interacts fairly continuously. A person also belongs to secondary
groups such as religious, professional and trade union groups which tend to be more
formal and require less continues interaction. Reference groups expose an individual
to new behaviors and lifestyles. They also influence the persons attitude and self
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concept and they create pressures for conformity that may affect the persons actual
product and brand choices.
Family: family members constitute the most influential primary reference
group. Marketers are interested in the roles and relative influence of the husband, wife
and children in countries and social classes. The marketer as always has to research
the specific patterns in the particular target market. The marketer needs to determine
which member normally has the bigger influence in choosing various products.
Roles and statuses

A person participates in many groups throughout life- family, clubs, and
organizations. The persons position in each group can be defined in terms of roles
and statuses. People choose products that communicate their role and status in society.
(3) Personal Factors

A buyers decision are also influenced by personal characteristics, notably the
buyers age and life cycle stage, occupation economic circumstances, lifestyle and
personality and self concept.
Age and life cycle stage: people buy different goods and services over the
lifetime. They eat baby food in their early years, most foods in the growing and
mature years, and special diets in the later years. Peoples taste in clothes, furniture
and recreation is also age related. Consumption is also shaped by the stage of the
family life cycle. Marketers often choose life cycle groups as their target market.
Occupation A persons occupation also influences his or her consumption
pattern. Marketers try to identify the occupational groups that have above average
interest in their products and service. A company can even specialize their products
for certain occupational groups.
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Economic circumstances product choice is greatly affected by ones

economic circumstances. Peoples economic circumstances consist of their spend able
income( its level, stability and time pattern), saving and assets, debts, borrowing
powers and attitude towards spending various saving. Marketers of income- sensitive
goods pay constant attention to trends in personal income, savings and interest rates.
Lifestyle: people coming from the same subculture, social class and
occupation may lead quite different lifestyles. Lifestyle portrays the whole person
interacting which his or her environment. Marketers will search for relationships
between their products and lifestyle products.
Personality and Self Concept
Each person has a distinct personality that will influence his or her buying
behavior. By personality, we mean the persons distinguishing psychological
characteristics that lead to relatively consistent and enduring responses to his or her
environment. Many marketers use a concept related to personality a persons self
concept. Marketers try to develop brand images that match the target markers self
image.
Psychological factors:
Need and motives
A need is a lack of something useful. It is imbalance between customerss
actual and desired state. A need must be sufficiently aroused before it can serve as a
motive to buy something.
Motives: motives are inner states that direct a person towards the goal of
satisfied a felt need. The individual moves to take action to reduce a state of tension
and to return to a condition of equilibrium.
TYPES OF CONSUMER BUYING BEHAVIOR

1.
Routine response behavior

This behavior happens when the consumer regularly buys cheap products that
need very little search and also very little decision effort in this care the consumer
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prefers a special brand but he also knows other brands of the same product class to
have an alternative to buy if there is some thing wrong with his favorite brand.
2. Limit decision making
This is the case if the consumer buys a product occasionally or if there is a
new brand, he /she doesnt know about, in a familiar product category, for this type of
decision making, the consumer needs a moderate amount of time for gathering
information and deliberation.
3. Extensive Decision Making
This is most complex decision making behavior. It happens when a purchase
includes unfamiliar, expensive or infrequently bought products; for e.g. cars, house
etc. the buyer uses a lot of time evaluating alternative brands or choices and also for
seeking intromission.
A big contrast to the extensive decision making process that were mentioned
earlier is the behavior the impulse buyer. These people do not plan conscious to buy ,,
they have a persistent urge to buy something immediately if they like it ,but often
these people get in emotional conflicts they often feel guilty because of their limited
finances or some thing else.
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CONSUMER DECISION MAKING

Consumer decision Making Process
Need Recognition
Information Search
Evaluation of
Alternative
Purchase
Post purchase behavior
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Big Bazaar
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Big Bazaar, is the chain of retail stores of the big banner pantaloon
Retail(Indian) ltd., which in turn is a segment of the Kishore Biyan, regulate future
Group of companies. Moreover the customer friendly ambiance and the organized
retailing of products also make Big Bazaar one of successful retail companies in
India.
Big Bazaar
Overview
Big Bazaar is a part of the pantaloon Group is a hypermarket offering a huge
varies of goods of good quality for all at affordable prices. Big Bazaar with over 50
outlets in different parts of India is present in both the metro cities as well as in the
small town.
Big Bazaar has no doubt made a big name in the retail industry of India,
moreover shopping here is further made a memorable experience with the varied rates
of discounts on products as well as discount vouchers available in a variety of
amounts, like INR2000, INR 3000, INR 4000, INR5000 and 10000 on all Big Bazaar
products and accessories.
The variety of product range in Big Bazaar:
This is large format store comprise of almost everything required by people
from different income group. It varies from clothing and accessories for all gender
like men, women and children, playthings, stationary and toys, footwear, plastics
utensils, home utility products, cosmetics, crockery, home textile, luggage gift items,
other novelties, and also food products and grocery.
The added advantage for the customers chopping in Big Bazaar is that there
are all time discounts and promotional offer going on in the Big Bazaar on its saleable
products.
THE IMPORTANCE FEATURE OF BIG BAZAAR
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Shopping in the Big Bazaar is a great experience as one can find almost
everything under the same roof. This is very important for satisfying customers. It has
different feature which cater all the need and wants of the customers. Some of the
significant characteristics of Big Bazaar are as follows:
The Food Bazaar or the grocery store with the department selling fruits and
vegetables
There is a zone specially meant for the enjoyment of the kids
Furniture Bazaar or a large section dealing with furnitures
Electronic Bazaar or the section concerned with electronic goods and
cellular phones.
Future Bazaar .com or online shopping portal which makes shopping easier
as one can shop may products of Big Bazaar at the same price from home
Will regulated customer care Tele calling services
Group vision and Mission

Group Vision
Future Group shall deliver Everything, Every time for Every Indian consumer
in the most profitable manner.
Group Mission
We share the vision and belief that our customers and stakeholders shall be served
only by crating and executing future scenarios in the consumption space leading to
economic development.
We will be the trendsetters in evolving delivery formats, creating retail realty,

making consumption affordable for all customer segments- for classes and for
masses.
We shall infuse Indian brands with confidence and renewed ambition.
We shall be efficient, cost- conscious and committed to quality in whatever
we do.
We shall ensure that our positive attitude, sincerity, humility and united
determination shall be the driving force to make us successful.
BOARD OF DIRECTORS:
Mr. Kishore Biyani, Managing Director
Kishore Biyani is the Managing Director of Pantaloon Retail(Indian)
Limited and the group chief Executive Officer of Future Group.
Mr. Gopikishan Biyanin, Whole time Director
Gopikishan Biyani is commerce graduate and has more than twenty
years of experience in the textile business.
Mr. Rakesh Biyani, Whole time Director
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Rakesh Biyani , is a commerce graduate and has been actively

involved in category Management, retail stores operations, IT and exports. He
has been instrumental in the implementation of the various new retail formats.
Mr. Vijay Kumar Chopar, Director

V.K Chopra is a fellow member of the institute of Charter Accountants
of India (ICAI) by profession and is a Certified Associate of Indian Institute of
Bankers (CAIIB). His banking career span over 31years and he has served
senior management positions in Central Bank of India, Oriental Bank of
commerce, SIBI, Corporation Bank and SIBI.
Mr. Shailesh Haribhakti, Independent Director

Sri Shailesh Haribhakti is a Chartered Accountant, Cost Accountant,
and a Certified Internal Auditor. He is the Deputy Managing Partner of
Haribhakti & Co., Chartered Accountants and Past president of Indian
Merchant chambers. He is on the Board of several public Limited companies,
including Indian petrochemicals corporation Ltd., Abuja Cement Eastern Ltd.
Etc. He is on the board of Company since June 1, 1999.
Mr. S Doreswamy, Independent Director

S. Doreswamy is a former Chairman and Managing Director of Central
Bank of India and serves on the board of DSP Merril Lynch Trustee Co. and
create Limited among others.
Dr. D. O. Koshy, Independent Director

D.O. Koshy holds a doctorate from ITI, Delhi and he is the Director of
National Institute of Design (NID) Ahmadabad. He has over 24 years of rich
experience in the textiles and garment industry and was instrumental in the
setting up of NIFT Centers in Delhi, Chennai and Bangalore. He is a
renowned consultant specializing in International Marketing and Apparel
Retail Management.
Mr. Bala Deshpande, Independent Director

Bala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd.
And also serves on the boards of Deccan Aviation, Nagarjuna Construction,
Wels pun India and Indus League Clothing Ltd, among others.
Mr. Anil Harish, Independent Director

Anil Harish is the partner of DM Harish &Co. associates & Solicitors
and an LLM from University of Miami. He also serves on the board of
Mahindara Gesco, Unitech, Induslnd Bank and Hinduja, anong others.
AWARD AND RECOGNITION

page no
25
Most Admired Retail Company of the year future group

Retail Face of the Year- Kishore Biyani
Best Retailer of the year ( Hypermarket) Big Bazaar
Future was awarded the Most admired Retail company of the year by the
Indian Retail Forum at a glittering ceremony organized in Mumbai. Mr.Kishore
Biyani also won retail face of the year.
India Retail forum is a platform for intellectual insights and information
exchanges for the retail business in the India subcontinent. The forum presents the
business of retail in the region to a global audience, with the express aim of
facilitating understanding about and encouraging investment in this massive
marketplace. Big Bazaar, the value format of future Group bagged the Best Retailer of
the year ( Hypermarket).
THE INDIASTAR AWARD 2008

Food Bazaar: Best Packaging innovation
Food Bazaar bagged the INDIASTAR Award for Best packaging innovation in
India, for its private label brand fresh and pure Chakki Atta.
INDIASTAR Award is a biennial event which aims to promote and encourage
excellence in packaging design, innovation and technology. The contest was
established in 1972 and is considered as the most popular and premier event for
Indias packaging fraternity. This year there were around 357 entries and the
participants had to submit a sample of their designs for selection with this award,
Pantaloon Retail(India) limited becomes the first Indian Retailer to win the
prestigious INDIASTAR Award.
Summary of compan
Non-free media use rationale - non-free logo for Big Bazaar

This is a logo for Big Bazaar.
Description
Source
The logo obtained from Big Bazaar.
page no
26
Article
Big Bazaar
Portion used
The entire logo is used to convey the meaning intended and avoid
tarnishing or misrepresenting the intended image.
The logo is of a size and resolution sufficient to maintain the
Low resolution?
quality intended by the company or organization, without being

unnecessarily high resolution.
The image is used to identify the organization Big Bazaar, a
subject of public interest. The significance of the logo is to help
Purpose of use
the reader identify the organization, assure the readers that they
have reached the right article containing critical commentary
about the organization, and illustrate the organization's intended
branding message in a way that words alone could not convey.
Because it is a logo there is almost certainly no free equivalent.
Replaceable?
Any substitute that is not a derivative work would fail to convey

the meaning intended, would tarnish or misrepresent its image, or
would fail its purpose of identification or commentary.
Retail Asia Pacific 500 Top Awards 2008

Gold winner Top retailer 2008 Asia Pacific
Retail Asia Publishing etc, the institutor of these award, aims to set a platform
that appraise raises and recognizes the development and growth of retailing
throughout the Asia pacific region.
The Reid and Taylor Awards for Retail Excellence 2008
page no
27
Retail leadership Awards: Kishore Biyani

Retail Best Employer of the Year: Future Group
Retailer of the year: Home products and office Improvements: Hometown
The Reid & Taylor awards for Retail Excellence are an important feature of
the Asia Retail Congress, Asias single most important global platform to promote
world- class
Retail practices, these awards are aimed at honoring the best, in the Asian
Retail scenario, India played host to Asia retail Congress 2008.
page no
28
page no
29
STRENGTH:
High brand equity enjoyed by Big Bazaar
State of the art infrastructure
A vast variety of stuff available under one roof
Everyday low prices, which attract customers
Maximum percent of footfalls converted in sales
Huge investment capacity
Biggest value retail chain in India
It offers a family shopping experience, where entire family can visit together.
Available facilities such as online booking and delivery of goods
WEAKNESS:
Unable to meet store opening targets on time
Falling revenue per sq ft
General perception: Low price = Low quality
Overcrowded during offers
Long lines at billing counters which are time consuming
Limited only to value offering low price products. A know of branded products
are still missing from Big Bazaars line of products. E.g. Jockey, Van houses,
page no
30
Opportunity:
A lot of scope in Indian organized retail as it stands at approximately 4%.
Increasing mall culture in India.
More people these days prefer to visit big stores where they can find large variety
under one roof
Threats:
Competition from other value retail chains such as Shoprite, Reliance (Fresh and
trends), Hyper city and D mart.
Unorganized retail also appears to be a threat to Big Bazaars business. A large

population still prefers to visit local convenient stores for daily purchases
Changing Government policies
International players looking to foray India
page no
31
6.1. FINDING
page no
32
From the survey which has been conducted in Big Bazaar we obtained the following
information:
1.
The retail scenario is one of the fastest growing industries in India over the
last couple of years. India retail sector comprises of organized retail and
unorganized retail sector. Indian Retail sector is the fifth largest global retail
destination. According to Government of India estimation, currently the
share of retail trade in India's GDP is around 12 per cent, and is estimated to
reach 22 per cent by 2010.
2.
Big Bazaar is a chain of shopping malls in India owned by the future group.
It has democratized shopping in India and is so much more than a
hypermarket. Here you will find over 170,000 products under one roof that
cater to every need of a family, individuals and offices and so on. Big Bazaar
is the destination where you get products available at prices lower than the
MRP, setting a new level of standard in prices. Big Bazaar is a part of the
pantaloon Group is a hypermarket offering a huge varies of goods of good
quality for all at affordable prices. Big Bazaar with over 50 outlets in
different pars of India is present in both the metro cities as well as in the
small town.
3. Price of products:
From study it is found that majority of respondents i.e., 44% had
opinion that price of products is affordable,26% value for money, and 18% is
high in Big Bazaar. So, there is relationship between Price of Products and
Consumers Buying Behavior.
4. Quality of Products:
According the consumer buying behavior in Big Bazaar, majority
quality of products is good i.e. 58% of respondents were rated quality of
products is good, 28% is average and 14% is very good. Since, we can
understand that there is a relationship between quality of products and
Consumer buying behavior.
Majority of the respondents felt that the service time of Big Bazaar is medium i.e.,
52% of respondents had opinion for medium service time, 30%, fast service remain
page no
33
20% slow service. Because they felt, for example billing system need to be improved
as during weekend and in other occasions it takes very long time for the customers to
complete the billing formalities. So, behavior of consumer with quality services has
more related to each other.
5.
Sources of information for consumers:

Form study it is found that majority of respondent i.e. 34% came to
know for shopping by the newspapers, friends and word of mouth. So,
newspapers and friends of consumer for shopping is very important.
6.2. SUGGESTIONS
Some of the suggestions for improvements given by the respondents were:
Majority of the respondents felt that the billing system need to be improved as
during weekend and in other occasions it takes very long time for the
page no
34
customers to complete the billing formalities. So respondents feel that care

should be taken towards the improvement of the billing system.
Some of the respondents also raised their concern regarding the arrangement
of the products within the product category, some respondents found it
difficult to search for the product which they required .so trimming up of the
products is necessary.
Some respondents also raised their concern regarding the seating arrangement,
drinking water specialty hence take care these issues seriously.
The ambience within the store also plays a very important role in influencing the
customer perception towards the store. The ambience, such as the lighting the
music that is played etc,. Should be taken care of good ambience for shopping
improves the customer perception.
The parking facilities was not enough during the weekends o and during
festive season.
6.3. CONCLUSIONS
The overall consumer behaviors towards Big Bazaar is good because of
affordable price, good and average quality of products, service time, billing systems,
convenience stores and some offer and verities of products. The target customer for
the Big Bazaar majority of consumer are middle class which their monthly income is
more than Rs.15000. Middle class segments is growing due to high disposal income
page no
35
customer found the price are reasonable they found also quality of product is good
and average with good variety of product available in this Bazaar.
About 50 % of customer shopping from others store specially form
conveniences stores So, we can summarize that the overall consumer behavior
towards Big Bazaar is positive and they are seeing satisfied with good shopping
experience and offers of Big Bazaar retail Management.
page no
36
BIBLIOGRAPHY
REFERENCE BOOKS:
Marketing Management by:C.N.SANTAKKI

Sales and distributions Management by: TAPAN.PANDA
Services Marketing by: RAVI SHANKER
Marketing management by: Philip kotler
page no
37
WEBSITES
http://www.ibef.org/industry/retail.aspx
www.big.bazaar.com
www.pataloonindia.com
Retailing in India: Trends and opportunities
http://www.afferguson.com/bulletin/ret-pri.htm
http://en.wikipedia.org/wiki/Retailing_in_India
http://www.plunkettresearch.com/Industries/Retailing/RetailingTrends/tabid/2
69/Default.aspx
page no
38

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Consumer Buying Behavior Towards Big Bazaar (Future value retail ltd)

Vijayanagar college, Hospet

Vijayanagar college, Hospet

Is se sasta aur achcha kahin nahi!

Vijayanagar college, Hospet

(b)Statement of the problem

Vijayanagar college, Hospet

OBJECTIVES AND SCOPE OF STUDY:

Sample Size collection of data

Vijayanagar college, Hospet

1. Primary Sources of data

2. Secondary Sources of data

3. Actual collection of data

LIMITATION OF THE STUDY

1.2 LITERATURE REVIEW:

Vijayanagar college, Hospet

Post Purchase Decision

Post-purchase anxiety that results from an imbalance among an individuals

Marketers must try to reduce this anxiety

After the purchase, consumers are either satisfied or experience

Vijayanagar college, Hospet

Vijayanagar college, Hospet

books/music/gifts (Archives, Music World, Crosswords, Landmark), appliances and

Large supermarkets, typically 3,500-5,000 sq. ft.

Mini supermarkets, typically 1,000-2,000 sq. ft.

Convenience stores, typically 750-1,000sq. ft.

Discount/shopping list grocer

Vijayanagar college, Hospet

INTRODUCTION OF RETAIL INDUSTRY

Quick Facts on Indian Retail Sector

Indian Retail sector is the fifth largest global retail destination.

India retail market is dominated by the unorganized sector.

Vijayanagar college, Hospet

GROWTH OF RETAIL COMPANIES IN INDIA

Growth of Retail Companies in India: Overview

Vijayanagar college, Hospet

Lifestyle International, a division of Landmark Group, plans to have more

DEFINITION AND SCOPE OF RETAILING MANAGEMENT

Vijayanagar college, Hospet

Store form of retailing

Department stores: a department store is a store where multiple

Non store form of retailing

Vijayanagar college, Hospet

NEED TO STUDY CONSUMER BUYING BEHAVIOR

The psychology of how the consumers is influenced by his or her environment

The consumers buying behavior while shopping or making other marketing

Limitations in consumer knowledge or information strategies differ between

Vijayanagar college, Hospet

DETERMINATION OF CONSUMER BEHAVIOR

Roles and statuses

(3) Personal Factors

Vijayanagar college, Hospet

Economic circumstances product choice is greatly affected by ones

TYPES OF CONSUMER BUYING BEHAVIOR

Routine response behavior

Vijayanagar college, Hospet

Vijayanagar college, Hospet

CONSUMER DECISION MAKING

Post purchase behavior

Vijayanagar college, Hospet

Vijayanagar college, Hospet

THE IMPORTANCE FEATURE OF BIG BAZAAR

Vijayanagar college, Hospet

Group vision and Mission