Portfolio

David Payne

Contact Info
David Payne
5101 Samantha Lane
Farmington, NM 87402
505.402.8277
paynedavidlee@gmail.com

Table of Contents
Business Card
Letterhead
Web Page
Imaging
Logos
Flier
Brochure
Event Ad
Montage

Business Card
Date: February 27, 2016
Description: This is a business card created for Davids Landscaping.
Programs/Tools:
Adobe illustrator
Adobe InDesign

Project Objective: Use the basic tools in Illustrator & InDesign. Create a new logo to fit a
company or personal image. Do not imitate existing logos or use previous designs. Dont use
photos or live trace. Use the new logo to design consistent layouts for a business card. Photos
are okay on business card as additional design elements. Business card should be 3.5 x 2 and
printed above center on a vertical page. Apply typography rules, keeping small copy. Keep
designs simple with light watermarks and drop shadows and plenty of white space. Include
contact information: name, address, phone, website, and email on each piece. Use periods,
bullets, or spaces in phone number; no parentheses/ hyphens.

Process: I began by making a few sketches on paper before I went into Adobe Illustrator
to create the logo. Once the logo was created I imputed it into Adobe InDesign. Once the
logo was in InDesign I added the text and some other design elements to finalize the business card.

Course/Instructor:
Comm 130 Section 05
Ben Pingle

Letterhead
Date: February 27, 2016
Description: This is stationery created for Davids Landscaping.
Programs/Tools:
Adobe Illustrator
Adobe InDesign

Project Objective: Use the basic tools in Illustrator & InDesign. Create a new logo to fit
a company or personal image. Do not imitate existing logos or use previous designs. Dont
use photos or live trace. Use the new logo to design consistent layouts for a letterhead. Photos are okay on letterhead as additional design elements. Letterhead should be 8.5 x 11, fullbleed optional, but trim only .125. Apply typography rules, keeping small copy. Keep designs
simple with light watermarks and drop shadows and plenty of white space. Include contact
information: name, address, phone, website, and email on each piece. Use periods, bullets,
or spaces in phone number; no parentheses/ hyphens.

Process: I began by making a few sketches on paper before I went into Adobe Illustrator to
create the logo. Once the logo was created I imputed it into Adobe InDesign. Once the logo
was in InDesign I added the text as contact information and used the logo watermark.

Course/Instructor:
Comm 130 Section 05
Ben Pingle

Web Page
Date: March 12, 2016
Description: This is a web page I created to explain my design process of the logo for Davids Landscaping.

Programs/Tools:
Adobe Illustrator
Adobe Photo Shop
HTML/CSS

Project Objective: Size and optimize an original logo as a .png for a web page so the long
side is 300 500 pixels. Write content to describe the process of creating your logo and
how it appeals to a target audience. (Minimum of 200 words. Include rationale for colors,
appeal to target audience, design skills, etc,) Acquire a working knowledge of HTML. (Include all required tags Doctype (provided), html, head, title, meta charset (provided), body,
h1, h2, p, ol or ul (with li tags), img, br, and a link to blog) Acquire a working knowledge of
CSS. (Customize the provided CSS provided to format the HTML to complement the logo
design. Change at least the following: The h1 text color & h1 background color, font colors
for the paragraphs & list items, the background color, font families and add at least one css
comment.) Identify hex colors to match logo, using Photoshop color picker. Open the HTML
page in a web browser and capture a quality screen shot with .5 inch margins for printing.

Process: For this web page I began by using Adobe Illustrator to use my logo for Davids
Landscaping. I then wrote the HTML for the web page. Once I had all the HTML content
ready I used CSS to beautify the web page. I made sure to use Adobe Photo Shop to get the
hex number to get the exact color for the web page.

Course/Instructor:
Comm 130 Section 05
Ben Pingle

Imaging
Date: February 6, 2016
Description: This is a photograph I took and added some design elements to.
Programs/Tools:
Adobe Photo Shop

Project Objective: Learn basic photography skills. Choose a color scheme, take a photo to
match those colors, then incorporate the colors into the layout. Use a digital camera to take a
quality image, then download it. Adjust image levels, saturation, color balance, sharpen tool
on separate layers for NDE (non-destructive editing.) Size and crop the image, then place on
an 8.511 page layout. Use layers to design text, and repeating graphic elements in Photoshop.
Print with full-bleed margins. Trim only 1/8 (0.125) from all four sides.

Process: For this project I first brainstormed an idea. While brainstorming I came across
a Scrabble board and was inspired. I found the quote to match and began taking photos. I
placed the Scrabble tiles up against the back of the Scrabble board on a desk to take a few
photos. I then used Adobe Photoshop to edit the picture. I changed the levels, saturation,
and vibrance of the photo as well as changing the color of the Scrabble board background a
bit. Once it was all settled I placed the text and rectangle designs into the project.

Course/Instructor:
Comm 130 Section 05
Ben Pingle

Flier
Date: January 23, 2016
Description: This is a flier for a graduate leadership conference.
Programs/Tools:
Adobe InDesign

Project Objective: Apply the design principles and use appropriate typography. Incorporate basic InDesign skills to improve basic flier layout. Retrieve image and logo from links on
this page. Create a project folder with image, logo and InDesign document to keep links in
InDesign intact.

Process: I used Adobe InDesign CC to create this flier. I used repetition and the rule of
odds in this design. I wanted to make the title the focal point of the design, so I made the text
white on a black background that way the contrast would catch the audiences eye.

Course/Instructor:
Comm 130 Section 05
Ben Pingle

Logos
Date: February 20, 2016
Description: This is a logo for the Superbowl 50 MVP, outside linebacker for the Denver
Broncos, Von Miller.

Programs/Tools:
Adobe Illustrator

Project Objective: Create three completely different, original logos to fit a company or
personal image that will appeal to the audience. Do not imitate existing logos or use previous
designs. Market research: gather opinions from at least ten people about which logo appeals most to them. Use only the Illustrator tools to create and draw your logos. (No Illustrator pre-fabricated flares, symbols, etc.. No photos or live-tracing. You may use an image or
drawing as a guide to trace it with the pen/pencil, but delete the image before submitting.)
Refine one logo with variations for color

Process: I began this process by doing some sketches. I had a few ideas and then I took
those ideas to Adobe Illustrator. I designed three samples and gathered opinions and research as to which was most appealing. Once I chose the design I finalized it, changing some
aspects from the critiques I received. It incorporates Millers initials and the Denver Broncos
colors. To the right shows the original logo (top), a greyscale logo (middle), and a white logo
on a color background (bottom).

Course/Instructor:
Comm 130 Section 05
Ben Pingle

Brochure
Date: March 20, 2016
Description: This is a brochure for a 3-on-3 basketball tournament for Food for the Hungry by Michael Jordan.

Programs/Tools:
Adobe Illustrator
Adobe Photoshop
Adobe InDesign

Project Objective: Set up and align a two-sided, folded document. Create an original, new
logo and use it in a brochure. Incorporate quality images. Incorporate at least four quality
images, not including the logo. One should be clipped in Photoshop and text-wrapped in
InDesign so the text follows the cutout shape of the image. Write at least 250 words of original copy in at least three paragraphs, headers, and subheaders. Trim for a full bleed and print
in duplex (two-sided) color.

Process: I started this project by sketching and creating a logo for Paynes Design in Adobe
Illustrator. Once I had this logo designed I made sketches for the brochure itself. I searched
the web for ideas and once I had a general idea of how I wanted to execute the project I
used Adobe InDesign to create the layout of the brochure. I also used Adobe Photoshop to
eliminate the background of a photo I used in the brochure. Once it was finished I printed it,
trimmed the edges and folded it into a tri-fold brochure. To the right is the physical version
of the brochure.

Course/Instructor:
Comm 130 Section 05
Ben Pingle

Event Ad
Date: Jaunary 30, 2016
Description: This is an Event Ad for a charity golf tournament sponsored by Teton Lakes
Golf Course to raise funding for the Future Golfers of America.

Programs/Tools:
Microsoft Word

Project Objective: Comprehend image sizing (how pixels and inches work together) Find,
scan and import a high-quality image. Create a full-bleed design. Choose a color scheme
and typeface(s) that work for your message and audience. Learn to use only Word design
features without using any Adobe programs, including Photoshop.

Process: This Event Ad was created with Microsoft Word. I began by sketching a few ideas
for the ad and then I put my ideas into Microsoft Word for the final design. I chose a flat design for this project.

Course/Instructor:
Comm 130 Section 05
Ben Pingle

Montage
Date: February 13, 2016
Description: This is a montage using two different photos blended together to become
one with added text.

Programs/Tools:
Adobe Photo Shop

Project Objective: Use the FOCUS design process with strong focal point and flow. Unify a
layout with a consistent theme and dominant spiritual message. Learn to blend two or more
images together gradually, using masks. Demonstrate more advanced Photoshop skills for
layout with multiple elements. Use a mask to apply a filter to one part of the image. Apply typography principles (titles, quotes, events or scripturesyour choice). Format type: Legibility;
Small copy & Title with varying text size. Theme word(s) Select good quality images

Process: Before I began this project I selected the text and chose pictures that complemented the text. I then used Adobe Photoshop to blend the girl praying into the mountain. I
used different styles of font to bring out certain words to add emphasis to them.

Course/Instructor:
Comm 130 Section 05
Ben Pingle