Professional Documents
Culture Documents
MBA-IT
2010-2012
Prateek Verma
MBA-IT
-10030141125
Title Page
This project is about Search Engine Optimization (SEO) which
refers to the techniques used to improve the page rank of your
website in organic (or natural)search results, thus making your
website more visible to the people who are looking for your
products or services via search engines.
My role in Everest-Web Solutions was as SEO Analyst ie
planning and executing SEO strategies in a website to get a
higher ranking in search results which also includes
implementing various tools and procedures to improve visibility
of the websites.
Everest-Web Solutions is an SEO Company that offers quality
Search Engine optimization/services and internet marketing
solutions. Our dedicated team has of SEO professionals which
guarantees top 10 search engine ranking on Google , yahoo and
MSN .
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Approval Page
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Acknowledgement Page
I would like to express my attitude to all those who gave me
the opportunity to complete this project. It would not have
been possible without the kind support and help of many
individuals and organization I worked with .I would like to
extend my sincere thanks to all of them.
I am highly indebted to Mr. kamal Keswani(SEO Manager) &
whole team of EVEREST-WEB SOLUTIONS for their guidance
and constant supervision as well as all important information
regarding project they provided to me and for their support in
completing this project .I would like to express my gratitude
towards Prof. Shirish Joshi(HOD -IT) and last but not the least
,my internal project guide Mr. Veeraj Thaploo for their valuable
feedbacks which help in completing this project .
Finally ,an honorable mention goes to my family and friends for
their understanding and support on me in completing this
project .Without helps of the individuals mentioned above ,I
would have face many difficulties while doing this .
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Table of Content
Introduction .. 7
Scope .. 7
Objective .. 8
What is SEO ........9
WHY SEO ......... 10
ON-Page SEO .. 11
OFF-Page SEO .12
Activities in ON-Page SEO .13
Activities in OFF-Page SEO 16
Long Tail Keywords .. 18
Benefit & Advantage of SEO . 20
SEO Project Reporting. 22
Details about Tools Used
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Introduction
SEO stands for Search Engine Optimization .It is the process of
getting traffic from the free or organic listings of search
engines. It basically comprises of ON Page & OFF Page activities.
ON page & OFF Page activity involves many processes that
helps you to improve your sites page rank , thus helps you to
improve your web revenue by attracting maximum internet
users towards your website.
Scope
The soul purpose of Search engine Optimization (SEO) is to
ensure that your website is listed in top 10 list of search engine
result pages (SERP).
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Objectives
Analyzing the website and to remove the errors to make it
SEO friendly.
Optimizing each page of website and targeting right
keywords, thereby getting high ROI.
Updation of meta tags for each page.
Competitor analysis and target customers.
Link building.
Create and optimize content .
Monitor report and repeat .
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What is SEO
Search engine optimization (SEO) refers to techniques that help
your website rank higher in organic (or natural) search
results, thus making your website more visible to people who
are looking for your product or service via search engines.
Why SEO
So, why is it important for your business website to be listed
on search engines? On Google alone, there are over 694,000
searches conducted every second. Every second that your
website is not indexed on Google, you are potentially missing
out on hundreds, if not thousands of opportunities for
someone to visit your website, read your content, and
potentially buy your product or service. Practicing SEO basics,
as well as more advanced techniques after those, can
drastically improve your websites ability to rank in the search
engines and get found by your potential customers.
Because the sole purpose of a search engine is to provide you
with relevant and useful information, it is in everyones best
interest (for the search engine, the searcher, and you) to
ensure that your website is listed in the organic search listings.
In fact, it is probably best to stay away from paid search all
together until you feel you have a firm grasp on SEO and what
it takes to rank organically.
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ON-Page SEO
On-page SEO is an important part of your overall search engine
optimization strategy. These are the bits you can control and
tweak to suit your end goals, so its important to understand
what factors can help you achieve the results you want.
On-Page optimization is absolutely necessary if you intend to
improve your sites visibility in the search engine results.
Any work you do to optimize each page of your site will have a
direct impact on what is shown in search engine results pages.
It can also play a huge part in the level of traffic your site
receives from search engines.
Obviously, a sites content is going to play an integral role in onpage SEO, so this should be a primary focus. However, there are
multiple other elements that can be adjusted and tweaked to
increase results as well. Lets look at these in more detail.
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Steps in SEO
On-page Optimization it is related to the content and
structure of the website in the following areas:
Keyword, Competitor & Market Analysis
Meta Tag Optimization
Image Alt Tag Optimization
HTML Tag Optimization
Off-page Optimization is essential to have maximum ef fect
to gain top positions for popular & relevant keywords. It is
an ongoing process that needs to be done continually to stay
ahead of competition.
Search Engine Submissions
Directory Submissions
Social Bookmarking
Article Submissions
Analysis of
Page Optimization Off Page Op
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Project On
timization
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Google says:
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Global reach
Greater visibility and popularity.
Results-based reporting
Enhanced online sales.
Maximize your Return of Investment - ROI
Increase brand visibility
Enabling your business to compete and stay ahead in the
online market
Long term positioning
Low cost advertising and high rate of return.
Boosts business efforts
Making your website both search engine friendly and user
friendly
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On page Optimization
Website Analysis
Sitemape.xml: Sitemap.xml file is available on your website, below is the
screenshot of the xml file. To view the xml file please click this link:
(http://www.bellamaifurniture.com/sitemap.xml)
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Page Rank: The Page rank of your website is 1, below is the screenshot.
Performance Testing: This Screen shot has being taken from the testing
point off-view. The website is really good it grade B and C, if possible
development team can really try to make it to grade A. Below is the screenshot.
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W3c Validation Error: W3c is the tool through which we can really identify
how many errors are available on the website. This need to be focused to make
the website error free, below is the screen shot.
This W3c errors need to be taken care by the development and design team. To
view where exactly the errors are feel free to check the errors on this URL
(http://validator.w3.org/)
Alexa Rank: Alexa is the common tool to check the rank and its popularity on
search engine. Alexa is a free tool that gives you the ranking status, this tool is
commonly used by 1/3 of the US economy to check the performance of there
website. Below is the screen shot that will show you the current ranking of your
website.
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Meta Tags: Meta tags are really very important this gives the complete
information to search engine about the website and its services. The points that
need to be taken care are as below:
Title: Modern Furniture | Contemporary Furniture | Modern sectional Sofa Sets |
Dining Table | Bedroom
The length of the title is 95 characters. But from SEO point off-view it should be at
least 60 to 66 characters.
Meta Description: Bellamai Furniture is a leading online retail store, offering high
quality modern contemporary furniture, contemporary living room furniture,
modern sectional sofas, dining tables and bedroom furniture in affordable prices.
Store wide sale and free shipping.
The length of the description is 258 characters. This need to be between 150 to
180 characters and max 200
Meta Keywords: modernfurniture, contemporaryfurniture,
modernlivingroomfurniture, modernsectionalsofas,
contemporarylivingroomfurniture, moderndiningroomfurniture,
contemporarybedroomfurniture, contemporarydiningtables, modernbeds.
This is really fine it characters length is 215
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Google Analytic:
The Google Analytic is available on the website. The Tracker Code is
("UA-11246519-2")
Sr. No
Website URL
http://themagazine.info/
http://www.contemporaryfurniturecenter.com/
http://www.modern1furniture.com/
http://www.viesso.com/
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Numbers Of Submissions
250 Submissions
DMOZ Submission
1 Once
Blog Submission
Social Bookmarking
Directory Submission
Regional Directory
Submission
Theme Base Directory
Submission
Deep Link Directory
Submission
Article Submission
Press-Release
Link Wheel
Image Submission
Hub-Pages Submission
Squidoo Lens Submission
Monthly Report
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Status
100 Submissions
150 Submissions
150 Submissions
20 Submissions
Collections of best PR sites.
150 Submissions
3 Unique submissions Per month
5 Unique submissions Per month
Will Be provided. From Our
end.
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