Professional Documents
Culture Documents
version 1.0
CORPORATE
IDENTITY
GUIDELINES
Peak is the beginning of a revolution in the travel industry.
INTRODUCTION
Graphic standards began in the early part of the last century
to communicate a consistent image for emerging brands.
PEAK Flights
PEAK Admin
This was done as a defense against competition and as a
guarantee of origin and therefore, quality.
Introduction......................................................................... 1
Safety Area.......................................................................... 2
Correct Use.......................................................................... 4
Incorrect Use....................................................................... 5
Olympic Connection............................................................. 6
Color Standards................................................................... 8
Typeface.............................................................................. 9
Business System................................................................ 10
Apparel.............................................................................. 11
Vehicles............................................................................. 12
SAFETYAREA
50% height
25% height
50% height
33% width
16% width
16% width
33% width
Each facility or division has a Public Relations Director within the Marketing &
Communications department assigned to help with Peak’s communications.
To find your contact person or ask any generic questions, please contact
publicrelations@peak.ca
04.2010
CORRECT
CORRECT
The following examples show correct and acceptable use
of the Peak identity. When the logo is used properly, it
100% 75% 50% 25%
increases the integrity of the Peak brand. If you have any
questions on logo usage, please contact your Corporate PR
Director or email publicrelations@peak.ca
INCORRECT
The following examples show incorrect and unacceptable
use of the Peak identity. When the logo is used improperly
this can compromise the integrity of the Peak brand. If you
have any questions on logo usage, please contact your
Corporate PR Director or email publicrelations@peak.ca
View The
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COLORSTANDARDS
CMYK 69 7 0 0 50 0 100 0 0 2 0 68
TYPEFACES
Frutiger Delicious
54 Light
ABCabc1234 Roman ABCabc1234
55 Roman
ABCabc1234 Bold ABCabc1234
56 Italic
ABCabc1234
65 Bold
ABCabc1234
66 Bold Italic
ABCabc1234
75 Black
ABCabc1234
75 Black Italic
ABCabc1234
BUSINESSSYSTEM
Peak Limited
123 Main Sr.
Anytown, ON
A1B 2C3
MARY SMITH
vice president
Peak Limited
123 Main Sr.
Anytown, ON
A1B 2C3
APPAREL
VEHICLES
PANTONE 298 U PANTONE 298 U PANTONE 298 U PANTONE 298 U PANTONE 298 U PANTONE 298 U PANTONE 298 U PANTONE 298 U PANTONE 298 U
C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0
R19 G181 B234 R19 G181 B234 R19 G181 B234 R19 G181 B234 R19 G181 B234 R19 G181 B234 R19 G181 B234 R19 G181 B234 R19 G181 B234
PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U
C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0
R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63
PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U
C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0
R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63
PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U
C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68
R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115
PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U
C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68
R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115
04.2010
PANTONE 298 U PANTONE 298 U PANTONE 298 U PANTONE 298 U PANTONE 298 U PANTONE 298 U PANTONE 298 U PANTONE 298 U PANTONE 298 U
C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0
R19 G181 B234 R19 G181 B234 R19 G181 B234 R19 G181 B234 R19 G181 B234 R19 G181 B234 R19 G181 B234 R19 G181 B234 R19 G181 B234
PANTONE 298 U PANTONE 298 U PANTONE 298 U PANTONE 298 U PANTONE 298 U PANTONE 298 U PANTONE 298 U PANTONE 298 U PANTONE 298 U
C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0 C69 M7 Y0 K0
R19 G181 B234 R19 G181 B234 R19 G181 B234 R19 G181 B234 R19 G181 B234 R19 G181 B234 R19 G181 B234 R19 G181 B234 R19 G181 B234
PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U
C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0
R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63
PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U PANTONE 376 U
C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0 C50 M0 Y100 K0
R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63 R141 G198 B63
PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U
C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68
R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115
PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U PANTONE Cool Gray 11 U
C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68 C0 M2 Y0 K68
R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115 R113 G112 B115
View The Way Up
04.2010
Peak Inc.
645 Howe Street
Vancouver, BC
CANADA V6C 2Y9
www.peak.com
publicrelations@peak.ca
04.2010