Professional Documents
Culture Documents
Cause Marketing
Finding a causes both your customers and your company cares about can create magic for your
business. NEC has utilized this principle of cause marketing in terms of providing cause all their
knowledge partners donors and students care about. Knowledge partners gudents et cost effective
marketing of their degrees and programs , donors get satisfaction that their support is being utilize
by a registered and authentic body while students get surety of their future , a win win situation for
all under one roof .
Event Marketing
NEC is planning to organize student orientations as events , properly advertised, to create a
marketing impact on target market.
Telemarketing
NEC is also utilizing telemarketing strategy in order to reach students and donors. It collects data of
potential donors and students then make phone calls to them in order to make them aware of the
project and get them on board for further collaborations. So far this strategy has yielded positive
results for NEC to get promoted and attain considerable output
Major Competitors
NEC is a relatively new concept in Pakistan so it has no direct competitors however it has
competitors in terms of providing scholarships to students and these include Gurmani Foundation ,
Al Khidmat Foundation , Care Foundation etc.
Reporting Relations
The Advisory Board supervises the following sections:
Short Falls
One major short fall and weakness of the marketing and website development department is
that both of these lack in number of permanent employees dedicated to specific areas of the
work. At present number of employees are less so work load is much bigger that it halts the
speed of working and obviously the quality of work as well. Tasks remain pending or do not get
accomplished on time. Further due to less number of employees NEC is not expending rapidly,
which it needs to be for tapping more cities and areas. Among other shortfalls includes its
employees being busy in their own works such as studies which also divide their energies and
make them less productive.
Accomplishments
Completed all the tasks that were assigned to me. Also developed my own portfolio
as graphic designer, traded with Insta Forex at Karachi stock market as part of
personal development. Obtained fluency in tele-marketing. Got the offer of working
with NEC.
Problems Encountered
The contact details specially phone numbers provided on internet of donor organizations were
mostly invalid and it was hard to find exact details which I managed to find after hours of
searching different links more over tele-marketing and Portfolio development were new
experiences for me, earlier I had no idea how to make my own portfolio as graphic designer and
use of Adobe InDesign for this purpose. Furthermore targeting brands such as clothing brands etc
for fund raising, was a new experience for me it increased my insights of social work and made
me inline to the required kind of communication as well which is needed for effective fund
raising.. Also developing feasibility report and planning schedule was a beneficial experience
that will be helpful in future for planning projects and schedules.
Conclusions
improvement
&
recommendations
for
National Education Consortium is a good initiative and unique in its nature which is
fulfilling the needs of education sector in a different but effective manner. Its a sort
of platform for all stakeholders benefiting literacy and overall society effectively. It
provides necessary guidance to students in making their career choices and t he
required resources in doing so which will boost awareness at initial level of higher education also
will reduce the burden of medical and engineering fields which are mostly chosen fields in
Pakistan and due to this high number of students intake in these fields, unemployment has also
increased. So NEC , which promotes other disciplines at initial level , is not only putting efforts
in reducing this burden and thus controlling the unemployment to some extent but also is going
to be a hub of all educational needs of Pakistani students. Along with that NEC is fulfilling the
needs of partner universities in terms of students intake and marketing in a cost effective manner
since partner universities will no longer be needing large amounts to be spent on their
advertisement as team NEC will be doing it so universities will be getting benefits by this
initiative more over the students who get admissions work for university in duly assigned
working hours as part of their agreement to the university which is also helpful in attaining a
workforce for the universities with absolutely no cost.
However in order to increase the span of work, NEC needs an increased team dedicated and
specific to its operations. It also should have launched some arrangement of benefits especially
for those institutions which have profit generation as motives though working hours of students
should be sufficient but if NEC launches a mechanism of providing a portion of students
income, after completion of their education, to the respective university it can attract those
Universities as well to sign MOUs with NEC which are presently reluctant to do so.
Further NEC should work on getting colleges on board in a collaboration to provide certain
number of students each year to get enrolled with it just like it has collaboration with
Universities which provide scholarships and admissions to certain number of NEC Scholars. This
will reduce the cost of NEC as well as colleges will automatically be turned into NEC workforce
and in return they will be improving their market as well. Again this idea can only be
accomplished if NEC will have a larger and efficient team to deal with those colleges effectively.
But if NEC adopts this method it will boost its productivity to the next level.