Professional Documents
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Abstract
Use of social media platforms is not only restricted to industry, but it has found unique appeal in
the education sector also. These days, Facebook and Twitter profiles has become almost a habit
for most young adults / students today. In fact, it is very addictive and gives the youth a 'druglike high'. However, many educational institutions around the world, including colleges like
Harvard, NMIMS, IITs and IIMs have realized the power of this addiction and have created
institutional social media platforms .
On such interfaces, students can interact with faculty, exchange notes, learn subjects through
webinars, and even participate and collaborate with the industry. This has not only helped the
students but has created a substantial increase in the brand awareness and brand equity of such
educational institutes. Their online footprint has become more pronounced..
With more than 240% increase in number of unique visitors per month globally on such
platforms , there is a large potential for companies / institutes who want to tap into their target
markets. Many portals have come up to target the student communities and facilitate learning.
Many portals have come up to target the student communities and facilitate learning. The
research type of this project is exploratory and descriptive.
The objectives of this research paper are: To understand the impact of social media platforms on
education sector, to understand which platforms are currently being used as educational tools on
social media, to offer customized strategies to the companies/students.
Research Methodology: The research methodology was carried out by using exploratory research
design and descriptive research design. The sample size was 200
Sampling Procedure: Non-probability technique was used as sampling procedure.
Data Collection: 112 respondents have given their views on social media platforms in education
sector.
Keywords: Social media platforms, Education sector, Facebook, Twitter, Youtube
The Study Of Social Media Platforms And Their Impact On Student Engagement
education.
To offer customized strategies to the universities and students.
The Study Of Social Media Platforms And Their Impact On Student Engagement
Hypothesis
H0- There is no significant relationship between social media platforms in education sector
H1- There is significant relationship between social media platforms in education sector.
H0- Positive factors of social media platforms have no significant impact on student engagement.
H2- Positive factors of social media platforms have significant impact on student engagement.
H0- Negative factors of social media platforms have no significant impact on student
engagement.
H3- Negative factors of social media platforms have significant impact on student engagement.
H0- There is no demand of educational courses on Social Media Platforms.
H4- There is demand of educational courses on Social Media Platforms.
The Study Of Social Media Platforms And Their Impact On Student Engagement
Age
Number of Respondents
1
2
3
4
15-17
18-20
21-23
24-25
Total
8
21
44
39
112
Percentage of
Respondents
7%
19%
39%
35%
100%
Graphical Representation
Age
15-17; 7%
24-25; 35%
18-20; 19%
21-23; 39%
Interpretation
From the above table and pie chart it can be observed that age group of the respondents between
15-17 years are 8 (7%), respondents between age group of 18-20 years are 21 (19%),
respondents between age group of 21-23 years are 44 (39% and respondents between age group
24-25 are 39 (35). The age group between 21-23 is the highest.
The Study Of Social Media Platforms And Their Impact On Student Engagement
2) Relationship Status:
Sr. No.
Status
Number of respondents
1
2
Married
Unmarried
Total
11
101
112
Percentage of
Respondents
10%
90%
100%
Graphical Representation
Relationship Status
Unmarried
Relationship Status
Married
0
20
40
60
80 100
120
Interpretation
From the above table and bar diagram it can be observed that out of the total 112 respondents
only 11 (10%) are married and the rest 101 (90%) respondents are not married. Since the
respondents were only students, most are unmarried.
The Study Of Social Media Platforms And Their Impact On Student Engagement
3) Location
Sr. No.
Location
Number of respondents
Churchgate - Mumbai
central
Mahalaxmi Bandra
Khar - Andheri
Jogeshwari - Borivali
Dahisar - Virar
Total
Percentage of
Respondents
6%
34
44
20
7
112
31%
39%
18%
6%
100%
2
3
4
5
Graphical Representation
Location
Dahisar - Virar; 6% Churchgate - Mumbai central; 6%
Jogeshwari - Borivali; 18%
Mahalaxmi Bandra; 30%
Interpretation
From the above table and pie chart it can be observed that out the total 112 respondents, 7
respondents (6%) is between Churchgate to Mumbai Central, 34 respondents (31%) is between
Mahalaxmi to Bandra, 44 respondents (39%) are between Khar to Andheri, 20 respondents
(18%) are between Jogeshwari to Borivali and 7 respondents (6%) are between Dahisar to Virar.
The location was divided based on fast stations.
The Study Of Social Media Platforms And Their Impact On Student Engagement
4) Education Qualification:
Sr. No.
Qualification
Number of Respondents
1
2
3
4
Under Graduate
Graduate
Post Graduate
Vocational Courses
Total
32
63
12
5
112
Percentage of
Respondents
29%
56%
11%
4%
100%
Graphical Representation
Education Qualification
80
60
40
20
0
Interpretation
From the above table and column chart it can be observed that out of the total 112 respondents,
32 respondents (29%) are under graduates, 63 respondents (56%) are graduates, 12 (11%)
respondents are post graduates and 5 respondents (4%) are into vocational courses.
The Study Of Social Media Platforms And Their Impact On Student Engagement
5) Income
Sr. No.
Income
Number of Respondents
1
2
3
4
5
6
7
0 - 5000
5001 - 10,000
10,001 - 15,000
15,001 - 20,000
20,001 - 25,000
25,001 - 30,000
30,001 - 35000
Total
51
14
24
13
6
3
1
112
Percentage of
Respondents
46%
12%
21%
12%
5%
3%
1%
100%
Graphical Representation
Income
25,001 - 30,000; 3% 30,001 - 35000; 1%
20,001 - 25,000; 5%
15,001 - 20,000; 12%
0 - 5000; 46%
10,001 - 15,000; 21%
5001 - 10,000; 13%
Interpretation
From the above table and pie chart it can be observed that 51(46%) respondents fall under the
income group of Rs. 0-5000, 14 (12%) respondents fall under the income group of Rs. 500110,000, 24 (21%) respondents fall under the age group of Rs. 10,001-15000, 13 (12%)
respondents fall in the income group of Rs. 15,001-20,000, 6 (5%) respondents fall under the age
group of 20,001-25000, 3 (3%) respondents fall under the income group of 25,001-30,000 and 1
(1%) respondent fall under the income group of 30,001-35000. The income was taken per month
and not per annum.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
Yes
No
Total
107
5
112
96%
45
100%
Graphical Representation
Importance of Education
No
Yes
107
Interpretation
From the above table and bar chart it can be observed that out of the total 112 respondents, 107
respondents (96%) said that education is important in todays world, whereas 5 respondents (4%)
said that education is not important in todays world. This clearly proves that education is most
of the people feel that education is very necessary.
The Study Of Social Media Platforms And Their Impact On Student Engagement
H0- There is no significant relationship between social media platforms in education sector
H1 There is no significant relationship between social media platforms and education sector.
H0- There is no demand of educational courses on Social Media Platforms.
H4- There is demand of educational courses on Social Media Platforms.
Yes
No
Total
112
0
112
100%
0%
100%
Graphical Representation
Yes; 100%
Interpretation
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The Study Of Social Media Platforms And Their Impact On Student Engagement
From the above table and pie chart it can be observed that out of the total 112 respondents, all the
respondents use internet for education. This shows that internet (social media platforms) has
become a very important part in education over the years.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
At home
Cyber Caf
College library
Total
76
12
24
112
68%
11%
21%
100%
Graphical Representation
80
60
40
20
0
At home
Cyber Caf
College library
Interpretation
From the above table and coloumn chart it can be observed that out of the total 112 respondents,
76 respondents (68%) use internet from their houses since home is very convenient and
comfortable, 12 respondents (11%) use internet from cyber caf and 24 respondents (21%) use
internet in their respective colleges as this is also convenient during college hours.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
Computer
Laptop
Mobile
Tablet
Total
34
32
38
8
112
30%
29%
34%
7%
100%
Graphical Representation
Laptop; 29%
Interpretation
From the above table and pie chart it can be observed that out of the total 112 respondents, 34
respondents (30%) access internet from computers, 32 respondents (29%) access internet from
laptop, 38 respondents (34%) access internet from mobile phones and 8 (7%) respondents access
internet from tablet.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
10) Rank which of the following social media platforms do you use for education
Blogs
1
2
3
4
5
Never
Rarely
Sometimes
Often
Very Often
Total
42
15
16
13
26
112
38%
13%
14%
12%
23%
100%
Graphical Representation
Blogs
10
15
20
25
30
35
40
45
Interpretation
From the above table and bar chart it can be observed that out of the total 112 respondents, 42
respondents (38%) never use blogs for education purpose, 15 respondents (13%) rarely use blogs
for education, 16 respondents (14%) use blogs sometimes, 13 respondents (12%) use blogs often
and 26 respondents (23%) use blogs very often. This shows that out of the various social media
platforms, most people do not use blogs.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
11) Rank which of the following social media platforms do you use for education
Instagram
1
2
3
4
5
Never
Rarely
Sometimes
Often
Very Often
Total
44
8
19
28
13
112
39%
7%
17%
25%
12%
100%
Graphical Representation
Instagram
Very Often; 12%
Never; 39%
Often; 25%
Interpretation
From the above table and pie chart it can be observed that out of the total 112 respondents, 44
respondents (39%) never use instagram for educational purpose, 8 respondents (7%) rarely use
instagram for education, 19 respondents (17%) use instagram sometimes, 28 respondents (25%)
use instagram often and 13 respondents (12%) use instagram very often. This shows that people
do not use instagram also much for education.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
12) Rank which of the following social media platforms do you use for education
Twitter
1
2
3
4
5
Never
Rarely
Sometimes
Often
Very Often
Total
37
12
18
27
18
112
33%
11%
16%
24%
16%
100%
Graphical Representation
Twitter
40
30
20
10
0
Never
Rarely
Sometimes
Often
Very Often
Interpretation
From the above table and coloumn chart it can be observed that out of the total 112 respondents,
37 respondents (33%) never use twitter for educational purposes, 12 respondents (11%) rarely
use twitter for education, 18 respondents (16%) use twitter sometimes, 27 respondents (24%) use
twitter often and 18 respondents (16%) use twitter very often. This shows that twitter is used
more for education compared to blogs and instagram.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
13) Rank which of the following social media platforms do you use for education
Facebook
1
2
3
4
5
Never
Rarely
Sometimes
Often
Very Often
Total
2
29
6
16
59
112
2%
26%
5%
14%
53%
100%
Graphical Representation
Facebook
Never; 2%
Rarely; 26%
Very Often; 53%
Sometimes; 5%
Often; 14%
Interpretation
From the above table and pie chart it can be observed that out of the total 112 respondents, 2
respondents (2%) never use facebook for education purpose, 29 respondents (26%) rarely use
facebook for education, 6 respondents (5%) use facebook sometimes, 16 respondents (14%) use
facebook often and 59 respondents (53%) very often use facebook. This shows that people use
facebook more for education compared to blogs, twitter and instagram.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
14) Rank which of the following social media platforms do you use for education
Youtube
1
2
3
4
5
Never
Rarely
Sometimes
Often
Very Often
Total
5
22
7
18
60
112
4%
20%
6%
16%
54%
100%
Graphical Representation
Youtube
Very Often
Often
Sometimes
Rarely
Never
0
10
20
30
40
50
60
Interpretation
From the above table and bar chart it can be observed that out of the total 112 respondents, 5
respondents (4%) never use youtube for education purpose, 22 respondents (20%) rarely youtube
for education, 7 respondents (6%) use youtube sometimes, 18 respondents (16%) often use
youtube and 60 respondents (54%) use youtube very often. This shows that out of all the social
media sites, people use youtube most for education.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
Academics
News
Connecting with friends
via social networks
Emails
Chatting
Total
4
5
42
8
41
38%
7%
37%
15
6
112
13%
5%
100%
Graphical Representation
Academics; 38%
News; 7%
Interpretation
Form the above table and pie chart it can be observed that out of the total 112 respondents, 42
(38%) respondents use social media for academic purpose, 8 respondents (7%) use social media
for news, 41 respondents (37) use social media to connect with friends via social media, 15
respondents (13%) use social media for emails and 6 respondents (5%) use social media for
chatting.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
H0- There is no significant relationship between social media platforms in education sector
H1 There is no significant relationship between social media platforms and education sector.
16) In terms of academics, what exactly do you use social networks for?
1
2
44
27
39%
24%
33
30%
8
112
7%
100%
Graphical Representation
Interpretation
From the above table and coloumn chart it can be observed that out of the total 112 respondents,
44 respondents (39%) use social networks to share course material, 27 respondents (24%) use
social networks to upload assignment and exercise, 33 respondents (30%) use social networks as
a discussion space for academic matters and ideas and 8 respondents (7%) use social networks as
a tutorial space.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
17) How do students take the use of social networking sites in information sharing and
knowledge impacting?
1
2
3
93
12
7
83%
11%
6%
112
100%
Graphical Representation
Interpretation
From the above table and pie chart it can be observed that out of the total 112 respondents, 93
respondents (83%) take social networks as a two way process, 12 respondents (11%) take social
networks as a one way process and 7 respondents (6%) feel that social networks are same as
traditional methods.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
Easy access
Knowledge
Variety of information
Reference
Total
27
22
48
15
112
24%
20%
43%
13%
100%
Graphical Representation
10
15
20
25
30
35
40
45
50
Interpretation
From the above table and bar chart it can be observed that out of the total 112 respondents, 27
respondents (24%) chose online platforms because it has easy access, 22 respondents (20%)
chose online platforms for knowledge, 48 respondents (43%) use online platforms to gain variety
of information and 15 (13%) respondents use online platforms for reference.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
H0- Positive factors of social media platforms have no significant impact on student engagement.
H2- Positive factors of social media platforms have significant impact on student engagement.
H0- Negative factors of social media platforms have no significant impact on student
engagement.
H3- Negative factors of social media platforms have significant impact on student engagement.
19) According to you is social media platforms useful or not useful in education?
1
2
Useful
Not Useful
Total
111
1
112
99%
1%
100%
Graphical Representation
Useful; 99%
Interpretation
From the above table and pie chart it can be observed that out of the total 112 respondents, 111
respondents (99%) feel that social media platforms are important in education whereas only 1
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The Study Of Social Media Platforms And Their Impact On Student Engagement
(1%) respondent feels that social medial platforms are not important for education. This shows
that social media platforms has gained significant importance in education.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
20) What positive measures will you take to promote the idea of using online social networks
for education?
1
51
45%
38
34%
23
21%
Total
112
100%
Graphical Representation
Interpretation
From the above table and coloumn chart it can be observed that out of the total 112 respondents,
51 respondents (45%) will promote online social networks by sensitizing students and educators
all around the country, 38 respondents (34%) will distribute internet and information technology
25
The Study Of Social Media Platforms And Their Impact On Student Engagement
across the country and 23 respondents (21%) will make sure that students and educators have
access to internet and technology.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
Hypothesis Testing
H1 There is no significant relationship between social media platforms and education sector.
From the survey that was conducted, all the respondents i.e. students (total 112 respondents) use
social media platforms for education. This shows that social media platforms are very much
needed in education sector.
In todays world all schools and colleges have gone digital. They either have their own websites
or have a facebook page and so on. Since majority of students and children have access to
internet technology, it is very important for educational institutions to go online.
Students use social media platforms in order to share course material, uploading assignment and
exercise, tutorial space and they use it as a discussion space for academic matters and ideas.
Through online social media platforms like facebook, youtube, linkedin, whatsapp, etc. students
are no longer restricted to learning only their respective courses but they can also learn and gain
knowledge about other subjects too.
Hence it is proved that there is significant relationship between social media platforms and
education sector.
H2 - Positive factors of social media platforms have significant impact on student engagement.
From the survey that was conducted, majority of the students (111/112 respondents) said that
social media platforms is very useful for them in education. This shows that positive factors of
social media platforms do have an impact on students.
Majority of the students said that they take the use of social media platforms in information
sharing and knowledge gaining as a two way process rather than a one way process. Two way
process is seeking information and understanding rather than seeking information and not
understanding.
Respondents have also said that social media platforms is easy to access, they get variety of
information and more knowledge.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
Hence it is proved that positive factors of social media platforms have significant impact on
student engagement.
H3 - Negative factors of social media platforms have significant impact on student engagement.
From the survey that was conducted only one respondent (1/112) said that social media platforms
is not useful for education.
Sometimes students while using social media platforms for educational purposes may use it in a
negative way (eg. on youtube watching irrelevant videos, on facebook checking out friends
posts, on whatsapp chatting with friends). These negative things affects students performance in
academics. Also since students have easy access to social media through mobile phones and
tablets, parents are not aware about their childrens activities on social media sites.
This shows that social media platforms can have a negative impact on students though majority
of the students have said it is very useful.
Hence it is proved that negative factors of social media platforms have significant impact on
student engagement.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
Now days there are various institutes offering online courses, where in learning is through
prerecorded videos and notes. Some institutions also put their notes online for students to have
better access. Even some schools and colleges are using videos to teach students in class.
Hence, there is a demand for educational courses in online.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
Conclusion
Social Networking Platforms like Twitter, Facebook, Youtube, Whatsapp, Linkedin etc. are
becoming more and more popular and have become part of daily life for an increasing number of
people. Because of their attractive features, young people are attracted to Social Networking
sites. The Study reveals that, Youtube and Facebook are the most popular platforms among the
youth; it provides individuals with a way of maintaining and Strengthening social ties which can
be beneficial to both social and academic settings. These same sites , however also badly affects
their privacy, safety, focus of attention to study , physical as well as mental health. So it is
strongly recommended to check students activities on Social Networks and also minimize the
use of Social Networking Platforms for the benefits of the students community. To minimize the
negative effect of Social Network, it is vitally important to educate our students on healthy use of
information and communication technology as well as providing them a healthy environment.
Parents may also be suggested to spend as much time to their wards in leisure period , maintain a
friendly relation and try to meet their queries so far as possible in order that their child might not
get much be habituated or addicted towards social networking platforms.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
All institutions i.e. universities, colleges and schools should have their own page on
different online platforms as well as their own website. This will help students, professors
and parents have easy access to the various courses, activities, programmes etc.
Institutes should appoint a team from within the college to regularly update the websites
and pages on day to day basis. This will help students be aware of the latest
developments.
Institutions should encourage students and professors to access online platforms. They
should influence young people more because they find it easier to access online
platforms.
Students while using online platforms for education should not use it for negative
purposes like chatting with friends, looking at friends facebook posts, watching irrelevant
blocked.
Institutions should obtain written authorization before using copyrighted materials. Since
social media is easily accessible to all, if not done so, the institution can face legal
problems.
Students should not rely on the accessibility of information on social media specifically
and the web in general to provide answers. This can reduce focus on learning and
retaining information.
The more time students spend on social sites, the less time they spend socializing in
person. Students should also visit their friends houses in order to exchange and share
notes. This helps in socializing.
Students who attempt to multi-task, checking social media sites while studying, show
reduced academic performance. They should concentrate on the task at hand and avoid
distractions that are brought by Youtube, Facebook, Twitter,etc
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The Study Of Social Media Platforms And Their Impact On Student Engagement
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The Study Of Social Media Platforms And Their Impact On Student Engagement
creating bias.
Survey method was also very time consuming.
There is no way to tell how truthful a respondent is being
The respondent may be forgetful or not thinking within the full context of the situation
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The Study Of Social Media Platforms And Their Impact On Student Engagement
Managerial Implications
Educators who want to use social media in their academic courses to promote student learning
should be prepared to support students and be active participants in the collaborative learning
community. Assuming that students already know how to use social media may disadvantage
those students who may need closer supervision and guidance. Furthermore, educators need to
recognize the potential for distractions and overstimulation that is associated with certain types
of social media. Other complications that should be planned for include student access to
technology, privacy issues, cyber-plagiarism, and cyber-bullying.
While there is evidence that social media enhances student learning, future research needs to
build on this finding, specifically addressing assessments of social media use in particular
classrooms (i.e. science, math, and language arts). Currently, there is little research to show
whether social media use varies based on course content type. Researchers should also
investigate best practices for educators in how to effectively incorporate social media into the
classroom.
This research can be used by corporates who wish to venture in the education sector. They can
look into the suggestions and recommendations on how to use social media in a positive way for
the benefit of students. They can also look into the various social media platforms available to
them.
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The Study Of Social Media Platforms And Their Impact On Student Engagement
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The Study Of Social Media Platforms And Their Impact On Student Engagement
Schools may believe that responsibility for the appropriate use of social media lies with parents.
However, another report found that while a third of nine to 19 year olds who use the Internet
report having received unwanted sexual comments, only seven percent of parents stated that their
child would have received such comments.
There is mounting adoption of technology in schools, but are they ready for it and the associated
dangers? When we have school districts with children four and five years of age being given
tablets to use where the teacher has minimal visibility of their activities, it is vital that we teach
children the fundamental skills early. They certainly play with it and enjoy posting and receiving
information but few have the fundamental skills, the ABC, 123s that as adults, we take for
granted.
An important part of educating children today is therefore to give them a system that includes a
complete appreciation of using social media effectively and ethically. At one school using such a
system, a boy sent a hurtful message to another girl in the class. Because of the teachers
dashboard, all messages could be seen so the children were protected. The teacher took the boy
aside to ask him why hed done this and how he thought it would make his classmate feel? He
felt bad and learned a harsh lesson. Without naming names, the children in the class were told
about the incident and it was discussed: a very real opportunity to teach the children about the
correct use of social media.
If we dont teach children social media skills, then we simply look to compound issues that we
already have.
Social media is an increasingly important part of students lives, so it is important to educate
them on the benefits, and risks. Furthermore, social media can be an exciting way to encourage
learning. Step into the engaging and interactive world of social media and global content sharing
by investing in the available cross-curricular, safe and controlled social media environments.
And through this, educate your students and empower them to become active global citizens.
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