Professional Documents
Culture Documents
Where there were predecessor concepts, during the 1990s the theme restaurant and club
era swept the world, and in particular the U.S., with most retail developers looking at
themed restaurants and themed clubs as a way to increase the consumer appeal of retail
facilities in destination locations. A strong sub-set of this fad, was the large number of
celebrity-themed restaurants.
Themed restaurants included celebrity-backed concepts such as Fashion Cafe (with
models Campbell, MacPherson, and Schiffer), Planet Hollywood (Schwarzenneger,
Stallone, and Willis), and the Official All-Star Sports Cafe (Agassi, Seles, and Gretzky),
among many others.
Pure brand-based concepts included ESPN Cafe, Billboard Live!, Disney Stores,
NASCAR Cafe, and dozens of others.
Still other themed concepts were based on intriguing concepts and/or environments such
as Jekyll & Hyde Club, Drink!, Discovery Zone FunCenters, Dave & Busters, and Block
Party.
Most of the venues created during the themed restaurant era enjoyed some consumer
success but ultimately failed as consumers moved to the next concept.
History of Themed Restaurants and Clubs
First Unit Openings
This chronology includes only some of the more notable entries in this product category
from major players, and is not a representative list of all theme restaurant openings
during the time period shown.
1971
Hard Rock Cafe (London, England)
1977
Chuck E. Cheese (San Jose, California)
1982
Dave & Busters (Dallas, Texas)
1983
Medieval Times Dinner & Tournament (Kissimmee, Florida)
Hooters (Clearwater, Florida)
1984
Ed Debevics (Phoenix, Arizona)
1988
Dolly Partons Dixie Stampede (Pigeon Forge, Tennessee)
1991
Planet Hollywood (New York City)
1992
America Live! (Bloomington, Minnesota)
Drink! (Chicago, Illinois)
House of Blues (Cambridge, Massachusetts)
1993
Entros (Seattle, Washington)
Michael Jordans Restaurant (Chicago, Illinois)
P.F. Changs China Bistro (Scottsdale, Arizona)
Front Row Sports Grill (Orlando, Florida)
1994
Rainforest Cafe (Bloomington, Minnesota)
Harley-Davidson Cafe (New York City)
Wildhorse Saloon (Nashville, Tennessee)
Dive! (Los Angeles, California)
Country Star American Music Grill (Universal City, California)
1995
Official All-Star Sports Cafe (New York City)
Fashion Cafe (New York City)
Jekyll & Hyde Club (New York City)
Motown Cafe (New York City)
1996
Billboard Live! (West Hollywood, California)
NASCAR Cafe (Myrtle Beach, South Carolina)
Bubba Gump Shrimp Co. (Monterey Bay, California)
Reds (Edmonton, Canada)
Fultons Crab House (Orlando, Florida)
1997
Easyriders Cafe (Myrtle Beach, South Carolina)
1998
Motorsports Grill (Orlando, Florida)
ESPN Zone (Baltimore, Maryland)
Theme Restaurant Concepts that Did Not Make it to Market:
Cafe@Play
Classic Sports Network Restaurant
David Copperfields Magic
National Lampoon Cafe
Sinatras
Television City
TV Land
Vegas!
Hard Rock Cafe Rock music Universal City CA & FL in Nev Las Vegas.
Heart Attack Grill Hospital
Hell Pizza - Hell theme is used in the menu, New Zealand
Henry Ford Museum and Greenfield Village Various historically themed restaurants,
Dearborn, MI
Hillbilly Hot Dogs - roadside hot dog stand and tourist attraction, located near
Huntington, West Virginia
Hitlers Cross aka Cross Cafe history, Mumbai, India
Hobbit House run by little people, Manila, Philippines
Hog's Breath Cafe (also known as Hog's Breath Saloon) is an Australian and
international chain of steak house restaurants
Hospital Restaurant - Latvia
H.R. Giger Bar - visual effects for the film Alien. Various Locations, Switzerland
Ice Restaurant - Dubai
In The Dark Restaurant - London
Islands Fine Burgers & Drinks (also known as Islands) - beach theme various
locations, ca
Jacob Wirth Restaurant Historic building, Boston, MA
Jimmy Buffett's Margaritaville Tropical beach
Jumbo Kingdom - Hong Kong
Twin Peaks (restaurant chain) - a hooters type of sports bar, Addison, Texas,United
States
Tyler's Tender - train themed restaurant Schererville, Indiana
Underwater Restaurant - completely underwater Maldives
USAT General Frank M. Coxe - floating restaurant, California's San Francisco Bay
Vampire Caf Vamp dining, Tokyo, Japan
Voodoo Doughnut - an independent doughnut shop, Portland, Oregon
Walkabout (pub chain) - an Australian themed, United Kingdom
The Warehouse Restaurant Warehouse theme, Marina del Rey, CA
WCW Nitro Grill - an American professional wrestling steak house restaurant, Las
Vegas
Wingstop Restaurants, Inc - aviation-themed, Garland, Texas,
The World (WWE) - pro wreeatling theme, Times Square in New York, New York, in
the Paramount Theatre building on the corner of Broadway and 43rd Street.
The Zetor Restaurant - a Helsinki restaurant created in to pay tribute to a Czech tractor
manufacturer, Helsinki, Finland