Professional Documents
Culture Documents
enthusiastic about this possibility that they asked to become her business
partners. The positive feedback encouraged her to proceed with the idea
in more concrete terms. Though she did not write a formal business plan,
she and her friends had many brainstorming sessions on the viability of
the venture.
Nahla sees her business' strengths in the experience and reputation it has
gained over the years in the novel marketing concepts and creativity. The
weaknesses are related to finance and cash flow. she does not have the
necessary cash to easily finance new projects, like the sign/billboard
business. She sees opportunities in new areas, based on her reputation,
quality and professionalism.
Jordan did not have a government agency like the Small Business
Administration in the U.S.