STUDY ON CONSUMERSATISFACTION OF TVS GROUP WITHREFERENCE TO SCOOTY

PEP+
In partial fulfilment of the requirement for the award of the degree of
BACHELOR OF BUSINESS ADMINISTRATION

Submitted by
BINITA THAPA (09101108)
Under the guidance of Mr. S.K GUPTA

INDEX

S.NO TITLE PAGE NO1

1.11.21.31.41.51.6
CHAPTER
IntroductionCompany ProfileObjectives of the ResearchNeeds of the researchScope
of the studyLimitations of the study
2
2.1
CHAPTER
Review of literature
3
3.13.23.33.43.53.63.73.8
CHAPTER
Research methodologySample PlanSample ProceduresSample SizeSampling
TechniquesQuestionnaires designMethod of data collectionStatistical tool
4
4.1
CHAPTER
Data analysis and interpretation
5
5.1
CHAPTER
Findings of the result
6
6.1
CHAPTER
Suggestions and recommendations
7
7.17.27.3

CHAPTER
ConclusionAnnexureBibliography

LIST OF TABLESS.NO PARTICULARS PAGE NO.

1 Type of consumers2 Factors considered while purchase3 Perception of brand on

two wheelers4 Basis of purchase5 Satisfaction level of mileage6 Preference towards
Scooty PEP+7 Intellectual Capital Of Consumer ServiceRepresentative8
Campaigning Power Of Consumer ServiceRepresentative9 Factors influencing Scooty
PEP+ from others10
Respondents switching of brands
11 Media impressed to buy12 Changing level of Scooty PEP+ with launch of new
vehicle13 Level of satisfaction of Scooty PEP+14 Frequency to service15 Mode of
servicing Scooty PEP+16 Satisfaction level towards CC power of thevehicle17
Respondents interest towards sales promotion
18 Consideration of colour factor in purchase19
Respondents opinion about mode
of advertisement20 Satisfaction of service provided by TVSmotors towards Scooty
PEP+21 Effectiveness in dealing with the consumers22 Level of satisfaction towards
service providedby TVS motors23 Opinion about rating the service provided byTVS
motors24 Recommendation of Scooty PEP + to others

LIST OF CHARTSS.NO PARTICULARS PAGE NO.

1 Type of consumers2 Factors considered while purchase3 Perception of brand on
two wheelers4 Basis of purchase5 Satisfaction level of mileage6 Preference towards
Scooty PEP+7 Intellectual Capital Of Consumer ServiceRepresentative8
Campaigning Power Of Consumer ServiceRepresentative9 Factors influencing Scooty
PEP+ from others10
Respondents switching of brands
11 Media impressed to buy12 Changing level of Scooty PEP+ with launch of new
vehicle13 Level of satisfaction of Scooty PEP+14 Frequency to service15 Mode of
servicing Scooty PEP+16 Satisfaction level towards CC power of thevehicle17
Respondents
interest towards sales promotion18 Consideration of colour factor in purchase19
Respondents opinion about mode of
advertisement20 Satisfaction of service provided by TVSmotors towards Scooty
PEP+21 Effectiveness in dealing with the consumers22 Level of satisfaction towards
service providedby TVS motors23 Opinion about rating the service provided byTVS
motors24 Recommendation of Scooty PEP + to others

INTRODUCTION